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Media Sponsor:

9, 10, 11 October EventCity, Manchester, England

For exhibitor/visitor info please contact us today at: Tel: + 44 (0) 1892 863888 Fax: + 44 (0) 1892 863828


Space going fast as Michelin Training Centre signs up for Brityrex Brityrex International 2012, Event City, Manchester, 9 -11 October 2012 The highly-regarded Michelin Training Centre (MTC) has confirmed that it will be exhibiting at Brityrex International at EventCity, Manchester in October. The Stoke-onTrent based organisation is seen as a reference point for tyre industry training and will be a popular addition to a growing line-up of exhibitors. Other trade suppliers recently signed up for the UK’s only independent tyre and equipment exhibition include King Pin Wheels, Tyre Bay Direct, Harvie Tyres and freight forwarding specialist Maritime Cargo Services. Brityrex organiser ECI International says that over 90% of space has now been taken at the venue, guaranteeing a busy show with dozens of suppliers covering all aspects of the tyre and equipment market. “We’re delighted that Michelin Training Centre will be making its first ever appearance at a Brityrex show,” says ECI’s Paul Farrant. “They will be a big draw for show visitors keen to learn more about how they can train and invest in staff to improve company performance. “Interest in the show continues to grow and the message for prospective exhibitors is to contact us soon as possible as space and stand choice is now at a premium.” A new advertising campaign aimed at encouraging visitors to the show is running in trade magazines and highlights five great reasons to attend Brityrex: • Wide range of exciting tyre and equipment brands • Tyre Talk seminar programme • NTDA Dinner and TAFF Awards • Michelin Training Centre • Retreading Pavilion The visitor pre-registration service which guarantees hassle-free, fast-track entry to EventCity is now open online at

Michelin Training Centre

Established for over 25 years, the Michelin Training Centre in Stoke-on-Trent has long been considered the reference for tyre industry training in the UK and Ireland. It offers a comprehensive portfolio of more than 100 training courses, many with City & Guilds, IMI and REACT accreditation, covering all aspects and roles in the tyre industry. These range from fitting and technical courses for tyre fitters and technicians, to sales training for site and field-based staff and management training and development courses for depot managers and business owners. Training and development of people is essential for the future of every business, and that’s why we trained more than 1,500 people last year, helping improve standards in the tyre industry. Well trained staff can bring increased sales, improved staff retention and higher levels of job satisfaction; Michelin Training is proven to be a smart investment. The fully equipped training centre in Stoke-on-Trent boasts the latest technologies, with six lecture rooms, an IT suite, on-site truck, agricultural and earthmover workshops, mocked up tyre dealer premises and video / role-play facilities. Alternatively, members of our dedicated training team can deliver training at your site, tailored to your requirements. The Michelin Training Centre will be exhibiting at the Brityrex show for the first time in 2012 and we look forward to meeting you and discussing your individual training needs.


GEBHARDT tire racks: Efficient and reliable – Made in Germany GEBHARDT was founded in 1892 and since then has been focusing on products “Made in Germany“. The company considers tradition combined with innovation as its core value. We have always attached great importance to working in international markets and we want to expand our already advanced tires & wheels business even further. GEBHARDT is market leader in production of innovative load carriers. This includes tire racks and pallets for all kinds of tires. Our tire racks are safe, efficient and proven products for handling and storing tires. Flexible storage concepts and high empties stacking make the system an ideal load carrier for the industry. The company sees it as its task to optimally support customers and to develop the ideal solution for their particular storage situation together with them. This, we achieve via a combination of highly-qualified employees, a progressively equipped production plant and a fullservice mentality. Brityrex 2012 is an important platform for us to present our business and our solutions to the visitors. More information can be found on our website

SINOTYRE International Company Limited is one of the leading tyre companies founded as per modern enterprise system and it specializes in world tyre market research and Import & export business. Thereinto, Exp. & Imp. business develops very rapidly. It has built wide sales marketing networks all over the world, and a lot of high grade tires made-in-China have been exported oversea successfully by our global customers. We also introduce some advanced culture, technologies, equipments and materials which guarantee the company take a lead in this market. In addition, nature rubber, auto parts and chemical additives are also within our business scope. SINOTYRE has its own production factory and one professional technologist team which assure us for the different and special exams and tests according to the different markets and clients. SINOTYRE also has good relationships with different tyre manufacturers and some other auto parts factories which can meet the different and individual requirement in this area. In the new century, SINOTYRE will develop itself step by step based on the services with all the heart to any friends around the worlds. What's more, it has a professional, efficient and reliable work-team who make SINOTYRE be on a good wicket in the further competition.

Cam Systems Takes Centre Stage at Brityrex with its New Retail Customer Management Launch and Tyre Labelling Consultations Exhibiting at Brityrex after a long absence, Cam Systems, the leading software solutions provider to the independent tyre industry, is taking the opportunity to unveil its new Retail Customer Relationship Management (CRM) application to its Cameo customers, providing them with options for more effective customer contact, sales conversion and business intelligence for retail operations at the counter, on the phone and over the web. Early adopters of the Retail CRM module have worked with Cam Systems to design key benefits into the new system such as optimising the capture and maintenance of customer and activity data, converting immediate and future business opportunity, understanding and utilising the most effective communication channels with individual prospects and customers, and, ultimately, being able to measure and direct advertising and marketing expenditure more cost-effectively. Moreover, with Brityrex being held only three weeks before the advent of the 1 November EU legislation around tyre labelling, Cam will be showcasing its tyre labelling solution on its Cameo platform. Cam’s Tyre Labelling solution has been designed to offer Cam customers options to present a professional, high quality image to motorists, providing retailers with the opportunity to upsell to higher margin brands. The company is inviting all Cameo customers and their business partners onto its stand to discuss practical and operational considerations for tyre labelling compliance.

Albrecht Auto-Zubehör GmbH, founded in 1919 and based in Germany, is Germany's leading manufacturer and distributor of plastic wheel covers. Our high quality products are distributed to a worldwide market. Albrecht Auto-Zubehör GmbH offer a wide range of wheel covers in different qualities, designs and inches. We are very glad to have this platform at Brityrex to present our wheel covers for the first time in GB. On stand 103 we would like to welcome you and draw your attention to our wheel covers, especially to our latest designs. Our staff members will be pleased to answer all your questions and give you all necessary information. For further detailed information please visit our homepage

In the build up to this year’s Brityrex International Show, REMA TIP TOP AUTOMOTIVE UK Limited are preparing to open the company doors in style. The event promises to be a showpiece of the company’s most cutting edge range of garage equipment and consumables to date. To be a part of the show come and visit us between 9 - 11 October, 2012 EventCity, Manchester– stand number 51, hall 4. Visitors to the stand will have the opportunity to see spectacular new additions to the range of workshop equipment which include the Promaxx 8240-2 LL (leverless) tyre changer and Kendo 30 Lite. These amazing new machines change standard tyre and wheel assemblies with ease and make light work of the most demanding run flat tyres without the assistance of tyre levers. In addition there will be a chance to see demonstrations of the highly acclaimed Promont 924 Truck tyre changer and a range of balancing machines for both car and truck including the new Probalance NG wheel balance and diagnostic system and 7425 Professional car wheel balancer with 17" TFT monitor. The Probalance NG (Next Generation) is a very exciting product development which largely negates the need for manual operation, relying on built-in automation to measure wheel size, balancing values (processing optimum) and eccentricity of tyre, rim and wheel. The wheel is even guided into position by an exclusive automatic lift called Zero Weight. This year’s show also presents the first chance for the tyre trade to examine the NTDA award winning Ramrod TIRE SAFE safety inflation enclosure at first hand. TIRE SAFE will safely contain, and direct harmlessly, the explosive release of pressure that occurs when either a tyre carcass or sidewall suffers catastrophic structural failure. TPMS will naturally also feature heavily at this year’s show for REMA TIP TOP. To service the growing demand REMA TIP TOP AUTOMOTIVE officially launch thenew ‘Sensor Intelligent Technology’ TPMS program from Alligator. The new TPMS sensor provides a complete solution for the replacement of OE TPMS sensors for both small and large tyre shop chains. In 2012, REMA TIP TOP AUTOMOTIVE UK Limited became official UK distributors of the Werther range of lifting equipment. The agreement with Werther signals the company’s real commitment to provide a comprehensive installation and service package to its customers. Two lifts will be featured on the stand at Brityrex including the Werther S39 scissor lift and 301 two post lift. REMA TIP TOP AUTOMOTIVE UK also welcomes its close friends Compac to this years show, who will feature and demonstrate its quality range of trolley jacks on the stand. Compac are renowned for long service life, high quality raw materials and uncompromising attitude to safety. Workshop personnel visiting the stand will also be interested in Gaither's Bead Bazooka™. The Bead Bazooka combines the most powerful Automatic Rapid Air Release System and easiestto-handle tank for seating tubeless tyre beads. Simply fill the tank and FIRE! The instantaneous blast of air from the 6 Litre tank will work on truck (including super singles), passenger, motorcycle, ATV and small AG tyres. Demonstrations of all the equipment mentioned in this feature will be run throughout the course of the show. We look forward to seeing you there.

Nordexx® is NDI's (Nordisk Dæk Import A/S) Private Brand tyre for cars and vans designed by NDI's innovative branch in Denmark together with the tyre plant technical staff. The tyres meet all requirements for any modern vehicle owner who appreciates the diversity of models in summer and winter tyres. The tyres meet all European and American standards and are manufactured with an eye to the overall costs. This enables us to offer a financially feasible product without having to renounce comprehensive quality, design and accessibility.

As of July, the first end consumer package will be available for HPW 380 coloured adhesive weights. Containing six adhesive weights of 60 grams each, the package comes with exactly the right size of kit required to balance a vehicle. The packages are supplied in a box that has room for 24 packages. Made of highquality materials and designed to be functional too, the box can also be used as a display stand. In addition to silver, black and chrome, the weight is now also available in red, blue, yellow, orange, white and anthracite. The brand new Speedliner® adhesive strip for balance weights is designed to help workshops save both time and money in large quantities. Boasting an even higher initial tack as well as the ability to remove the weight from the wheel rim without leaving any traces, it makes balancing a breeze. In June 2012 Hofmann Power Weight introduce its greatest innovation yet. A patented new type of adhesive strip whose name says it all: Speedliner. This product makes everyday life in the workshop considerably easier thanks to the many improvements it brings. And now the Speedliner® can be found on all HPW 380 adhesive weights.

Perennial Brityrex exhibitors, Hofmann Megaplan, will once again be showing their wares at this years Brityrex event, and adding a bit of excitement to the whole affair by running a competition for a free Lever-less tyre changer! Last time round, the free entry competition was well received, and resulted in one lucky visitor – Mill Tyres of Boston – receiving a free lever-less machine that has since become the flagship of their tyre bay. Displayed in the main foyer for all visitors to see, entrants will simply have to visit the Hofmann Megaplan stand and fill in a brief questionnaire to automatically put them in the hat. As per 2010, the lucky winner will be selected from a hat by show organiser Paul Farrant. Also on the stand will be a selection from Hofmann Megaplan’s extensive line-up, including the latest wheel balancing technology with laser positioning, nitrogen inflation, and an example of their premium quality lifting range. As always, expert advice will be on hand in the form of Hofmann Megaplan’s knowledgeable and enthusiastic technical team.

Infinity Tyres will be participating at this year’s Brityrex International exhibition, the UK’s premier tyre trade and aftermarket equipment show, where it will prove to be the perfect venue to get closer to its UK customers, partners and associates. Having had its formal introduction during its Partners Day trip in China, and its European launch during the Reifen Essen 2012 Show, Infinity will be very proud to show and discuss its new Ecosis and Ecomax tyre range during Manchester’s show in October. Our Infinity sponsored UK drift team, which is enjoying a very successful 2012 season will be at the show to launch their new 2013 car, which will be displayed for the first time at the show.

Antyre is an emerging manufacturer of quality truck and bus tyres that will be making its debut as an independent brand at Brityrex International 2012. Introducing the brand and building awareness among TBR stockists and fleet buyers is the company’s major objective. A range of products will be on show on the Antyre stand, number 18. Among these will be the new patterns TB1000 in size 385/55R19.5 and TB2000 in 445/45R19.5 plus 435/50R19.5.

At Brityrex 2102, Harvie Tyres Limited will launch their superb new range of Mondolfo Ferro workshop equipment. The Harvie team will be located on stand 73, Event City, Manchester. Harvie will be demonstrating the Raptor with the "SENZA LEVA" (Without lever) tyre demounting technology and AS944 LL tyre changing machines. The MT3200, MT3400 Easy Alu and MT3350 Ergo Laser wheel balancers will also be operating on the stand for the duration of the show which takes place between 9th-11th October. Harvie is excited to be exhibiting at Brityrex and believes that it as a crucial platform to showcase new developments in its range of capital equipment and workshop tools and consumables. UK Sales Manager, Stuart John, is eager to further grow market share of capital equipment in the UK and states “the Mondolfo Ferro range of workshop equipment is an exciting development for the company and is sure to provide the quality and reliability demanded by our discerning customer base”. Harvie are also key distributors in the UK of Prema tyre repair material, in addition to stocking a superb range of airline equipment and accessories from PCL and balance weights from Hatco. In fact Harvie supply everything for the workshop including a superb range of bead lubricants, associated chemical products, valves and accessories, air tools and torque wrenches. Company Information: Harvie Tyres Limited has a proud history of serving the needs of the UK tyre industry. The company is consistently at the sharp end of market needs and successfully fulfilling customer demands in a discerning independent market sector. The company is renowned for delivering on time through its fleet of mobile vans which serve tyre depots and garages throughout the UK. The one stop mobile shop which Harvie pride themselves on is respected throughout the industry. In addition to this personal level of service we also have a dedicated sales team based at our head office in Lytham St Annes.

Visitors to the Kings Road Tyres (KRT) stand at Brityrex will be able to select from an unrivalled range of brands covering applications for truck, bus, agricultural, OTR and industrial fitments. With 40-years involvement in the wholesale sector, KRT prides itself on the productive, long-term distribution relationships it has developed with many of the world’s leading tyre manufacturers. KRT offers commercial users an extensive choice of products from premium OE manufacturers to exclusive distributorships. The company’s Truck & Bus range includes brands such as Bridgestone, Continental, Goodyear and Pirelli, with Firestone and Matador TBR in the mid-range sector with Aeolus and Antyre completing the line-up. For agricultural and industrial customers KRT is the exclusive distributor for Bridgestone, Taurus AGR, Farmking, Jetire and Wanda. They are also official wholesale partners for Michelin, Goodyear, Trelleborg, Kleber and Firestone. Completing the offer is KRT’s Kingstone private brand of tyres and tubes for construction, OTR industrial applications and high speed crane. “As the UK’s top tyre event Brityrex will be a great opportunity to demonstrate our extensive ranges of brands across the market sectors we are strongest in, truck, bus, agricultural, OTR and industrial applications,” says Tim Bader, KRT’s Purchasing and Marketing Manager. “ In addition, visitors can pick up copies of our new Commercial Range Guide on the stand, which for the first time combines all products in a single publication.”


High quality Chinese tyre manufacturer Aeolus will be exhibiting in its own right for the first time at this autumn’s Brityrex International exhibition in Manchester (Stand 45). This will provide the opportunity to talk in-depth and face-to-face with the trade about the quality and value available to commercial users. Aeolus is among the longest-established Chinese tyre manufacturers, having begun production in 1965. Since then it has developed into a worldwide brand with a growing presence in the UK. This has recently been reinforced with the launch of a dedicated new website to improve awareness and knowledge of the company’s extensive range of specialist tyre applications. includes size, application and technical details for the comprehensive ranges of Aeolus TBR and OTR products covering Regional Haul, Long Haul, Mixed Service and City Urban products for commercial vehicle, coach, city buses, low loaders, semi-trailers and tippers. Aeolus also supplies a wide range of OTR tyres for an extensive variety of applications, from quarry to high speed crane. At Brityrex the company will premiere the launch of new wider casing Steer and Drive Axle tyres for commercial applications.

ENTERTYRES UK LTD is making its debut at Brityrex Int’12. Company has many years experience with trading in high quality retread car tyre within the UK market. Within last couple of years tyres have been sole in the English, Scottish and Irish market and the Company has achieved high sales targets and has became a trusted and long term supplier for many tyre companies throughout the UK. ENTERTYRES UK LTD will be exhibiting on stand 50C at Brityrex and during the show will exhibit summer and winter retread car tyres range of popular sizes from 13 inch to 17 inch and also commercial van tyres. Thanks to a professional customer service from ENTERTYRES UK LTD all visitors visiting stand 50C will be impressed by the product range and information available and will be able to spend quality time discussing their tyre requirements with a positive outlook on the market. Tyres are ENTERTYRES passion. Visiting ENTERTYRES UK LTD during this year's Brityrex show is highly recommended!

With estimates that shipping costs typically represent somewhere between 3-10% of the street price of tyres, effective freight management is a hugely important consideration for tyre importers in today’s market. Celebrating its 20th anniversary this year, Maritime Cargo Services (MCS) handles more than 20,000 containers a year on behalf of its clients. One of the UK’s leading and well established freight forwarding specialists in the tyre industry, MCS looks after more than 20 major tyre importers and manages the Customs Clearance and delivery of thousands of containers to well over a hundred tyre warehouses and depots throughout the UK and Ireland. This track record and a reputation for excellence means that MCS can offer tyre importers the best possible sea freight rates and an unparalleled delivery service. MCS attributes a great deal of its continuing success in the tyre industry to an absolute dedication to customer service. “There are two essential ingredients at the heart of our customer service offering,” Partner, Rob Shelley explains. “Firstly, our dedicated team of professionals. We only employ highly motivated, dedicated and empowered professionals who are determined to provide the very best in container management services for the tyre industry time after time. “Secondly, we continue to invest not just in the best people in the business but, in order to meet and exceed client expectations we continue to invest heavily in the development of our own bespoke, state-of-the-art technology.” MCS offers its tyre industry clients an innovative online freight management and tracking system, MOATS, which was designed to encompass absolutely all of the customer’s relevant shipping information. The result is a fast, flexible and multi-faceted online system supplying real-time information safely and securely whenever it’s required. MOATS has also been future-proofed to continue to meet the requirements of tomorrow and is provided to all clients free of charge!

First time exhibitor Vortex™ Exhaust Technology aims to simplify the Exhaust Market, reduce stockholding and bring additional revenue streams to Garages and Fitting Stations. Remember the good old days when a few exhaust parts covered the vast majority of the cars that required a new exhaust. Well, they are back. All that is needed is a new approach and the stocking of a revolutionary patented product – The Vortex™ exhaust. Capable of being fitted to almost anything with an internal combustion engine Vortex™ exhausts can enable fitters to deal with around 99% of all vehicles coming through the door, with very little stock investment. Vortex is not a range of “freeflow” silencers, nor is it a “me-too” replacement for the original equipment or aftermarket product already on the car. In fact it’s not like a conventional silencer at all. The Vortex™ products really are unique. The clever, patented internal designs of the Vortex™ exhaust creates a turbine effect inside the silencer, causing a vacuum which literally sucks gases out of the engine allowing it to breathe more easily, and burn fuel more efficiently. As a result all Vortex™ exhausts are guaranteed to deliver more power and more torque, yet at the same time reduce emissions and, best of all, will reduce fuel consumption, typically by around 7%-10%! And all without any re-mapping required! Vehicles fitted with Turbo chargers suffer noticeably less turbo-lag once a Vortex™ is fitted and the smoother running engines (turbo or non-turbo) always deliver fuel economy improvements. From boy racer to family car, van, pick-up, 4WD or classic car Vortex has a range that will suit all-comers. The ability to weld stainless steel is a must, and installers must have a pipe bender as all Vortex™exhausts are custom built. With no need to hold massive stocks – a few Vortex™ exhausts can cover many applications – and with full training given to would-be Vortex dealers, a revenue opportunity is there for those that want to take it. Garages and fitting stations looking for new revenue streams could do a lot worse than take a fresh look at the exhaust market.

Profil� deals with production and wholesale of retreaded car tires for all types of cars: personal, delivery and off-road ones, in many sizes and many patterns of the tread, both winter and summer types. The retreading, also called the regeneration, consists in placing a new layer of the tread on the tire and strengthening the tire sides. The final product is a tire whose parameters do not differ from the parameters of a new tire (equally durable) and which is in fact more preferred in the world taking into consideration environment protection (recycling) The “Profil� company regenerates mainly tires for personal, delivery and off-road cars, in typical sizes: 13, 14, 15, 16, 17, and 18 inch ones, as they are the most popular sizes on the market. The technology of producing the treaded tire and the tire itself are characterized by high quality, durability and good use, which is especially important taking into account the safety of driving. Apart from the abovementioned features, it has much lower price than the new tire. Our company buys the highest quality products from well-established producers of rubber mixes and from foreign tire providers. Since the beginning of its operation the “Profil� company has paid special attention to the quality of produced tires. A number of tests carried out before and after the regeneration allows us to produce a faultless tire which is ready to be used.

Guizhou Tyre Company Ltd will once again be exhibiting at Brityrex – Stand No 71. Here we will be showing our range of Advance Radial/Bias OTR tyres, Radial truck tyres, Agricultural tyres and Industrial/Fork Lift tyres. For over 50 years we been manufacturing Industrial and OTR tyres from our factory in Guiyang located in the South West of China. We are now in the process of building a new factory to increase our production capacity. It will have a land area of 1.5 million sq. metres and a building area of 610,000 sq. metres with a planned capacity of 12.8 million tyres per year. The new factory will be used to increase capacity of our current range and produce a new range of radial passenger tyres and radial farm tyres. These new additions to our range will enable us to supply to our customers a greater range tyres across different sectors allowing for economical sourcing and container filling. We look forward to welcoming existing and potential new customers to our stand.

Philip White Tyres Ltd is an independently owned family run company established in 1982. The Company has a wealth of experience in the tyre industry being awarded with several exclusive tyre manufacturer dealerships and can offer the best quality tyres, products and services at prices to suit all budgets. As well as being a successful wholesaler Philip White Tyres also has retail depots in Northern and Republic of Ireland providing an extensive range of garage and motoring services. The Company is looking for Falken Truck key dealers and Ornet Car, Truck and Agricultural dealers throughout the UK. For further information please visit our website :63,(.,5;-69 -HSRLU;Y\JR<2 0YLSHUK 6YUL[;`YLZ<2 0YLSHUK


Winning the NTDA TAFF Tyre & Aftermarket Supplier of the Year award has brought even more attention to the technical expertise of our TPMS programme. As we are progressing with our training programmes all across the UK we are receiving more and more positive feedback about the expertise we are able to demonstrate and share with our customers. The response has been greatly appreciated by everyone involved with Autogem. A common theme has been the ability of tyre traders and garages to not only retain business which would have been lost without the right equipment, but to also maximise the tools for greater revenues. In 2011 we were predominantly informing customers about our programme, so far in 2012 we have been in full swing training them. This support will be supplemented by the introduction of further technical TPMS product in the coming months. All in all 2012 is looking like another busy year for Autogem where we will be exhibiting at 8 shows and dedicating 25-30 evenings to training and educational courses for our customers. Our mantra remains, think TPMS think Autogem.

Haweka Provide Cost Saving Solutions at Brityrex International Come and see the Supertracker Computer Wheel Aligner featured on “ Youtube” in action. This system is setting the market alight with its speed, reliability and accuracy. With this product there is no need to invest in a specialist lift, so a cost saving there. The Supertracker 410R can be used anywhere. Alignment lift, four post lift, two post Lift, pit, alignment tables, even on the floor. You do not need a dedicated area, allowing better utilisation of the workshop space. The rest of the range will be on display as well. The all important print out is available on five of our products. We as a company have a product that meets all budgets and all technical requirements. As a UK manufacturer we can build bespoke wheel aligners to meet any customer specification. Supertracker has established itself over the last twenty five years as a company that suppliers products that “do the job” while providing a substantial profit contribution to any company. Stand number 62, come along and discuss your Wheel Alignment needs with one of our technical staff.

Haweka UK, the world’s leading independent manufacturer of wheel balancing accessories and commercial vehicle alignment equipment, are showing their comprehensive range at Brityrex International. The Haweka stand will showcase the company’s complete range of commercial vehicle alignment equipment including the all-new Axis 4000. This fully computerised system can now include a complete data set of truck wheel alignment settings to enable real time comparison of actual readings against manufacturers specifications. The greatest advantage of the Haweka range is speed. There is no other wheel alignment machine that allows the operator to measure a twin axle semi-trailer in 10 minutes. The Haweka range is able to do this thanks to its patented wheel clamps, which are attached to the wheel rim by means of powerful magnetic feet (with additional grab arms for aluminium rims) and the measurement can begin immediately. These unique clamps are used on all Haweka aligners. John Pullin of Haweka UK said: “In today’s tough economic climate the importance of correct vehicle alignment cannot be over emphasised. The equipment makes it possible for the commercial vehicle owner/operator to easily and quickly unlock the savings available from reduced fuel consumption and tyre ware. A one degree misalignment on one axle could increase fuel consumption by around 5%.” To view the new generation of wheel balancing accessories and discover how to reduce the running costs of your commercial fleet visit Haweka UK at Brityrex International on stand number 53 or go to

Ling Long Tyres, manufactured by Shandong Ling Long Tyre Company– will be participating at this year’s Brityrex International exhibition, the UK’s premier tyre trade and aftermarket equipment show, where it will prove to be the perfect venue to get closer to its UK customers, partners and associates. Ling Long Tyres were founded in 1975 in Zhaoyuan city, and the company has devoted itself to the research and manufacture of high quality tyres ever since. Today the company is among the Top 500 Chinese Enterprises and is accredited as one of China’s “Outstanding Private Enterprises”. It is also one of the 3 largest tyre manufactures in China and ranked as No. 16 in the world in 2010. Furthermore, because of its continuous focus on brand building and quality control, Ling Long, which employs over 5000 people has been recognised as one of China’s top 500 most valuable brands. The company has been increasing its first-class Technical Centre, post-doctoral workstation and is responsible for creating the first noise lab in China.

Westlake Tyres, manufactured by ZC Rubber –the world’s 10th largest tyre maker and China’s biggest producer of rubber products– will be participating at this year’s Brityrex International exhibition, the UK’s premier tyre trade and aftermarket equipment show, where it will prove to be the perfect venue to get closer to its UK customers, partners and associates. After having had some of its Senior Management visit some of its European Partners in April, Westlake are very excited about participating at Brityrex 2012 because of the opportunity to show its wide range of products to the visiting public and reinforce the strong relationship it has with its partners, customers and future clients. ZC Rubber, which has over 50 years experience in making tyres, expects its production capacity to reach 12 million pieces of truck/bus radial tyres and 20 million passenger/SUV tyres in 2012. With over 20,000 employees and hundreds of R&D staff, Westlake is selling its range in over 150 countries. Westlake’s quality control complies with the ISO 9000 requirements and tyre quality meets DOT and ECE standards.

Bond International to exhibit six exclusive brands at Brityrex International Leading tyre wholesaler Bond International has signed up for a major presence at October’s Brityrex exhibition in Manchester. The Pocklington, York-based company will be using the show to promote its portfolio of six exclusive UK distributorships for brands including Marshall, Infinity, Admiral, Jinyu, Sailun and Rotalla. Company founder and managing director, Reg Bond, says: “When we decide to promote the company we always give it 100% and do it in style. That’s why we have taken a major stand at Brityrex that will give us the space and prominence to display our exclusive UK brands to maximum effect. We have thousands of customers across the country and we want to give them a good reason to travel to the show and visit our stand. “The UK is a major international market for tyres and deserves to have a show that reflects that status. We hope other companies will follow our lead and make Brityrex 2012 a show to remember.”


Tyre Talk at

Brityrex International 2012 Brityrex International 2012 is being staged in Manchester just before new EU legislation on Tyre Labelling and Tyre Pressure Monitoring Systems (TPMS) comes into force in November. To bring the trade right up to speed on all aspects of the new legislation a series of information-packed briefings are planned for show visitors. The Tyre Talk seminars are being hosted by the Tyre Industry Federation (TIF) who will explain the implications of the new legislation and help retailers comply with it. The free seminars will be staged in a dedicated presentation area in the main show hall. In addition to Tyre Labelling and TPMS the seminars will also cover Tyre Repairing and Tyre Retreading. The schedule of Tyre Talk seminars at Brityrex is as follows:

Tuesday 9th October TPMS (2.00pm) Tyre Labelling (3.00pm)

Wednesday 10th October Retreading (11.00am) Tyre Labelling (12.00 noon) TPMS (2.00pm) Tyre Repair/ rule change


Thursday 11th October Tyre Labelling (11.00am)

To reserve a place at the Tyre Talk seminars simply email or call + 44 (0) 8449 67 07 07

The One Stop Show for Tyres, Workshop Equipment & Accessories 9, 10, 11 OCTOBER, 2012 - EVENTCITY, MANCHESTER, ENGLAND AN

INTERNATIONAL EVENT Note from the Organisers: The Publishers and Organisers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of interpretation in the subject matter of this newsletter.

Brityrex'12 newsletter Issue 4  

An ECI International Event

Brityrex'12 newsletter Issue 4  

An ECI International Event