THE DO’S AND DON’TS OF SOCIAL MEDIA IN EUROPE
DO’S Ask “where is my audience?”, not “which networks should we leverage?” Include rich multimedia as part of your strategy and distribute across platforms like Pinterest & Instagram Agree on the goals for your social media strategy Agree on how you are going to measure your social media goals Remember Social Media is about creating value and engaging with your audience, not constantly trying to promote or sell yourself Understand the local culture of the marketers you are communicating to Hire local staff if multiple languages are required Check law regulations in each country, especially Germany and France where privacy is a big concern Create a clear and concise Social Media plan and set of procedures to be shared with the rest of your team Create a social editorial calendar to help manage your content and engagement across social
W W W. H U B S P OT. C O M