Whats Not Working? Americans in the 18-24 group range now use Instagram and close to half (45%) are Twitter users. The way people interact with brands, advertisements and perceive value in companies is done heavily through social media. People can't like what they don't know about. Six Star will have to promote more intensely.
Not enough people know about Six Star.
Not connecting enough with millennials.
Lack of social media presence.
Lack of promotion