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2013 GLOBAL RUGBY FORUM

F R I D AY, M AY 3 1 , 2 0 1 3 1:00 PM - 7:00 PM SOFITEL HOTEL P H I L A D E L P H I A , PA ORGANIZED BY C H A N E Y S P O R TA I N M E N T G R O U P I N PA R T N E R S H I P W I T H THE RHIANNON GROUP AND RUGBY EXPO


WELCOME On behalf of Chaney Sportainment Group, the Rhiannon Group and Rugby Expo, it is our pleasure to welcome you to the 2013 Global Rugby Forum. The Global Rugby Forum was established with the goal of creating the first-ever annual sports business conference to bring together leaders from the US sports industry with decision makers from the global rugby economy. This half-day conference provides key stakeholders with a forum for discussion and the opportunity for worldclass networking, all with the goal of enabling a wide-ranging dialogue on the business opportunities for rugby as a high-growth market in the US. Moreover, the Global Rugby Forum offers cutting-edge insight into the sports industry as a whole. Rugby is one of the hottest global sports properties, fueled in part by the fact that rugby sevens will be an Olympic sport beginning with the 2016 Olympic Games in Rio De Janeiro. Rugby is also the fastest growing sport in the US with a 350% increase in participation since 2004 and currently over 1 million participants. There are significant opportunities for stakeholders from Europe and around the world to capitalize on undervalued sponsorships, high-growth emerging properties, innovative technologies and a growing pool of domestic on-field talent. Thanks for taking the time out of your busy schedules to join us today. We hope you have an informative and enlightening experience, and are looking forward to your feedback.

CHRIS CHANEY

FOUNDER & CEO, CHANEY SPORTAINMENT GROUP

BRANDON BAGLEY

DIRECTOR, BUSINESS DEVELOPMENT CHANEY SPORTAINMENT GROUP

GABRIELLE LANGMAN

MANAGING PARTNER, THE RHIANNON GROUP

J U S T I N PA I G E

CO-OWNER, RUGBY EXPO

J O N AT H A N W I L S O N

EVENT DIRECTOR, RUGBY EXPO

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The Global Rugby Forum is the first-ever annual sports industry conference to bring together leaders from the US sports business with decision makers from across the global rugby business.


AGENDA

11:30AM - 12:30PM

VIP LUNCH (By invitation only)

2:00PM - 2:10PM

MINI BREAK & TRANSITION

CHEZ COLLETTE, FIRST FLOOR HOSTED BY AIG AND RUGBY PENNSYLVANIA

2:10PM - 3:10PM

BREAKOUT SESSION 1: TEAMS & COMPETITIONS MONTPELIER ROOM, THIRD FLOOR

12:00PM

REGISTRATION (Open until 3:00PM)

Moderator: Dan Lyle, EVP, USA Sevens Michael Copeland, President & COO, Canadian Football League Allan Robson, CEO, Northampton Saints Nick Sakiewicz, CEO & Operating Partner, Philadelphia Union

PARIS FOYER, SECOND FLOOR

2:10PM - 3:10PM 12:50PM - 1:00PM

WELCOME & OPENING REMARKS PARIS BALLROOM, SECOND FLOOR Chris Chaney, Founder & CEO, Chaney Sportainment Group Dan Lyle, EVP, USA Sevens

BREAKOUT SESSION 2: DEVELOPMENT & PERFORMANCE NICE ROOM, THIRD FLOOR Moderator: Rich Cortez, Collegiate Director, USA Rugby Jérôme de Bontin, GM, New York Red Bulls Richard Dry, Head, Client Services, EDGE10 Alex Magleby, Head Coach, Men’s Sevens, USA Rugby

1:00PM - 2:00PM

OPENING ROUNDTABLE: THE STATE AND FUTURE OF RUGBY PARIS BALLROOM, SECOND FLOOR Moderator: Kurt Oeler, President, optionMONSTER Sami Arap, President, Brazilian Rugby Confederation Graham Brown, CEO, Rugby Canada Steve Griffiths, Head, Technical Services, International Rugby Board Nigel Melville, CEO, USA Rugby

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3:10PM - 3:40PM

NETWORKING & REFRESHMENT BREAK PARIS FOYER, SECOND FLOOR


AGENDA

3:40PM - 4:40PM

FEATURED SESSION: TELEVISION & DIGITAL MEDIA PARIS BALLROOM, SECOND FLOOR Moderator: Angus McNab, Head, Pro Rugby, Opta Sports Jon Miller, President, Programming, NBC Sports Group Dean Walker, SVP, Production, Universal Sports

5:50PM - 6:00PM

CLOSING REMARKS PARIS BALLROOM, SECOND FLOOR Justin Paige, Co-Owner, Rugby Expo

6:00PM - 7:00PM

CLOSING NETWORKING RECEPTION 4:40PM - 4:50PM

LIBERTÉ BAR, FIRST FLOOR HOSTED BY THE PHILADELPHIA SPORTS CONGRESS

MINI BREAK & TRANSITION

4:50PM - 5:50PM

CLOSING ROUNDTABLE: COMMERCIAL OPPORTUNITIES PARIS BALLROOM, SECOND FLOOR Moderator: Ray Katz, Managing Partner, Source1 Sports Luke D’Arcy, Global Chief Growth Officer, Momentum Worldwide Daniel Glantz, Global Head, Sponsorship, AIG Christopher Lencheski, President, Front Row Marketing Services Bernie Mullin, Chairman & CEO, The Aspire Group Ross Young, Former COO, England Rugby 2015

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SPEAKERS SAMI ARAP

GRAHAM BROWN President, Brazilian Rugby Confederation Sami Arap is the president of the Brazilian Rugby Confederation.

CEO, Rugby Canada Graham Brown is the chief executive officer of Rugby Canada. Hired in July 2002 as chief operating officer, Graham was appointed CEO in 2003 and has acted in this capacity since. Responsible for the day-to-day operations of the union, Graham has been instrumental in evolving Rugby Canada into a progressive and highly respected national sport organization. During his tenure as CEO, Graham has worked with and helped lead a dedicated team of staff, provincial union partners and board members to ensure the solid foundation on which the union operates now. In his role as CEO, Graham is the past co-chair of the National Team Sport Coalition and also represents Rugby Canada at many Canadian sport affiliates, including the Canadian Olympic Committee and the Pan American Games. Graham joined Rugby Canada after serving for four years from 19982002 as executive director of the Ontario Minor Hockey Association. Graham is also a sessional instructor at the University of Toronto and teaching the school’s Event & Sponsorship Management course.

MICHAEL COPELAND President & COO, Canadian Football League Michael Copeland is an experienced professional with an extensive international business development, management and legal background. He has worked in a senior executive capacity with the Canadian Football League since 2006. Copeland has responsibility for the league’s strategic planning, finance, sponsorships, licensing, legal, football operations, and administrative functions. During his tenure, he has managed several key initiatives for the CFL, including the establishment of a new salary cap system, the completion of a comprehensive new broadcast and digital rights agreement, the launch of instant replay, the negotiation of a new collective bargaining agreement and the return of CFL football to Ottawa. Previously, Copeland held strategic business development and marketing roles within Molson Coors Brewing Company. Prior to Molson, Copeland was with The Boston Consulting Group as a senior consultant with a focus on corporate strategy development. Copeland also worked with Deloitte, and practiced corporate and commercial law with Blake, Cassels & Graydon and Harrison, Elwood.

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RICH CORTEZ Collegiate Director, USA Rugby Rich Cortez is the collegiate director at USA Rugby. Cortez has held rugby head coaching positions at the University of Wyoming, Northwestern University and Stanford University. He was also an associate athletic director at Northwestern University. He is currently president of Eastern Rockies RFU and a member of the Eastern Rockies Rugby Referees Society.


SPEAKERS SU L AK MEI A DR’ AARPC Y

JÉRÔME DE BONTIN Global Chief Growth Officer, Momentum Worldwide

GM, New York Red Bulls

A marketing professional for over 17 years, Luke has led marketing agency growth strategies for Euro RSCG and McCann WorldGroup as well as leading independent iris worldwide. International account

De Bontin is the general manager of the New York Red Bulls soccer club of Major League Soccer. He is also the chairman of Rush Soccer, the largest youth soccer organization in the world with over

wins include the likes of Walmart, Microsoft, Hertz, Ford, Shell, ING and United Airlines.

35,000 registered players and 40 satellite clubs worldwide, and the president of Peace and Sport USA.

His dedication to agency life was wonderfully interrupted in 2009 with a call from Sir Richard Branson’s Virgin Group asking him to become partnership director for Virgin Racing, where Luke helped the team raise £40m in six months. Returning to agency life in 2011, Luke is now the chief global growth officer for Momentum Worldwide working extensively across the world.

De Bontin was president of AS Monaco FC from early 2008 to the spring of 2009, after serving as a board member of the club for seven years. AS Monaco is one of France’s premier club in terms of performance (seven time champions of France and two time Cup Winners’ Cup and Champions League finalists).

Rugby is Luke’s absolute passion and has been from the age of six. Before his knees gave way, he had the privilege of playing both rugby union and rugby league. Now a fan rather than player, he is desperately trying to work out a decent business reason to fly to Australia when the British & Irish Lions tour there in July.

MIIC R CH HAARE D L C DO RY PELAND

He joined the US Soccer Federation Foundation as a trustee of its investment committee in the spring of 1998. He subsequently joined the board in early 2000, then the executive board a few years later. De Bontin also served as the chair of the development committee between 2005 and 2007 and has been an active member of the US Soccer Federation Task Force on Player Development since 2006.

DANIEL GLANTZ

Head, Client Services, EDGE10

Global Head, Sponsorship, AIG

Richard Dry has been working in the sports software industry for 20 years, producing one of the first “made for sports” athlete management systems back in the 1990s and subsequent industry-

Danny Glantz is the global head of sponsorship for AIG and is responsible for overseeing and managing AIG’s global sponsorship program, including the New Zealand Rugby and USA Rugby

standard sports management applications in the years that followed.

relationships. Danny develops and directs AIG sponsorship strategies, while working with all AIG regions to optimize the benefits of these relationships.

As head of client services and part of the management board, Richard manages the client-facing side of EDGE10, using his experience to manage the smooth transition from disparate recordkeeping methods to a fully integrated club or sport wide management system. A crucial part of his job is to help define the future direction of sports and health-related products, and channeling the thoughts and suggestions of some of the most highly regarded strength and conditioning coaches, sports scientists and medical practitioners in the world to ensure that EDGE10 is continuously developing the visions of the future.

Prior to his current role, Danny was an assistant general counsel for AIG’s e-commerce and strategic sourcing group for nearly seven years. Danny’s practice had focused on areas such as intellectual property, e-commerce, internet law, marketing, and licensing. Danny also provided general legal support for AIG corporate communications and advised AIG and its subsidiaries on all issues relating to marketing, social media, and sponsorships. Prior to joining AIG in 2006, Danny worked at the National Basketball Association in their intellectual property legal group, and with the law firm Skadden, Arps, Slate, Meagher & Flom in their insurance M&A practice group. G L OBA L R U GBY F O R U M

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SPEAKERS ST AE MVI EA G RA RP IFFITHS

R AY K AT Z Head, Technical Services, International Rugby Board

Managing Partner, Source1 Sports

Steve Griffiths is currently the head of technical services for the International Rugby Board responsible for medical, antidoping, laws of the game and game analysis, training and education

Ray Katz is a managing partner a t S o u rc e 1 S p o r t s , w h i c h i s a s u b s i d i a r y o f S o u rc e Communications, a leading advertising and transactional marketing company that has been

together with equipment and turf. Following a career in industrial relations, HR management and consultancy whilst climbing the ranks as a rugby referee to international standard, Steve combined his previous career with his sporting background to become the first national referee development officer for the Rugby Football Union in England in 1993. 1997 saw him move to the International Rugby Board as the first referee development officer. He then moved into strategy development with a seven-month temporary transfer to USA Rugby as interim chief executive officer.

MH C I CRHI SATEO L PCHOEPRE L E AN NC DH E S K I

in business since 1983, servicing clients such as Subway, Sony, Hewlett-Packard, Amtrak, and the 2014 Super Bowl Host Committee. Katz is a seasoned veteran with over 20 years in the sports industry, and has diverse experience working for a league (National Football League), an agency (Young & Rubicam), a network (The Football Network), and a team/arena property (The Madison Square Garden Company). His expertise is focused across sports marketing disciplines including media, sponsorship, emerging technologies, and research and analytics. Prior to joining Optimum Sports, Katz worked as chief marketing officer and senior vice president of sales for The Football Network. In 1999, Katz founded Smartix International, an affinity commerce company and continues to serve as consultant and chairman of the advisory board.

D A N LY L E

President, Front Row Marketing Services

EVP, USA Sevens

Christopher Lencheski joined Front Row Marketing Services and its parent company, ComcastSpectacor, from Phoenicia Sports & Entertainment, a marketing company he founded. Lencheski

Dan Lyle serves as executive vice president for USA Sevens. Lyle joined the company in 2006 and served as tournament director for four years before moving to his current position in 2010. Overseeing

oversees the day-to-day operations of Front Row Marketing Services, which generates incremental revenue for public assembly venues, sports teams and municipalities through the marketing and sales of naming rights, advertising, sponsorships, exclusive product and vendor rights agreements, premium seating, hospitality features and sponsorship evaluation.

both the USA Sevens international rugby tournament in Las Vegas and USA Sevens Collegiate Rugby Championship, Lyle draws upon both his extensive leadership and athletic backgrounds to lead the largest commercial rugby tournaments in the United States.

Lencheski is a 20-year veteran of sports and entertainment marketing. Prior to starting Phoenicia, he was founder, CEO and president of award-winning sports marketing agency SKI & Company. Lencheski brings to Front Row extensive experience with NASCAR, the NFL, MLB, the Olympics, Formula One, INDYCAR and the American Le Mans Series. He is a graduate of Syracuse University and two-term member of the board of advisors to the David B. Falk College of Sport and Human Dynamics.

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Highly regarded as the best player to wear an Eagle jersey, Lyle made several All World teams and played for the famed Barbarians on several occasions. While playing, Dan served as a club representative to the English Professional Players Association and then served on the executive board for five years helping to negotiate and develop the earliest collective bargaining, broadcast share, player welfare and other player and commercial initiatives.


SPEAKERS ALEX MAGLEBY

ANGUS MCNAB Head Coach, Men’s Sevens USA Rugby

Head, Pro Rugby, Opta Sports

Alex Magleby was tapped as head coach of USA Rugby’s national Men’s Eagles Sevens team in 2012. Magleby has also been the head coach of Dartmouth Rugby since 2001, winning eight Ivy League

Angus is Opta’s commercial lead in rugby and also heads their work with sponsors and brands across all sports. He works with media clients in print, digital and broadcast as well as governing

championships in 11 years and the national Collegiate Rugby Championship in 2011 and 2012. Magleby has also served as head coach of the USA Rugby Men’s Collegiate All-Americans and the USA Rugby Men’s Collegiate All-Americans Sevens. His playing resume includes starting for the USA Eagles Sevens team in every tournament on the IRB World Sevens Series from 2000 until 2005, and captaining the team to the 2005 Rugby World Cup Sevens. He also represented the USA Eagles team on eight occasions, garnering four test match caps.

bodies, agencies and brands. Angus has worked on sponsorship activation propositions for a number of Opta’s clients including AIG, Adidas, Investec, IBM, Gatorade and Amlin. He also supports a number of broadcasters in their use of performance data in their programming including the BBC, Sky Sports, ESPN and the new BT Sport channel in the United Kingdom.

Magleby graduated from Dartmouth College with a Bachelor of Arts in Engineering Sciences, and has since co-founded Sylvan Advantage, mashing his systems engineering background with sport, performance, coaching and technology to create the largest distributor of SportsCode performance analysis tools in North America.

N I G E L M E LV I L L E

Opta’s work in the professional sports space is highly impressive and they can count New Zealand, England, Wales, Scotland, Ireland, France, and all professional clubs in the Aviva Premiership Rugby and RaboDirect Pro12 leagues as clients. Angus was capped by Scottish universities in rugby league and rugby union and was also assistant coach with the Scotland Rugby Football League from 2007 to 2011, coaching at the 2008 Rugby League World Cup in Australia.

JON MILLER CEO, USA Rugby Nigel Melville was appointed USA Rugby CEO and president of rugby operations in January 2007. Nigel is a former England national rugby union team scrum half and captain. He became the youngest player to

captain England on his debut when he led them against Australia in 1984. He went onto make another 12 appearances over the next four years. He played club rugby for Otley RUFC, Wakefield RFC and Wasps FC. On retirement, he entered coaching and as director of rugby at Wasps RFC, Melville coached the team to their first professional English Premiership title in 1996, followed by three Anglo-Welsh Cup final appearances, winning two. In 2002, he moved to Gloucester Rugby, winning the English Premiership (topping the table by a record 15 clear points) and Anglo-Welsh Cup. He left in 2005. During his playing career, Melville was the head of UK promotions for Nike working alongside elite athletes from a wide range of sports.

President, Programming, NBC Sports Group Jon Miller is the president of programming at NBC Sports and NBC Sports Network where he oversees programming and is prominently involved in sales for both networks. Previously, Miller had served as executive vice president of NBC Sports since November 2006. He reports to Mark Lazarus, chairman of NBC Sports Group. Miller has been with NBC for more than three decades. Miller, who is credited for co-creating the NHL Winter Classic, oversees nearly 9,000 hours of annual programming including the Triple Crown and its surrounding horse racing coverage, the NHL, French Open, Notre Dame football, MLS, Tour de France, INDYCAR and NBC’s golf properties, which include the PGA TOUR’s Players Championship and Presidents Cup, the PGA of America’s Ryder Cup and the USGA championships including the US Open. Most recently, Miller has been instrumental in the acquisition of some of the world’s top sports properties, helping solidify multi-year agreements for Formula One and the Premier League.

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SPEAKERS BERNIE MULLIN

KURT OELER Chairman & CEO, The Aspire Group

President, optionMONSTER

Dr. Bernie Mullin is the chairman and CEO of The Aspire Group, a leading global management and marketing consulting business that partners with its clients to produce winning brands, revenue

K u r t O e l e r i s p re s i d e n t o f optionMONSTER. Previously, Kurt was night editor and then director of editorial operations at CNET News.com, an award-winning technology news service. Oeler

enhancement as well as strong sales and service cultures. Under his guidance, The Aspire Group has clients located in seven countries on four continents that represent best-in-class leagues, teams and brands.

sits on the advisory board of Knowledge@Wharton, the University of Pennsylvania’s business review, and keeps up with one of his favorite sports, rugby, at Gainline.us. Oeler is a graduate of Williams College.

An internationally-acclaimed management and marketing consultant and speaker, who literally wrote the book, entitled “Sport Marketing”, Bernie has over 30 years of experience with highly visible sport and entertainment organizations. Mullin was formerly the CEO of the Atlanta Hawks (NBA), Atlanta Thrashers (NHL) and Philips Arena, senior vice president of marketing and team business at the NBA, senior vice president of business at the Colorado Rockies (MLB) and Pittsburgh Pirates (MLB), vice chancellor of athletics at the University of Denver (NCAA), and business school and sport management faculty member at the University of Massachusetts.

ALLAN ROBSON

NICK SAKIEWICZ CEO, Northampton Saints

CEO & Operating Partner, Philadelphia Union

Allan Robson joined Northampton Saints as commercial director in 2000 and was appointed chief executive officer in 2006. Since then, the Saints have won the European Challenge Cup and

17 years after joining Major League Soccer as a founding executive, Sakiewicz is the CEO and operating partner of Keystone Sports and Entertainment, the parent company of the Philadelphia Union. His

the Anglo-Welsh Cup, and have been cup finalists on five other occasions including the Heineken Cup in 2011. The Saints are competing in the Aviva Premiership final this week, the result of which was unknown at the time of writing.

dedication and expertise led to the founding of the Union and construction of PPL Park. He has also helped the Union develop, in collaboration with YSC Sports, a world-class, innovative academy program.

The club is unique in the United Kingdom as it is the only club to regularly return a financial profit, which it has done for 13 consecutive years. Allan has been a director of the English clubs’ representative organization, Premiership Rugby, for six years and is a board member on the clubs’ salary cap committee. Prior to joining Northampton Saints, Allan enjoyed 13 years of success in sports marketing and management as commercial director at three professional soccer clubs. By profession, he is a chartered secretary who had a previously successful business life in London, United Kingdom.

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Prior to helping create Keystone, Sakiewicz was the president of AEG’s New York division. From 2000 to 2005, he was president and general manager of the MetroStars. A two-time MLS Executive of the Year, Sakiewicz garnered his first award in 1999 as president and general manager of the Tampa Bay Mutiny. As a collegiate goalkeeper at the University of New Haven, Sakiewicz earned NCAA All-American honors in 1981 and All-New England honors each season from 1980-83. He went on to play professionally with FC Nantes (French first division), the New York Arrows (Major Indoor Soccer League), CF Os Belenenses (Portuguese first division) and the Tampa Bay Rowdies (American Professional Soccer League).


AP S G EE A NKDEAR S ROSS YOUNG

DEAN WALKER SVP, Production, Universal Sports

Former COO, England Rugby 2015

Dean Walker is an Emmy-winning producer who has been involved in television sports production for over 20 years. Walker joined Universal Sports in 2006 as coordinating producer. In 2010, he was assigned

Ross spent 15 years with the Metropolitan Police in London and played representative rugby in the top tier of the English leagues for them before moving into coaching and management. Ross left the

to oversee all rugby production for the network. Walker produced the 2011 Rugby World Cup for both Universal Sports and NBC. He was recently promoted to senior vice president of production for Universal Sports.

police to join Harlequin FC and rose to general manager before joining the International Rugby Board as operations manager. Following the 2003 Rugby World Cup in Australia, Ross was appointed general manager of the Rugby World Cup and moved to Paris for the 2007 Rugby World Cup. He held the same role for the 2011 Rugby World Cup and spent four years in Wellington, New Zealand assisting the local organizers and the rest of the International Rugby Board team.

Chez Collette, First Floor

He took up the role of chief operating officer for England Rugby 2015 in January 2012 and spent the last year putting all the key building blocks in place. Ross then made the move away from the Rugby World Cup in March of this year and is currently consulting on various sporting projects including, of course, rugby ones.

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