Trinh Hoang_Portfolio

LAN TRINH

COPYWRITER

Think ideas. Craft ideas. Present ideas.

RE-DEFINE

X is not X

FIND THE ONES

Not everyone, just “the ones"

EMOTION in the depth

DO WHAT I LOVE love what i do

Your product can be “not special", unless you “re-define" it.

Brand: Closeup Vietnam

ACD: Vu Chung

Copy: Trinh Hoang, Ly Nguyen

WASHING FACE

= TAKE & KEEP

PEOPLE USED THINK THAT: WASHING FACE IS JUST TAKING AWAY “BADDIES".

BUT, WITH SIMPLE, IT ALSO KEEP “GOODIES"

ACD: Vu Chung

Copy: Trinh Hoang

Art: CK

Brand: Simple Vietnam

TEA TREE DIAPER = SKINCARE MASK FOR BABY’S BUM!

Because it contains tea tree - a famous ingredients for skincare, we tended to give it a viral name to catch attention of many people on its launch We trigger them with hot news and OOH:

Until gaining lots of discuss Skincare Mask For Bum is H

And it appear in a special gift set: A tool kit for Baby Bum Skincare Routine

And to lengthen the noise, we deliver the gift set in a lovely way

BUT WHY HAVEN'T YOU HEARD ABOUT HUGGIES BABY BUM SKINCARE MASK? BECAUSE IT WASN'T ALLOWED TO RELEASE. BLEHHHHH.

Brand: Huggies Vietnam

CD: Nga Bui

Art: Trung Ha

Copywriter: Linh Nguyen, Trinh Hoang

Designer: Quang Nguyen

02. FIND “THE ONES"

In mass audience, who are THE ONES you need to serve, to bring to the stage first in to influence others?

Not everyone, but “the ones ”

WITH TRESEMMÉ, “THE ONES" ARE

INFLUENCERS WHO EFFECT CONSUMERS THE MOST. THAT'S WHY WE GATHERED THEM IN A PLACE CALLED “HOUSE OF STYLE", WHERE THEY CAN UNDERSTAND, THEN SPREAD THE SPIRIT OF ...

To gather them, we sent them an exclusive gif To enhance position salon standard the gift b simulation from a real hair salon

By taking the gift box to home, you are “bring home a salon"

Within our prediction, the gift box & invitation & interesting enough for all KOLs to share on through which gaining mass attention for out

Coming to the event, KOL will see the Hall Of Bonding check-in booth

Before event, we sent to KOLs a hair challenge: Use TRESemmé in hair routine, create many hair styles, and send back footage to TRESemmé" At the moment, KOL appear at check-in booth, there hair styles will be shown on LCD to create an epic moments

Besides that, there are lots of wonderful activities happened at the event: such as technology interactive screen, live AR filter booth, ...

Besides that, there are lots of wonderful activities happened at the event: such as technology interactive screen, live AR filter booth, ... You can watch it on the video on the right of the page.

At the end of the event, we continued to wow KOLs with full SALON BOND BUILDING SYSTEM in the design of a fashion magazine

With wonderful experience at the launching show, KOLs continue to post and the campaign is spread out in a massively high speed

After the event, series fashion film continued to spread out TRESemmé spirit through the stories of 5 TRESemmé girls

Brand: TRESemmé Vietnam

ACD: Vu Chung Art: Huyen Le

Copywriter: Loi Nguyen, Trinh Hoang

WITH TIKTOK, “THE ONES" ARE BREAK-THROUGH TALENTS, WHO START ON TIKTOK, FROM 0 TO A STAR.

By celebrating them, we spread the message: “No matter who you are, just be yourself, you will be shine and generate meaningful thing for society!” Through these authentic and inspiration stories, ordinary will people will see the value in every TikTok contents, which supposed to be “ non sense " They will believe:

YOU START ON TIKTOK

a mom starts on TikTok

an artist starts on TikTok a world phenomenon starts on TikTok

a western star starts on TikTok

a famous couple starts on TikTok are you start on TikTok? Brand: TikTok Vietnam Creative Lead: Kelvin Art: Stephen Copywriter: Trinh , Phuc Designer: Dat, Teddy

WITH COMFEE’, “THE ONES" ARE THE LAZY

With the USP - Voice control - How to promote this air-conditioner?

Find “the ones " - can't stand using remote control and love using mouth to trigger the win

That is the lazy one

Taking advantages from the idiom describing lazy people: “Ha mieng cho sung " , (Open mouth waiting to be feed)

Turn it to: “Ha mieng cho sung suong " (Use your mouth to order the air conditioner for comfort feelings)

Brand: Comfee’ Vietnam

CD: Nga Bui

Art: Ha Duc Trung

Copywriter: Hai Li, Trinh Hoang

03.

EMOTION IN THE DEPTH

Into the deepest feeling, into the deepest place of user ' s pocket

Stimulate emotion is the most effective way to make them BUY MONTH

Intothedeepestemotionofwoman Womanishardtounderstand?

Women tend to hide what they think. Sometimes those hidings make them to be misunderstood. But if you can see the hidden meaning behind everything they do, they say, they behave, you will really love and appreciate them.

With the intention of unveil the truth, we decided to use “2 point of view tactics", One action, different interpretation. Thus, we can compare the different between understandings & misunderstandings.

Then,erasethemisunderstandings

Brand: PNJ

Creative Lead: Nhut Truong

Art: Stephen Pham

Copywriter: Trinh Hoang, Ai Le Ngoc Vo

Designer: Dat Pham, Teddy Tran

And TikTok said: “Just make your ultimate effort, you will be shine by the unveiling process of TikTok!” Notwin.Notlose.

We want to win! We don't want to lose! But the really matter is “Will we be recognized by people?”

not“vui”, but“lacquan” not“flex”, but“proud”

When you find “the ones ” , you look into their heart not their look & feel you look into the situation,: “last year them” is not “this year them”

fromrealsound, toreal-feel themeaningsof jewelry may meetthesoulofus. or justarightCTA forarighttime?

It’s an “old quote, gold quote”

That’s how I continue everyday as a copywriter on this journey.

I try to create what I like. what I believe. and whatever I create, I love it

lovetoturnrisk toopportunity

4 out of 10 people using conditioner

the other six don’t use because they thing: “I don’t do styling, so there is no way my hair getting damaged”

Nostyling,nodamged? So!Let’smakeadirectlycomparison!

This hair is damaged! Do you believe?

Brand: Dove Vietnam ACD: Vu Chung Art: Huyen Le Copywriter: Trinh Hoang,

ilovetosimplifyeverything

bydefiningit

People want to have a “glass skin” But what is “glass skin”?

Can you describe it by words?

How can we acheive something that we don’t know what it is? That’s why Simple define it for the launch of HA serum understandtherules, “dreamskin”cancometrue!

bydefining, everythingbecomeSIMPLE!

takenoteit, likeanformulayoushouldremember!

Brand: Simple Vietnam

ACD: Vu Chung

Art: CK

Copywriter: Trinh Hoang

Idreamof buildingan imaginaryworld.

One day, Metis come and tell us to build their an imaginary world for kids so as to launch their fruit milk. I knew that was a chance to do what I love

I would like the switch the language, in which, the emotion is performed the best

Ilovetoexperiencesomethingnew whenAIcame, idecidedtotrybeforemakingjudgement

Aftertryingtogenerate1picture, Idecidedtouseittoillustrateastorynamed “TheNightLullaby"

Every night, a girl sing a lullaby

Every "lyrics of the lullaby" is open for your imagination

It may come from the imagination of the girl. Or from something that others tell her.

Or from something she has experience in her dream or her inner live.

But why she has to sing her a lullaby?

Both dreamy and threaten

Why there are the mixture of these two feelings?

Or are there some other feelings stimulated in your soul?

For this type of imagination.

There is no a certain answer.