Page 1


GUIDELINES BRAND IDENTITY STANDARDS AND SPECIFIC COLLATERAL USAGE


01 Identity & Secondary Logo 02 Logo Clear Space 03 Logo Minimum Size 04 Logo Incorrect Use 05 Logo On Various Background 07 Typography System 08 Stationary


IDENTITY & SECONDARY LOGO

IDENTITY LOGO

SECONDARY LOGO

C86 M45 Y45 K40

C75 M20 Y40 K5

C55 M0 Y15 K0

C75 M0 Y25 K0

C90 M20 Y35 K0


LOGO CLEAR SPACE

X

X

X

X

IDENTITY OF ORIGIN WITH CLEAR SPACE

Clear space is the area surroundind Identity the must be kept free of any text of graphic elemrnts. The clear space is measured by the symbolic-height of symbolic logo and x-height of the logotype.


LOGO MINIMIZE SIZE

3.7 cm. 0.6 cm.

0.6 cm.

0.4 cm.

MINIMIZE OF IDENTITY

• The minimum width 3.7 cm. and the minimum height 0.6 cm. • There is expection of when use only symbolic logo, the minimum height 0.6 cm. • There is expection of when use only logotype, the minimum height 0.4 cm.


LOGO INCORRECT USE

Do not display identity with other colour.

Do not display identity with other alignments.

Do not display identity by widthen the proportion.

Do not display identity as a pattern.

Do not display identity by lesson each elements.

Do not display identity by enlarge each elements.

Do not display identity with any backgrounds.

Do not display identity in vertical.


LOGO ON VARIOUS BACKGROUNDS

Full-Colour Spot CMYK

1-Colour Flat Black/White

1-Colour Flat C90 M20 Y35 K0


TYPOGRAPHY SYSTEM

There are 2 main typeface to be used as text for any documents of Lukpla

ZAG BOLD

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

• For English Headlind must always uses Zag Bold

SUPERMARKET

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz • For English text must always uses Supermarket


STATIONARY

UNIFORM GUIDELINES


NAMECARDS GUIDELINES

Joseph Gordon / MANAGER Address 7160 MURRAY HEIGHTH DRIVE IRVINGTON, AL 36544 U.S.A.

M +66 2 123 4567 F +66 2 123 4567 E email-lukpla@email.com


PLASTIC BAG GUIDELINES


PRODUCT TAG GUIDELINES


SHOP GUIDELINES


Profile for Face Bank

LUKPLA Logo Design Manual  

LUKPLA - Pet Shop & Accessories Logo Design Manual

LUKPLA Logo Design Manual  

LUKPLA - Pet Shop & Accessories Logo Design Manual

Advertisement