Trusted by Used Car Dealers for Over 65 Years
2025 MEDIA KIT
MAGAZINE HIGHLIGHTS
The IADAC Dealer Network Quarterly Digital Magazine delivers unmatched brand exposure in a digital format that connects your business with California’s largest Independent Dealer network. With dynamic, interactive content and widespread reach, it keeps dealers engaged while showcasing your brand through:
✦ Industry Trends
Staying ahead of the curve with key insights that empower dealers to tackle challenges and grow in an evolving market.
✦ Expert Advice
Delivering actionable strategies on compliance, technology, and marketing that help dealers streamline operations and achieve success.
✦ Dealer Spotlight
Highlighting inspiring, real-world stories that demonstrate innovation and excellence within California’s Independent Dealer community.
✦ Exclusive Vendor Offers
Providing high-value promotions that capture dealer attention and drive meaningful business connections.
DIGITAL-ONLY AD PRICING
Why Advertise in THE QUARTERLY?
AD SPECIFICATIONS
� Visibility Across Platforms
Reach 6,700+ verified dealers across the IADAC website, mobile app, marketing emails, and social media channels—expanding your brand’s footprint beyond the page.
� Cost-Effective Engagement
Save over 50% compared to print ads while delivering your message directly to engaged dealers.
� High Performance Metrics
Benefit from a 49% email open rate and a 13% click-through rate, ensuring your digital ad gets noticed.
� Trusted Dealer Network
Maximize your impact with 58,000 monthly website views, 2,000+ daily visits, and 150+ daily active app users.
� Trackable Results
Monitor the success of your ads with measurable metrics like clicks, views, and dealer engagement data.
Submit ads by Publication Schedule deadlines. Include a value offer to ensure dealer interest and engagement.
Submit
Schedule for deadlines
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EDITORIAL CALENDAR
Themes and articles are tentative. See Publication Schedule below for dealines. Aligning your ads with these themes is encouraged for greater relevance and impact.
Q1: March Issue
Theme: Strategies for Revenue Growth in 2025
Feature Articles:
• Innovative Inventory Sourcing & Management Techniques
• Digital Marketing Tactics to Boost Dealership Sales
Regular Sections:
• IADAC News
• Legislative & Compliance Update
• Dealer Spotlight
• Legal Minute
• Vendor Directory
• IADAC Products & Services
Q2: June Issue
Theme: Tech and F&I Tools to Drive Competitive Edge
Feature Articles:
• Enhancing Sales with Website and Digital Retailing Solutions
• The Latest F&I Trends and Solutions for Independent Dealerships
Regular Sections:
• IADAC News
• Legislative & Compliance Update
• Dealer Spotlight
• Legal Minute
• Vendor Directory
• IADAC Products & Services
PUBLICATION SCHEDULE
1st Quarter
Q3: September Issue
Theme: Stay Ahead of Compliance and Legal Pitfalls
Feature Articles:
• Understanding DMV Regulations and Compliance
• Tips for Avoiding Compliance Missteps
• FTC Challenges Facing Dealerships
Regular Sections:
• IADAC News
• Legislative & Compliance Update
• Dealer Spotlight
• Legal Minute
• Vendor Directory
• IADAC Products & Services
Q4: December Issue
Theme: Future-Proof Your Dealership: Trends & Insights
Feature Articles:
• Maximixing Year End Opportunities: Strategies for Boosting Holiday and Tax Season Sales
• Future Trends in the Auto Industry & Dealership Operations
Regular Sections:
• IADAC News
• Legislative & Compliance Update
• Dealer Spotlight
• Legal Minute
• Vendor Directory
• IADAC Products & Services
2nd Quarter May 12, 2025 June 6, 2025
3rd Quarter August 11, 2025 September 5, 2025
4th Quarter November 10, 2025 December 5, 2025
2025 DIGITAL ADS
DIGITAL PLATFORMS
IADAC’s Digital Channels deliver robust reach and engagement across California’s 13,000+ Independent Dealers. With 6,700+ verified email contacts, our platforms connect your brand with the state’s licensed used car dealerships, providing maximum exposure and measurable results. Here’s how we amplify your brand:
✦ Website Ads
Nearly 58,000 monthly page views and 2000+ daily visits make our website a go-to resource for California’s Independent Dealers, ensuring consistent visibility for your brand.
✦ In-App Ads
Engage with 150+ daily active users who spend nearly 5 minutes per session rare on digital platforms—reaching industry professionals who rely on the app for essential tools and updates.
✦ Email Campaigns
With a 49% open rate and 2.5-4% click-through rate—well above industry standards—our email rcampaigns deliver your message directly to thousands of engaged dealers.
AD TYPE & SPECIFICATIONS
*All ads high-res 72 dpi jpeg or png, max file size 150 kb
AD PRICING
Benefits of IADAC DIGITAL ADVERTISING:
In-App Ads
� Unmatched Reach
Access 6,700+ licensed dealers statewide through platforms they trust to drive growth.
� High Engagement
Connect with dealers actively using IADAC’s platforms for actionable insights and opportunities.
� Targeted Exposure
Place your brand in front of engaged professionals seeking dealership solutions and partnerships.
Email Blast Specs
Headline: Max 50 characters
Body Text: 150-200 words
Value & CTA: Prominent savings & UTM URL
Images: Hi-res 72 dpi, 600x400 pixels*
