To Effective Classified Ads
Tip 1: Start with a headline that captures readers’ attention with captivating, colorful, descriptive and expressive words. Tip 2: List the item’s age, size, brand name, condition, and other important facts. Tip 3: Stick to the truth. No misleading information. Tip 4: Don’t confuse readers with multiple abbreviations. Tip 5: Remember to list the price to avoid queries from shoppers out of your price range. Tip 6: List all contact information (i.e. phone number or email address) along with hours of availability. Tip 7: Ask for advice from Equine Journal. We’re here to help!
Call 1-800-742-9171 or email Jenn@equinejournal.com for queries.
EQUINE J o u r n a l
CLASSIFIED & SALE BARN AD FORM
The Voice of the Horse Industry CLASSIFIED LINE AD COST: Internet Advertising (Line Ad Only): Special Formatting Charges:
Discounts: SALE BARN COST (photo ad): DEADLINE:
$20 for the first 20 words; 50¢ each additional word. $10 for text ads; $15 per inch for boxed ads. Bold, Extra capitalized words, Italics - 50¢ per word. Graphic/Picture/Logo - $25 per insertion. Reversed ad - $25 per column inch. Blind Box ad - $25.00 Boxed ad - $25 per column inch. 3x – 6%, 6x – 12%, 12x – 18%. No refunds. $50/month or $120 for 3 months. Up to 40 words maximum. The 25th of the preceeding month (5 weeks prior to cover date). Please note holidays may warrant earlier deadline dates.
COPY (please type or print legibly): _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________ _____________________________________________________________________________________________
IN FAMILY HORSE A R T FA Granby, CT R ES
860-653-3275 • FAX: 860-653-5256 www.strainfamilyhorsefarm.com WE BUY, SELL AND TAKE TRADE INS
M
Speed Up Your Sales With An Ad That Stands Out
TH
7 Tips
Reg. Quarter Horses • Reg. Thoroughbreds • Reg. Paints • Warmbloods • Family Horses
• Reg. Paint, 16.1H, sorrel gelding, 2006 Paint plus Breeders Trust, top show horse • Black/white 50/50 color, 15.3 H, big body, 8 years, gelding, show ring or trails, all good • Reg. Paint, chestnut overo, 15.3H, gelding, top show horse, point earner, ride the best, 2007 • Reg. Paint/Reg. Quarter Horse, sorrel gelding, 15.1H, Paint plus, super quiet, show broke, trails, could do lots of jobs, one of our best • Reg. Paint, 50/50 color, red/white tobiano, gelding, 16.1H, 2008 English or western pleasure • Red/White 60/40 color, 15.2H, gelding, 10 years, great all around family horse • Reg. Appaloosa, sorrel gelding, 16.1H, good mover, does showmanship, equitation horse shows, has points, likes to jump, always in the ribbons • Reg. Quarter Horse, sorrel gelding, 5 years, super quiet, 15H, trails, show ring, traffic, 2006, a really nice family horse, can do lots of jobs • Reg. Quarter Horse, bay gelding, 2006, 15.3H, top western pleasure horse, a sure winner • Reg. Quarter Horse, grey mare, 2007, one owner, 15H, dark dapple grey, nice to be around • Reg. Quarter Horse, 15.3H, chestnut mare, 1998, lots of mileage, show ring or trails, can do it all • Reg. Quarter Horse, 15H, bay mare, 2006, Incentive Fund, western or English, ride the best • Reg. Quarter Horse, 15.2H, brown mare, 2002, super quiet, has points, shown in PA 4-H state horse show and open shows and at Quarter Horse shows, always in the ribbons • Reg. Quarter Horse, dapple grey, gelding, 2002, trail or show ring, big body, good looking • Reg. Quarter Horse, 16H, bay mare, 1998, English or western, jumps, good mover, nice horse • Reg. Quarter Horse, 16H, brown, gelding, 2005, good mover, big body, a real eye catcher • Reg. Quarter Horse, 15.2H, bay mare, 1999, great all around Quarter Horse, can do lots • Reg. Quarter Horse, 15.3H, a real ranch horse, trails, gates, cattle, bay gelding, 10 years, you ask and he does it • Reg. Appaloosa, chestnut gelding, 16.1H, big body, western pleasure, has done lots of jobs, 10 years • Reg. Swedish Warmblood/Reg. US Dressage Federation, 16H, bay gelding, big mover, jumps, trails, big body • Quarter Horse, Dark Fancy Fanny Palomino gelding, 9 years, 15.2H, great family horse, anyone can ride, really pretty, always noticed • Six ponies on hand, 13 to 14.2H, all broke to ride, the best, 8 to 12 years, all jump and easy to handle • Eight Warmblood crosses, 6 geldings, 2 mares, 15.3 to 16.3H, all jumping broke, each dressage, traffic, good movers, nice group of horses at this time • Five Quarter Horse x Thoroughbred crosses, 5 to 10 years, 15.3 to 16.2H, all geldings, good movers, jumping, trails, show ring, all good
Number of issues to run: ____________ Category: _____________________Total:____________ Name: __________________________________________________________________ Address: ________________________________________________________________ Phone: ______________________________________ Payment must accompany your ad. If using charge card: R Visa R MC R Discover R AMEX Card #:____________________________________________________ Exp. ___________ Signature: _________________________________________________ (Ads charged to your card can be taken over the phone or emailed or faxed to our office.)
Email to: classifieds@equinejournal.com Mail to: Equine Journal salebarn@equinejournal.com 103 Roxbury Street, Keene, NH 03431 Phone: (800)742-9171 ext. 100 • FAX: (603)357-7851
860-653-3275 www.StrainFamilyHorseFarm.com Local and Long Distance Trucking Available. Trade-in and consignment horses welcome at no charge. Fifty-two horses and ponies on hand, all take their leads and jump, trails, water, traffic, really nice horses with our 3-week trial. Worth the trip to see so many nice horses in one place. New arrivals each week. Save Find Us on Facebook gas and time & have our great guarantee! July 2011, Equine Journal, 273