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CREATION & CHAOS

THE WORKS OF HYDRO74


ABOUT HYDRO74 Joshua M. Smith, known as globally renowned artist Hydro74, works in Orlando, Florida as a designer and artist. Through his sixteen years of published work he is known for pushing the boundaries of contemporary art. He is passionate about breaking new ground and expanding his artistic influences with the peers and brands in which he collaborates. His goal is to improve his work through every new piece of art that is customized for each unique project. His work has contributed to successful partnerships and promotions with Nike, Lucasfilm, Microsoft Xbox, Legendary Pictures, MillerCoors, EA SPORTS, and many more.


SELECT CLIENTS

SELECT LIST OF COMPANIES I’VE HAD THE PLEASURE OF WORKING WITH IN THE PAST AND PRESENT.

FOR STREET CRED


DEFIANCE & ETIQUETTE Few times a year I am honored to give talks based on my life which is filled with a dysfunctional past of death, abuse, foster care, hopelessness and uncertainty that eventually spawned ‘Defined by Defiance’. The idea is that to better yourself, you must be defiant to the things that expect you to fail and push for a better life. For me it is design. This factors into the work I do and the relationships I build. I’m not a freelancer, but a company owner of 17 years and do my best to ensure relationships and etiquette within. I do not share information between clients and always strive to be professional in my dealings. This job is my pleasure, my reward for the hard work invested to learn and be better and hopefully you’ll see that within the works shown.


HYDRO74 HISTORY

PERSONAL BRANDING HAS ALWAYS BEEN A CHALLENGE SINCE I ALWAYS STRIVE TO EVOLVE. HERE IS A COLLECTION OF LOGOS I’VE USED OVER THE YEARS.

LOGO HISTORY 2000 - 2011

2004 - 2008

2009

2015 - 2016

2010 - 2015

2015 - 2016

2011 - 2015


VECTOR ILLUSTRATION

THE WORKS OF HYDRO74


VECTOR ILLUSTRATIONS PUSHING LIMITATION

PROJECT DESCRIPTION Vector is a part of my DNA. I fell in love with it 16 years ago and decided I wanted to focus directly on this form of illustration. During the process I would challenge myself to find solutions and resolve issues to perfect techniques in the hopes to offer something different than others and to form Hydro74 as a unique entity.


TYPE TREATMENTS

THE WORKS OF HYDRO74


TYPE TREATMENTS CUSTOM DEVELOPED & illustrated

CLIENT: PATRICK CLAIR

PROJECT DESCRIPTION Typography is a amazing thing. To be able to go in and manipulate a letter to see if it works, or to create a style based off of something simple becomes epic. here are some examples

CLIENT: PERSONAL

CLIENT: FULLY LACED


CLIENT: PERSONAL

CLIENT: JESSE HERNANDEZ

CLIENT: FANATICS

CLIENT: HARLEY-DAVIDSON


CLIENT: ADIDAS

CLIENT: K2 SNOWBOARDS

CLIENT: BURTON SNOWBOARDS

CLIENT: PERSONAL


CLIENT: COLUMBIA

CLIENT: EA SPORTS

CLIENT: COLUMBIA

CLIENT: DISCOVERY CHANNEL


CLIENT: EA SPORTS

CLIENT: LUCAS FILMS

CLIENT: EA SPORTS

CLIENT: EA SPORTS


CLIENT: ANDREW RICHMOND

CLIENT: EA SPORTS

CLIENT: HASBRO

CLIENT:DK BICYCLES


CLIENT: JUSTIN MALLER

CLIENT: LIFE FORM LABS

CLIENT: SIN CITY NYC CLIENT: KREW


CLIENT: LA CARNITA

CLIENT: HASBRO

CLIENT: HASBRO

CLIENT: LA CASTLE VANIA


CLIENT: UNDER ARMOUR

CLIENT: ZOMBOY

CLIENT: YOMICO

CLIENT: XBOX


VECTOR & LASERS

THE WORKS OF HYDRO74


VECTOR & LASERS b oard development

PROJECT DESCRIPTION Years ago I teamed up with a friend who had a laser engraver. At the time it seemed interesting but didnt realize the value of being able to feel the piece after it was done. Year after year we test new ideas and new things to see what we can get away with. Here are some samples of board designs and engravings.


POSTER DESIGN

THE WORKS OF HYDRO74


POSTER DESIGN

CREATION & CHAOS

PROJECT DESCRIPTION Posters are an amazing medium that allows this sense of freedom. The beauty of the rough sketch to the final preparation for color separations is a amazing journey. Each poster is a way for me to test new techniques I have in mind but also to force myself to try something new.


APPAREL DESIGN

THE WORKS OF HYDRO74


APPAREL DESIGN CREATION & CHAOS

PROJECT DESCRIPTION One of the first projects that started off my career was a shirt design. That project soon paved the ground work for a few more projects till eventually I was working for a lot of brands in the Action Sports market. One simple shirt to spark a career, amazing really.


CONTACT INFORMATION HYDRO74 LLC NAME EMAIL WEB PH.

JOSHUA M. SMITH JOSHUA@HYDRO74.COM HYDRO74.COM 321-578-2146


Hydro74 2017 Look Book  

Here is a collection of pieces by Hydro74 in a simple look book form.

Hydro74 2017 Look Book  

Here is a collection of pieces by Hydro74 in a simple look book form.

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