BRAND GUIDELINES BRAND
1
TRUE REPRISE
CONTENTS CONTENTS
OUR BRAND 3
OUR MISSION 4
MISSION STATEMENT 5
BRAND LOGO 6
LOGO TAGLINE 11
LOGO DO NOT’S 12
CLEARSPACE 13
BRAND COLOR SYSTEM 14
TYPOGRAPHY 16
ICONS 17
PHOTO EXAMPLES 18
BRAND LANGUAGE 19
BUSINESS STATIONERY 20
SOCIAL MARKETING 21
CO-BRANDING EXAMPLES 22
CONTACT 23
TRUE REPRISE
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OUR BRAND
True Reprise will be holding a 3-day Music Festival at Venice Beach showcasing Reggae music the right way with Jamaican representation.
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OUR MISSION
Reggae music originated in Jamaica.This event allows the west coast to change the color identity of reggae, always being shown in red, green, and yellow. Instead our event will recognize the original Jamaican flag colors of yellow, black, and green.This will imprint a new identity to reggae and recognize the original place it comes from.
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REPRISE
MISSION STATEMENT
Celebrating Reggae Roots with Jamaican artists who spread the truth.
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BLACK TEXT ON YELLOW
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TRUE REPRISE BRAND LOGO
WHITE TEXT ON BLUE
7 TRUE REPRISE BRAND LOGO
BROWN TEXT ON SHADOW SAND
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TRUE REPRISE BRAND LOGO
B/W GRADIENT ON SAND
9 TRUE REPRISE BRAND LOGO
TRUE REPRISE
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BRAND LOGO
SHADOWS
REGGAE BEATS ON REPEAT
11 TRUE REPRISE LOGO TAGLINE
X Do not use colors outside of Guidelines
X Do not make one word bigger
X Do not make gradients on individual letters
X Do not let wave block the bottom letters
TRUE REPRISE
X Do not use logo without wave
X Do not stretch out logo
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LOGO DO NOT’S
CLEARSPACE
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BRAND COLOR SYSTEM
PRIMARY
TRUE REPRISE
14
4,2,2,07,15,25,120,24,44,6 55,56,83,590,0,0,100
TIDESANDY SHADDY BROWNY SHADOW
BRAND COLOR SYSTEM
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REPRISE
TRUE
11,7,5,059,5,23,088,3,10,080,17,3,0 88,25,83,1045,12,73,22,33,95,04,42,82,0
SECONDARY
GILL SANS MT REGULAR 20
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789 !@#$%&
GILL SANS MT BOLD 30
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789 !@#$%&
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TRUE REPRISE TYPOGRAPHY
ICONS
SANDJAMAICAN FLAG WATER
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PHOTO EXAMPLES
TRUE REPRISE
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BRAND LANGUAGE
INFORMAL
Community gathering filled with good vibes.
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BUISNESS STATIONARY
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TRUE REPRISE MUSIC FESTIVAL ADMINISTRATIVE OFFICES +123-456-7890 truereprise@mail.com truereprise.com CARD
SOCIAL MARKETING INSTAGRAM
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CO-BRANDING EXAMPLES
TRUE REPRISE
22
NIKE
23 TRUE REPRISE CONTACT +1-234-567-8901 truereprise@mail.com truereprise.com
