Task 2A : Project Brief
BLUE ACRES FLOATING HOMES (Aqua Village)
Prepared by: Huzaifah al-Aqib bin Farid Nasir (G2216695)
CONTENT Introduction | 03 Studies of Key User and Client Vision | 04 Vision and Mission | 05 Organisation and Management | 06 Site Information | 07 Precedent Study | 08-10 Schedule of Accommodation (SOA) | 11-14 2
INTRODUCTION
MuarDistrictislocatedinthenorth-westJohorstate, Malaysia. The District constitutes Muar City and also Tangkak small district. It is located near a border with Malacca in the north, Segamat in the east and Batu Pahat in the south. The word 'Muar' is believed to originate from an estuary. Other possibility is that it is derived from a Hindu word namely “Muna" and “Ar" which mean “Three” and “River” respectively, reflects Muar River existence that flowed through these cities and also the longest river in Johor. Muar also is well-known as Bandar Maharani and was declared as the royal town of Johor. It is the fourth largest city in Johor and owns various tradition and cultures which is reflected in its heritage architecture such as pre-war architecture, temple and Chinese teahouses. Besides, Muar also named the cleanest tourist city in the Asean region through 2018ASEANTourismForum (The Star, 2018).
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STUDIES OF KEY USERS & CLIENT
CLIENT
Johor Corporation (JCorp)
DEVELOPER
USERS
Local resident of Kampung
Temiang, Muar
Johor Corporation (JCorp) was incorporated through Johor State Economic Development Corporation Enactment in 1968 and later amended in 1995 as the principal development institutiontodrivethegrowth ofthestate’seconomy.
Starting in 1972 as the property development arm of Johor Corporation, the growth of Johor Land Berhad (“JLand”) has been closely intertwined with the developmentoftheJohorstate.For almost five decades, we have been proudly building and transforming thelandscapesofJohortobeoneof theiconicstatesinMalaysia.
Target users for Blue Acres
Floating Homes is local resident of Kampung Temiang, Muar. Additionally,thelocationmustbe secure, comfortable, interesting, and inviting.Additionally, it must be unique and provide diversity, choice, and pleasure. Moreover, vibrantareaspresentchancesfor socialinteraction,streetplay
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Johor Land Berhad (JLand)
VISION AND MISSION
BUSINESS
Undertakecatalyticandcommercialprojects thatgeneratereturnsforstakeholders.
CORPORATE
Embed a culture of professional management with strong governance standardtoensurebusinesssustainability.
CORPORATE
We are committed to adopting the Environmental, Social and Governance (ESG) principles and recognise the importance of ESG in everything we do as anorganisation
● Undertake the development of catalytic projects that spur the growth of the economy.
● Resilient, agile and world class organisation.
● Harness sustainable business growth.
● Competitive, profit generating and highly regarded business entity.
● Assist to build the new economic structure.
● Attractive investment destination.
● Liveable environment ecosystem.
● Contributetostateandnationaleconomicgrowth.
● Contributeandimprovewellbeingofthecommunity.
● Ensuresocialandeconomicinclusionthroughthe catalyticandcommercialbusinessactivities;a permanentagendainallprojects.
● Thedevelopmentofaffordablehomes.
● Strengthentheupskilling&reskillingofhumancapital developmenttorespondwelltochanges.
● Continuouslypreservingsustainableenvironment.
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VISION
MISSION
ORGANISATION AND MANAGEMENT
PRESIDENT & CHIEF EXECUTIVE OFFICE
Fadhly Suffian Laili
General Manager
Stakeholders Management & Special Projects
Dr Mohd Noor Ilham Mohamed Ramli
General Manager & Head of Group Legal Department
Hasnina Hafiz
Head
Group Corporate Communications
CORPORATE SERVICES
INVESTMENT
Lai Sin Kee
Wan SuAli CorporateAdvisor to the Chief Corporate Services Officer
AzharAhmad Senior General Manager GroupTalent Management
Mohd Noor Mohd Salleh General Manager Land Management Services
Senior General Manager CorporateAdvisory
Nina Sapura Rahmat
General Manager
Portfolio Management
Shamini Veerasingam General Manager Strategy & Business Planning
Azlan Rudy Mustaza
General Manager Venture Builder
DIGITAL
Zainudin Kamaruddin
General Manager
Digitisation &Analytics
FINANCE
Siti Hajar Marhani
General Manager
Treasury & Corporate Finance
GROUP SUPPLY CHAIN MANAGEMENT
Ahmad SharifuddinAbdul Rahman
Senior General Manager Group Supply Chain Management
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SITE INFORMATION
SITE AREA
Total site Area : 23 Acres
SITE LOCATION & DETAILS
AGRICULTURE ZONE
● ONLY AGRICULTURE-RELATED ACTIVITY/LAND USE IS ALLOWED.
● COMMERCIAL & SMALL-SCALE INDUSTRIAL IS ALLOWED AS LONG AS IT IS AGRICULTURE / AQUACULTURE-BASED, AND APPROVED BY JPS AND MPM.
● PRESERVATION OF EXISTING BIODIVERSITY, FLORA & FAUNA, WATER QUALITY, AND AIR QUALITY.
● ABIDE LAND-USE & BUILDING GUIDELINES.
SITE / LOCAL SOCIO-ECONOMY
AGRICULTURE
FISHERIES / AQUACULTURE
SMALL-SCALE INDUSTRIAL
EXISTING ECOLOGY MANGROVE
NYPA OIL PALM
FIREFLIES FRESHWATER FISH
UDANGGALAH
PLAN KEY PLAN LOCATION PLAN 7
SITE
PRECEDENT STUDY
KAMPUNG AYER, BANDAR SERI BEGAWAN, BRUNEI
KampongAyer, or the Water Village (Malay: KampongAyer) is an area of Brunei's capital city Bandar Seri Begawan that is situated over Brunei Bay. 39,000 people live in the Water Village. This represents roughly ten percent of the nation's total population. All of the Water Village buildings are constructed on stilts above the Brunei River. Built entirely of stilt houses and wooden walkways, this cluster of 42 villages housing more than 30,000 inhabitants is the world's largest water village. Antonio Pigafettarefertoitasthe'VeniceoftheEast'.
The Water Village is really made up of small villages linked together by more than 29,140 meters of foot-bridges, consisting of over 4200 structures including homes, mosques, restaurants, shops, schools, and a hospital. 36 kilometers of boardwalks connect the buildings. Private water taxis provide rapid transit. Most of these taxis resemble long wooden speedboats.Fromadistancethewatervillagelookslikeaslum.Itactually enjoys modern amenities including air conditioning, satellite television, Internet access, plumbing, and electricity. Some of the residents keep potted plants and chickens.The district has a unique architectural heritage ofwoodenhomeswithornateinteriors.
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Fire station for floatingsettlement Mosques,schools,post office, restaurants and policestationsalsoare located on the pillars descending into the water
Thelocalresidencesofthe Malays are considered as assets that maintain the culturalvalueintheregion withtheirroofssuitablefor the tropical climate, traditional architectural forms and harmonious proportionswithdecorative elements
Modern house on water village
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Traditional houses builtoncolumnsontheBruneiRiverconsistofneighborhoodswith schools and mosques and that these houses can be moved from one side of the river to the other when necessary, for this they are built on light piles of wood. Being able to move to another place when necessary has also ensured that Kampong Ayer is protectedfromnaturaldisasters
Transportation is provided by motorboats on the streets where the walking paths are not connected to each other due to the fact that they are separated by wide waterways. Boats are usually made of wood and in the traditional local style and are oftenreferredtoas‘watertaxis’.
Strengths Weaknesses Opportunities
● Thefactthatsucha largehistorical settlementonthe waterstillcontinues
● Culturalcontinuity forthefuture generation
● Frameworkfor sustainable livelihoods
● Beingmobilewhen needed
● Wasteproblem
● Harmfuleffectsof waterMaintenance
● Security
● Visualnatural landscapeelement
● Naturalair conditioning
● Preservationof traditional architecture
● Expansionof settlementswithout harmingnatural environmentofthe land
Treaths
● Unstable environmental conditionsdueto waterlevelchange
● Populationgrowth
● Consumeraspect oftourism
● Fire
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SCHEDULE OF ACCOMMODATION
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SCHEDULE OF ACCOMMODATION
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SCHEDULE OF ACCOMMODATION
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SCHEDULE OF ACCOMMODATION
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