HT Brand Guidelines

BRAND GUIDELINES

Updated January 2024

HUSTON-TILLOTSON UNIVERSITY |

BRAND GUIDELINES

Our Motto “In Union, Strength,” is a powerful reflection of Huston-Tillotson University’s commitment to excellence and transformation. Trustees of Samuel Huston College and Tillotson College met jointly on January 26, 1952, and agreed to detailed plans for merging the two institutions on the site (then known as “Bluebonnet Hill”) of Tillotson College. The merger was consummated, and the new Charter of Incorporation for Huston-Tillotson College was signed on October 24, 1952. The merged institutions adopted “In union, strength” as their motto.

Huston-Tillotson University celebrates our legacy while forging a path forward, reaffirming our status as a beacon of higher education, innovation, and inclusivity in the 21st century. This message serves as the cornerstone of the University’s brand, and is a testament to the enduring mission to empower the next generation of trailblazers, thinkers, and achievers.

Graphic Interpretation We utilize some traditional elements such as the serif font, EB Garamond. However, the focus for the new graphic look for Huston-Tillotson University is in the modern ‒ representing Huston-Tillotson University’s professional, strong, youthful personality. To convey this modern personality we use the sans serif font family, Oswald; as well as simple, bold graphics. We refrain from using too many different fonts, colors and elements ‒ refrain from frills ‒ because simplicity envokes strength.

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HUSTON-TILLOTSON UNIVERSITY |

Mission

Vision

Huston-Tillotson University nurtures

A connected world where

a legacy of leadership and excellence in

diversity of thought matters.

education, connecting knowledge, power, passion, and values.

BRAND GUIDELINES

Core Values Integrity Diversity Excellence Accountability Leadership

About Huston-Tillotson University Huston-Tillotson University, the first institution of higher education in Austin, Texas, has roots dating back to 1875. Huston-Tillotson University is an independent, church-related, historically Black, four-year liberal arts institution located on a 23-acre tree-lined campus near downtown in East Austin. Huston-Tillotson University’s mission is to nurture a legacy of leadership and excellence in education, connecting knowledge, power, passion, and values. The University offers associate and master’s degrees in addition to Bachelor of Arts and Bachelor of Science degrees in more than 19 areas of study. Huston-Tillotson University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

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BRAND GUIDELINES

FONTS & COLORS

HUSTON-TILLOTSON UNIVERSITY |

Fonts The preferred typefaces for Huston-Tillotson University are the Oswald and EB Garamond families.

Oswald Book is used for headlines and subheads.

EB Garamond Regular and Times New Roman is used for body copy. For emphasis and callouts, Bold and Italics can be used.

BRAND GUIDELINES

OSWALD BOOK

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuv 01234567890!@#$%^&*()_+ EB GARAMOND

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuv 01234567890!@#$%^&*()_+ abcdefghijklmnopqrstuv abcdefghijklmnopqrstuv TIMES NEW ROMAN

ABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuv 01234567890!@#$%^&*()_+ abcdefghijklmnopqrstuv abcdefghijklmnopqrstuv

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HUSTON-TILLOTSON UNIVERSITY |

Color Palette

BRAND GUIDELINES

PRIMARY COLOR PALETTE

Our official visual identity colors are maroon and gold. In addition to those primary colors, we use black, white and gray.

The secondary colors are lighter shades of maroon, gold, and gray, as well as dark navy blue.

C34 M98 Y97 K52 R102 G1 B0 #660100

C1 M19 Y100 K0 R254 G204 B0 #fecc0o

C75 M68 Y67 K100 R0 G0 B0 #5d2a2c

PMS 1205 C C3 M9 Y53 K0 R248 G224 B142 #f8e08e

PMS 427 C7 M3 Y5 K8 R208 G211 B212 #d0d3d4

C16 M11 Y11 K27 R167 G168 B169 #a7a8a9

SECONDARY COLOR PALETTE

PMS 492 C C11 M85 Y60 K48 R143 G50 B55 #8f3237

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BRAND GUIDELINES

BRAND LOGOS

HUSTON-TILLOTSON UNIVERSITY |

Huston-Tillotson University Logo

BRAND GUIDELINES

MAROON

The Huston-Tillotson logo comes in only one primary version including the logo-mark of our iconic bell tower, the full name, the founding date, and location.

Do not attempt to recreate, photocopy, scan, manipulate or change the mark in any way. Obtain approval from the marketing office before any piece is printed and put into circulation.

GOLD

BLACK

LOGO COLOR VARIATIONS BLACK

MAROON

GOLD

BLACK

WHITE

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HUSTON-TILLOTSON UNIVERSITY |

Huston-Tillotson University Presidential Seal

BRAND GUIDELINES

FULL COLOR

Huston-Tillotson University Seal should be used for official formats such as: • Diplomas • Certificates • President’s and Board of Trustee’s stationery • Embossing, debossing, and foil stamping

ONE COLOR

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HUSTON-TILLOTSON UNIVERSITY |

Other Huston-Tillotson University Logos

RAM MASCOT LOGO

BRAND GUIDELINES

COLLEGIATE “HT RAM” LOGO

COLLEGIATE “HT” LOGO (MAROON WITH GOLD AND GOLD WITH MAROON)

HT + YOU

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HUSTON-TILLOTSON UNIVERSITY |

BRAND GUIDELINES

Logo Placement An approved configuration of the Huston-Tillotson University logo and seal should appear prominently on all College-affiliated communications in a size appropriate to the overall piece. Mark placement includes prominent positions such as the front or back cover or title page of publications, the top and/or bottom of advertisements and websites, and the opening and closing of videos and films.

The “U” in this logo represents the spacing allotment necessary to achieve the proper CLEAR SPACE. minimum size 3" (216 pixels) wide The area outside the CLEAR SPACE is the SAFE ZONE, where other elements can be positioned safely.

The “Star” in this logo represents the spacing allotment necessary to achieve the proper CLEAR SPACE. minimum size 1" in print / 108 pixels in digital

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HUSTON-TILLOTSON UNIVERSITY |

BRAND GUIDELINES

Unacceptable Logo Usage Our logo should not be altered in any way. Here are some unacceptable uses of the Huston-Tillotson University logos.

DO NOT enclose the logo or seal in a holding shape.

DO NOT rotate the logo or seal.

DO NOT make the logo or seal too small.

DO NOT use only the mark.

DO NOT change the color of the logo or the seal.

DO NOT combine the logo or seal with any other logos or graphics.

OM

1ST

TO FORE

MO

ST

FR

DO NOT change proportions of the logo or seal.

DO NOT add a tagline to the logo or seal.

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BRAND GUIDELINES

STATIONERY

HUSTON-TILLOTSON UNIVERSITY |

BRAND GUIDELINES

Huston-Tillotson University Stationery: Office of President The Office of the President stationery will be different from all other offices of the University. Using the seal and a traditional, centered design style the look is sophisticated and elegant.

HUSTON-TILLOTSON UNIVERSITY OFFICE OF THE PRESIDENT

HUSTON-TILLOTSON UNIVERSITY OFFICE OF THE PRESIDENT

900 CHICON STREET | AUSTIN, TEXAS 78702

900 CHICON STREET | AUSTIN, TEXAS 78702 | 512.505.3000 | EMAIL@HTU.EDU | HTU.EDU/OFFICE-OF-THE-PRESIDENT

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HUSTON-TILLOTSON UNIVERSITY |

BRAND GUIDELINES

Huston-Tillotson University Stationery: General

900 CHICON STREET | AUSTIN, TEXAS 78702

900 CHICON STREET | AUSTIN, TEXAS 78702 | 512.505.3000 | EMAIL@HTU.EDU | HTU.EDU

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BRAND GUIDELINES

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