Backin2019whenthepandemicstrucktheworld,itopenedthegates foralotofbusinessestooperatedigitally.Ofcourse,Amazon,already inexistence,wasgivingtheofflinestoresarunforthemoney.Still,the worldisputonlockdown,encouragingbusinessesworldwidetoride theeCommercewaveinsteadofresistingit.
eCommercemeansdoingbusinessdigitally,likeanonlineshopfor yourbusiness.Inthiserawhereeveryonespendshalfoftheirday online,itisimperativetoreachouttoyourpotentialcustomerswhere theyareeasilyapproachable.So,howdowemarketyourbusiness online?Thisarticlewilltakeyouthroughsomeexcitingways eCommerceservicesworkforyourbusiness.
eCommercemarketingisdonethroughvariouschannelslikesearch engines,digitaladvertising,socialmedia,emailcampaigns,etc. eCommercemarketingeffortsdrivetraffictoyourwebsite,makeyour brandvisibletotheaudience,convertwebvisitorstocustomers, remarketyourproductstothevisitorswhoabandonedyourwebsite, simulatemoreextensiveandregularorders.
Nowlet’stakealookatthechannelsthroughwhichwecando eCommercemarketingforyourbusiness:
SEARCHENGINEMARKETING:
Proventobethemosteffectivemethodtoreachouttoalargeruser baseandgrowbusiness,SearchEngineMarketingensuresyour businessappearsatthetopasanadwhensomeonesearchesfora productthatyouoffer.ThedifferencebetweenSearchEngine Optimization(SEO)andSearchEngineMarketing(SEM)isthatyouput moneyinSEMsothatyourbusinessappearsatthetopofthesearch engineresultspage.ItisalsoreferredtoasPaidSearchorPayPer Click(PPC).
SOCIALMEDIAMARKETING:
Outofsight,outofmindisthefundathatworkswithorganicsocial mediamarketing.Yourbrand’spresenceinfrontofyourtarget audience,especiallyGenZandmillennials,whospendmostoftheir timeonInstagram,Twitter,TikTok,Snapchat,etc.,isanessentialpartof socialmediamanagement.It’saMUSTTODOthingtobepresenton socialmediaplatformstobeeasilydiscoverable.Socialmedia channelsarewhereyoueducateyourtargetaudienceaboutthe productsyouoffer,anewrangethatisbeinglaunched,offersand discountsavailable,andmuchmore.
Anadditionalfeatureofthesesocialmediamarketingplatformsis openinganeCommercestorewithintheapp.So,forexample,youcan directlyshopaproductfromInstagram;thestorieshaveproven fruitfultomanybusinessesthesedays.
EMAILMARKETING:
Acheaperandmorereliablemodeofcommunication,email marketingistheoldestformofonlinemarketing.Itissimpletodoand canbeautomatedsothatitdoesn’tconsumemuchtimeforyour team.Sendingregularemailstoyourconsumersisaneffectivewayto liverent-freeintheirminds.Justensurethatthefrequencyofyour emailsdoesnotspamausertoopt-outofyourmailinglist!Beas innovativeandquirkywiththesubjectlineaspossible;thiswill increaseyourclick-throughrate!
CONTENTMARKETING:
Contentmarketingisnotjustlimitedtocreatingcontentand publishingitononlineplatforms.Ithasamoresignificantroletoplay atthebackend.Optimizingcontentforindividualproductpagesis necessary.Thetextshouldhavealltherelevantkeywordsforsearch engineoptimization,andtheblogpostsshouldberelevantandnot toolongtomakeareaderloseinterest.Apartfromcreatingcontent justforyourwebsiteandsocialmedia,tryandpublishguestpostson relevantwebsitesthattalkaboutyourcategoryofproducts.
OPTIMIZINGCONVERSIONRATE:
Conversionrateoptimizationyieldsgreatresultsifappropriately implemented.Itincreasesthepercentageofuserswhoperforma desiredactiononyourwebsite.Pushnotifications,livechat,customer reviews,andAR/VRfeaturestoviewhowaproductwouldlookinthe realworldaresomewaystokeepavisitorhookedtoyourwebsiteand increasesales.
Havinganonlinestoreisanexcellentinitiativeforanybusiness.But havingawebsitejustforthesakeofitislikecreatinganassetandyet notusingitoptimally.eCommercemarketingisanongoingprocessto helpyoureachouttoalargeraudience,drivesales,andscaleupthe business.IntriguedtolearnhoweCommercemarketingcanhelpyou withincreasingrevenues?Talktoustoday.