HUSSON UNIVERSITY
“We want to preserve the best of what we currently have— experiential and personalized education focused on professional careers. What we’ve got to move to is the ability to deliver that in new modalities. Partially driven from the demographic decline of New England but also the changing predictions by higher ed experts on the dramatic seismic shift that is coming in higher education.”
Lynne Coy-Ogan, EdD President
Husson puts the “hire” in higher education. And we always have. We believe in professional education that is built for everyone. We pride ourselves on offering an outstanding education, which is why 97% of our graduates are employed or in graduate school within a year of graduating. Exceptional and affordable. In fact, U.S. News & World Report recently named Husson as the lowest-priced private university accredited by NECHE in New England. Not only is Husson intentionally affordable, our graduates earn their degrees with little or no debt – well below the national average. Husson puts its resources where it matters – high quality, hands-on experiential education in every one of our programs on campus and online. That’s what makes our graduates so hireable.
At Husson, most of our programs are taught by professors with real experience in the fields our students pursue. That’s over 70 undergraduate, graduate and professional degrees as well as a wide range of certificate programs, many with accelerated and online options. Whether you’re just out of high school, advancing your career or switching to a new one, you can count on faculty who are truly dedicated to student success. It’s our hallmark, and data by outside researchers proves it. Just like the data shows that we are a top performer in “social mobility.” In other words, our graduates get ahead, creating better lives for themselves and their families.
The future of work is here, and it’s constantly changing. For over 120 years, we’ve been the ones who know how to prepare students for the life they want today and the one they’ll want tomorrow.
Husson puts the “hire” in higher education—97% of our graduates are either employed or in graduate school within a year of graduating.
The Husson brand’s sweet spot is the intersection of social mobility, job readiness, affordability and personal attention from professors active in their fields who also care about their students.
Equity in education for professional success.
• Relevant and successful
• Forward-thinking and entrepreneurial
• Devoted and student-centered
• Down-to-earth and friendly
High-quality, hands-on and experiential from the start in over 65 undergraduate, graduate, and professional degrees, as well as a wide range of stackable, professional certificates, many with accelerated and online options. Experiential education as core to everything we do makes us different and that’s what makes Husson graduates successful. If you’re learning to be a teacher, you are in the classroom your first year.
If you’re a nursing student, you’re in a clinical simulation year one and working in the field by year three. If you’re an online animal care and behavior student, you’re job shadowing at a local shelter.
In almost every program, you have the advantage of working with over $100 million in new equipment and facilities. Through internships, clinical experiences, and field placements, Husson students gain an undeniable edge in the eyes of employers.
At Husson, every degree or certificate is taught by a combination of professors who bring both theory and practice to their fields. They also love teaching and helping students. That’s why they’re at Husson. We only hire faculty who are truly dedicated to student success—it’s our hallmark—and data by outside researchers proves it.
Not only are our professors devoted to student success, so is the university as a whole. We are driven to develop and invest in the best teaching practices for today’s world. That’s why the Boston Globe gave us the only A grade in Maine for the quality of online transition during the pandemic. Then, and now, we put our resources where it really matters—on a high-quality student experience, in person and online. And that includes white glove support, every step of the way.
Three stats prove Husson truly delivers return on your investment: 97% of our graduates are either employed or in graduate school within a year of graduating. Nationwide, we rank in the top 15% of universities for helping graduates improve their incomes.
And, according to an analysis of tuition and fees by U.S. News & World Report, Husson is one of the most affordable private universities in New England. So, whether you’re just out of high school, advancing your career with a graduate degree, or switching to a new career, you’ll earn a valuable degree that you paid less for that will lead to you earning more.
Not only that, but students graduate with little or no debt—well below the national average. For over 125 years, we’ve believed in professional education that allows our graduates to get ahead, creating better lives for themselves and their families. That’s why we’re the only major university in New England with our profile of professional programs in current, in-demand, and emerging fields, from business to fitness, to marketing and media, to filmmaking and software development, to criminal justice and forensic science.
The personalized experience you get at Husson makes it beloved by alumni. It’s a place where students say, “They really listen to me and what I want.” And that’s true whether you’re living on campus or part of one of our online programs. This is a place that draws faculty and staff who love teaching and helping students discover and realize their personal and professional goals.
Located in one of the most naturally beautiful states in America, Husson draws students from all over the U.S. and from around the world. It’s big enough to have dazzling facilities and equipment along with competitive NCAA Division III athletics. It also has a down-to-earth friendliness that allows students to feel relaxed and comfortable so they can thrive and succeed.
Travel + Leisure called Bangor “the charming small city” that is “Maine's best-kept secret.” But it's never been a secret to the 30,000 residents who choose to be here. Along with transplants from New York, Boston, and Los Angeles, Bangor becomes home for Husson students from around the world. They appreciate its proximity to coasts and forests, its bustling waterfront, its notably low urban crime rate, and, of course, our 200-acre campus—brimming with faculty experts teaching futureforward programs to our vibrant community.
But the best part about this place isn't its coordinates on the map; it’s how deeply it shapes the identity of Husson Eagles. Who we strive to become. What we value. How we treat each other. Whether you’re here on campus, studying online from Texas, or leading your post-grad career in London, you know that Bangor, that Husson, is as much a state of mind as it is a great place to visit. After all, Maine’s state motto is “The way life should be.” To be able to bring “that way” to the four corners of the Earth— that’s pretty amazing.
Our Institution has three distinct logos that we use to our advantage to support different needs. We have options that are formal that we adapt to use for the advancement office for various alumni groups and also for more formal invitations, awards and commencements.
There are informal options that we use to support athletics and accessibility for social media and marketing materials. These logos are quick to recognize and make the brand stand out. Please make sure to use the logo consistently and accurately, and never make any changes to it without permission.
This is the seal/crest logo, which we use on more formal print pieces. We never use this logo with the boxed or Eagle H logo. It is also sometimes included on swag (again, more formal type of items). For some uses, we have added “Bangor” since we are expanding to areas far outside of Maine. Academic units also can be incorporated into the crest as well.
This logo has been adopted by Advancement for use with alumni affinity groups.
We use the Husson University logo box on university collateral such as letterhead, branded envelopes and other marketing materials. It is also used with contact information on marketing materials (see page 33). Academic units are permitted to use the logo with the school/college name.
Currently, there are two versions, and it is mandatory to include the words “Husson” or “Husson University” when using the logo by itself (such as on swag/apparel and marketing materials). Student organizations and clubs may use the Eagle H logo/athletics logo with the name of their organization.
COLLEGE OF BUSINESS
Academic units are not permitted to use the logo with the school/college name.
Our primary palette comprises two dominant brand colors: Husson Green (PMS 3302) and Husson Gold (PMS 827). While other colors may appear in layout, these two hues should be used consistently across all brand communications. Husson Green is of particular importance as a brand identifier and should play a leading role in any layout. Husson Gold is better suited as an accent color, used in support or in contrast to Husson Green.
While our secondary palette is appropriate for use in all Husson communications, these colors should always play a supporting role to our primary brand colors of Husson Green and Husson Gold.
A background tone may be applied to give the impression of a warm page color to any layout. Our standard background tone is equal to a 10% screen of Husson Gold.
10% HUSSON GOLD
C2 M3 Y7 K1
R244 G239 B230
HEX F3EEE5
Gold Foil (PANTONE 16-0836 TPX) can be used in place of the Husson Gold PMS 827 to add further dimension and call attention to covers of high-profile print pieces.
Metallic gold foil may only be used when budget and schedules allow for this technique to be professionally implemented. Faux gold foil effects achieved through conventional four-color printing processes are not approved for use as part of the Husson brand.
Our primary brand font is Raleway. It is a Google web font that is free to download and use in all print and online applications. As part of our brand tool kit, Raleway is recommended for:
• Headlines and subheads (Raleway Black)
• Body copy (Raleway Medium)
• Callouts and captions (see page 25)
• Pull quotes (see page 26)
* Care must be taken when using the W character in Raleway at large sizes. For more information, turn to page 21.
Raleway has an alternate W that should not be used when copy is larger than 11pt in size (e.g., headlines, subheads, pull quotes, stats, etc.). We only use the W where the two halves of the letter DO NOT overlap at the center.
Our secondary brand font is Permanent Marker. It is an Adobe TypeKit font and is free to use in all print and online applications for Adobe Creative Suite subscribers. It is particularly well suited for text that requires extra emphasis, energy or emotion. As part of our brand tool kit, Permanent Marker is recommended for:
• Short headlines
• Pull stats (see page 25)
• Large pull quotes (see page 23)
PERMANENT MARKER MAY BE DOWNLOADED HERE
Our brand uses two primary formats for the majority of our pull quotes and a third format that should be used sparingly for greater impact.
Our first primary pull quote format sets type in Raleway Medium and is typically used for shorter quotes. When using this format, leading is generally looser and type is generally larger. In the example at right, the text is set at 16pt over 22pt leading.
The second primary pull quote format also uses Raleway, but in the Black weight. Used for longer quotes at generally smaller sizes, it can be used to create a more interesting visual texture in a layout full of quotes. In the example at right, text is set at 14pt over 19pt leading.
The final pull quote format sets text in Permanent Marker and should be used sparingly. It's best for full-page or full-spread takeovers and quotes that demand the attention of the viewer. For an example, please see page 3 of this guide.
When adding an attribution to a quote, we use a three-line format. The first line of the attribution should be set in Raleway Black in upper and lower case. The remaining two lines are set in Raleway Medium in upper and lower case. All text should be left-ligned.
• First and last name followed by two-digit year of graduation
• Major(s). When presenting two or more programs of study, use an ampersand in place of the word "and"
• Hometown: City, state (spelled out), country (if outside the U.S.)
• First and last name followed by any applicable degrees; if the faculty member is also a Husson alum, a two-digit year of graduation may be added at the end of the line
• Title
• Department or college
• First and last name followed by two-digit year of graduation
• Current job title
• Employer
Video Production & Graphic Design
Hebron, Maine
College of Business and New England School of Communications
Forensic Accounting & Litigation Support
The CPA Solution LLC
When sharing statistics or other numbers as callouts, there are two recommended formats.
The first shares the style of our headline treatments. Numerals should be set as tabular figures in Raleway Black. Captions or explanatory text may then be set as left-aligned copy in Raleway Medium (sentence or title case) either below or to the side of the numerals.
Our alternate pull stat style makes use of numerals set in our secondary font, Permanent Marker. When using this style, captions and explanatory copy should be set as centered text in Raleway ExtraBold, all caps, above and below the numerals.
• Generally, we prefer tabular figures to old-style figures, especially in headlines or when numerals are reproduced at large sizes.
• We do not use serial (or Oxford) commas in running text
• Punctuation on the left side of any block of copy should be hung. That is, it should extend further left than the left margin of the text to create a cleaner visual line along the vertical edge of the copy block.
• No spaces should be used on either side of em dashes.
• When rendering a U.S. phone number, periods should be used to separate both the area code, prefix and line extension (rather than dashes or spaces). If rendering an international number, a space should be used between the country code and area code (no period).
What surprised me most was how quickly we get to put our hands on the equipment. There’s a lot of live experience. And different professors apply different learning styles to their classrooms.”
Now more than ever before, solving our problems means diving deep into the biology and psychology of our world—firsthand. Appreciating the human experience. Using critical thinking. Offering fresh insights, and uncovering new ways to pass that knowledge on to the next generation. We help you build a foundation toward understanding change by participating in current research and meeting new ideas head-on. Today’s greatest challenges—and tomorrow’s—need you.
+01
800. 448.7766
QR codes are accompanied by a two-part text callout. The first half (typically set on two lines) is a call to action. The second half (again set on two lines and in a contrasting brand color) is a description of the link.
The callout may be set right-justified when placed to the left of the QR code, or left-justified when placed on the right. Four lines of copy should be equal to the height of the QR code. While fewer lines of copy may be used, the callout should not be set on more than four lines.
DESCRIPTION CALL-TO-ACTION
Hand-drawn icons may be utilized to create greater visual depth, emphasize messaging or heighten the energy of a layout.
These illustrations are always rendered as rough line drawings (they should never feel too “perfect”) in a single color.
While illustrations may be added as accents, they should not be the focal point of the layout.
Whenever possible, contact information and any required legal disclaimers should be locked up with the Husson University logo on the back of all print pieces.
Contact information is set on two lines in Raleway Black all caps. Phone numbers use periods. Other contact information should be separated by vertical pipes.
Disclaimer text is set flush-left as sentence case copy in Raleway Regular.
JILL FIORE
Executive Director of Marketing
fiorej@husson.edu
207.941.7102
B109 Carlisle Hall
