2025 Q1 MARKETING COMMUNICATIONS REPORT
IRELAND
SECTION 1 INTRODUCTION
About Q1 2025 Report
Dear Reader
I present you with the first Marketing quarterly report in 2025 for Husqvarna Ireland with a brief summary of our marketing communications activities.
It’s a new year and there has been a lot of planning and discussions on strategy at Liffey Distributors over this quarter as we prepare for the start of the season.
One major update is that we are working with a new agency, Verve, who will assist us with our media function and event management.
Some Husqvarna Open Events have taken place already with more to come in Q2, Andy Walsh hosted online trainings and there is a Spring Sales campaign happening in April with special offers on selected products.
The new Husqvarna TV ad has premiered and the 2025 Husqvarna Forest & Garden brochures are out with boxes delivered to our dealer network.
We will also be running a national radio and digital audio campaign on Newstalk and TodayFM in April. In addition, we have some intriguing activations arranged and ground-breaking announcements in Q2. Watch this space.
Here’s to what I hope will be a prosperous season ahead!
Aron Hegarty
Marketing Communications Executive Liffey Distributors Ltd
SECTION2
TV, RADIO, PRINT
TV, Radio, Print in Q1 2025
• None in Q1
• None planned for Q2 yet, but this may change
• New Husqvarna TV advert broadcast daily and every weekend as programmatic ad during live English Premier League, GAA and United Rugby Championship games on Premier Sports
• Husqvarna TV ads on Sky Sports Ireland have resumed from March 2025
• None in Q1
• None planned for Q2, but this may change
• None in Q1
• National radio campaign to be aired in April with Newstalk and TodayFM to promote the Husqvarna Spring Sale
New Husqvarna TV ad for 2025
Broadcast on Premier Sports since February and Sky Sports Ireland since March
New Husqvarna radio ad for national campaign
To be aired on Newstalk and TodayFM in April 2025
From 1 April, there will be 3 ads broadcast each day on national radio stations Newstalk and TodayFM daily to promote the Husqvarna Spring Sale campaign.
Listen to Husqvarna radio ad for Ireland CLICK HERE
SECTION3 ONLINE
Online in Q1 2025
Digital Marketing (Paid Social)
• Paid Social ad campaigns being run on all our SoMe platforms
• Campaigns based on seasonality, stock availability, new or focus products, category range, topics, events &evergreen content
• Husqvarna Ireland
Instagram Page
• Followers – 14.3K
• Following – 473
• Post – daily to weekly
• Organic posts, shares, Insta stories, likes
• Scheduled posts via Emplifi
• Husqvarna Ireland
Facebook Page
• Page followers – 9,583
• Post – daily to weekly
• Organic posts, shares & likes
• Scheduled posts through Emplifi
• Husqvarna Ireland
LinkedIn Page
• Followers – 791
• Post – weekly
• Organic posts, reposts, reposts with thoughts & likes
• Scheduled posts through Emplifi
Online in Q1 2025 -
• Paid Search ad campaigns on Digital Marketing (Paid Search)
• Targeted paid search ads based on keywords & termsentered into search engines Google for Husqvarna products
/ Dealer Portal
• Dealer Portal Link:
https://portal.husqvarnagro up.com/ie/
• Website banner and pricing updated with 2025 market assortment
• Husqvarna Ireland
• Husqvarna Brochures on IE site YouTube Page
• Link to brochures on Husqvarna IE site: https://www.husqvarna.com/ie/ support/download-cataloguesand-brochures/
• Subscribers – 110
• Videos - 139
• Updatedwithvideoon HusqvarnaTVadfor2025
Online in Q1 2025 – continued
SpringSale campaignon Meta from 1-30 April
There will be special offers on selected Husqvarna Forest and Garden equipment (below) for the month of April
• Rider 214TC
• LC140SP Lawn Mower
• PW125 Pressure Washer
• PW240 Pressure Washer
• 129RJ Brushcutter
• 122C Grass Trimmer
• Aspire
• Aspire
• Aspire
T28 2.5Ah Battery Grass Trimmer
T28 4.0Ah Battery Grass Trimmer
H50 Battery Hedge Trimmer
• 122HD60 Hedge Trimmer
• 120 Mark II Chainsaw
• Aspire R4 robotic lawn mower
• Automower® 415X robotic lawn mower
Offers subject to availability, while stocks last, at participating dealers nationwide.
Note: links to the assets, content plus guidelines for the Husqvarna Spring Campaign will be shared with dealers in the March 2025 newsletter to be sent out on Monday, 31 March 2025
SECTION4 PRINTED MATERIAL
Printed Material in Q1 2025
2025 Husqvarna Brochures
The Husqvarna brochures for 2025 are available to access digitally via the links below.
Husqvarna Forest & Garden 2025 brochure - CLICK HERE
Husqvarna Construction 2025 brochure - CLICK HERE
Husqvarna Commercial Robotic Products 2025 brochure - CLICK HERE
Husqvarna Professional Battery Products 2025 brochure - CLICK HERE
SECTION5 DIGITAL MEDIA
Digital Media in Q1 2025
Husqvarna digital audio ad campaign on Newstalk and TodayFM websites from 1-30 April
From 1 April, the Husqvarna radio ad will also be played digitally on the Newstalk and TodayFM websites to support the Husqvarna Spring Sale campaign.
https://www.newstalk.com/
https://www.todayfm.com/
SECTION6 EVENTS
Events in Q1 2025
Meetings & Information Trainings
• Basic Automower Training with Andy Walsh online (February)
• Advanced Automower Training with Andy Walsh (February)
• CEORA & EPOS Training with Andy Walsh online (February)
• Social Media Masterclass with Verve (March)
• Construction training at Liffey (March)
Open Events Fairs / Festivals
• JANUARY 2025
• None
• FEBRUARY 2025
• PRCoyne
• MARCH 2025
• Monaghan Hire, Topline Bolands, AB Tyres
• JANUARY 2025
• Sportsturf Ireland Conference and Trade Show, The Galmont Hotel & Spa, Galway, 7-8 January 2025
Events in Q1 2025 – continued
Husqvarna Open Events – February & March
Events in Q1 2025 – continued
Sportsturf Ireland, The Galmont Hotel & Spa, Galway – 7-8 January
We exhibited at the 2-day trade show that included talks from industry leaders, product demonstrations and seminars split into three streams: Golf Course Management, Racecourse Management and Pitch Management.
Events in Q1 2025 –
Online Husqvarna Trainings – February
SECTION 7 PUBLIC RELATIONS
Public Relations in Q1 2025
The42.ie weekly sport quiz – February
Husqvarna appeared on The42.ie weekly sport quiz published on Friday, 14 February 2025.
The brand was mentioned as one of the selectable options on a quiz question.
Whilst we confirm there is no ‘POM-6’ lawnmower range being launched by us, we would like to wish Ireland and Munster rugby player Peter O’Mahony well on his retirement at the end of the season.
SECTION7 SPONSORSHIP
Sponsorship in Q1 2025
Round Tower GAA Club Clondalkin Girls Under 13 team jerseys
SECTION8
Q2 2025 PLANNING
Planning for Q2 2025
Events Calendar
April – National Construction Summit (Construction), Husqvarna Open Events (Leixlip Hire, Fairyhouse, Lyons & Burton, McIntyres, Coughlan Garden Equipment)
May – Husqvarna Open Events (Tullamore Tool Hire, CL Hire & Sales)
June – CQMS 25 (Construction), Cork Summer Show (Atkins), Husqvarna Open Events (Atkins)
Online, TV & Print / Creative
Husqvarna on Radio – ads on Premier Sports and Sky Sports Ireland for EPL and URC games
Husqvarna on Digital Audio – always on audio digital ads on Newstalk and TodayFM for month of April
Husqvarna in print / creative – dealer goodie bags with pens, caps, keyrings and brochures for Open Events
Social Media
April Takeover Spring Sales - Paid Media Ads Campaign on Meta
May Paid Media Ads Campaign on Meta
Daily organic posts on LinkedIn and Meta
Ideas and suggestions from dealers for local Husqvarna campaigns, events and creative content are welcomed.
For Marketing Support and rebates on Husqvarna promotional advertising, please submit proof of the final creative work with the paid billing invoice to marketing@liffeyd.com
Note: all creative material for promotional advertising purposes must be exclusive to the Husqvarna brand and its products only, adhere to brand guidelines and be pre-approved to be eligible for rebate. If in doubt, speak to your ABM.
