June Le's Porfolio

Portfolio

About me

Innovative Thinker | Strategic Planner | Team Player

Professional Summary

Dedicated Marketing and Communications Lead Professional with over six years of experience in brand strategy and campaign management. Expert in orchestrating comprehensive marketing plans that elevate brand visibility and drive business growth. My background includes leading diverse marketing initiatives, refining processes, and managing budgets effectively to maximize returns. Skilled in digital marketing, creating multimedia content, and enhancing cross-functional team collaboration. Recognized for exceptional community engagement abilities that significantly contribute to organizational success.

Education

Post-graduate in Global Business Management

Humber College

Bachelor in Marketing

Royal Melbourne Institute of Technology University

My Works

Branding Conten Creation SEO Advertising Optimization

Skills:

. Experience in crisis communication and public relations, providing strategic advice during critical situations.

. Highlight superior writing skills and effective communication in team leadership

. Strong project management and event planning capabilities, with a track record of delivering projects on time and within budget.

. Expertise in developing and executing marketing strategies, content management, and campaign performance analysis using tools such as Google Analytics, Hootsuite, and Semrush.

. Proficient in Email Marketing (Mailchimp, Klaviyo) and Visual Creations (Canva, Photoshop, Illustrator).

. Skilled in website management & creation platforms (WordPress, Wix, Shopify) and social media platforms (Facebook, Instagram, TikTok, LinkedIn).

. Excellent time management skills, capable of multitasking across various projects with minimal supervision.

Branding

. Client: The Cocoa Project – A chocolate brand desires to bring the best chocolate for the locals by using and supporting local ingredient sources. Authentic, Friendly, Sustainable.

. Objective: Develop and maintain a cohesive identity that reasonates with the target audiences and strengthen brand loyalty.

Projects and achievements:

Brand launch: Developed branding strategy from ground up, including logo, color scheme, store concept, and market positioning that resulted in a 30% market penetration within the first year.

Content Creation

. Client: The Cocoa Project – A chocolate brand desires to bring the best chocolate for the locals by using and supporting local ingredient sources. Authentic, Friendly, Sustainable.

. Objective: Craft compelling and on-brand content that engages and informs the target audience.

Projects and achievements:

. Press Releases and Blogging: Authored over 40 articles and press releases that have been featured in major industry publications.

. Video and Photo Content: Produced and directed video and photographic content that increased social media engagement by over 30%.

SEO

. Client: Linen by Linen – A sustainable linen company specialized in bedding, kitchen accessories, and clothing

. Objective: Optimize web presence to increase organic search traffic and improve user engagement.

. Tools used: Google Analytics, SEMrush, Google Keyword Planner

Projects and achievements:

. SEO campaign: Spearheaded a comprehensive keyword research initiative and on-page optimization which increased organic traffic by 23% over six months

. Content Strategy Development: Created SEO-rich content for blogs and landing pages that consistently ranks on the first page of Google for targeted keywords.

Advertising

. Client: Linen by Linen – A sustainable linen company specialized in bedding, kitchen accessories, and clothing

. Objective: Implement and manage display ad campaigns for Mother’s day to enhance brand visibility and lead generation.

. Tools used: Google Ads, Facebook Business Manager

Projects and achievements:

. Retargeting Campaign for E-commerce: Managed a campaign that reduced the cost-peracquisition by 20% and increased conversions by 10%.

. Ad Creatives Portfolio: Designed and tested various ad formats, including banners and interactive ads, leading to a 30% increase in ad engagement.

Optimization

. Client: NWSG - Rosewood Hotel Group

. Objective: Oversee website operations to ensure optimal performance and superb user experience.

. Tools used: Google Analytics, Wordpress, GTMetrix

Projects and achievements:

. Website Redesign and Maintaince: Directed a full website overhaul that improved site speed by 30% and increased user time on site by 35%.

. Conversion Optimization: Implemented A/B testing strategies that increased conversion rates from 1% to 3%.

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Email: june.le.huong@gmail.com

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LinkedIn: /huong-le-june/