239 Sandringham // Carly Napier

MARKETING CONSULTATION

CARLY NAPIER

Licensed Real Estate Salesperson

Direct: 585-397-8644

Office: 585-785-2000

Email: Carly.Napier@HUNTrealestate.com

Web: CarlyNapier.HUNTealestate.com

3300 Monroe Ave, Ste 209 Rochester, NY 14618

MY PROFESSIONAL EXPERIENCE

CARLY NAPIER

• Ranked among the "Top 100" agents in Rochester, New York out of well over 3,000

• ERA Circle of Achievement Honoree in 2021 and 2022

• Represented and sold the highest sale in Monroe County history (2021)

• Sold the highest single family residential sale of 2022 in Monroe County

• Luxury real estate and historic homes specialist

• 7+ years of advertising experience

Presented to: John Markman & Amy Bach 239 Sandringham Road Rochester, NY, 14610

SIX STEPS TO SUCCESS

ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

STEP ONE UNDERSTANDING YOUR GOALS

• Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

STEP TWO PREPARING YOUR PROPERTY FOR SALE

You only get one chance tomakeafirstimpression .

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• Enhance your curb appeal

• Unclutter and organize your interior

• Direct attention to your property’s best features

• Design a flow for showings

Home Warranty

To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.

STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY

Step

ENHANCED WEB PRESENCE

Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including:

• Zillow

• Trulia

• Realtor.com

• Homes.com

• LuxuryRealEstate.com*

Step THREE continued

ONLINE MARKETING

A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• Property Website

• Single & Double-Sided Property Flyers

• Property Brochures

• Email Blast Postcard

• Printed Postcard

• Virtual Tour

• YouTube Video

Step THREE continued

ONLINE MARKETING

ERADistinctiveProperties.com

Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to location-based searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.

To qualify for ERA Distinctive Properties the listing price MUST be in the top 10% of the MLS data for that market. The market is defined by each zip code, and changes depending on location.

• Display ads on Facebook and across hundreds of websites

• Geo-targeted to be seen by local prospects

• Behaviorally targeted to specifically reach real estate intenders

• Daily reporting shows how many people are viewing your property

Step THREE continued

TARGETED OPEN HOUSE PROMOTIONS

Your Open House will be supported with a dynamic marketing campaign that includes:

• Open House listing on Zillow, Trulia & Realtor.com

• Property Flyers

• Email Blast Postcard

• Facebook Posts

• HUNT Signage

Step THREE continued

HUNT Customer Service:

• Professional and prompt response to all internet, voice and text inquiries on your property

• Digital lead management system instantly routes prospective buyers directly to your HUNT Sales Professional

HUNT Hotline – Our Exclusive Lead Capture System:

• 24/7/365 information on your home via voice, text or mobile

• Captures interested buyers in front of your property

• One region-wide phone number for all HUNT ERA listings

PROSHOW POWERED BY SHOWING TIME

Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• Tracks and catalogs all of your home’s showing appointments

• Collects agent and buyer feedback after they view your home

• Identifies buyers already in the market looking at similar properties

• Arranges your showing preferences to accommodate your schedule

STRATEGIC PARTNERSHIPS

ERA Real Estate:

• HUNT is the #1 largest ERA affiliate in the nation

• Expanded Marketing Reach:

35 Countries Worldwide

2,286 Offices Worldwide

36,109

Sales Professionals Worldwide

23,129 International Sales Professional

Step THREE continued

WORLDWIDE EXPOSURE

Reaching foreign buyers on the biggest international network.

As part of the ERA Distinctive Properties portfolio, your listing will receive exposure within a premium network of nearly 100 sites in over 60 countries.

• Argentina

• Australia

• Austria

• Belgium

• Bulgaria

• Cambodia

• Canada

• Chile

• China

• Colombia

• Czechia

• Denmark

• Estonia

• France

• French Polynesia

• Germany

• Greece

• Hong Kong

• India

• Indonesia

• Italy

• Japan

• Laos

• Latvia

• Liechtenstein

• Luxembourg

• Macau

• Malaysia

• Mauritius

• Mexico

• Morocco

• Myanmar

• Netherlands

• New Caledonia

• New Zealand

• Papua New Guinea

• Peri

• Philippines

• Poland

• Portugal

• Qatar

• Romania

• Russia Senegal

• Serbia

• Singapore

• Slovakia

• South Africa

• Spain

• Sweden

• Switzerland

• Thailand

• Tunisia

• United Arab Emirates

• United Kingdom

• United States

• Uruguay

• Venezuela

• Vietnam

STRATEGIC PROGRAMS

Your Home Sold... Guaranteed!

There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA.

ERA Sellers Security Plan®

“We Will Sell Your House, or ERA Will Buy It!”®* This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.

Step THREE continued

DISTINCTIVE PROPERTIES

The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.

• Gold HUNT Distinctive Property yard sign

• Professional photography

• Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes

• Property ad in HUNT Distinctive Properties eMagazine

• High-end property brochures

• Exposure on HUNT social media channels

Step THREE continued

SOPHISTICATED SOCIAL

Powerful Automation

As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers.

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

Pricing Right

While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

1. Understand Local Market Conditions

Inventory, Average Days on Market, Price/Square foot

2. Compare Properties

Condition, Location, Size, Property Features

3.

Determine Window of Opportunity

Price Accurately: The majority of offers are received near the beginning of the listing period

4. Determine Listing Price

Create a pricing strategy that will encourage buyer offers

STEP FIVE CREATING A SEAMLESS EXPERIENCE

Complete Homeownership Services

Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

Pre-qualification of prospective buyers

Low Rate Guarantee for your next home loan*

HUNT Insurance

Complete line of property and casualty policies

Network Title Agency

Title search services

HUNT Homeowners Club

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

Step FIVE continued

HUNT RELOCATION SERVICES

Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide

• Exclusive Principal Broker membership in Cartus

• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond

We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer reactions

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

Step SIX continued

MANAGING THE TRANSACTION

PRE-SALE

(Consultation & Planning)

• Comparable Market Analysis

• Review Seller Select Marketing Plan

• Property Photos Taken

• Open House Scheduled

• HUNT Yard Sign Installed

FOR SALE

(Execute Marketing Plan)

• Listing Placed on MLS & HUNTrealestate.com

• Distribution to Partner Websites

• Online Marketing Launches

• HUNT Digital Listing Center

• HUNT Hotline

• ProShow Sets Appointments for Brokers & their Buyers

• Continually Monitor & Analyze Marketing Plan

• Review Offers & Negotiate with Buyer

SALE PENDING

(Complete Settlement Process)

• Get Approvals from Attorney

• Deposit Buyer’s Earnest Money

• Title Search with Network Title

• Review Inspections and Disclosures

• Complete Repairs with HUNT Homeowners Club

• Final Inspections with Buyer and Seller

• Remaining Funds Deposit into Escrow

• Record Deed of Title with Network Title

SOLD

o Facebook Boosted Ad & Geo-Targeted Digital Ads

o ePostcards, Custom Property Website

o YouTube Video, Virtual Tour

o Facebook Posts & Property Brochures

o Agent Presents Offers

o Negotiate Offer and Counter Offer

o Reach Final Agreement

Step SIX continued

EXPERT NEGOTIATION

Protecting your interests from contract

• Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction coordination inspections; attorney, mortgage and title services

Step SIX continued

OUR COMMITMENT TO YOU

100% Risk-Free Guarantee

You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation

Facebook: Facebook.com/HUNTRealEstate

Blog: HUNTSince1911.com

YouTube: Youtube.com/huntrealestate

Instagram: Instagram.com/huntrealestate

Twitter: @HUNT_ERA