Seller Select Marketing Plan

Tom:

MariaElena:

OUR PROFESSIONAL EXPERIENCE

We are your source for professional real estate services in Cave Creek, Carefree & North Scottsdale.

With great experience as Cave Creek Realtors and servicing all areas in northern Maricopa County, the Fulton-Rizzo Team will help buyers and sellers meet their real estate objectives. We have extensive knowledge of the Cave Creek, Carefree & North Scottsdale communities and will work tirelessly on your behalf to make your next home buying or home selling experience a pleasant and successful one. Nothing satisfies us more than seeing the smiles of a successful real estate transaction.

The Fulton-Rizzo HUNT Distinctive Properties’ office is located at the Rancho Manana Resort in the former historic dude ranch cook’s house. This is a huge benefit to sellers who use the Fulton-Rizzo team. As MariaElena reveals, “Every day we have people from all over the country coming to the Rancho Manana Golf Course or Tonto Bar & Grill. They’re coming in from out of town, fall in love with the area, and stop in our office to see what’s available for sale. That’s not only an incredible advantage to our clients who are selling, but it’s so convenient for people who wish to move here.”

The Fulton-Rizzo team evenly represents buyers and sellers in residential and commercial transactions, everything from condos to million-dollar homes. You’ll get a thorough, professional, and accurate representation no matter your budget.

About MariaElena Rizzo

Hailing from the Hudson Valley area of upstate New York, MariaElena has two children and lives in Cave Creek. “I love being next to the mountain, next to the natural beauty. This is such a tight-knit, real community. We both have so many personal relationships with fellow business owners in the area. We have such an eclectic group of people who mingle well because we all love it up here,” MariaElena said.

About Tom Fulton

Tom grew up in Colorado Springs, Colorado. He was involved in real estate development, and his family owns Rancho Manana! In addition to being Augie’s fur daddy, he is married to Noel. The couple shares eight children. Tom has lived in both Cave Creek and Carefree, and he would be happy to recommend either quaint town. He’s got a reputation for being an incredible negotiator, so clients know they will be getting the most equitable deal when they pick Tom to represent them.

AWARDS & ACCOLADES

The Fulton Rizzo Team was named:

2022 - Team of the Year – 1st Place Volume

2022 – Team of the Year – 2nd Place Units

ERA’S # 1 COMPANY IN TOTAL UNITS & SALES VOLUME

For the 4th year in a row, HUNT has been ranked #1 in Volume and Units at the annual ERA Fuel Conference!

Thank you, ERA Real Estate, and congratulations to all of our sales professionals for your hard work in helping us rank as the top firm in all of ERA!

SATISFIED CUSTOMERS

Charles W

”The Fulton Rizzo Team is amazing. They worked with us for an extended period of time to understand the area and availability of homes while our home (out of the area) was for sale. When it finally sold we were able to move quickly and with confidence to buy the right home for us thanks to MariaElena and Tom."

C Schneider

”MariaElena was recommended to me by a mutual acquaintance. While we never met personally as I was living out-of-state, she was very responsive to my needs and worked diligently to sell my home. I would highly recommend her.”

George M

"I have been completely fed up with brokers who are amateurs and do not know about what they are showing and selling. MariaElena was both exceptionally professional and perfectly helpful. She understood what I was looking for and, then, sorted my choice with the seller with great skill so that both sides were happy with the transaction. She also followed up once I had moved in to ensure all was in order and I was happy with the new place. A real professional and a pleasure to work with to best results."

L Pucell

”We met MariaElena at an open house while visiting Arizona as we started a search for a winter home. She showed great patience and flexibility as we would plan vacations over a year and a half while honing our search for just the right location. When we arrived she was always well prepared with data and information about different neighborhoods that would meet our qualifications. When we found just the right one. Tom joined in and helped as we went through the purchase process from out of state. They were both fabulous and communicated over different forms of available sources. They both even went to a condo and video chatted a viewing for us. We had a wonderful experience with the Fulton Rizzo team and would highly recommend them.."

SIX STEPS TO SUCCESS

ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

STEP ONE UNDERSTANDING YOUR GOALS

• Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

STEP TWO PREPARING YOUR PROPERTY FOR SALE

You only get one chance tomakeafirstimpression .

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• Enhance your curb appeal

• Unclutter and organize your interior

• Direct attention to your property’s best features

• Design a flow for showings

STEP THREE IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY

• Enhanced Web Presence

• Comprehensive Just Listed Campaign

• Targeted Open House Promotions

• Professional & Prompt Lead Handling

• Strategic Partnerships

• HUNT Distinctive Properties

Step THREE

continued

• Property Website

• Single & Double-Sided Property Flyers

• Property Brochures

• Email Blast Postcard

• Printed Postcard

• Virtual Tour

• YouTube Video

ONLINE MARKETING

ERADistinctiveProperties.com*

Our website exclusively features listings from the Distinctive Properties portfolio, designed with our signature elegant look, beautiful imagery throughout, as well as search functions designed to drive engagement and traffic. In addition to locationbased searches, affluent homebuyers have the opportunity to search for properties based on their lifestyle desires. This means your listing will show up to the right audience based on their more niche searches.

*Property must qualify for ERA Distinctive Properties.

COMPREHENSIVE JUST LISTED CAMPAIGN

The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• Display ads on Facebook and across hundreds of websites

• Geo-targeted to be seen by local prospects

• Behaviorally targeted to specifically reach real estate intenders

• Daily reporting shows how many people are viewing your property

TARGETED OPEN HOUSE PROMOTIONS

Your Open House will be supported with a dynamic marketing campaign that includes:

• Open House listing on Zillow, Trulia & Realtor.com

• Property Flyers

• Email Blast Postcard

• Facebook Posts

• HUNT Signage

HUNT Customer Service:

• Professional and prompt response to all internet, voice and text inquiries on your property

• Digital lead management system instantly routes prospective buyers directly to your HUNT agent

STRATEGIC PARTNERSHIPS

ERA Real Estate:

• HUNT is the #1 largest ERA affiliate in the nation

• Expanded Marketing Reach:

35 Countries Worldwide

2,286 Offices Worldwide

36,109 Sales Professionals Worldwide

23,129 International Sales Professional

WORLDWIDE EXPOSURE

• Argentina

• Australia

• Austria

• Belgium

• Bulgaria

• Cambodia

• Canada

• Chile

• China

Reaching foreign buyers on the biggest international network.

As part of the ERA Distinctive Properties portfolio, your listing will receive exposure within a premium network of nearly 100 sites in over 60 countries.

• Colombia

• Czechia

• Denmark

• Estonia

• France

• French Polynesia

• Germany

• Greece

• Hong Kong

• India

• Indonesia

• Italy

• Japan

• Laos

• Latvia

• Liechtenstein

• Luxembourg

• Macau

• Malaysia

• Mauritius

• Mexico

• Morocco

• Myanmar

• Netherlands

• New Caledonia

• New Zealand

• Papua New Guinea

• Peri

• Philippines

• Poland

• Portugal

• Qatar

• Romania

• Russia Senegal

• Serbia

• Singapore

• Slovakia

• South Africa

• Spain

• Sweden

• Switzerland

• Thailand

• Tunisia

• United Arab Emirates

• United Kingdom

• United States

• Uruguay

• Venezuela

• Vietnam

STRATEGIC PROGRAMS

Your Home Sold... Guaranteed!

There is no stronger commitment in real estate and it is only available from HUNT Real Estate ERA.

ERA Sellers Security Plan®

“We Will Sell Your House, or ERA Will Buy It!”® * This innovative program gives you the assurance that your home will sell within a six-month listing period. If it doesn’t, ERA will buy it from you.

*Costs, conditions and limitations apply.

DISTINCTIVE PROPERTIES

The HUNT Distinctive Properties marketing has been crafted to stand out from traditional marketing. Sophisticated, bright, and elegant; the designs speak to the nature of luxury, while letting your home shine through.

• Gold HUNT Distinctive Property yard sign

• Professional photography

• Listing on LuxuryRealEstate.com – The Internet’s #1 search site for luxury homes

• Property ad in HUNT Distinctive Properties eMagazine

• High-end property brochures

• Exposure on HUNT social media channels

SOPHISTICATED SOCIAL

Powerful Automation

As a Distinctive Properties listing, your home will automatically receive a video microsite, a listing detail page, and a custom YouTube® video to be shared across a variety social media platforms to target potential homebuyers. .

1. Understand Local Market Conditions

Inventory, Average Days on Market, Price/Square foot

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

2. Compare Properties Condition, Location, Size, Property Features

Pricing Right

While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

3. Determine Window of Opportunity

Price Accurately: The majority of offers are received near the beginning of the listing period

4. Determine Listing Price

Create a pricing strategy that will encourage buyer offers

STEP FIVE CREATING A SEAMLESS EXPERIENCE

Complete Homeownership Services

Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

Pre-qualification of prospective buyers

Low Rate Guarantee for your next home loan*

HUNT Insurance

Complete line of property and casualty policies

Network Title Agency

Title search services

HUNT Homeowners Club

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

Step FIVE continued

HUNT RELOCATION SERVICES

Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide

• Exclusive Principal Broker membership in Cartus

• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond

We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer reactions

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

MANAGING THE TRANSACTION

PRE-SALE

(Consultation & Planning)

• Comparable Market Analysis

• Review Seller Select Marketing Plan

• Property Photos Taken

• Open House Scheduled

• HUNT Yard Sign Installed

FOR SALE

(Execute Marketing Plan)

• Listing Placed on MLS & HUNTrealestateAZ.com

• Distribution to Partner Websites

• Online Marketing Launches

• HUNT Digital Listing Center

• HUNT Hotline

• ProShow Sets Appointments for Brokers & their Buyers

• Continually Monitor & Analyze Marketing Plan

• Review Offers & Negotiate with Buyer

SALE PENDING

(Complete Settlement Process)

• Deposit Buyer’s Earnest Money

• Title Search with Network Title

• Review Inspections and Disclosures

• Complete Repairs with HUNT Homeowners Club

• Final Inspections with Buyer and Seller

• Remaining Funds Deposit into Escrow

• Record Deed of Title with Network Title

SOLD

o Facebook Boosted Ad & Geo-Targeted Digital Ads

o ePostcards, Custom Property Website

o YouTube Video, Virtual Tour

o Facebook Posts & Property Brochures

o Agent Presents Offers

o Negotiate Offer and Counter Offer

o Reach Final Agreement

EXPERT NEGOTIATION

Protecting your interests from contract-to-closing

• Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction –coordination inspections; mortgage and title services

Step SIX continued

OUR COMMITMENT TO YOU

100% Risk-Free Guarantee

You pay nothing unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve your real estate and homeownership goals.”

Peter F. Hunt Chairman & CEO / HUNT Real Estate Corporation