SALES TRAINING
Gregory Moore
Stephen Yee
Singapore National Employers Federation
MHI Global
Ronald Tan
Singapore Institute of Management
MHI Global is the largest dedicated salesJumping to first position this year is Singapore National Employers Federation (SNEF) – up
performance company in the world. It provides insight, expertise and training
Singapore Institute of Management (SIM) stands steady in third place, offering its services through
five places from last year’s ranking. Over 2014,
solutions that help drive profitable sales
its three educational brands: SIM University
the organisation has aggressively promoted a
by providing customers with management
(UniSIM); SIM Global Education (SIM GE); and,
government scheme called WorkPro that assists
strategies, adjacent centres of excellence,
SIM Professional Development (SIM PD).
companies in Singapore for age management,
strategic analysis and decision-making tools,
flexi-work arrangements and job redesign.
and proprietary research focused on codifying
which offers a vast selection of short executive
the best practices of the world’s top
training programmes for working executives
sales organisations.
and professionals. It also provides customised
“We got more than 1000 companies on board for the scheme,” said Stephen Yee, assistant executive director and senior director of training. SNEF’s business and services have
“Our vision hasn’t changed: we still seek to
of leadership, management and human
globally. Our mission hasn’t changed: to help our
resource development.
customers grow profitable sales,” said Gregory
an increase of 10% in the number of courses in
Moore, managing director of Asia. “What has changed is that five powerhouse
“We achieved a good number of KPIs for
in-company training programmes in the fields
be the undisputed key resource to sales leaders
remained the same as the previous year, albeit the areas of training and consultancy.
SIM PD is the professional development arm,
sales-performance companies (Miller Heiman,
In the past 12 months, SIM has become more focused on its offerings, as businesses are beginning to exhibit very specific ROI requirements for their spend on staff training. “This calls for alignment of training
training – such as gross revenue, training of more
AchieveGlobal, Huthwaite, Impact Learning
than 20,000 PMEs in a year, and offering more
Systems, and Channel Enablers) now form the
programmes to their business objectives over
than 20 new courses in a year,” he said.
largest dedicated sales-performance company
and above learning objectives,” said executive
in the world – MHI Global.”
director Ronald Tan.
Going forward, the main areas of focus will be the Personal Data Protection Act and the
Previously, customers had to work with each
Employment Act.
In the same time period, SIM saw more
of these businesses separately, but now as MHI
companies sending their employees to the
Global, the value customers seek is available
institute’s annual conferences and seminars,
guidelines like the flexi-work arrangement and
under one roof. Its solutions are driven by MHI
such as the Learning Series Platform.
the re-employment from 65 to 67 years.”
Research Institute, which provides insights into
“We have confirmed a few tripartite
Besides training, SNEF is also working
global trends and best practices.
towards research and HR matters through its
“2015 will be about leveraging our combined
Looking to the future, he is of the view HR practitioners need to focus more on transformational training. “The changing role of HR practitioners
involvement in the National Wages Council’s
strength and deepening our relationships
salary and wage recommendations, and as
with clients. Our approach never has been,
– from administration to organisational
an advisory on HR issues for all companies,
and never will be, about what products we
development – requires more attention for them
including SMEs.
can sell our customers – it has been, and will
to add value to the business.”
He explained SNEF’s quality and relevance
always be, about what challenges we can help
were the two key points that defined its service
them overcome, and how we can help them
to the HR community.
accelerate growth,” he said. “You’ll see more technology, more post-
“The breadth of the programmes that SNEF offers is important. We have been
training focus on embedding skills, tools and
established for more than 20 years and also have
processes, and an unbeatable focus on ROI
a tripartite presence.”
which customers are demanding today, but which the market is ill-equipped to provide.”
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HR VENDORS OF THE YEAR
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2014
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