Logo Rationale
The logo of Lashawn Assistant Dogs School are embodies the mission and vision of this school. The concept of the logo is guide dog can help, protect and change the visual impaired people life. The base form of the logo is in round shape to symbolise protect. The dog is represent Lashawn and Labrador Retriever Dog. That’s because only Golden Retriever, Labrador are most likely to be chosen by guide dog. We can see that the size of the dog is bigger than the blind, that’s because guide dog is stay in-front to protect the blind and lead them around obstacles. The colour used is Tan, is a pale tone of brown. It can represent warmth and security. The typeface I choose Mada Semi Bold. Mada is a modernist Arabic typeface inspired by road signage. Mada also with a mordernist and simplistic feeling. It is making it suitable for signage.
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