Incorrect Usage of Logo

Incorrect Usages of Logo

To ensure consistent use of the logo, here are some practices to avoid.

Don’t skew or bend the logo in anyway. Don’t use drop shadow or other visual effects. Don’t rearrange the elements of the logo. Don’t add others elements to the logo.

Don’t strectch the logo. Don’t outline the logo. Don’t rotate the logo anyway. Don’t use any colours other than those specified on this brand guideline.

Identity

What are those elements or resources that we have created to accompany the logo and thus obtain a powerful and visual powerful branding. Elements, for example: colours, with its technical description in percemtages and values, in the most used colour modes such as CMYK, RGB and pantone code, the typographic families, in which we will define what will be the main and secondary fonts. Also find additional resources such as the use of patterns, textures, use of photographs, all those elements that will accompany our brand.