5 Marketing Ideas for Orthodontists
5 Marketing Ideas for Orthodontists Juggling appointments, keeping your support staff ready for success, and doing everything else needed to keep your orthodontic practice running smoothly, most likely you don’t have the time or know-how to start a large-scale marketing strategy to grow your practice. But in today’s competitive healthcare space, where one poor patient review can affect your reputation and bottom line, it’s important to make marketing a priority. Compared to dentists, your target market is smaller and your patients come and go more frequently — but these differences can actually help you succeed. Here are 5 marketing strategies that are easy to implement, cost-effective and likely to yield relatively quick results. 1. Create Video Content Online You must think like a marketing CEO if you want to keep your patient panel full. Creating compelling, relevant content will improve your search results and will position you as the most trusted expert. Watch This Testimonial: https://www.youtube.com/watch?v=qBwQjeotho4 2. Think Local Video Marketing Having a Video of your practice and services is the first step in addressing getting more visibility for your practice. The most important things you can concentrate on is the organic rankings so you can market effectively 24 hours a day, 7 days a week or 365 days a year! The video advertising channels can be an effective way to target market parents whose children need braces and potential patients who are thinking about Invisalign. Other ways are to create a marketing budget for local Facebook ads or Google Adwords campaigns and think about setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser. Always remember make sure there is incredible video content about your practice and you. Watch This Review: https://www.youtube.com/watch?v=iw8dBEWuvXU