HUG O HERRERA
creative visual communication
Reporte Indigo Newspaper
Section: Arts & Culture
Topic: Take care of your heart Vector illustration
I’M HUGO HERRERA, a visual creative with experience in illustration, design, and graphic communication.
I’ve worked with agencies, publishers, and companies on projects that go beyond just images, developing versatile visual solutions that convey ideas with clarity and purpose.
Thanks to my experience across different media, from newspapers, with their diverse sections and approaches, to advertising and communication agencies, as well as representation agencies, I have developed
great versatility. This adaptability is key when crafting effective visual strategies for each project.
It’s not just about creating something aesthetically pleasing but about designing images that communicate, connect, and make an impact across different formats and styles.
My approach combines strategy, creativity, and a strong command of visual language, adapting to the specific needs of each project.
Agency: Illozoo
Client: Corriere della Sera newspaper
Topic: Procrastination
Editorial illustration
Femsa Corporate Communication
Magazine: Femsa Informa
Topic: Agile methods, satisfied customers
Spot illustration
Tech Hour
Image for university radio program Illustration
Agency: Illozoo
Client: Stanford Social Innovation Review
Topic: Using data to challenge systemic inequity
Editorial illustration
Femsa Corporate Communication
Magazine: Femsa Informa
Topic: The values we share
Editorial illustration
Agency
Client: LDS Church, Liahona Magazine Topic: Amazing Things the Body Can Do Infographic
I WORK WITH IMAGES, IDEAS, AND CONCEPTS to bring them to life. More than just illustrating or designing, I focus on finding the best way to visually communicate each project. Aesthetics matter, but functionality matters even more.
Every piece serves a purpose—whether it’s reinforcing a message, building an identity, or capturing an audience’s attention. My goal is to find the right balance between creativity and clarity, between the conceptual and the concrete.
Ideas gain strength when they transform into effective visuals.
Reporte Indigo Newspaper
Section: Money & Business
Topic: Change in basic food basket
Illustration
Agency: Illozoo
Client: SSIR / Ford Foundation
Topic: Evidence 2.0 Vector illustration
Reporte Indigo Newspaper
Section: Money & Business
Topic: Del Toro’s godchildren
Vector illustration
Illozoo Agency
Client: Expo 2020 Dubai UAE
Theme: It’s time to humanize capitalism
Editorial illustration
Toorange Agency, for Amway Home
Topic: Save money by cleaning
Vector infographic
Reporte Indigo Newspaper
Section: Money & Business
Topic: In a hurry
Infographic, vector illustration
Reporte Indigo Newspaper
Section: Money & Business
Topic: Gamer Evolution
Vector illustration, double page
Reporte Indigo Newspaper
Section: Money & Business
Topic: Half-truce Illustration
Femsa Corporate Communication Magazine: Femsa Informa Topic: The roots of knowledge Photo-art for cover
Reporte Indigo Newspaper Section: Money & Business Topic: Capital change? Graphic / vector illustration
Reporte Indigo Newspaper
Section: Report
Topic: Campaign phrases graphically represented Infographic
Reporte Indigo Newspaper
Section: Arts & Culture
Topic: The success behind Pujol Illustration and photo-art
Agency: Illozoo
Client: Houghton Mifflin Harcourt Publisher
Theme: Fossil Finder Vector illustration for textbook
I TURN IDEAS INTO IMAGES THAT TELL STORIES. My work goes beyond illustration or design, it’s about building a visual identity that strengthens each message.
From editorial projects to advertising campaigns and digital content, I create pieces that balance concept and aesthetics, ensuring they are both functional and memorable.
