What is Copywriting and Why You Should Learn It?
Copywriting vs Copyrighting Copywriting is often confused with copyrighting especially by people who are not familiar with marketing or advertising. While copyrighting (with an r) is related to copyright laws, rights, claims and sometimes even demonetization on YouTube or other social media platforms. Copywriting (with a w) is a subtype of writing and sales communication.
What is Copywriting Copywriting is written copy crafted to make people act after reading it, resulting in a conversion. You are using words to persuade, influence and engage the potential customer so that it may later, turn into a paying customer. The goal is to increase conversion rates when compared to regular copy. The action a visitor or reader takes after reading might be: Click Sale Opt-In (submit email, phone number etc.) Sale