How To Write Attention Grabbing Headlines

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How To Write Attention Grabbing Headlines

Headline Categories Most of the time you will see headlines falling into one of these three categories, and you should try to use one or two in your headline.  Self-Interest  Curiosity  News 

Self-interest State what’s the benefit to the user (promise of a benefit), essentially what they want and how to get it. This is straightforward and the most effective type of headline.

Curiosity You appeal to their curiosity through “Do you know this” or “Do you make these” questions.

News You tell the news by announcing a new groundbreaking product or a new use for an old product. News headlines often start with:  “Introducing…”  “Announcing”  “Finally…”  “Presenting…”  “New…”  “Now…”


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