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Define Your Business & Target Audience Brainstorm the problems that your business solves, and what makes you different. Complete the following questions with your purpose and positioning statement.

Main Pointers         

Bad job Make money online Build a successful online business Extra income Quit the rat race Invest in crypto Financial Freedom Learn Digital Marketing Find affordable solutions for small businesses and entrepreneurs

Define your purpose Why does your business make the world a better place?

For AwakeTake, the world would be a better place if people could achieve more freedom and pursue meaning through online entrepreneurship.

What is the problem you are solving?

Lack of business, entrepreneurship and investing education in schools and mainstream media. More specifically when it comes to generating other streams of income online and cryptocurrency.

What is the solution your business provides?

Provide small businesses and entrepreneurs with tools and education needed to grow their online business or start a new one.

Positioning Your Brand What makes you different?      

Learn practical tips and advice Straight forward strategies and business systems to implement Business automation always in mind Combines online income streams with crypto investing Helps you make money but also grow it Start from 0 or with a budget

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Affordable deals and marketing software

Why do you do what you do?    

We teach others so they can change they life situation We teach other so they can grow their own online business We present solutions that even small biz and entrepreneurs can afford We make crypto and business automation look like a walk in the park

Business Statement For small businesses and entrepreneurs Who want to make money online, AwakeTake is a Digital Brand That helps people learn and grow an online business Unlike traditional education and mainstream media AwakeTake creates videos and gives you systems to take you from a beginner raising up some funds, to an online business owner with extra money to invest.

Unique Selling Proposition What are similar companies?    

CoinBureau AppSumo VanessaLau Hubspot

What do they do that is great?

AppSumo creates great short form videos and copy, but also gets great software deals. Noah keeps it funny on the email marketing side and reminds of ending promotions.

VanessaLau shares her own life examples, recreates videos for current conditions, sells great coaching and produces 1 video and 1 newsletter per week, everything else is repurposed and outsourced.

Hubspot makes clear and well-structured education content about digital marketing and strategy. They also build a lot of good topic clusters. Video presenters are confident and have great voice overs.

CoinBureau in depth crypto tutorials, strategies, fundamental analysis with a funny spin and poetry. Sleek and simple site.

What can you do differently?  

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Provide education + software bundles all-in-one with working business systems.

Digestible crypto and marketing education in a friendly tone always tied to concise practical systems (for beginners, ex.: crypto grid bots’ series) Provide complementary services such as content marketing research, YouTube SEO, and others.

Brand Personality What is your business personality?   

Light funny/ inside jokes and memes Modern and simple Informative and honest

How will that come across?    

Memes and references on video Simple and modern website, slides, and social media posts Content provides multiple alternatives for the same end goal Tells it how it is (pros and cons)

Find Your Audience What is the broadest circle of prospective customers?

Anyone with interest in making money online, marketing or cryptocurrency.

What pain points are these customers experiencing?   

No structure or plan to earn money or start an online business SAAS and pro software might be very expensive for small business and solopreneurs Traditional investments require to much time, money and result in small returns when compared to digital business assets and crypto

Where is your audience?   

YouTube, Instagram, TikTok, Twitter Reddit and LinkedIn. Educational content that gets to the point Video tutorials, resources, and tools