HUE Vol 2

HUE

VOL 2

@huevol2

Beyond RESEARCH

SoFA Senior High and proud!

Inside SoFA

We celebrate

uniqueness AARON PAATAN

Staff BOX

Phuong Do

Mark Escauso

Grachelle Torres

Contributing Writer and Stylist @pidi06

Contributing Writer and HMUA @mark.esumsa

Contributing Writer and Photographer @grachelletorres

Kiry Del Rosario

Nina Rito

Patricia Gregore

Contributing Writer and Photographer @NinaattheMermaid

Contributing Writer and HMUA @gregorepat

Contributing Writer and Photographer @KiryDawn

Paulo Manalo

Krishna Velasquez

Maya Rubio

Contributing Writer and Stylist @jpjmrm

Contributing Writer and Stylist @krshnmrll

Contributing Writer and HMUA @mayajalschika.rubio

Joshua Lloren Contributing Writer and Stylist @joshua.lloren

Pilar Hilado Associate Editor Social Media Manager @pilarhilado

G gambaloza Editor in Chief Layout Artist @JuieAia

Kaytie Bangsil Associate Editor Social Media Manager @kt.bangsil

@huevol2 sofa.edu.ph

LETTER EDITOR FROM THE

Luck? I don’t believe in it. It’s an excuse we use to satisfy our search for good karma or blessings. I haven’t been so “lucky” and I used to normally have a bad day. I am about to end the SoFA journey and start a new chapter in the fashion industry nevertheless I will carry all the learnings, leave all the apprehensions and still choose to not believe in luck.

My senior year in SoFA started as the appointed editor in chief for HUE which is not how I imagined and planned things to be but I can’t take away the fact that it’s a great opportunity to enhance my skills. It wasn’t an easy task, it was hard to materialize concepts and mix the ideas of the creatives.

This is an issue of SoFA’s young visionaries and a celebration of individuality. If there are experiences I will never forget I had in SoFA, it would be meeting people as peculiar and iconic as Aaron Paatan. Trust me, he’s one in a million.

The allure of his personality and intelligence will drive your curiousity. SoFA is just full of beautiful souls in the river of difficult ones. It is so compelling and incomparable to other institutions, it doesn’t have corners that will trap you into the usual and it has no barriers for you to reach the ultimate.

I cannot promise you will like this issue but I can assure you that it is worth your time. It will introduce you to your people, the expressive and free. We are giving you this volume of alluring idiosyncrasy.

Smile and enjoy the rest of your day!

G

Hue stories

6 15 30 39 52 62

CULTURE: Lured to Learn

FASHION:

Street Pride

FASHION: Macquillage & Coiffure

LIFESTYLE: Barging through

COVER:

There was never a student like Aaron

ARTS: Research and Beyond

LURED LE R N TO

A

BY: PILAR ROTOR HILADO AND KIRY DEL ROSARIO PHOTOGRAPHY BY: PILAR ROTOR HILADO AND KIRY DEL ROSARIO

This academic year 2017-2018, SoFA Design Institute’s newest addition comes in the form of inspired, artistic youths: Senior High School Students. We interviewed Fashion and Interior Design High School students Erica Terol, Maui Severino, Meg Dimaano, Vincez Allam, Kai Ballesteros, and Alrick Lee about their decision to pursue study at SoFA. We also spoke to Senior High School teacher and Principal, Jose Roberto “Sonny” del Rosario regarding SoFA Senior High School’s approach to teaching Design to budding artists.

Many, if not all Senior High Schools in the Philippines place emphasis on academic tracks such as ABM (Accounting, Business, and Management), STEM (Science, Technology, Engineering, and Mathematics), and HUMMS (Humanities and Social Sciences), with Arts as a minor branch of study. SoFA’s method is slightly different: while English, Science, Math, History and Filipino continue to serve as core subjects, lessons in Arts and Design are already available as specialization subjects. This early exposure to the Art of Design helps students to find their personal style aesthetic whilst still in their teens.

SENIOR HIGH SCHOOL Filipino Senior High Schools, with the newly implemented K to 12 education curriculum, offer an Arts and Design track in its more stereotypical form: Visual Arts. These include Painting, Photography, and Film. SoFA Senior High School, on the other hand, provides more ‘niche’ courses, or what DepEd calls the ‘Applied Arts’: Fashion Design and Marketing, Interior Design, Architecture, and Multimedia Arts. SoFA’s Senior High School principal and homeroom teacher Jose Roberto “Sonny” Del Rosario explains, “In Senior High School, we still have to follow a certain set of curriculum given, but we added subjects to cope with Senior Design programs, hoping that they (the students) can ultimately choose to stay in SoFA.” For those that have made up their minds about their future design-related careers, SoFA is the place to be. SoFA High School student Erica Terol remarks, “I got attracted (to SoFA) because it teaches fashion”. Aspiring Interior Designer Maui Severino echoes our earlier sentiments on early specialization, saying,” For me, it would be a really good way of starting my interior design track kasi they’re already prioritizing art here (in SoFA).”

Meg Dimaano, an Interior Design enthusiast, adds, “I know that I will learn a lot about Arts and Design, and SoFA will also help me have a wider perspective on drawing. I know SoFA will help me achieve my goals and my future job, which will be focusing on interior design.”

In addition to the previously mentioned differences in available study programs, another aspect that sets SoFA apart from traditional schools are SoFA’s rules and regulations. With relaxed policies and absence of a dress code and uniform, one can say that SoFA is open and encouraging to various forms of self-expression, whether through clothing, makeup, or attitude. Sir Sonny confirms, “[There is] no boxing in. There is this freedom that I haven’t felt when I taught in other schools.” Further, religious and moral beliefs are not explicitly imposed on students, allowing them a sense of freedom of speech and opinion. Senior High student Erica Terol says, “We can wear what we want and be who we want to be. We can just be ourselves”, whilst fellow student Kai Ballesteros adds, “the environment is not strict pagdating sa clothing, colouring of the hair and make-up.” Vincez Allam continues, “SoFA doesn’t have prayers, we can dress however we want, and we’re allowed to wear makeup.”

Moreover, the school is home to a myriad of students with different racial and geographical backgrounds and varying sexual orientations along the LGBTQIA+ spectrum. There is no shortage of colourful, fun, and bold personalities. This diversity adds to SoFA’s overall appeal, making a “fun community”, according to Meg Dimaano. Kai Ballesteros carries on, “I gained new friends and got to know other people’s perspective, and their traits.”

Erica Terol: I want to be here so I can go straight to college having already taken up some fashion subjects.

Kai Ballesteros: It makes me look at the basics (of design) already so that by the time I get to college, I don’t have to learn it all again.

Despite all these statements, one question remains: Why SoFA Senior High?

Maui Severino: Parang mas maganda na dito na ako mag-start, kasi parang mas makakahabol ako for college instead of studying Senior High in another school and struggling to cope with the lessons when I move to SoFA (for college), since I will have already learned the basics of design at SoFA (Senior High School).

Alrick Lee: I want to know if I can contribute to the fashion world in the future. (SoFA will help me to) know if this is really for me or not.

Meg Dimaano: I already know now that SoFA can help me to focus on Interior Design so that when I go to college, I already know perspectives.

Vincez Allam: I can already start building connections here even if I’m only in senior high school.

“

SoFA is truly the school that lives the spirit of Design.

”

Meanwhile, Sir Sonny, Senior High’s Homeroom teacher, spoke about his expectations for SoFA Senior High School now, and for the years to come.

Jose Roberto “Sonny” Del Rosario: I expect SoFA to grow tremendously in the next three to four years.

I feel SoFA is truly the school that lives the spirit of Design. It has the soul and passion in design.

Based on these responses, one can deduce that for those who do or do not feel uncertain of their destiny and future, SoFA will guide them in a journey of self-discovery.

#CelebrateHUEniqueness

Photo: StarLine - freepik

STREET BY: PHUONG DO

PRIDE

PHOTOGRAPHY: DOMINIQUE DY, G GAMBALOZA, PILAR HILADO, GRACHELLE TORRES

Street style in our generation has become just as major as the runway shows.

6

How did street wear restyle the world with pride?

different Personalities different Aesthetics different Streets Together for ONE PRIDE Everyone has a story but we all know how difficult, inspiring, relieving, uplifting and isolating each story could be especially to our newest community – LGBT. For this year’s pride month, let’s meet some of different individuals in our campus who always love to style themselves, support each other’s theory to share their beliefs and personal thoughts by the way they dress. Fashion does not only focus on design but it should have purpose and the best function of it is letting people know who you are without having to talk. There we have “Street Style” which we believe was the easiest yet can be the Craziest form of clothing ourselves.

Our Pride is to contribute color to lives, give ideas on how to be you and also invite people to our world which is an inspiration to anyone. It’s really satisfying to know that the LGBT community is moving forward to a bigger and brighter future not just for their rights but also them believing in the power to dress that gives them confidence and freedom to be who they are.

This is how we ruled the streets by keeping it real to ourselves not just in fashion but who we truly are in mind, heart and soul. Spread more love and never get tired of letting the world know that each one of us is special in our own way because somehow this will make the world look deeper into the meaning of love.

GAY

wa (sic)

GAY?

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(sic)

STRAIGHT

22 BAFDM STREET SPORT AND CHIC

HOW DID FASHION AFFECT YOUR LIFE? “It becomes my need because it makes me happy and helps in expressing my life.”

WHAT WAS YOUR MOST MEMORABLE EXPERIENCE AS SUCH? “Having a boyfriend is the best experience I’ve had.”

YOUR MESSAGE TO THE LGBT COMMUNITY “Be yourself with pride!”

YOUR MESSAGE TO THE HATERS Fur Jacket - Pidi’s fashionary Bralette - Forever21 Skirt - Zara Fishnet - Forever21 Boots - Forever21

“Be open-minded and try to give love.”

TRANSWOMAN

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“ (sic)

PANSEXUAL

(sic)

GAY ’

(sic)

GAY?

LESBIAN

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V

C

(sic)

Maquillage & Coiffure BY: MAYA RUBIO PHOTOGRAPHY BY: GRACHELLE TORRES AND PILAR ROTOR HILADO

Photo: Creative_Hat - freepik

Day A day makeup should always look fresh, lively and natural.

Always put on moisturizer and sunscreen

Moving on to priming the face

Conceal your imperfections and apply on a few pumps of foundation Have your brows on fleek or you can just go for the soft brow look

Then your eyes

Apply on colors that are gold, silver or subtle light shades on the eyelids

Draw a wing using a eyeliner pen

Curl your lashes and just add a few coats of mascara

Next is the cheeks

Apply a small amount of contour slightly below your cheekbones Apply blush on your cheeks Put on a highlighter above your cheekbones

Lastly, the lips

Put on lipgloss, lip tint or a light lipstick

Night

The trick is to add more without looking exaggerated or overdone.

Redo the brows - brows on fleek

Then your eyes

Apply a darker shadow or black all over your crease

Add more glimmer for the night - apply glitter on top of your lids

Redraw your winged eyeliner and put on your false eyelashes

Add few more coats of mascara

Next is the cheeks

Add more contour and blend it out Reapply - highlighter

Lastly, the lips

apply dark lip or a red lipstick for the night to complete the look

Don’t forget to spray some setting spray for your makeup to last the entire night.

Make up : Mark Escauso Hair : Maya Rubio Styling : Phuong Do Choker - SM Dept Store

Make up : Phuong Do Hair: Jeremy Tan Styling : Phuong Do Earrings -Hoseki

Make up : Mark Escauso Hair: Maya Rubio Styling : Phuong Do Mesh - Copper Choker - Pidi’s Fashionary Earrings -Hoseki

Make up : Mark Escauso Hair: Maya Rubio Styling : Phuong Do Dress - Pidi’s Fashionary Earrings -Hoseki

Make up : Mark Escauso Hair : Phuong Do Styling : Phuong Do Necklace - Chanel Earrings - Hoseki

Make up : Phuong Do Hair: Phuong Do Styling : Phuong Do Top - Pidi’s Fashionary Bandana - Venice , Italy Earrings - Forever21

BARGING through

:

FASHION /INTERIOR /INTERIOR BY: MARK ESCAUSO AND PATRICIA GREGORE

D

esign enthusiasts chose their field because they gravitate to the allure of actualizing their imagination. Furthermore, some people see design as a way of expressing themselves.

It is stereotypical for a lot of people to think they already know how it’s like to be in fashion industry. Little do they know what that field entails wholly. Fashion, for a few is definitely something they want from the very start – the moment they began dressing their dolls. As for the rest, fashion is not a thing; they would think those fashion students are in specialized institutions simply because they’re not smart enough to handle the traditional college education.

Choosing the right institution also has an impact because you’re basically investing in the school to improve, enhance, and give you more knowledge about your craft.

One of the highlights of being a fashion student in SoFA is exchanging deep and personal perspectives with your professors.

They are basically your parents, your mentors. They are the people who are going to mold you as a strong independent designer.

When we talk about the creative process, it will all boil down to the significance of an authentic or original design. “Your design shouldn’t be similar to others” – the mantra of every Design Studio instructor, “there should be functional use on it and a very aesthetical feel to the output”.

We have graduating students Jhaira Gonzales (BAFDM), Fred Telarma (2YR-FDM) and Ms. Mimi Garbo to give you a highlight on what it’s like studying, teaching and growing in SoFA Design Institute.

Jhaira Gonzales believes that SoFA encourages the students to always think outside the box and she believes that it’s a way for the them to fully express themselves. The reason of her enlistment was SoFA’s promising reputation in the local fashion scene.

She finds her biggest challenge to be design studio courses and she accounts that you can get inspirations from your own interests.

“Always veer away from the common ideas; think outside the box.”

PHOTO - MARK ESCAUSO AND JHAIRA GONZALES

A view from another graduating student, Fred Telarma - he enrolled in SoFA because the school stood out from all of the fashion school in the Philippines. In addition, it is accessible for him because it’s located near his workplace.

The reason why he took fashion is simply because he needed a course that touches on his creative side, as well as providing some room for subjectivity and uncertainty.

In the purest sense, he looks at fashion design as an art discipline. He was also grateful to be mentored by the one and only Danilo Franco.

PHOTO - MARK ESCAUSO, FRED TELARMA AN MIMI GARBO

“Research and experimentation has a huge impact on value for a designer.”

An insight from one of SoFA’s prominent instructors and an alumna, Mimi Garbo, who finds joy teaching students to love what they do, to discover, and to improve their skills.

She noticed under her practical subjects that students are quick to learn and not afraid to let their imagination take control. Mimi believes that students should learn to avoid compromising their design simply because it was done on a rush.

As she was once a student, she also came through the hardships of meeting deadlines and countless presentations.. “ I get nervous speaking in front of people, in the fear of embarrasing myself.”

Speaking through her experiences during her college days, here’s what Ms. Mimi has to say to SoFA students:

“

To encapsulate my 4 years of

student life at SoFA, I realized that it’s perfectly fine to commit mistakes, to feel nervous, to feel blank, to get confused.

Things may not happen how you imagined it but that’s what makes life dynamic. I learned to do whatever I want with dedication and sheer drive. I learned to think with my heart.

PHOTO - MARK ESCAUSO, MIMI GARBO AND PIA ALVIOLA

”

SoFA is a distinguished design school that offers fashion degree and crash courses but it is also offering interior design degree and lecture series which is welcoming their first batch of graduates this 2018. Still, the school is being compared to big universities but there are a lot of reasons why SoFA stands out.

SoFA is a design school that offers a fashion degree and crash courses but it is also offering interior design degree and lecture series which is welcoming their first batch of graduates this 2018. Still, the school is being compared to big universities but there are a lot of reasons why SoFA stands out.

Some think interior design is an easy course just like how they view fashion and other design degrees. It was a problem design enthusiasts have been facing for such a long time and the current batch of design majors are continuously battling with the stereotypical.

Yes, SoFA is different from other universities and it is definitely an advantage that its students continuously celebrate. Arch. Angel Adaptar, Idr. Aaron Paglicawan together with Idr. CJ Lucas expounds on that difference and share each of their experiences being a member of SoFA’s small community.

Of all the universities, they chose SoFA not because they wanted it at first or it was their dream school but because the institution has an alluring and strategic way of engaging people. The school has its method to make them all stay and like it even more as each day pass by.

They all stayed because of its unique education system with a westernized twist. SoFA did not stick with the traditional lectures and discussion but it pushed students to develop inspiration, ideas, and constructive criticism. These help to mold these former students into the professionals that they are today.

While Angel did not know anything about SoFA, it was different for CJ and Aaron. The graduates from University of the Philippines and now fulltime faculty members said they knew about SoFA through their colleagues as well as its well-known marketing strategy. When asked about their expectations - Angel and CJ had none at all but they knew from the first time they stepped inside that the school has something to offer. Aaron, on the other hand, believed that SoFA surpassed his expectations mentioning the school’s methodology, curriculum, facilities and the environment.

PHOTO - ANGEL ADAPTAR AND CJ LUCAS

These design professionals have different views regarding the school’s strengths. Angel thinks the creative way of teaching their students is SoFA’s edge. For Aaron, he thinks SoFA can hold on to its international curriculum - a plus for the school would be its facilities and the professors with expertise.

CJ thinks SoFA’s strength is having small classes for major subjects as this creates a focus on one student at a time. Angel, Aaron and CJ enjoyed their experience and are still enjoying their stay in SoFA. They continuously enjoy their stay because they love what they do and that is to see their students grow.

“

SoFA has sufficiently developed its students’ creativity. The advice I can give them is to learn about the technical skills on their own, and have the hunger to learn. Also, learn to compromise, but learn when to just let it go.

In the real world, we really have to compromise but we should remember not to do things against our design values. We should still give respect to the profession and the field.

Arch. Angel Adaptar

”

“

Students should achieve higher than what I have achieved.

Respect your superiors.

Be open to all kinds of styles and lastly, you should have a vision for yourself.

Idr. CJ Lucas

PHOTO - CJ LUCAS

�

“

Never stop learning.

Evolve but do not stop.

Innovate but do not stop.

You will definitely experience failure along the way but what’s important is you get up and move forward.”

”

Idr. Aaron Paglicawan

PHOTO - AARON PAGLICAWAN

Being a design student has its pros and cons. It is up to your personal attitude on how to deal with challenges the industry provokes. Design school entails patience and hard work. It does not simply mean that you’re not knowledgeable in academics. Creative people are the ones who are imaginative, wild and always happy with whatever is going to happen, always ready. Being yourself is your advantage. Just do you and do not go with the flow!

SoFA has a friendly environment that doesn’t hinder the students from asking even the Dean for ideas or suggestions. In SoFA, we help each other, the school may have a small space for its campus, but it just makes us closer to each other.

As a design student here are some reminders that will help you on your journey to success:

• Always think outside the box.

• Being lazy and procrastinating isn’t the solution • Time management is essential, as you should always value your time.

• No matter how hard the project is, you’re going to succeed.

There was never a student like

A RON A

BY: JOHN PAULO MANALO AND GRACHELLE TORRES PHOTOGRAPHY: NINA RITO AND GRACHELLE TORRES STYLING: G GAMBALOZA MAKE UP: MARK ESCAUSO

This particular SoFA (School of Fashion and Arts) student and LGBT member will appeal to one not because of his unique personality or bold clothing choices, but because of his artistic vision and talent in design. This person is Aaron Paatan, an aspiring fashion designer, and a regular fixture in the SoFA Design Institute since June 2015.

A SoFA student may not be familiar with every single member of the school’s community, but one is very likely to have crossed paths with Aaron.

His streetwear, androgynous style, white-out contact lenses, retro roller skates, and yellowish-blonde hair are especially eye-catching, even in the midst of other fashion-forward SoFA students.

Aaron, a native of Cabanatuan City, started his educational journey in a Catholic school, after which he continued his studies in Manila for High School. He is currently working towards a Bachelor of Arts degree in Fashion Design and Marketing at the SoFA Design Institute. Aaron describes himself as “quirky, weird, and special”, with a broad imagination and a mind that “travels faster than the speed of light”.

Aaron obtains his design inspiration from things like videogames and comic books with heavy plot lines. He added “For me, the world is boring, but I like to believe in ghosts and mermaids. I like Science, and I think you can find so much inspiration in this world.

This helps define my utility-type style. I like to be useful, fun, and creepy. I combine these concepts with passion.” For Aaron, Design is a means of self-expression. He continues, “[Design is] a beautiful medium of Art. It’s like a painting, but on a person.”

“

Be similar but not the same.

Find inspiration but do not steal.

At SoFA, students are taught to be unique individuals, each with his/her own style and aspirations. They are trained to be disciplined and persistent in their work. In this respect, one may think of Aaron as a model student. He spoke of his favorite subject, Design Studio, which is considered by many Fashion Design students to be one of the toughest major subjects offered at SoFA. Despite obstacles brought on by Design Studio, Aaron enjoys the class. He continues, “It destroys you, but the destruction and the wounds are the ones that help build you.” Additionally, Aaron gave some tips on how to handle the stress that often accompanies Academics, stating, “Find a way to make it fun. You can sing, dance, or poop while studying. Do something fun that won’t make you want to stop whatever you are doing. It actually helps.”

It is Aaron’s unusual aforementioned learning process that sets him apart from other SoFA students. This artist’s mind is overflowing with different ideas, which he uses in forming his artistic concepts for his designs.

Additionally, Aaron is an advocate of selflove and individuality, adding, “Build your own. Go outside. Be similar, but not the same. Find an inspiration, but don’t copy it.”

As for Aaron’s most memorable moment in SoFA, his answer is the sweetest! “Ena. Anything that I do with Ena is memorable.

Ena is my best friend. She was the first person I talked to in SoFA.” This #AaronEna tandem is undoubtedly a SoFA power duo.

Another question remains: what’s in store for Aaron after he graduates from SoFA? Not only do his plans involve further education, but also, surprisingly, a possible career involving Audiovisual and Electronic Design! He reveals, “I actually plan to study after. I’m really passionate about video games, and how many concepts I have in my mind. I want to be a video game director also, but to me it’s not possible right now. I want to learn more. I don’t know if I have plans to work yet, but I want to be able to work and also learn at the same time, and that’s how I see myself after (I finish) studying in SoFA.”

METALLIC PLEATED SKIRT - ERNANI AGULTO (0932 400 8824)

Although Aaron excels in the Arts, he remains humble and interested in self-improvement and strengthening of character. He is aware of his limits, disclosing, “The only weakness that contradicts my strengths is my lack of skill needed to execute my ideas. For example, I want to build a sci-fi inspired design which would use electric lights, but then I would have to do some engineering for that.

That’s a challenge, but my strength is all in my mind.” Even with Aaron’s many assets, he readily accepts criticism from SoFA’s instructors and professionals, and teachers appreciate him for it. He says, “I want to learn more, mold myself even better, shape it, squeeze it, and then become something bigger, not necessarily by being famous, but more on strengthening my armour. I want to find ways to make more fun tools, weapons to fight for myself.” Aaron shared a comment made by one of his educators upon seeing his (Aaron’s) conceptual designs, saying, “You have such a specific mind. Never lose that.”

With his charming and hardworking character, as well as his extraordinary wardrobe, Aaron truly embodies the SoFA spirit. As in SoFA’s Designer’s Creed, Aaron “sees things not as they are, but as what they can become.”

RSRCH

ND

BYND BY: KAYTIE ACOLOLA BANGSIL

One can say that design is simply a thought process made visual. Although that can be true, one does not particularly know how much research is put into a design.

Based on interviews from the interior and fashion design departments, at least more than fifty percent of research is allotted to conceptualization. Students and professionals interviewed included Zoe Sabandal (Interior design student), Jema Gamer (Alumna), Denise Ayado (Assistant academic chairperson for interior design), Ernani Agulto (Alumnus), and Analy Morales (SoFA Professor and Marketing Thesis Adviser).

The importance of design conceptualization and efficient research were topics touched upon during the interviews. Though separate in design fields, a common approach behind the process lies within all of these designers. That is, absorbing relative and reliable information and experiences, either personal or that of the client, in order to create a purposeful design. The same can go for other design professionals engaged in different career fields, such as those in the music or entertainment industries. It is essential to think of it as a way to tell a story to an audience in an artistic manner that can inform, educate, or influence their thinking.

With that being said, Analy Morales explained research through a business and marketing perspective. Research in design, in this case, helps aid business operations in the market place, which can then assist with marketing strategy and competition. Ultimately, design attacks a business flow; meaning, designers cater to clients by listening to their wants and needs, yet altering these requirements in a way that looks beyond the norm or commonalities.

It is important to note that most designers think outside the box.

Lack of research puts any design at risk of losing its purpose. All the interviewees agreed that design with minimal or no research merely takes the “soul,” the “context,” the “substance,” the “meaning,” and the “direction” out of the design regardless of its complex execution.

As said by Ernani Agulto, “It’s a half-baked design, or even less, a design output with a weak core; a design execution with a less soul.”

In hindsight, research seems to be a necessity in all design processes. All thought processes should automatically begin with “research.” Research who, why, what, and how a particular design would be executed. Listen to the audience while creating a design beyond their expectations. Make them question, make them think, influence their minds, and impact their lives.

PHOTO: SOFA DESIGN INSTITUTE

ID

PHOTO CREDITS TO OWNERS

“Sometimes even going out with friends, seeing new places, or even simple conversations inspire me to be creative. Although the main part of my process is when I leave moments of solitude just so I can gather my thoughts and ideas and organize them.”

ZOE SABANDAL

DENISE AYADO

SOFA ID CHAIRPERSON

ID STUDENT - DEAN’S LISTER

“When it comes to conceptualization, we really want to stick more to the persons experiences. The research comes in during the technical sides, so constructions. I both do design and construction.”

ERNANI AGULTO SODA ALUMNUS

“Research, in any design endeavor, is imperative and should not be compromised.

It serves as a backbone of your creative work. It is an inner substance waiting to be projected by the designer’s execution.

It makes the very soul of my creation.”

“An efficient research needs to be well planned. Basically, being clear on what to research on, knowing how to gather your data, how to implement it and how to analyze the data correctly.”

ANNALY MORALES

SOFA PROFESSOR / MARKETING THESIS ADVISER

SOFA ALUMNA

JEMA GAMER

“Design that lacks research is a design without direction/purpose, which defeats the essence of becoming a designer because you didn’t solve anything. A designer is full of creative problem solving where you need to research to have a logical design.”

sofa.edu.ph @sofadesigninstitute