Uniquely Longview 2014

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Longview Chamber of Commerce

Welcome.

Time passes by in a hurry. This year, I watched with joy as my youngest daughter married her sweetheart. As I walked her down the aisle, I couldn’t believe where all the time had gone. Twenty years ago, when the first Uniquely Longview magazine was published, I was busy spending time taking care of my young family with my beautiful wife, Pokie, and I was working to build my business in Longview. In just the blink of an eye, two decades have passed, children have become adults, and the next generation has begun raising children of their own.

410 N. Center St. Longview, TX 75601 903-237-4000 Fax 903-237-4049 www.longviewchamber.com 2014 EXECUTIVE B OA R D O F D I R E C TO R S CHAIRMAN Jeremy DuMond U.S. Steel Tubular Products Lone Star Tubular Operations PA S T C H A I R M A N Brad Tidwell Citizens National Bank CHAIRMAN-ELECT Ken Cunningham Good Shepherd Health System CHAIRMAN OF FINANCE Roy Eon Texas Bank and Trust VICE CHAIRMAN Dr. Dale Lunsford LeTourneau University VICE CHAIRMAN Brett Lindig SYSCO Food Services of East Texas, LLC

Over the past twenty years, the Uniquely Longview magazine has served as a celebration of all the things that Longview has done well. The magazine has won much-deserved awards for its creativity, writing, and graphic design. I believe the magazine has been a testament to all the things that are great about Longview: hard-working people coming together to create an excellent final product.

During the past twenty years, I have been blessed to be an active part of the Longview community as a volunteer, councilman, or mayor. I have been proud to see all the growth and improvements in Longview during that time. And yet, even as I prepare to finish my third and final term as mayor, I know there is much to be done. As we look ahead to the next twenty years, it is vitally important that we have a vision for where we are headed. The City of Longview is currently embarking on a comprehensive planning process that will include input from all sectors of the Longview community.

It is my hope that, with great input and vision, the next generation will look back on the next twenty years as some of the best yet for Longview.

Congratulations to Uniquely Longview on 20 years of publication!

Jay Dean

Mayor, City of Longview

VICE CHAIRMAN Keith Honey AEP/Southwestern Electric

Longview is a great community in which to live, work, and play. Its small town

feel and proximity to larger metropolitan areas provide the best of both worlds.

PRESIDENT Kelly Hall Longview Chamber of Commerce

We are blessed with an abundance of natural resources that have created the backbone of a strong economy, attracted a talented workforce, and created a culture of entrepreneurship.

2 0 1 4 B OA R D O F DIRECTORS Jim Barron Barron’s Jill Bayless Longview Regional Medical Center Kara Bolster STEMCO Pat Britton Eastman Chemical Company David Hayes Hayes RV Center John Ray Lively Cadillac GMC Tim Vaughn TVaughn Builders LLC Darwin Winfield Atmos Energy

2014 APPOINTED DIRECTOR Lester Lucy Longview Economic Development Corporation

We have made great strides in recent years to improve the business climate and promote the community to attract visitors, new residents and new employers.

Our community is fortunate to have a group of dedicated business leaders committed to improving Longview’s future.

Much work yet remains. We find ourselves in an increasingly challenging global economy where competition is intensifying for talent and capital. Communities around the country are working

strategically to reinvent themselves. As Longview’s business leaders, we believe now is the time to

aggressively leverage our assets and capabilities and become further united in our pursuit of a more prosperous community. Our commitment to downtown redevelopment, business advocacy, skills training, and inclusion will be the tools of our success.

Working together, we can move Longview into the next bright future. With your leadership and

active participation, the Longview area will be stronger and more prosperous for generations to come.

With this in mind, we are excited to position our economy for business growth, talent attraction and retention, and community development. Please join me in the year to come charting the course to Longview’s future.

Jeremy DuMond

Chairman, Longview Chamber of Commerce

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“It’s a good time to be in Longview, Texas.”

– Jay Dean, Mayor of Longview “It’s all about quality of life,” says everyone who’s been asked why Longview not only has succeeded in the last 20 years, but is also gaining momentum toward development in the next 20 years. When interviewing some of those who’ve been involved in the big changes in Longview, it’s funny how the conversation always turns from talking about new landmarks – great restaurants, new retail outlets, new businesses, and beautiful schools – back to the point: All these elements are part of the recipe for its success, not the end result. The pudding, so to speak, is Longview’s outstanding quality of life. And offering world-class opportunities combined with a picket-fence lifestyle is a dynamic that flows straight from the heart of the people who call Longview home.

Since quality of life seems to be the city’s best marketing tool, and yet one that’s not tangible or easily described, the landmarks that have cropped up in the last 20 years can help define what makes Longview special. As anyone knows, momentum doesn’t happen overnight. Much of what we see and enjoy in Longview today is a result of ideas, seeds, hard work, perseverance, planning, and good ol’ East Texas “pluck” generated by people who initiated these efforts a long time ago.

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VICTORIA ASHWORTH

LAURA HILL

Public Relations Director, Good Shepherd Medical Center

City of Longview Parks and Recreation Director

“The Institute was the big idea Jerry Adair had talked

“The first bond in almost 20 years passed with voters in

talk about the unique quality a facility like the Institute

that have impacted the quality of life in Longview. It’s

about for years. Long before renderings were drawn, he’d could contribute, not only to our physical well being and

maintaining good health, but as a way to offer something to the community that had never been done before. Everyone thought he was crazy, but he persevered and even as he

suggested it being a LEEDS certified facility – the first of its kind in the city – he also talked healthy food options

and community events happening there too. The Institute opened with a higher than expected commitment to

memberships and here we are, five years later, with a bistro and a Wednesday morning organic farmer’s market inside.

Mr. Adair would be so pleased to see how his big idea

became part of the everyday lifestyle of so many folks in Longview.”

1998, and from that came funding for some huge projects taken all this time, but now Heritage Plaza, Lear Park, Paul

G. Boorman Hike and Bike trails, the Spring Hill parks, and the new splashpads are such a part of our lives we wonder how we got by without them. So many people, so much

enthusiasm, created the momentum that led to these big

ideas finding life. The donation of the Paula Martin Jones Recreation Center was a part of that forward movement,

and showed everyone how generosity creates a legacy for the community. Because we were able to acquire the land

at Lear Park through the generosity of another local family,

and that in turn gave a much needed home to the Longview Girls Softball Association, a whole industry has sprung

up in that area. With the later additions of baseball, soccer, KidsView, concessions, and the splashpads, the Lear Park facility has given our city an identity as a sports-friendly community. The Hike and Bike trails, including the new

Grace Creek off-road bike trails, allow for folks to have a

safe and attractive location to do what so many people do best... be outside.”

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DAVID MCWHORTER

DAVID WILLARD

Former mayor, former city councilman, former Chamber of Commerce Chairman, and partner at Gans and Smith Insurance Agency

City Manager, City of Longview

“20 years ago, several key things were going on in our city that shaped where we are today. Most people don’t know that one of the biggest assets to our future was when the

city signed a 100-year water contract with Lake O’ the Pines to provide water to our residents, in addition to what we

already acquire from Lake Cherokee and the Sabine River.

Water is life, and without that sort of far-ahead thinking and planning, we’d be in a much different bargaining

position as we looked ahead to the next 20 years. At that time the Chamber also became the Partnership, entering

into an arrangement that allowed three groups to operate under one umbrella unifying our efforts to attract and

maintain a positive business climate. LEDCO also grew

out of that time, taking an idea about how to bring new industry to the city and turning it into a reality. I know that personally, I’ve seen business double in 20 years.

And LEDCO, with the business parks, played a big part

in showing corporations outside the area that Longview can compete on a regional level. Consistency in our city government has also been one of the best attributes,

allowing ideas and projects time to grow. I also think it’s

“I haven’t lived here long, but in the time my wife and I have been here, we’ve come to appreciate the things that make Longview unique. I believe a stable city

government working with a committed council, focused on making things better for common areas throughout the city, is the best combination for current and future

needs. The Vision 2010 and 2015 committees gave us a lot

of the big projects that have fueled our growth and helped create the quality of life that everyone is now enjoying.

Public safety, both in fire and police, has modernized in

equipment and training in the last 20 years. Our streets are

in better shape and parks and recreation facilities are so far improved that they’re viable for many more generations.

I believe future growth is being anticipated and planned for, not only with the Comprehensive Plan under works

to create a master plan for growth and development, but

in ideas we’ve already put into place. The George Richey

Road project, for instance, became another major east-west corridor for our city. LEDCO is helping to make

redevelopment happen along the I-20 corridor which will springboard future development.”

things like our hills, trees and lakes, AlleyFest, the Balloon Races, and a “can do” work ethic have impressed outside

business leaders into relocating here. People in other places

appreciate what we offer in the way of quality of life issues, and when they’re relocating their employees they want a

place where a solid education, safety, and the arts are all a part of that environment.”

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GRIFF HUBBARD

ANNE HUGMAN

Amtrak Revenue Manager at the Junction

Architect and partner at Hugman Architecture and former Chamber of Commerce Chairman

“I’m a fifth generation East Texan and have worked in Longview almost my whole life. I see Longview as a

“The beauty of Longview’s ‘look’ is that there’s not

here from all over the area connecting to the rest of the

Longview’s home and commercial property is as unique

a big part in connecting Longview to the state, but now

boom in local construction that has given our city and the

automobile travel, it plays a part in the journey for a new

structures and enjoy them not only for their function, but

and offer commercial air, rail, bus lines, and have major

the various school districts, I see a new standard in quality

the county. That’s why the multi-modal is a great idea:

that our children are well cared for and in a place that will

one convenient location, it puts the city at the forefront of

at LeTourneau University, and specifically the Belcher

regional hub because I personally witness people coming

one. Short of some remaining 1930s era homes, much of

nation through Longview. The Junction has always played

as the people who live here. Since 2000 there’s a been a

with passenger rail becoming a desirable alternative to

people who live here an idea that we can build outstanding

generation. Longview is so fortunate to be a city of its size

for their appearance. When I look at the new schools in

north and south/east and west highways running through

reflected in the design, but also something that reassures

Not only does it put so many transportation resources in

foster a solid education. Just consider the new construction

being a transportation leader much like major cities in

Performing Arts Center, to see how a big vision can become

other parts of our country.”

something so important to our community in such a short time. We’re now attracting high caliber arts events and concerts because of the Belcher Performing Arts Center.

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And the quality of custom home construction in Longview is outstanding. A lot of the improvement is due to some of the codes and ordinances in Longview that raise the

standard, but so much of it is due to individuals who are committed to raising the bar – like the new Kyle’s Kwik Stop on Judson Road.”

DR. T.J. FARLER Superintendent, Pine Tree Independent School District

“The new Pirate Stadium in Pine Tree ISD is really an

iconic facility for us because it is a shining example of

how our community continues the legacy of excellence,

which started in 1847 with a group of caring parents and neighbors who came together to create a better future

for their children. The new facility may look and sound like an athletic complex, but it is much more. At the

new Pirate Stadium, our students will find a platform

to perform, perfect and pursue project-based learning

opportunities. They will play ball, run races, serve meals, produce video, create music and perform routines in the

company of old and new friends. These experiences will not only build a sense of community, responsibility and

citizenship, they will lead to lifelong lessons and savored memories of what it means to be a Pirate!”

JUDGE BILL STOUDT Gregg County Judge

“The key to so much of the success in the last 20 years is communication and cooperation between city and

county entities, as well as a general willingness of people in Longview to work together. From Neiman-Marcus

choosing to locate their distribution center in Longview back in the mid-90s, to Dana and Caterpillar following suit, to major roadwork – including the new George

Richey Road project that will help future development, the people of Longview and Gregg County have been willing to work together, overcome obstacles and share in the

process so that as our population grows – and it will – our infrastructure and energies are all working together.”

FRANKIE PARSON RIGGINS Former manager of the Longview Mall, former Chamber of Commerce Chairman, and current Great Texas Balloon Race Chairman

“If you build it, they will come. A phrase never more true

than with the Longview Mall. Because there was not much

more than Oak Forest Country Club on the loop when the mall

was built it’s safe to say that all the retail intensity on the

north loop is a result of the mall bringing national retailers to Longview. Because our community has supported a strong retail mix, other areas have grown as well.

The mall utilized balloon expeditions as part of its kickoff campaign 36 years ago, and from that

U N I Q U E LY L O N G V I E W 2 0 1 4

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grew what is now regarded as one of the biggest

community events in the region, the Great Texas Balloon

Race, which also has hosted and will continue to host for another year, the US National Balloon race. Last summer the Texas State Legislature designated Longview as the

Balloon Race Capital of the State. All of that, because we built a mall.”

JIM KENDRICK CEO, Longview Regional Medical Center and former Chamber of Commerce Chairman

“Longview Regional grew from a small hospital started by area doctors into a regional medical center that still

reflects the goals and ideals of what those doctors wanted

to see in a local hospital, and yet – with these outstanding

JEREMY DUMOND

additions – is relevant to the growth of the community and

Director of Energy and Environment, U.S. Steel Tubular Products Lone Star Tubular Operations and current Chamber of Commerce Chairman

changes. Meeting community needs in a full-service facility

“I would offer up the friendly governmental business

climate as a key factor to the success of business in Gregg County. Texans in government generally understand that a strong economy improves the lives and opportunities

for all citizens of the state. Our regulators understand that they have a role to play in effectively promoting business while enforcing the regulations in their purview, which

provides regulatory certainty for the entire spectrum of

business owners and operators. Additionally, most of the governmental agencies that I work with have some type of regulatory flexibility which allows us to implement the best solution for the business to meet the regulatory requirement.”

the industry standards coming with the national health care is why Longview Regional is growing the original campus and bringing all the services a patient needs to one central location, and that will continue to be the plan for the next 20 years as we strive to be East Texas’ one-stop shop for patient care.”

LINDA BUTTER THOMAS “In 1993 the economy was in such a recession that city

leaders were looking for creative solutions for increasing

the local job market. When the Texas Legislature authorized the ½ cent sales tax for cities – with the restriction that the

funds be dedicated to recruit big manufacturing – it was the beginning of new momentum in Longview. Truly, cities and counties that took advantage of this option were pioneers in structuring development entities and, for us, LEDCO

became a vehicle that definitely moved Longview forward.

The very first thing we needed was a business park with

access to major highways and rail lines, and once land was acquired and planned, we entered the race to attract new

business. Due to the hard work and initiative of the LEDCO team, Neiman-Marcus chose to locate their distribution

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U N I Q U E LY L O N G V I E W 2 0 1 4

center as the first tenant in the brand new business park.

utilizing our recently acquired lake property to minister

community pride, but Neiman-Marcus opened the door for

church-wide events. We’re beginning to understand that

bold beginning that led to Longview’s other business parks

great joy to be useful and ready to further God’s plans for

That was a much-needed shot in the arm, not only to our

us to have conversations with industry leaders. It was that and the reputation that our city is business-friendly.”

to foster and adopted families, small groups, and

we’re in a position to have a regional impact, and it’s a East Texas.”

DR. GLYNN STONE

GREG COLQUITT

Senior Pastor, Mobberly Baptist Church

Vice President, Citizens National Bank

“Faith is a huge factor in Longview. Healthy churches

“Moving to this historic downtown location was a great

from across the city serve in a variety of causes that faith

Contractors and Becky Swearingen, we were careful to

reflect a healthy community, and so many church members is lived out here, not just preached about. We, at Mobberly, have seen our focus develop in the last 20 years to one of relevant influence in Longview, in large part by sharing the blessings God has gifted us with and giving those

right back to the community. In the last three years, we’ve planted three new churches in Alaska, South Dakota, and

the most recent in England. We offer five English language services and a Vietnamese and Spanish service on our

Longview campus each Sunday, and the other six days of the week our members take service to a whole new level with ministry in every building on our campus, even

opportunity for the bank. Working with RLM General

preserve as much as the interior elements as possible and give new energy to a building that’s been such a central

part of Longview’s downtown landscape since the 1950s.

Because the bank grew from a family bank in Henderson, it’s followed a similar parallel to the city of Longview,

marked by steady growth and a goal to be a regional leader in the industry. With 15 employees at our downtown

location, it’s a lot of fun to welcome customers (and those

that are just curious about the renovation process) into our lobby and show them some of the elements we’re so proud of that reflect the city’s heritage.”

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DR. DALE LUNSFORD President, LeTourneau University and former Chamber of Commerce Chairman

I see a lot of folks willing to help, willing to volunteer,

and willing to make a difference for their neighbors. That

“The S.E. Belcher Jr. Chapel and Performance Center is an integral part of our spiritual life program here at LeTourneau University and also serves a vital function to bring world-class cultural entertainment to Longview.

While the Belcher Center’s primary function has always been to accommodate our university’s weekly chapel services for students, we are pleased that it also opens doors for us to connect to the Longview community as a gathering place for wholesome entertainment as well as professional, educational and inspirational enrichment.”

spirit of community carries over to so many areas of life

KEITH HONEY

“It’s a good time to be in Longview, Texas. So many factors

AEP/Southwestern Electric, former LEDCO Board President, and former Chamber of Commerce Chairman

“Business might form the success of what we see in Longview, but it’s really the people of Longview – their attitude, their work ethic – that is propelling Longview forward. People who live in Longview are welcoming to others. They make space and offer friendly encouragement to newcomers to become a part of Longview. That’s why tourism works well here, that’s why new business finds good footing here, that’s why people choose to live here.

The Longview Economic Development Corporation board of directors approved the purchase of 700 acres just north of the Longview city limits in 2007. In March 2009 the City of Longview approved annexation of that area. A local engineering firm, Hayes Engineering, completed the master plan for the business park and infrastructure construction began in April 2009.

The park opened in July 2010.

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And because so many people have faith guiding them,

U N I Q U E LY L O N G V I E W 2 0 1 4

that I believe Longview has a really bright future. We

have so many good elements here: a strong economic base in the oil and gas and now mining industries combined

with outstanding medical care, incredible transportation

opportunities because of our location on I-20, and beautiful

new schools, that our future can only look good – very good.”

JAY DEAN Longview Mayor, 2002 to present

have led to the success stories of the last 20 years – not

the least of which is the oil and gas industry, specifically the work done in support of the Haynesville Shale, our

outstanding medical community, and our transportation

infrastructure. But we’ve had a lot of other economic boosts that have led to our current situation. The Main Street

designation was huge. Thanks to the voters supporting

bond packages we’re about to finish all the reconstruction on the downtown streets. Getting the Retirement

Designation changed things dramatically. We have three

senior-oriented complexes going up right now and all of them have had pre-leasing success. And Lear Park,

there’s no way anyone foresaw the millions of dollars that visionary idea was going to have on our local economy.

This is the year we finish out the Jack Mann splashpads, which have become instant favorites for the kids in

Longview. You know, boats don’t run themselves, and

what’s going to drive us forward for the next 20 years is

the master plan coming from the Comprehensive Planning Committee. In the past we’ve had really good task forces creating projects with community support, but this is a professional, expert level process involving a diverse

cross-section of our community. I don’t think we’ve ever done anything of this scope and I believe this sort of

thinking and planning is going to be what sets us up to be even more of a regional leader than we’ve been to date.”

KELLY HALL President, Longview Chamber of Commerce

“As communities evolve, they are either moving forward or remaining static. The good news for Longview is our

leadership continues to be forward-thinking. They realize

we must have the infrastructure in place to meet the needs of business. Historically that has meant roads, water,

rail, and air. Today, it also means being able to meet the

technology needs of tomorrow. In order to shape the future of Longview, we must figure out how to sustain a vibrant

community. Leaders must stay in tune with what tomorrow may bring to attract and retain families who want a great place to live, work and play.”

Hearing good news shared from the people who’ve been a part of the process of Longview’s progress, it’s important to note that this is not the end of the story for our city. In

many ways, the last 20 years have paved the way for leaps

forward planned for the upcoming 20 years. The combined attributes of our transportation dynamic (interstate,

multiple state highways north/south and east/west, rail lines, and airport,) fiber optic cable communication, the natural beauty enjoyed through lakes and biking trails,

guaranteed water resources, reliable electricity, low cost of

living, a business-friendly community, and city and county officials dedicated to working together toward long-range goals ensure that Longview is ready to grow toward new

opportunities. The city’s embrace of a comprehensive plan for intentional growth and redevelopment is one more

example that the very same community which grew out of a transportation opportunity (the advent of the Southern Pacific rail line) is more than willing, able and ready to

respond to the new transportation issues facing generations in the 21st century. UL

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www.longviewglass.biz PHOTOGRAPHED AT THE REED PROfEssiOnAl cEnTER U N I Q U E LY L O N G V I E W 2 0 1 4

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Courtesy of the Gregg County Historical Museum

There’s a 1939 train station sitting near the intersection of Cotton Street and Mobberly Avenue that’s been keeping stories and changing lives for almost a hundred years.

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(903) 663-3559 101 W. Hawkins Pkwy.

Longview, TX 75605

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COMFORT

• Complimentary Suite Start ® Hot Breakfast Buffet • Welcome Home Reception Dinner/Beer/Wine Mon-Thurs • On-Site Suite Shop • Minimum Two 32” LCD-HD Flat Screens Per Suite • Complimentary HBO • Down/Hypo Allergenic Pillows • Custom MP3 Alarm Clock Radios • On-Demand Games, Music & Movies

CONVENIENCE

• On-Site Guest Laundry Facility • Audio/Visual Equipment Rental • 3 Spacious Meeting Rooms • 24-Hour Business Center • In Room Remote Printing

FITNESS & RECREATION • Basketball Sports Court • 24-Hour PreCor Fitness Center • Outdoor Pool/Spa 36

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Make Yourself At Home®

in our spacious one and two bedroom suites featuring fully equipped kitchens along with all the comforts you need to feel at home.

903.234.0214 • 205 N. Spur 63 • Longview, Texas

www.longview.homewoodsuites.com • 1.800.CALL.HOME® ©2009 Hilton Hotels Corporation

for more logos goto - http://hiltonnet.hilton.com/hwlogos

O u r Associat es are A LL H E ART

THE

NATIONAL SERVICE CENTER 2301 NEImAN mARCuS PARkwAy • LONgVIEw, TExAS 75602

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Generations of Caring Dr. August Wallace Therapeutic Optometrist

103 W. Loop 281, Suite 450 Longview, TX 75605 (Behind Burlington facing Judson Rd.)

903.663.2020 www.tsolongview.com

Caring for the Eyes of Texas since 1936

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GOVERNMENT & SERVICES ONLINE SERVICES

• Water Account Access • Employment Applications • Activity and Facility Registration • Emergency Notification and Weather Warning System • Code of Ordinances • Email News and Updates • Videos and Photo Galleries

FINANCIAL SERVICES

ADMINISTRATION

• Municipal Court • Water Utilities

• Water and Wastewater Treatment • Geographic Information Systems - Mapping • Sanitation and Recycling • Traffic, Streets, and Drainage

Sidney Allen District 6

COMMUNITY SERVICES

• Building Inspection • Engineering • Environmental Health (Food Services, Code Compliance and Animal Control) • Metropolitan Planning Organization • Planning and Zoning

PUBLIC WORKS

Wayne Frost District 4

DEVELOPMENT SERVICES

• City Manager’s Office • City Secretary’s Office • Human Resources • Channel 5 Television

PUBLIC SAFETY

• Fire Department • Police Department

Richard Manley District 5 Gary L. Smith District 2

Jay Dean Mayor

• Maude Cobb Convention and Activity Complex • Parks and Recreation • Partners in Prevention • Longview Public Library • Housing and Community Development

Kasha Williams Mayor Pro Tem District 3

David Willard City Manager

CITY COUNCIL 300 West Cotton Street | Longview, Texas 75601 | Tel: (903) 237-1000

LongviewTexas.gov

John Sims District 1

44 ATHLETIC FIELDS • • • • •

PREMIER FACILITIES AND DEDICATED CUSTOMER SERVICE FOR YOUR SPORTS TOURISM EVENT.

14 Baseball 14 Softball 15 Soccer 1 Football Concession

LOCAL AMENITIES Jack Mann Splashpad

• • • • • • • •

Playgrounds 4 Splash Pads 33 Parks 10.65 miles of Trails 6 miles of Mountain Bike Trails 2 Disc Golf Courses Hotels Meeting/Banquet Facilities

TOURNAMENTS Hosting, rental, and

partnership packages available.

Longview hosts more than 70 tournaments each year

“Thanks to the City of Longview for everything they did to ensure our tournament was a success. I heard many compliments about the fields, but even more importantly, about the Parks staff. The only complaints were “I wish we could have this type of Parks team and fields in our town.’”

- Paul Rose,

Elite Sports Vice President

LONGVIEW PARKS & RECREATION DEPARTMENT 130 E. Timpson | Longview, Texas 75601 | Tel: (903) 237-1270

Parks.LongviewTexas.gov

Retire in Longview!

Enjoy Real East Texas Living in Longview, the regional hub for cultural, medical, retail and business services located in the beauty of the Texas Lake Country.

We are pleased that others in our region recognize these traits about the Longview community: outgoing and friendly,

hard working, strong family values, laid back, casual, accepting and dependable.

In recognition of Longview’s amenities, services and opportunities, Longview was selected by the State of Texas as a certified retirement community in 2008. From housing to recreation to health care and transportation, Longview offers a great quality of life.

Discover our friendly city with small town atmosphere and low cost of living. For more information about retiring in Longview or to schedule a tour, please visit: www.RetireinLongview.com.

Paul G. Boorman Trail offers 2.85 miles for walking, jogging, and biking

Tel: (903) 237-4000 | info@RetireinLongview.com |

retireinlongview.com

Horaney ’s , Inc. Celebrates 74th Year In 1940 Harry and Lorene Horaney opened a feed store in Downtown Longview at 207 N. Court. Horaney’s quickly became a community gathering place.

The business grew, evolving out of its rural heritage, and carrying new merchandise to keep pace with the changing society. The store began to attract homeowners as well as farmers, and Horaney’s Feed Store flourished.

Albert, Harry’s son, married Betty Barkett of Marshall in 1958, and together they worked with Harry until Harry’s death in 1977. Albert relocated the store to a larger and more modern building at 301 W. Methvin. Today it remains the same friendly store it was in 1940.

In 1996 Albert Horaney died, and as a tribute to his memory, the City of Longview changed the name of Court Street to Horaney Street. Betty, like Albert and his father Harry, has enjoyed helping many people over the years, never wanting recognition.

Today Betty Horaney continues the business with her son Ron, representing the third Horaney generation to run the store.

Customers still come downtown to browse, shop, have a cup of coffee and visit, and find a large supply of birdfeeders, birdhouses, fountains, plants, chemicals, organic products, sprayers, garden seeds, farm supplies, horse supplies, tools, cattle feeders, wire, and an endless array of other items.

Giving back to the community for all the goodness shown the family, Betty is active in many worthwhile projects in town.

It is Betty Horaney’s hope that the Horaney business will continue through her son, and one day pass to her five grandchildren, keeping the family tradition alive in Longview. “God has blessed me,” she says, “not only with my family, but with my customers and the many friends I have made throughout the years through this wonderful business.”

903-753-3661 301 W. Methvin St.

www.horaneys.com

Open Mon - Fri, 7- 6 pm; Sat, 7- 2:30 pm

Betty & Ron Horaney Horaney’s, Inc.

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Tommy N. Thomas & Associates

Tommy Thomas is a registered financial consultant offering securities through Dominion Investor Services, Inc. “Member-FINRA/SIPC.”

WE OFFER THE FOLLOWING: IRAs • College 529 Plans SEPs • Individual 401k Plans Retirement Plan Rollovers & Transfers Estate Plans & Tax Advice Investment Income Tax Advice

Our practice also includes the preparation of monthly, quarterly and yearly bookkeeping, payroll and accounts payable for companies.

903-297-9933

2836-A Bill Owens Parkway, Longview

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We Will provide eXCepTioNAl buildiNg mATeriAls, serviCe ANd soluTioNs so ThAT CusTomers

CHOOSE TXI

Serving Longview and Surrounding areaS of eaSt texaS Longview eaSt pLant: 430 E. College Street • Longview, TX 75601 903-758-7351 Longview weSt pLant: 407 Cherokee Street • Longview, TX 75604 903-291-0134 CentraL diSpatCh: 903-561-2333

Keeping Customers Safe & Smiling Since 1950 FM 1844

HWY 259

RD. JUDSON

N.

HAWKINS PKWY

LOOP 281

903.753.0324

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w w w. a u t o b o d y e x p r e s s . c o m

Experience

Dentistry with a Difference.

HONORED BY OUR PEERS AS

2008, 2009, 2011, 2012 & 2013 David Vaca, DDS

903.663.0861

Chris Kirby, DDS

•

AS SEEN IN A SPECIAL ADVERTISING SECTION IN TEXAS MONTHLY

www.Vaca-KirbyDental.com

3121 HG Mosley Parkway Longview, Texas 75605

FOLLOW US ONLINE

A Sophisticated Hotel in Longview, Texas – Wedding Receptions – – Romance Packages – – Family Reunions – – Comfortable Meeting Rooms – – Covered Patio – – Room Blocks for Wedding Party & Guests – – Near Shopping, Restaurants, Movie Theater –

Outdoor Patio

Meeting Room

3044 North Eastman Rd., Longview, TX 75605

Spacious Lobby

•

903.663.8670

King Studio Suite

•

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Event Center Rodeo Arena Exhibit •

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Building Conference Rooms Garden •

•

Rental and Event Information 903-237-1230 100 Grand Boulevard Longview, Texas 75606 MaudeCobb@LongviewTexas.gov http://MaudeCobb.LongviewTexas.gov U N I Q U E LY L O N G V I E W 2 0 1 4

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We specialize in selling homes in East Texas and Lake Cherokee.

Kim murray 903-746-7287 kim@murrayres.com 3604 Gilmer Road • Longview, Texas 75604 www.platinumpropertiestx.com

UL2013.indd 2

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Serving East Texas Since 1979

Hot Mix • Cold Mix • Prime Oil • Oil Sand Base Material • AG Lime • Aggregates Longview west PLant (903)758-4428 1301 Ray St.

Longview east PLant

(903)758-0065 20 Robert Wilson Rd.

nacogdoches (936)560-0995 1616 S. University

MarshaLL

(903)927-2261 1111 Commerce

JacksonviLLe (903)589-1185 1075 CR 3302

THRIVING TOGETHER From checking accounts to real estate loans, we’re here to help you prosper.

1218 West Loop 281 (903) 291-5500

EQUAL HOUSING

LENDER

ProsperityBankUSA.com EQUAL HOUSING

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LENDER

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RESIDENTIAL • COMMERCIAL • INDUSTRIAL

theofficecenterkilgor e.com

office supplies • office furniture

THE SOURCE FOR ALL YOUR DISPOSAL NEEDS

our Business is taking care of Your Business needs!

Most comprehensive selection of office supplies and office furniture in east texas !

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1610 Hwy 259 n., suite 4 • Kilgore texas office: 903.984.4052 • fax: 903.984.6890

WE NOW OFFER RECYCLING

www.theofficecenterKilgore.com

1-800-678-7274

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- For Commercial and Industrial Customers -

Focus On Life [We’ll take care of the financials]

When your family’s dreams are at stake, you need to trust that your Financial Advisor has your best interests at heart.

At RBC Wealth Management we focus on you. We listen, we understand, and we create a comprehensive wealth management plan to address not only your current situation, but also your future dreams.

After all, the future depends on the decisions you make today.

“Character Counts”

Henry L. Salmon

Lindsay Mraz

Vice President - Financial Advisor

Senior Client Associate

1302 Judson Rd • Longview, TX 75601 (903) 753-5343 • www.HenrySalmonRBC.com © 2013 RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.

13-LW-432_7.25x4.75 Create ad c.indd 1

9/9/13 4:37 PM

Solutions to Corporate Insurance Plans

DH

i n s u r a n c E g r o u p ~ S i n c e 1936 ~

Different customers have different needs.

Property & Casualty

Employee Benefits

Trace Shappell, CIC

Financial Plans

Brian Bailey

Brian Bailey and customer Thomas Ivy with Tim Ables Trucking Co.

914 Judson Road | Longview, Texas 75601 903.757.3760 | www.dhinsurance.com

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โ The Preferred Real Estate Companyโ t *OUFHSJUZ LOPXMFEHF BOE TVQFSJPS TUBOEBSET t i#PVUJRVF TUZMFw EJTUJODUJWF TFSWJDF t .PTU BDDPNQMJTIFE QSPGFTTJPOBMT JO UIF CVTJOFTT t $PNNJUUFE UP HJWJOH CBDL UP UIF DPNNVOJUZ UISPVHI รถOBODJBM BOE WPMVOUFFS FรฒPSUT

Jeff Ramsey Broker/Owner

Mindy Scott Broker Assoc./Co-Owner

903-759-3333 1405 Lago Trail t Longview, Texas 75604 t www.ramseyrealtygroup.com 14

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Longview

city map

To receive a more detailed map, contact the Longview Convention and Visitors Bureau at 903.753.3281 or by email at info@longviewtx.com

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GOLF COURSES

PARKS

j1 WOOD HOLLOW GOLF CLUB

SA

AKIN PARK 414 Delwood Dr.

SK

STAMPER PARK Fair St. at Boyd St.

j2 ALPINE GOLF CLUB

SB

BROUGHTON PARK 801 Martin Luther King Jr. Blvd.

SL

TEAGUE PARK American Legion Blvd.

SC

CARGILL LONG PARK E. Marshall Ave. & N. Fourth St.

SD

GUTHRIE/ROTARY PARK Glencrest & Johnston St.

5121 N. McCann Rd. • 903-663-4653

FM 2208 & Smelley Rd. • 903-753-4515

j3 ALPINE TARGET 9-HOLE – LIGHTED 2695 Alpine Rd. • 903-753-1415

j4 THE CHALLENGE AT OAK FOREST

2044 Oak Forest Country Club Dr. • 903-297-3932

j5 PINECREST COUNTRY CLUB 214 Club Dr. • 903-758-5566

HOSPITALS h1

GOOD SHEPHERD MEDICAL CENTER 700 E. Marshall Ave. • 903-315-2000

h2

LONGVIEW REGIONAL MEDICAL CENTER 2901 N. Fourth St. • 903-758-1818

PUBLIC SCHOOLS

n1 n2 n3 n4 n5 n6 n7 n8 n9

LONGVIEW HIGH SCHOOL 201 E. Tomlinson (Loop 281) FOREST PARK MAGNET SCHOOL 1644 N. Eastman Rd. FOSTER MIDDLE SCHOOL 1504 MLK Blvd.

JUDSON MIDDLE SCHOOL 5745 Judson Rd. PINE TREE HIGH SCHOOL 1005 W. Fairmont St.

n n2 n3 86

HINSLEY PARK 3101 N. US Hwy. 259

SF

INGRAM PARK 10th St. at Pine St.

SG

JULIEANNA PARK 906 Reel Rd.

SH LOIS JACKSON PARK Bill Owens Pkwy. at Jenny St. SI

MCWHORTER PARK Toler Rd. at NW Loop 281

SJ

ROLLINS PARK 705 Ethyl St.

PINE TREE MIDDLE SCHOOL 600 Pine Tree Pkwy.

SPRING HILL SCHOOLS 3101 Spring Hill Rd. HALLSVILLE SCHOOLS 210 S. Green St. - Hallsville

UT TYLER- LONGVIEW UNIVERSITY CENTER 3201 N. Eastman Rd. – Hwy. 259 N. KILGORE COLLEGE LONGVIEW 300 S. High St. LETOURNEAU UNIVERSITY and S. E. BELCHER, JR. CHAPEL AND PERFORMANCE CENTER 2100 S. Mobberly Ave.

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SN WILLOW PARK 301 E. Birdsong St. SO

LONGVIEW SWIM CENTER 1001 W. Fairmont St.

SP

LEAR SPORTS COMPLEX & KIDSVIEW A UNIQUE FAMILY PLAYGROUND H.G. Mosley Pkwy. & FM 1845

SQ

PAUL BOORMAN TRAIL Hwy. 80 to Fairmont St.

SR

SPRING HILL PARK & NEAL MCCOY PLAYGROUND Fenton Rd. off George Richey Rd.

RECREATION CENTERS

REC H BROUGHTON CENTER 1

801 MLK Blvd.

PAULA MARTIN 3 H JONES REC CENTER 1230 B S. High St.

GREEN ST. REC 2 H CENTER

(SENIOR ADULT)

814 S. Green St.

PINE TREE JR. HIGH SCHOOL 2100 NW Loop 281

HIGHER EDUCATION 1

SE

SM TIMPSON PARK 500 Timpson St.

POINTS OF INTEREST

lA

AMTRAK TRAIN DEPOT Pacific & S. Mobberly Ave.

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GREYHOUND BUS DEPOT Pacific & S. Mobberly Ave.

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EAST TEXAS REGIONAL AIRPORT TX Hwy. 322

l

LONGVIEW CHAMBER OF COMMERCE and LONGVIEW CONVENTION AND VISITORS BUREAU 410 N. Center St.

B

C

D

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LONGVIEW MALL Loop 281 at McCann Rd. THE VILLAGE SHOPPING CENTER Judson Rd. & Hollybrook Dr.

J.R. CURTIS GARDEN l • FOR THE BLIND

• MAUDE COBB

ACTIVITY CENTER

• FAIRGROUNDS & RODEO ARENA 100 Grand Blvd.

LONGVIEW TOWNE CENTER

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N East tExas REgional aiRpoRt 6 Miles South of I-20

Downtown

1 Historical l Markers are located at l 2 each number.

3 Follow the l markers on l 4 the downtown 5 map and learn l how Longview’s l 6 destiny was

shaped by these events.

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One Hundred Acres of Heritage - 1870 Kelly Plow Company Timber - The First Industry

One Hundred Acres of Heritage

Downtown Points of Interest A Gregg County l Historical Museum

King Cotton First Baptist Church When Mule Power Moved People Then Came the Railroad

l C l D l E l

B Longview Museum of Fine Arts

The Discovery Wells From Subsistence to Cash Crops

10 Banking - The Final Ingredient l 11 First United Methodist Church l

F l

Heritage Plaza Gregg County Courthouse City of Longview Offices and Public Library Longview Chamber of Commerce and Visitor Information

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Longview United Within the city limits are numerous, proactive organizations designed to help those in need. Please consult this partial list for volunteer opportunities and extend your heart and helping hands across the greater Longview area.

American Cancer Society (903) 234-0200

The American Cancer Society provides assistance by loaning medical equipment, securing medical transportation as needed, and assisting during medical treatments.

American Heart Association (903) 452-7524

The mission of the AHA is to build healthier lives, free of cardiovascular disease and stroke, and to help prevent, treat and defeat Heart disease and stroke – America’s #1 and #3 killers.

American Red Cross (903) 753-2091 www.redcrosslongview.org

The East Texas Piney Woods Chapter of the American Red Cross provides relief to victims of local disasters and helps residents prevent and prepare for and respond to emergencies.

Arc of Gregg County (903) 753-0723 www.arcofgreggco.org

The Arc of Gregg County is committed to expanding opportunities for people with intellectual, developmental and other disabilities.

Because I Care (903) 759-3349 www.bictexas.org

A volunteer recruitment group which supports the BE THE MATCH Registry for marrow donors.

Boy Scouts of America (903) 597-7201

The Boy Scouts of America – East Texas Area Council instills values in youth and enables them to make ethical choices throughout their lives.

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Crisis and Volunteer Opportunities

Boys and Girls Club of Gregg County (903) 234-9130 www.bcggregg.com

The Boys and Girls Club of Gregg County offers youth in Longview a positive alternative to the streets.

Buckner Children and Family Services (903) 757-9383 www.bucknerchildren.org

A Christian ministry devoted to protecting children, promoting independence, and building strong families.

Community Connections (903) 297-2215

A parenting resource center.

Community Healthcore (903) 758-2471 www.communityhealthcore.com

Community Healthcare serves thousands of children and adults each year for problems associated with mental health, retardation and substance abuse issues through special programs devoted to helping people lead lives of dignity and independence.

Deaf Action Center (903) 553-9655 www.dactexas.org

The Deaf Action Center is dedicated to removing the barriers that exist for deaf or hard of hearing through a series of comprehensive services.

D.O.R.S. Youth Transition Center (903) 803-0100 www.dorsytc.org

In partnership with Longview Independent School District’s LEAD Academy, D.O.R.S. Youth Transition Center can maximize its services to at-risk and homeless youth. It is the only youth transition center in Longview.

East Texas Angel Network (903) 297-9000 www.eastexasangelnetwork.com

The East Texas Angel Network provides financial assistance to families of children with life-threatening or serious illness; child must be approved before age 18.

East Texas Child Advocates (903) 753-8093

East Texas Child Advocates (ETCA) advocates for child victims of abuse and promotes child abuse prevention through special programs serving Gregg, Harrison, Marion, Rusk and Upshur counties.

East Texas Council on Alcoholism and Drug Abuse (903) 753-7633 www.etcada.com

The East Texas Council on Alcoholism and Abuse is a United Way agency that has served the Longview community for over 40 years.

East Texas Council of Governments (903) 984-8641 www.etcog.org East Texas Council of Governments provides services authorized by the Older Americans Act, including senior nutrition, home-delivered meals, transportation, benefit counseling, legal assistance, ombudsmen, caregiver support, emergency response system, and other services.

East Texas Food Bank (903) 597-3663 www.etexfoodbank.org

East Texas Food Bank provides food and grocery products to member agencies that serve the needy.

East Texas Literacy Council (903) 757-9302 www.eastexasliteracycouncil.org

The East Texas Literacy Council, affiliated with ProLiteracy America, works to increase reading, writing and communication skills of Gregg County adults.

East Texas Treatment Center (903) 984-5571 www.ettctx.org

The East Texas Treatment Center is a Comprehensive Outpatient Rehabilitation Facility (CORF) with the purpose of restoring our patients to their highest possible level of independence within the limits of their disability by providing quality therapy services.

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Friends of Partners in Prevention (903) 237-1019

Partners in Prevention is a community organization designed to intercede in the prevention of addictive substance abuse through education and mentoring campaigns.

Girl Scouts of Tejas Council (903) 526-2007 www.girlscouts.org

Girl Scouts is dedicated to building character in girls and skills for success.

Gregg County Self Advocates (903) 753-0723 www.arcofgreggco.org

Texas Advocacy provides training to its members on self-advocacy, selfdetermination, self-directed planning and activities. The Gregg County Self Advocates membership is made up of individuals dealing with intellectual, developmental and other disabilities.

Goodwill Industries (903) 593-8438 www.texasgoodwills.org

Goodwill’s philosophy is to serve anyone who needs assistance.

Hiway 80 Rescue Mission (903) 759-9875 www.hiway80mission.org

Hiway 80 Rescue Mission has offered relief to disadvantaged men through shelter, meals, and training since 1955.

Hope Haven (903) 234-2583

Hope Haven reacts to the emergency needs of women and children through shelter, hot meals and ministry.

Humane Society of Northeast Texas (903) 297-2170 www.hsntx.org

The Humane Society is dedicated to providing a safe haven for animals, inspiring awareness and compassion, and promoting the human-animal bond.

Junior Achievement of East Texas (903) 297-2202 www.longview.ja.org

Junior Achievment educates and inspires young people to value free enterprise, business, and economics to improve the quality of their lives.

Longview Child Development Center (903) 758-3861

The Longview Child Development Center provides quality, affordable childcare to income eligible families.

Longview Community Ministries (903) 753-3561 www.longviewcommunityministries.org Longview Community Ministries enables local congregations and community groups to assist persons in need through six major programs.

Longview Habitat for Humanity (903) 236-0900 www.longviewhabitat.org

Longview Habitat for Humanity is a non-profit ecumenical Christian organization that builds decent, affordable house for those eligible.

Longview Interfaith Hospitality Network (903) 234-8343

Longview Interfaith Hospitality Network provides temporary housing, comprehensive case management and on-going supportive services for families in crisis.

Longview Wellness Pointe (903) 758-2610 www.wellnesspointe.com

Longview Wellness Pointe offers health care to income eligible participants, specializing in prenatal care, HIV resources and general care.

Newgate Mission (903) 757-6146 www.newgatemission.org

Newgate Mission offers relief and recovery to individuals in disadvantaged circumstances.

Parenting Resource Center of East Texas (903) 753-7800

Parenting Resource Center of East Texas is a primary prevention organization which provides parenting class and advocacy intervention for children.

Real Jobs for Youth (903) 757-7544 www.realjobsforyouthinc.org

Promoting inclusive employment opportunities for youth with disabilities, ages 14-29.

Salvation Army (903) 753-4511 www.salvationarmyusa.org

The Salvation Army, on a first-come, first-served basis provides food, clothing, lodging, medication, and emergency travel assistance to persons in need.

See Saw Children’s Place (903) 759-1726 www.seesawchildren.org

See Saw Children’s Place offers safe and affordable childcare for low-income families, including an after-school program.

Texas Department of Human Services (903) 753-0083 www.hhsc.state.tx.us

The Texas Department of Human Services provides Medicaid for deprived children ages 0-18 years, pregnant women and caretakers of deprived children, food stamps, Temporary Assistance for Needy Families (TANF), job posting for all jobs in the East Texas area, employment, counseling, clothes, education referrals, and burial assistance for indigents.

United Way of Gregg County (903) 758-0191 www.longviewunitedway.org

The United Way of Gregg Country is dedicated to improving the quality of life in the community by raising funds and allocating resources for outreach organizations, fostering volunteerism and leadership, and encouraging collaborative efforts to create real and lasting change for the people of Longview.

Windridge Therapeutic Equestrian Center (903) 797-2414 www.windridgetexas.org

Windridge Therapeutic Equestrian Center is a non-profit organization that enhances the lives of children and adults who face mental, emotional, or physical disabilities, or debilitating life situations.

Women’s Center of East Texas/Hope’s Closet (903) 295-7846 www.wc-et.org

The Women’s Center of East Texas provides non-residential assistance to victims of domestic and sexual violence.

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education guide PUBLIC SCHOOLS

Located in the northwest area of Longview, Spring Hill

Gladewater ISD

on four campuses. Spring Hill High School was ranked

(903) 845-6991 • www.gladewaterisd.com

Gladewater ISD administrators, teachers, and staff

members, in partnership with students, parents, and

community members, are dedicated to helping each student prepare for life-long learning and effective citizenship.

ISD serves a student body of approximately 2,000 students #121 in state out of 1,842 schools and #1,510 out of 22,000 nationally. The dedicated faculty creates an atmosphere in which students are taught academic skills and given opportunities to grow, excel and compete in the world.

GISD has an enrollment of 2,020 students in grades PK-12.

White Oak ISD

as Academically Acceptable. Gladewater High School has

White Oak ISD is the only Recognized School District

available in East Texas. GISD requires highly qualified

consistently scored above the state and national average

individual needs of all students.

received Recognized ratings from the Texas Education

Longview ISD

Elementary campuses have been rated Exemplary.

GISD and all campuses have been identified by the TEA

(903) 291-2200 • www.woisd.net

one of the most extensive college dual-enrollment programs

in Gregg and Smith counties. White Oak students have

teachers and administrators dedicated to meeting the

scores on college entrance exams. All campuses have

(903) 758-1728 • www.lisd.org

Longview Independent School District is the largest and

most comprehensive school district in the greater Longview area with over 8,400 students housed on 16 different

Agency. White Oak Middle School and White Oak

Preparing students for success academically, personally,

and socially is the goal of White Oak ISD – “A Heritage of Pride, Tradition and Educational Excellence.”

campuses. The district maintains an outstanding athletic

program for all grades, a fine arts program, and elementary, middle and high school choir, band and orchestra. LISD,

through its diversity and talent, provides programs to meet the needs and interests of all students to help them reach their potential.

Pine Tree ISD

(903) 295-5000 • www.ptisd.org

Pine Tree Independent School District proudly educates

students in Longview, Texas with the mission to continue a tradition of excellence by providing a high-quality

and challenging educational environment, maximizing opportunities for the success of all students, equipping them to become responsible, involved, and productive

citizens. The district, established in 1847, currently consists of six campuses with approximately 4,600 students. Pine

Tree ISD offers a variety of specialty courses and activities

within a comprehensive, rigorous and balanced curriculum.

Spring Hill ISD

(903) 759-4404 • www.springhill.esc7.net

Spring Hill Independent School District, established in

1887, provides education opportunities to promote a safe, challenging learning environment to foster academic excellence, citizenship, and success for all students.

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PRIVATE SCHOOLS

project-based approach. Crisman offers a certified staff

Christian Heritage School

through LISD. Coordination with private contractors is also

(903) 663-4151 • www.chslongview.com

Christian Heritage School was founded upon a tradition

of Christian beliefs. Its mission is to provide excellence in

college preparatory education, working together with the home, to develop within all students the ability to reason

Biblically, while equipping them to fulfill their God-given calling in life. Christian Heritage School has a philosophy

an option for medically necessary services. Please visit the

school, tour the facilities, ask questions, and experience for yourself what occurs in the lives of our students on a daily

basis. The Crisman School is a non-profit, 501©3 accredited

by AdvancEd SACS CASI, the largest accrediting body in the world.

of learning grounded in Christian classical education.

East Texas Christian School

difference classical education can make.

East Texas Christian School offers K-4 through 12th grade

We serve students in grades K-12. Come discover the

The Crisman School

(903) 758-9741 • www.crismanschool.org

For more than 40 years The Crisman School has worked to empower students to recognize their strengths, build

upon those strengths, and to become self-advocates in the pursuit of reaching their full potential. With limited class

size and certified teachers, Crisman make success a reality

daily for students with Dyslexia, ADD, ADHD, Asperger’s,

(903) 757-7891 • www.etcs.cc

on its 24-acre campus and provides a course study

consistent with the Christian faith. ETCS is a member of the Association of Christian School International (ACSI)

and accredited by the International Christian Accrediting

Association (ICAA), recognized by the TEA. The school is

affiliated with TAPPS and CSAC for athletic, fine arts, and

academic competitions. Over 40% of the qualified teaching staff hold masters degrees.

sensory processing delays, and other related disorders.

Longview Christian School

Class Out of the Classroom, Builder’s Club, Core Essential

Founded in 1982, the educators at Longview Christian

Participation in Brain Gym, Student Council, Chess Club, Character Building, and a strong cultural arts program

round out academics that are taught with multi-sensory

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counselor, shared services for OT, PT, and speech services

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(903) 297-3501 • www.lcseagles.com

School strive to assist Christian families with the training of their children by pursuing excellence in faith and

education. LCS offers a traditional K-12 educational

program with athletics, fine arts, and drama, all taught

from a Biblical worldview. The LCS Early Learning Center is designed for children 6 weeks – Pre-K and focuses on development and learning in a Christian environment.

Our new campus is located in the heart of Longview at 1236 Pegues Place and contains separate buildings with large

classrooms for upper and lower grades, a gym/workout

facility, a band hall, a library, and a cafeteria. Come visit us at our new location!

St. Mary’s Catholic School

(903) 753-1657 • www.stmaryslgv.org

St. Mary’s Catholic School has provided students with

quality education rooted in Christ since 1948. St. Mary’s offers a strong academic curriculum supplemented by

special enrichment programs and believes that formation of the human person is best rooted in the biblical

understanding of humanity. St. Mary’s provides an

environment that fosters enthusiasm for lifelong learning in which each student can develop his full potential and practice respect for those of other faith traditions and cultures. The student/teacher ratio is 12:1.

Trinity School of Texas

(903) 753-0612 • www.trinityschooloftexas.com

For over 50 years, Trinity School of Texas has been an

independent, co-educational day school serving students two years through grade 12. At Trinity each child’s individual interests are encouraged and rewarded,

laying the foundation for a lifetime of achievement. The Southwestern Association of Episcopal Schools and the

Southern Association of Colleges and Schools maintains accreditation. A 100% college attendance rate is reached each year, proving that these high standards provide students with success in college placement and the transition to college life.

Kilgore College wants to prepare you for success in life by offering you educational opportunities that present you with high quality, great value, easy access and a focus on our community. The “Ranger Experience” is much more than just credits and classes. It’s a chance for you to educate yourself while connecting and developing friendships in an environment that is caring, innovative, relevant and memorable.

HIGHER EDUCATION East Texas Baptist University

(800) 804-ETBU • www.etbu.edu

Embracing Faith, Engaging Minds, and Empowering

Leaders – this describes the student experience at East Texas Baptist University. The 100-year-old Christian

university offers a challenging curriculum in more than 40 areas of study. Students who want to pursue a more

Convenient locations in Longview & Kilgore

intensive learning environment can participate in the

www.kilgore.edu

allow students to see the world while working toward

903.983.8209

University Scholars program. Travel-study opportunities their education goals. Graduate programs are offered in business, counseling, teacher education, and religion.

Kilgore College seeks to provide equal educational and employment opportunities without regard to race, color, religion, national origin, gender, age, disability, marital status or veteran status.

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LeTourneau University

Jarvis Christian College

(903) 769-5700 • www.jarvis.edu

Jarvis Christian College, founded in 1912 in Wood County, maintains a proud tradition of progressive leadership and accomplishments. A fully accredited, four-year, private

liberal arts college for men and women, Jarvis provides great educational opportunities within the context of

the Judeo-Christian tradition. Jarvis awards Bachelor of

Arts, Bachelor of Business Administration, and Bachelor

of Science degrees with a variety of majors and academic concentrations, and also offers dual degree programs.

(903) 233-3000 • www.letu.edu LeTourneau University provides more than 90 undergraduate and graduate degree programs to students from all 50 states and more than 25 nations.

An interdenominational, Christ-centered university, LETU offers academic majors in aviation, business, computer science, criminal justice, education, engineering, health care administration, health science-nursing, human services, kinesiology, the liberal arts, psychology, the sciences and theology. Ingenuity has long been a hallmark

Kilgore College

of LeTourneau University education as students develop

(903) 753-2642 • www.kilgore.edu

Kilgore College-Longview offers college courses designed for transfer to a university; the innovative QUEST

program, a fast-track way for adults to earn an associate degree in two years while attending night school; and

innovative ways to solve problems that make an impact on a global scale. Education is personal at LETU, where students and professors conduct research together, and students often present at professional conferences.

At LETU, learning involves doing, so LETU students

Workforce Education programs designed to prepare

students for immediate careers. The college also provides

training programs including Adult Basic Education; GED preparation; ESL classes (free of charge); Continuing

work on hands-on projects in a wide variety of academic disciplines. Global-service learning opportunities, through both missions and research, take students around the

Education classes to update job skills; and the Small

world. Graduates are equipped to integrate their faith

small business owners.

their life’s work as a holy calling with eternal impact.

Business Development Center to counsel, train, and inform

and work in every workplace in every nation as they see

Enroll in One of the Most Respected Nursing Degree Programs in Texas The University of Texas at Tyler offers an entire bachelor of science in nursing (BSN) curriculum on the campus of the UT Tyler Longview University Center. Students attend traditional face-to-face courses in Longview that are led by full-time, fully accredited, on-site faculty members.

UT Tyler graduates have been educated to succeed:

99% 98%

of The University of Texas at Tyler nursing graduates pass the National Council Licensure Examination for Registered Nurses (NCLEX-RN) on their first try. of our nursing program graduates either have a job at graduation or are planning to pursue graduate study.

Prospective students should call 903.663.8100 or email mlivingston@uttyler.edu to discuss specific program requirements and the registration process. Additional information about the nursing program is also available online at www.uttyler.edu/luc.

Right Here in Longview!

The University of Texas at Tyler

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The University of Texas at Tyler

Longview University Center

903.566.7000 • www.uttyler.edu 3900 University Blvd. • Tyler, TX 75799

903.663.8100 • www.uttyler.edu/luc 3201 N. Eastman Rd. • Longview, TX 75605

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Texas State Technical College – Marshall

UT Tyler Longview University Center

(903) 935-1010; (888) 382-8782

(903) 663-8100 • www.uttyler.edu

www.marshall.tstc.edu

The University of Texas at Tyler Longview University

Texas State Technical College Marshall: Uniquely

Center offers degree-completion programs and various

qualified – delivering relevant, up-to-date training in

short courses in its two-story, 25,000 square foot facility

state-of-the-art labs, on-site classrooms, on line, or in high

that houses 10 classrooms, two student study/conference

school classes throughout East Texas for careers currently

rooms, computer laboratory, nursing laboratory, library,

in demand in the region. Those seeking two-year associate

and student commons. Students receive instruction onsite

of applied science degrees, certificate programs to upgrade

and through distance education technology. The university

their skills, or on-the job training will find what they are

offers scholarship opportunities, including Presidential and

looking for. Services include financial aid, scholarships,

Alumni Scholarships to outstanding community/junior

and student housing.

college transfer students. UL

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速

速

Together, We Care For Women.

We Care for Women 705 E. Marshall Ave., Ste. 3000 Longview, Texas 903.315.2700 www.ZeidWHC.com

U N I Q U E LY L O N G V I E W 2 0 1 4

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QUALITY HEALTHCARE FOR THE HEART OF

Quality of life discussions about the success of Longview in the last 20 years absolutely center on outstanding health care facilities, rock star-caliber physicians, convenience of clinics, and specialist services. The fact that Longview intentionally and professionally cares for the lives of its residents is best illustrated by the familiar hospitals, clinics, and facilities that hallmark our area.

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by Kimberly Fish

GOOD SHEPHERD MEDICAL CENTER

to go the extra mile in providing outstanding patient care.

Built in the days before CTscans and heart defibrillators,

It’s an effort both to simplify the patient’s experience

Good Shepherd has been part of the fabric of Longview

moving from a clinic encounter to a specialist’s office, and

since 1935. Though humble in its beginnings, Good

through that network, to enhance the care offered through

Shepherd’s intention from the very first was to meet the

the Good Shepherd Health System.

emergent and long-term health care needs of its neighbors.

Adding a new structure to the Good Shepherd Health

That commitment to quality care has grown into one of

System, medical staff, architects and builders broke ground

Northeast Texas’ leading regional health care referral

last March on a new outpatient and emergency center on

centers offering 425 beds, a Level II Trauma Center,

Hawkins Parkway, next door to the Institute for Healthy

Certified Stroke Center, Certified Chest Pain Center, and

Living. Designed by local architects Hugman Architecture

the area’s premier Neonatal Intensive Care Unit, all while

and Construction, the two-story structure will blend with

functioning as a not-for-profit community hospital. This consistent level of accomplishment earned Good Shepherd Medical Center a 2013 award designating it as one of the

the Institute for Healthy Living campus, but be specific to a variety of patient needs including imaging and X-ray services, an Emergency Center equipped with advanced technology,

nation’s 100 Top Hospitals by Truven Health Analytics.

Being included among the most reputable hospitals in the

and the offices FOR MORE INFORMATION GO TO

GSMC.ORG

of Longview Orthopaedic

Clinic Association. Because the ER at the new location is a department of the Level II Trauma Center at Good Shepherd’s Marshall Avenue location, it will be staffed by the same board certified emergency physicians and nurses from Leading Edge Medical Associates. The new open MRI at this location will serve as the strongest in the area, 1.2 Tesla, and will provide the highest quality images available. nation is a high mark, but it’s Good Shepherd’s ability

This development, coming on the heels of Good Shepherd’s

to offer world class medical care on a local level that the

role as a teaching hospital to internal medicine residents,

hospital staff is most proud to boast of. This past year,

solidifies the best of what Good Shepherd offers the

orthopedic surgeons, gastroenterologists, cardiologists,

community: world class physicians and nurses combined with

and other physicians organized the Good Shepherd Medical

top-level medical care. Now with multiple hospital locations

Associates, a collaborative effort comprised of more than

in neighboring communities, as well as two soon-to-be ER

120 physicians and mid-level providers representing 20

locations in Longview, the Good Shepherd Medical Center

specialties with locations in 13 area communities, in order

experience becomes twice as convenient for patients.

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LONGVIEW REGIONAL MEDICAL CENTER

staff parking offsite to leave as much onsite parking as

Begun in the 1980s by local doctors, Longview Regional

will be glad to see fulfilled. “Everyone is quite excited to

has grown into a regional medical center with state-

open the new areas,” Libby Bryson, Marketing Director at

of-the-art amenities, including the unveiling last fall of

LRMC, says with a smile. “The new floors give luxurious

possible for patients, it’s a construction cycle that many

brand new medical towers that nearly double Longview Regional’s capacity for patient care. With the expansion of beds, and brand new NICU, oncology and ICU units, plus new medical office towers still under construction, Longview Regional offers a whole spectrum of health care provisions under one centrally-located roof at Fourth Street and Hollybrook Drive. Due to the need for creative construction, the new medical tower blends seamlessly into the existing structure and helps LRMC meet the needs and

space for private rooms and centralized nursing stations for

comforts of the community through a variety of features.

prompt patient response, but also with the addition of the

On a tour last summer, Roy Finch, assistant administrator

NICU facility babies and mothers can be close to each other

at Longview Regional, gave a glimpse into the technical

during the occasions when there is a stressful delivery.”

twists and turns needed to add a three-story vertical tower

There are many innovative touches in the hospital that

as well as expand the existing tower by creating new third

patients will find interesting, but Longview Regional adds

and fourth floors. “We’re fortunate to work with architects

that the new construction elements are just a part of what

and builders who have a distinct specialty with hospitals.

Not only was it tricky building within an established border,” Roy said, pointing to the intersection of

they offer to FOR MORE INFORMATION GO TO

LONGVIEWREGIONAL.COM

the community in the way

Hollybrook Drive and Fourth Street through a brand new

of outstanding health care. As a leader in many fields,

window on the women’s wing, “but we had to build while

Longview Regional is committed to technological

not interfering with ongoing patient care.” It was the desire

healthcare advancements of our community. In 2013,

to expand patient care options and centralize the Longview

Longview Regional introduced a 1.2 Tesla High-Field

Regional facilities to one location that led the hospital to

Open MRI, along with the region’s first and only breast

take on this extravagant construction endeavor. With the

tomosynthesis, better known as 3D mammography,

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to its list of services to ensure that patients in the community

the benefit of being close to home. In addition, support

and surrounding areas receive top-of-the-line technology.

services are committed to addressing the educational,

Aside from technology, it remains committed to providing

emotional, financial, and nutritional needs of patients

the best care from its Heart and Vascular Institute, Vein

during their cancer treatment, striving to bring a brighter

Center, Breast Care Center, orthopedic advancements

future and improved survival outcomes to patients. Texas

(such as Stryker Joint Replacements along with HALO

Oncology-Longview Cancer Center offers all leading

procedures), and bariatric surgery, which all make Longview

cancer treatments and includes PET/CT scans, mammosite

Regional a prime example of an innovative hospital – with

therapy, and general oncology support groups as part of

a commitment to a healthy community. Visit the LRMC

the treatment. The Center treats all types of cancer, from

website for information related to the expanded medical

the most prevalent forms such as breast cancer, prostate

towers and their full-range of services, board-certified

cancer, skin cancer, and lung cancer to any of the more than

physicians, and multiple support groups designed to

200 forms identified by the medical community. Longview

continue the care beyond the hospital experience.

Cancer Center offers a full range of first class treatment

Texas OncOlOgy-lOngview cancer cenTer

options at high levels of care and convenience.

cOre The Center for Rehabilitation Excellence, CORE, has helped rehabilitate many Longview workers who have faced job-related injuries, as well as offering physical therapy to assist patients recovering from sports injuries, common

Residents of Longview and the surrounding East Texas area have convenient access to the most advanced cancer care provided by Texas Oncology-Longview Cancer Center, a pioneer in community-based, outpatient, and multidisciplinary cancer centers. The Center works with both local hospitals and offers medical and radiation

injuries, speech therapy, and the natural results of aging. In

oncology, diagnostic radiology, and gynecologic oncology.

its concern for the ongoing recovery and general health of

For more inFormation go to

TexasOncOlOgy.cOm

Patients of Texas

the Longview community, CORE offers a program called

Oncology-

WorkSTEPS, an analysis of the physical requirements of a

Longview Cancer

worker’s job and his ability to complete them at a specific

Center benefit from leading-edge medical services and

job site, plus customizing therapy regimes for non-work

participation in innovative research programs, all with

related issues. CORE assists patients on site with multiple

U N I Q U E LY L O N G V I E W 2 0 1 4

105

therapy venues, including water therapy, or can customize a format for its clients that not only returns them to work, but also evaluates the physical demands of their job and the necessary physical therapy programs required to keep them working For more inFormation go to

core-rehab.com.

safely. CORE is

Windridge theraPeutic equestrian center Children and adults have a unique opportunity to participate in equine-facilitated activities and therapies at Windridge Therapeutic Equestrian Center.

a comprehensive

therapy center designed to restore clients to their health.

Keeping the community healthy is what makes CORE an asset to our community’s overall health care prescription.

Wellness Pointe A non-profit, community clinic, Wellness Pointe continues to expand services and preventive programs offering care to the needy and underserved in Longview. Founded in 1992, Wellness Pointe offers a full-range of medical and dental care with services ranging from pre-natal, obstetrics, pediatrics, general medicine, family planning, and dental,

Using a horse’s three-dimensional movements to simulate

and is a vibrant part of the local health care system.

the human gait, riders receive necessary therapeutic benefits that improve their cognitive and physical abilities.

Folks with disabilities such as Down Syndrome, cerebral palsy, autism, stroke, and head injuries rely on Windridge’s seven-member teaching staff, 50 volunteers, and 22 horses to implement therapeutic horsemanship programs. One of the most For more inFormation go to

windridgetexas.org

important benefits a participant gains

From prenatal care to nutritional classes to help patients with weight management, Wellness Pointe covers a

is self-confidence and improved realization of their abilities.

Physicians, therapists, educators, parents and spouses

comprehensive level of care. HIV is on the rise nationally,

vouch for the improved physical and cognitive life skills

but places like Wellness Pointe reach out to the hurting by

gained from riding a horse. As many have quoted, “The

offering confidential treatment, education, intervention,

outside of a horse is good for the inside of a man.”

and direction to government services. Its clients overwhelmingly insist that they approve of the courteous and helpful intervention they receive at Wellness Pointe.

Wellness Pointe For more inFormation go to

wellnesspointe.com

is another first class endeavor in

Founded in 1988 as a non-profit organization, Windridge is located north of Longview on 25 acres of rolling hillside.

Operating six days a week within a 38,000 sq. ft. facility, it serves approximately 110 participants weekly. Windridge is a premiere, accredited center with the Professional Association

the community’s focus on achieving and maintaining good

for Therapeutic Horsemanship International, and an

health for all its citizens.

invaluable component of progressive healthcare in East Texas.

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Quick Help Within Longview there are also several urgent care centers with physicians and physician’s assistants available to help with situations that don’t require a hospital ER or even an appointment to be seen. In addition to neighborhood clinics, the local Veterans Administration clinic continues to offer compassionate patient care, counseling and education to service men and women.

community Support Support groups exist for a variety of issues affecting Longview residents, and are offered through the hospitals, community outreach centers, and church ministries. From Parkinson’s to breast cancer to eating disorders to mental illness, friends support friends in these mentor-led chapters uniting family members with education and experiences. To help keep the public informed, various outlets like health food stores and local gyms offer health screenings for first line awareness to people afflicted with a variety of symptoms.

And you don’t have to have a private gym membership to benefit from preventive health therapies. The City of Longview’s extensive parks and recreation outlets provide a variety of sports endeavors in well-lit and up-to-date facilities.

For example, swim lessons and classes are offered at the Paula Martin Jones Center. These non-weight-bearing, low-impact exercises provide whole body movement and are recommended for people with muscle and joint problems. But for those who love a good brisk workout outdoors, there are more than 15 miles of hike/bike trails with an extensive linear park/trail system. With 25 lighted public tennis courts, three public golf courses and three public pools, exercise options don’t have to be expensive.

Longview’s natural environment is a great resource to assist with a healthy lifestyle, but if medical conditions create crises or emergencies in life, it’s good to know that outstanding medical care is close at hand. UL

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LeTourneau Technologies is now Joy Global – a company focused on mining.

In Longview, we produce specialty grades of steel and design and build massive loaders used by miners worldwide.

2401 South High Street | Longview, Texas 75602 | 903.237.7000 | careers.joyglobal.com

Independent Living Assisted Living Memory Care Skilled Nursing Voted Best Senior Living Community in East Texas Call Blake today at (903) 252-6736 2201 Horseshoe Lane, Longview, TX 75605 BucknerWestminster.org

AL #100157 Serving all Faiths

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“No community will ever be much better than its business community causes it to be.� – former President Ronald Reagan

W HAT D O E S TH E C H A M B ER DO? Strengthen Promote Provide the local economy by researching and providing available resources to grow our local businesses.

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the community by marketing Longview as a destination for new businesses, tourists, active older adults, and potential employees.

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networking opportunities by organizing and hosting a myriad of seminars, events, and programs for our Chamber members.

Represent

the interests of business with government by building relationships with governmental agencies and effectively voicing the needs of area businesses.

Build

community-wide leadership by encouraging and developing a shared vision for the future of Longview and collectively influencing stakeholders to make it happen.

2013

ANNUAL REPORT OUR VISION

Dear Chamber Members:

To be recognized as an effective

2013 was another year packed with many challenges and opportunities for the Longview Chamber of Commerce. The Chamber and its professional and volunteer leadership has tried to keep in mind that we exist and thrive as an organization only because of our many members and supporters. You are our business and we take that fact very seriously. We are about helping with the business of business because that is what you expect and need from us.

resource, providing relevant, innovative, and impactful programming that ensures a healthy business climate and an enhanced quality of life for Longview and Gregg County.

OUR MISSION To engage in and promote projects with a positive economic impact on the Longview Trade Area.

OUR CORE VALUES AND GUIDING PRINCIPLES Strengthen the Local Economy Promote the Community Provide Networking Opportunities Represent the Interests of Business with Government Build Community Leadership and Development Programs

OUR BRAND PROMISE Longview offers an authentic East Texas experience for visitors, residents, and business. The people are friendly, possess a can-do attitude, and are hard working. Our healthy economic environment attracts businesses: job opportunities, strong/affordable workforce, retail, dining and manufacturing.

I would like to share with you just a few accomplishments of your Chamber during the past year: • The Longview Chamber of Commerce actively supported the City of Longview’s successful I-20 Task Force that was chaired by our Chamber Immediate Past Chairman, Dr. Dale Lunsford.

• Completed our third annual Total Resource Campaign and under the leadership of Jeremy DuMond exceeded not only our campaign goals for 2013, but also the levels we reached in 2012.

• Led our 2nd annual InterCity Visit to Fort Collins, Colorado.

• Rolled out the Longview Business Political Action Committee (LBPAC).

• Continued our efforts to support the expanded use of CNG (Compressed Natural Gas) in our area by securing a CNG fueling station for our members and area businesses with transportation fleets.

• Completed a new Strategic Plan for the Chamber that will guide our efforts for the coming year.

• Continued our ongoing effort to support and provided over 300 online courses through Chamber University.

• Opened a satellite entrepreneurial center equipped with wireless internet, smart board, and laptop capabilities.

• Launched the Young Entrepreneurs Academy (YEA!).

These are only a few of the key initiatives undertaken by your Chamber in support of our community and our members. At the Longview Chamber, we understand that the quality of a community rests upon the existence of a healthy economy.

We also understand that while we may lead some initiatives, often our greatest value is behind the scenes, supporting our many community and area partners such as the City of Longview, Gregg County, LEDCO and many others. Our goal is not to take credit for the successes of our area, but to celebrate those successes and further support their sustainment.

We are blessed to live in a city and region that does not take its successes for granted and understands that they are only sustained and enhanced by teamwork and a lot of hard work. It has been an honor and a pleasure for me to play a very small role in the efforts of the Chamber in 2013. I have been fortunate to work with an outstanding Board and Staff and look forward to what we can all do together in 2014 and well beyond.

Brad Tidwell

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Embracing Excellence M AJOR HI G H L I G H T S A N D A C C O MP LIS H MEN TS O F 2 0 1 3 W E ’VE BE E N BUS Y !

• Represented over 1,100 businesses

• Worked alongside roughly 48,000 employees

• Organized nearly 137 business, professional and advocacy events

January President Kelly Hall hosted monthly President’s Coffees to inform and educate chamber members of the changes in the healthcare act. The Chamber BUZZ e-newsletter received a new look which focuses on more news while continuing to maintain the purpose of announcing upcoming Chamber events.

February The Longview Chamber of Commerce’s virtual town

provides the opportunity to network and make deals with retail real estate professionals from around the world.

June The Longview Chamber of Commerce was awarded the opportunity to begin a new initiative – Young Entrepreneur’s Academy (YEA!). The Longview Convention and Visitors Bureau hosted Hospitality training. Longview Main Street awarded a façade grant to Longview World of Wonders.

July The Longview Convention and Visitors Bureau conducted an Economic Impact Analysis for the Great Texas Balloon Race event.

August The 2013 Total Resource Campaign kicked off and set a campaign goal of $400,000 and exceeded that goal by $40,000.

hall, LongviewTexasListens.com, was launched. The convention sales team

A business advocacy luncheon was hosted by the Advocacy Task Force with

partnered with the North East Texas Tourism Council at the 2013 Home &

keynote speaker Congressman Louie Gohmert providing a federal update.

Garden Show in Katy, Texas and Fort Worth, Texas. The East Texas Coalition participated in its bi-annual trip to Austin with approximately

September The Longview Chamber of Commerce hosted

50 participating with 125 collectively participating.

the annual State of the City luncheon with over 250 in attendance. The

March The Chamber hosted its fourth annual Salute to

more about AEP/SWEPCO’s grant to upgrade lighting fixtures to be more

President’s Coffee monthly program targeted small businesses to learn

Healthcare to recognize outstanding professionals in Longview’s health

energy efficient. The Advocacy Committee hosted a retailers roundtable with

care industry. A resolution passed to encourage the expansion of Medicaid

guest speaker Luke LeGate to discuss the Marketing Fairness Act. Chamber

in the State of Texas and was supported by several healthcare facilities:

staff, along with the retail development team, attended the 2013 Retail

Good Shepherd Medical Center, Longview Regional Medical Center, Wellness

Live! event in Austin. The 2013 PAR Busters golf tournament was held with

Pointe, Community Healthcare, and Behavioral Hospital.

over 43 teams participating.

April The Longview Convention and Visitors Bureau selected its

October The Advocacy Task Force hosted a advocacy meeting

first Hospitality Employee of the Year with nominations coming from the

featuring Steve Minick with the Texas Association of Business. The CVB

Longview community. The CVB hosted a luncheon for members of the

team attended the 2013 Texas State Travel Summit. The conference is

Longview Hospitality and Tourism Association. Downtown LIVE! was

the only statewide event in Texas for the entire Texas travel and tourism

held each Friday.

industry to network with other industry leaders. Staff, with the convention

May The Longview Chamber of Commerce launched the Longview

conference. They showcased Longview as a destination community for

E-Learning Center, a part of the Chamber University network. The Longview E-Learning Center provides courses in current and vital subjects. The Chamber’s annual Small Business Awards luncheon was celebrated with over 425 business and community leaders. The 2012-2013 Leadership Longview class graduated and received recognition and awards. Business EXPO 2013 was held following the luncheon and provided local businesses an opportunity to meet other businesses and promote services and products with over 80 exhibitors and 500 attendees. Chamber and Main Street staff attended the 2013 National Main Street Conference in New Orleans.

sales team, traveled to South Dakota for the Small Market Meetings small meetings and conferences.

November Longview Main Street hosted the first Color Up 5K run in November with over 1800 runners. Proceeds from the race benefited Longview Main Street. Business Briefs was launched as a new on-line feature produced by Longview Chamber of Commerce exclusively for Chamber members in the weekly e-newsletter, The Chamber BUZZ. The 2013 Fall Leadership Institute was held and featured Houston attorney Elizabeth Campbell with the law firm Andrews Kurth.

AlleyFest 2013 took place with changes being made and more than 75

December The Chamber’s second annual Emerging

vendors and a new layout for the annual festival. The Chamber staff, with

Leaders Awards luncheon was hosted at Pinecrest Country Club. Three

the retail commercial team, participated in the ICSC RECon in Las Vegas.

professionals under 40 years of age were recognized for their outstanding

RECon is the global convention for the shopping center industry and

accomplishments and strong leadership skills.

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M E E T I N G TH E N E E D S OF OU R M E M B E R S IMPROVED COMMUNICATIONS AND ACCESS TO INFORMATION Website & Social Media • 69,546 unique visitors to Longview Chamber website - 94,904 visits to the site were made - 71.93% were new visitors - 301,780 pages were viewed on LongviewChamber.com - 3.18 average number of pages visited • The Longview Chamber managed more than 10 Facebook Pages during 2013. The pages together make a community of 18,892 fans which is made up of many that “Like” several of our pages. Total unique fans are not distinguishable.

• The Chamber LinkedIn Group has increased membership in 2013 from 583 to 731 participating in the group.

• LongviewTexasListens.com has posted 23 topics or questions for discussion. Participation has reached 160 with 141 active. The participants have made 1642 visits offering 101 ideas and 109 comments.

• The Chamber continues its efforts to engage members and the community through their websites, social media platforms, electronic newsletters, and email communication. These social media outlets allow the Chamber to remain on the cutting edge of digital communications.

• Social media sites LongviewVotes.com, LongviewTexasListens.com and Chamber University are additional examples of using electronic channels to reach out to our members and the community. The Chamber continues its commitment to the printed word to keep its membership informed, educated and in the forefront of important issues and events that affect their business world on daily basis.

Business Education • 60 people have registered with the Longview e-Learning Center’s Chamber University. Powered by Global Classroom, Chamber University offers top level training and professional development classes on-line that can be accessed at a student’s convenience and on their schedule.

Electronic Communication • 52 issues of The Chamber BUZZ delivered as electronic newsletters to Chamber members.

• Three additional e-newsletters are published quarterly by the Chamber: The CVB LongView, Main Street News, and The Leader.

Influence and Access at a New High: Your Voice for Business • Kelly Hall was elected to the American Chamber of Commerce Executives Board of Directors. She also represents Longview by serving on the U.S. Chamber’s Committee of 100, Transportation/Infrastructure

Committee as well as the Texas Association of Business Board and the Texas Chamber of Commerce Executives Board.

• Chamber Board member Tim Vaughn serves on the Texas Association of Business.

• Chamber Board Jeremy DuMond serves on the Texas Association of Manufacturing board of directors.

• Chamber Board member Tim Vaughn serves on the Texas Regional Mobility Authority.

• Chamber member Richard Manley serves on the U.S. Chamber’s Small Business Committee.

• Immediate Past Chairman of the Board Dr. Dale Lunsford serves on the board of the Independent Colleges & Universities of Texas, East Texas Communities Foundation and is a trustee on the Board of Trustees for LeTourneau University.

• Chamber Board Member Keith Honey serves on the Texas State Technical College Board of Regents and the Northeast Texas Regional Mobility Authority Board.

The Longview Chamber of Commerce provides the avenue to access local, state and national leadership through its annual State of the City address, Elected Officials Reception, Candidate’s Forum, Gregg County Days in Austin, and the Washington D.C. Fly In.

Business Education Boosts Bottom Line • 18 trainings • 308 participants (CS, GB, Women’s Leadership/Tech) • 8 Member2Member orientation sessions.

• 5 Customer Service • 4 Business Development Programs • 5 Technology Series Workshops • 4 Women’s Leadership Council Programs Since 2005, the Business Education Series has provided more than 1,200 business people with valuable insight, education and tools of the trade to help their business increase productivity and profits. In 2013 some of the most popular seminars were in the areas of customer service and social media.

The Business Education Series expanded in 2013 with the addition of technology webinars as well as women’s leadership series. The Longview Convention and Visitors Bureau Hospitality Training expanded from two to three hands-on tours highlighting great places to visit in the Longview area. The Chamber is committed to providing Chamber members with up-to-date and cutting edge information that will help them boost their bottom lines.

Business Advocacy • Longview Business Political Action Committee was formed.

• Participated in 2013 Inter City visit to Fort Collins, Colorado.

• LongviewVotes.com is on online advocacy tool that provides members the opportunity to view legislation the Chamber is tracking on their behalf and send direct messages to their elected representatives to influence policy and legislation.

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• Chamber staff and Chamber volunteers attended the U.S. Chamber Regional Governmental Conferences.

• The Chamber hosted its annual Elected Officials Reception.

• The East Texas Coalition (Longview, Kilgore, Gladewater and Tyler) continues to serve as a collective voice in Austin with over 100 local leaders representing Longview.

• The annual Washington , D.C. Fly In serves as a collective voice in Washington with over 50 leaders representing Longview.

• The Chamber’s President serves on the U.S. Chamber’s Committee of 100 as a representative of our area and state providing a local voice in national policy setting.

Young Entrepreneur’s Academy (YEA!) In 2013 the Longview Chamber of Commerce launched the Youth Entrepreneur’s Academy, or YEA!, an innovative program that guides students through the process of starting their own real business. This year-long class transforms students into real, confident entrepreneurs.

The Longview Chamber of Commerce’s inaugural year with YEA! is off to an exciting start. The YEA! program is for middle school and high school students attending Longview ISD, Pine Tree ISD, Spring Hill ISD, Longview homeschooled students and students attending Longview private schools. This year nine students began their journey to becoming CEO of their own business.

This groundbreaking program enables students to start and launch a real business or social movement over the course of the academic year. Throughout the class, students develop business ideas, write business plans, conduct market research, pitch their plans to a panel of investors, and actually launch and run their own real, legal, fully formed companies and social movements. Complete with dynamic guest speakers from the local business community and exciting behind-the-scenes trips to local companies, the fun, projects-based YEA! approach empowers students to take charge of their futures in a profound way.

COMMUNITY DEVELOPMENT MAIN STREET/DOWNTOWN DEVELOPMENT One Hundred Acres of Heritage Main Street continues its efforts as a strong advocate for progress and beautification in downtown Longview. In 2013, new directional signs were installed which direct motorists to downtown Heritage Plaza, Lear Park and other destinations. This is the first step of a master plan to add wayfinding signage throughout Longview. Additionally, successes include awarding a $40,000 façade grant to the Gregg County Historical Museum.

Longview Main Street Christmas at the Courthouse continued as a fun-filled event for the whole family and partnered with Gregg County to present one exciting weekend of holiday fun for kids of all ages. Longview Main Street with the Longview AMBUCS produced the annual Christmas parade. Downtown LIVE! and MOVIES ON THE PLAZA continued to draw crowds to Heritage Plaza.

Community Diversity/DISC The Longview Chamber of Commerce continued its efforts this year as a community advocate by offering Diversity in the Workplace at the 2013 Fall Leadership Institute as well as a workshop on Understanding Behavioral Styles (DiSC).

Both of these important workshops concentrated on the change in our multi-generational workplaces.

“One of the most interesting components of the program is the actual behind the scenes knowledge the students are given from local business leaders, who were at one time standing in their shoes. The experience is something they will be able to apply to whatever field they choose to enter, thereby giving them the necessary skills to become future leaders of industry,” explains Kelly Hall, President of the Longview Chamber of Commerce.

YEA!’s mission is to develop and deliver exciting, experience-based entrepreneurship programs to young people to enable them to transform their ideas into real enterprises that create economic and social value for a better world, develop character for tomorrow’s leaders, and enable educational institutions to provide successful entrepreneurship and social innovation training programs for youth between the ages of 11 and 18.

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CONVENTION AND VISITORS BUREAU CVB Goes on the Road to Market Longview • Katy Home Show and the Fort Worth Home and Garden Show to promote Longview as part of the North East Texas Tourism Council.

• Marketed Longview in partnership with Team Texas in the American Bus Association Conference - Charlotte, NC; National Travel Association - Orlando, FL; AARP Convention - Las Vegas, NV; and AARP Convention - Atlanta, GA. • Albuquerque Balloon Fiesta - Albuquerque, NM. • Produced a new Visitor Guide which offers more photos and focuses on the activities a person can enjoy while staying in Longview.

• Worked the Texas Historical Commission booth at the Texas State Fair to promote Longview.

• Attended the Dallas Travel and Adventure Show November 2 & 3.

Bringing Tourism Awareness at Home • Hosted three Real East Texas Friendly Hospitality Training Tours.

• Participated in the Texas Forest Trail Photo Contest by providing a $250 prize for the best “Real Longview” photo. Photo entries can be used by the CVB in advertising to promote Longview.

• Conducted a contest on Facebook for National Tourism Week with a Yeti™ Travel Package giveaway to generate more likes for the CVB Facebook page. The weekly total reach increased to 297,189 people.

• Worked at the Texas Travel Information Centers in Waskom and Texarkana to promote Longview during National Travel & Tourism Week.

• Started an annual promotion for National Tourism Week, Hospitality Employee of the Year Award to recognize someone who has given exemplary service in the hotel, restaurant or travel industry. The person with the most nominations, Devon Churchill with Stebbins Aviation, received a $100 gift card and a custom State of Texas award made of Capital Limestone. This Hospitality Employee of the Year was honored at a luncheon on Wednesday, May 8, at Maude Cobb Activity Center.

The CVB hosted the luncheon for members of the Longview Hospitality and Tourism Association.

activities that your area has to offer. Our staff treated the group to a “Real East Texas Experience.”

• Worked with the City of Longview on securing a full-service Conference Center Hotel to help draw small market meetings and conferences to Longview.

• The CVB serviced 33 groups with 3,140 welcome bags, nametags, welcome signs and other services which resulted in 1,351 hotel room nights. Mailed out 9,541 Visitor Guides and shipped 25,941 pieces of Longview literature to Texas Travel Information Centers.

• Advertised in numerous issues of Texas Highways, Southern Traveler, Texas Events Calendar, Tour Texas website, Trip Advisor website, Ride Texas and City Magazine. We also placed ads in the Texas State Travel Guide, NETTC Events Guide and Map, D Magazine, Texas Sports Facility Guide, Texas Meetings and Events, Texas Forest Trail – Spring & Summer Events, and the See Texas First insert for Spring & Fall. Distributed our Visitor Guides to 260 locations from Monroe, LA to Dallas, TX with Certified Folder.

LEADERSHIP LONGVIEW IDENTIFICATION AND DEVELOPMENT Developing leaders continues to be a core value of the organization. This is accomplished through the Chamber’s rigorous Leadership Longview program (est. 1981).

Graduates can continue their leadership development by participating in the Leadership Longview Alumni Network

Leadership Institute

• Conducted an Economic Impact Study on the Great Texas Balloon Race to determine the economic impact of the event on the local economy. The total impact was over $885,000 with an estimated 11.5 full-time equivalent (FTE) jobs created.

Bringing Tourism Business to Longview • Hosted the TTIA Group Study Tour on October 8.

Attending were the state’s 12 Texas Travel Information centers, AAA Travel Counselors and Texas Highways Magazine. The tours are designed to give the counselors first-hand knowledge of the tourist facilities and

The Longview Chamber of Commerce launched its first Leadership Institute in 2013. Because our organization believes that leadership development is key to growth, not only of our Chamber, but of our community as a whole, this important institute was established to provide ongoing training in the area of leadership development for our emerging leaders.

Membership Luncheons: Celebrating Our Business Leaders and Entrepreneurship The Longview Chamber of Commerce recognized outstanding leadership at each of our four membership luncheons in 2013: Salute to Healthcare, State of the City, Emerging Leaders and Small Business Awards Luncheon.

From healthcare to future leaders to recognizing current leaders, the Chamber is proud to support and recognize the contributions of both individuals and Chamber members.

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K E Y S T RAT E G IC IS S U E S U PDA T E • MEMBERSHIP DEVELOPMENT • BUSINESS DEVELOPMENT • COMMUNITY DEVELOPMENT • BUSINESS ADVOCACY

2013 PROGRESS REPORT ON KEY STRATEGIC ISSUES Membership Development • The Chamber sustained ongoing, consistent membership recruitment year-round and added 135 new members in 2013; conducted 53 ribbon cuttings; and hosted four membership luncheons: Salute to Healthcare, Small Business Awards and Leadership Longview Graduation, State of the city and Emerging Leaders Luncheon, as well as two Business Advocacy Luncheons.

• The Chamber continued to enhance the Longview Progress Report and The Chamber BUZZ and other member communications through utilization of technology and online capabilities through its new website. These communication tools create broader awareness of the Chamber’s goals and results, increase participation in programs, and add value to the membership.

• The Chamber continued to publish the annual Chamber Resource Guide & Directory with Uniquely Longview, as well as maintaining an effective membership-based website.

Business Development • Continued the Retail Commercial Contract with Longview Economic Development Corporation.

• Continued to assist existing businesses by providing connections to resources that will help them in a challenging economic environment.

• Coordinated and hosted the largest Business EXPO in East Texas and recognized our member businesses in the following categories: Small Business of the Year, Entrepreneur of the Year, Minority Business of the Year, Family-Owned Business of the Year, and Tourism Partner of the Year.

Community Development • Hosted the annual Leadership Longview program.

• Continued to increase participation and support of the Leadership Longview Alumni Network.

• Conducted an Inter City Visit.

Retail Development • Eighty-six retail/commercial marketing packages were distributed and 22 site visits were made in 2013.

• Maintained The Business Chronicles blog to showcase local small business owners on a weekly basis with an emphasis of I Shop Longview.

• Maintained web page on longviewchamber.com specifically for commercial/retail development.

• Conducted community retail survey.

• Coordinated with the City of Longview Geographic Department to update all aerial maps.

• Attended ICSC Texas Deal Real Estate Conferences (RECon in Las Vegas and Texas Deal Making in Dallas, Retail Live! in Austin) to attract retail development to Longview.

• Developed new marketing ad to promote Longview in the TEXAS REAL ESTATE BUSINESS magazine and weekly e-newsletter.

• Conducted District 1 and 2 tours with Longview City Council members.

• Participated in Small Business Saturday Promotion.

Business Advocacy 2013 CHAMBER ADVOCACY AND POLICY RESULTS • Updated the public policies and formed the 2013 legislative agenda.

• LongviewVotes.com is an online advocacy tool that provides members the opportunity to view legislation the Chamber is tracking on their behalf and send direct messages to their elected representatives to influence policy and legislation. Nearly 150 direct messages were sent to elected officials by Chamber members.

• Chamber staff and Chamber volunteers attended the U.S. Chamber Regional Governmental Conferences.

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KEY INITIATIVES ACHIEVED IN 2013

• The Chamber reformatted and hosted Blues & BBQ, the annual Elected Officials Reception.

• The East Texas Coalition (Longview, Kilgore, Gladewater and Tyler) continues to serve as a collective voice in Austin with over 125 local leaders representing East Texas.

• The bi-annual East Texas Coalition trip to Austin serves as a collective voice to State elected officials with over 60 leaders representing Longview.

• Facilitated discussion and workshops on CNG (Compressed Natural Gas)/LNG (Liquid Natural Gas) and conducted CNG/LNG Survey to determine level of interest from those businesses who own fleets.

• The Chamber’s President now serves on the U.S. Chamber’s Committee of 100 as a representative of our area and state providing a local voice in national policy setting.

• Formed the Longview Business Political Action Committee.

• Equipped the Satellite Entrepreneur Center.

• Launched the Young Entrepreneur’s Academy (YEA!).

• Launched Longview Learning Center.

• Hosted an exploration Inter City Visit to Fort Collins.

• Produced the second Emerging Leaders Recognition Awards Luncheon.

• Designed and launched www.longviewtexaslistens.com.

• Worked with energy specialist to bring 3 new CNG fueling stations to Longview.

BUSINESS ADVOCACY PARTNERSHIP: HIGHWAY DIRECTIONAL SIGNAGE The Improved Highway Directional Signage initiative was completed in 2013. This partnership between the Longview Chamber of Commerce, Gregg County, NETRMA and TxDOT resulted in better signage on I-20 and TX Hwy 149.

These exits are more clearly identified and provide better directional signage to downtown Longview and air/rail facilities, and improves Longview’s visibility.

“I am proud of Longview and am proud of what it represents. It’s a great place to live, work and raise a family. This directional signage initiative will help make Longview more visible to leisure and business travelers.” – Dave Spurrier

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AWARD S & R E C O G N I TIONS Texas Chamber of Commerce Executives – Kelly Hall, 2013 Chamber Executive of the Year Texas Chamber of Commerce Executives – 1st Place, Website Texas Chamber of Commerce Executives – 1st Place, Directory/Magazine/Community Guilde Texas Chamber of Commerce Executives – 2nd Place, Brochures Completed the Texas Friendly Hospitality Program – Margie Harris Completed the Texas Friendly Hospitality Instructor Training Program – Margie Harris Locals Love Us-2013-2014 – Best Festival Texas Festival and Events Association – Best Hat

The Chamber Twitters and Other Social Networking The Chamber of Commerce continues to embrace technology to remain relevant to Chamber members, community leaders, and volunteers.

In addition to regularly updating the website, the Chamber is also engaged in the social media networking sites Facebook, Word Press, LinkedIn, Twitter and YouTube.

Staying Connected

Texas Festival and Events Association – Best Social Media - East Texas Outdoor Expo Texas Festival and Events Association – Best Event Invitation National Main Street City 2013, 2012, 2011 Texas Chamber of Commerce Executives – 2nd Place, Brochure 2012

LINKEDIN The Longview Chamber of Commerce 100 Acres of Heritage Main Street

Texas Chamber of Commerce Executives – 2nd Place, Map 2012 Texas Chamber of Commerce Executives – 2nd Place, Magazine Directory 2012 Texas Festival & Events Association – 1st Place, Marketing Awards - Outdoor EXPO 2012 Texas Festival & Events Association – 1st Place, Marketing Awards - AlleyFest 2012

FACEBOOK FAN PAGES Longview Chamber of Commerce Main Street Convention & Visitors Bureau

American Chamber of Commerce Executives – 12th Place in Membership Sales 2012 5 Star Accreditation – U.S. Chamber of Commerce 2011 American Chamber of Commerce Executives – Chamber of the Year Finalist 2011 American Chamber of Commerce Executives – 9th Place in Membership Sales 2011 Texas Festival & Events Association – Best Single Newspaper Display Ad 2011

TWITTER www.twitter.com/LongviewChamber www.twitter.com/longviewtexas

www.twitter.com/visitlongviewtx

Texas Festival & Events Association – Best Printed Materials 2011 Texas Festival & Events Association – Best Outdoor Billboard 2011 Texas Festival & Events Association – Best Hat 2011

YOUTUBE www.youtube.com/LongviewChamber

Texas Chamber of Commerce Executives – 1st Place, Newsletter 2011 Texas Chamber of Commerce Executives – 2nd Place, Social Media 2011 Texas Chamber of Commerce Executives – 3rd Place, Website 2011

WORD PRESS www.businessinlongview.com

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