Fenerbahçe Beko Adopt Hudl Sportscode to Maximise Performance Analysis Turkish Super League powerhouse Fenerbahçe Beko are now looking
for the competitive advantage that will take them to the next level, in both domestic and wider European basketball competitions.
“There’s millions of details that you need to show the players to improve their flaws,” said Can. “One of the basic principles is game time reactions. We record some of our practices and scrimmages to break down and show our players, because showing things such as accurate floor spacing is really important in basketball games. Technology is one of the most important parts right now to prepare our When speaking to Fenerbahçe Beko assistant coach Erdem Can, he was clear in the motives of his team: “Our organization wants to be the best.” Success has never been a problem for Fenerbahçe, who have earned nine national championships and one EuroLeague title in the last decade—the challenge now is now to optimize player and team performance and plan for the future. “If you have a big man, you need to show him his footwork or his defensive mistakes, or if you’re talking to your guard you need to show him how to use the shot clock defensively like his body positioning, angles or again, footwork,” said Can. “There are three things that are vital in the game of basketball: one is spacing, second is timing, the third is execution, and if you don’t make your players digest these details, you cannot improve. So what we try to do is basically try to teach all our players visually to master these fundamentals.” Strong team performances begin out on the training court, and so does technology for Fenerbahçe.
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players, judge their individual effectiveness, and crucially to provide visual memory.” Coach Can sees how feedback plays such a critical role in both coaching and performance, and how technology can help engage his players via video analysis and objective statistical analysis using data. Hudl Sportscode is the software that Fenerbahçe Beko have recently added to their program and it’s already having a strong effect on generating quick and accurate statistical insights. “Sportscode gives us the luxury of analyzing opponent teams and generating statistics that we can use and make our players digest,” said Can. “From there, we can create our own strategy, plus make our players watch themselves and give them a library of clips to study around their individual performance—this is precious. Sportscode is helping us a lot because technology is one thing, but there’s also being practical, which means we must be as quick as possible in our analysis. With the technology, everything is right at our hands and reachable, be it reports or libraries of clips.”
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