Huddersfield Students' Union Media Pack 2016-17

MEDIA PACK START A CONVERSATION WITH 20,000 STUDENTS 2 0 16 —17

Student Staff

Year of Study Distribution

About Us Who are we?

We’re a charity that aims to make life better for all students at the University of Huddersfield. To do this we offer our 20,000 students a number of services such as impartial advice, volunteering opportunities, sports and societies, as well as events, trips and the chance to get involved in campaigning for change.

We are firmly at the centre of student life and are currently based at the heart of the University’s only campus – located right next to a busy town centre. In 2014 we moved into a flagship University development called Student Central and occupy an entire floor with significant presence and footfall.

What makes up 20,000 students?

Our Students’ Union has a diverse membership, almost all of whom are based at our Queensgate campus.

All figures provided through the publication are correct as of May 2016

Study Type Distribution

Membership Age Distribution

3

Get in touch for our rates & info | caroline.jones@nus.org.uk

Freshers’ Fair

Why Advertise With Us? Why are we best placed to help you start a conversation with 20,000 students?

1.

4.

tudents have spending power. With an average S individual spend of over £6500 per year, students form a lucrative market and one that is notoriously difficult to penetrate with so many organisations chasing their custom.

We will work with you to fine tune your messages with our expertise and together, we’ll create a package that will support you to achieve your marketing objectives. Whether that’s building brand awareness or creating direct sales, we’ll offer bespoke guidance and support the entire way.

2.

Often living away from home for the first time, students have to make choices on which brands to purchase and/or consume. That’s why attracting them to your product or service has real potential for generating long-term engagement and brand loyalty. It’s about having the opportunity to create a sustainable relationship with the student market in Huddersfield.

3.

We’re their Students’ Union. We’re the only organisation exclusively affiliated with the University of Huddersfield. We’re a brand they acknowledge and trust. We give you a unique opportunity to reach out to them directly and in a range of different ways.

5.

We’ve got a strong track record of helping organisations grow. 90% of firms who advertised with us in 2014/15 came back in 2015/16, and our feedback from commercial events such as Freshers’ Festival shows high levels of satisfaction with our customer service.

As a third sector organisation, we offer heavy discounts for charities – contact us for more details.

5

of firms who advertised with us in 2014/15 came back in 2015/16

Get in touch for our rates & info | caroline.jones@nus.org.uk

Freshers’ Fair - University Square

Freshers’ Festival 2016 Every year we’re responsible for planning and delivering the welcome events for students at the University of Huddersfield. Everything is open to all 20,000 students, but we also specifically target it at the 6000 new freshers who arrive excited and raring to go.

We’re the only organisation affiliated to the University of Huddersfield who has access to this market. We’re in contact with students before they arrive. We help them through the process of planning and getting ready for University life.

We’re the gatekeeper for engaging them in those vital first few weeks in Huddersfield.

Freshers Fair (Mon 19 – Tue 20 Sep)

The most prominent daytime event of the entire week. Spread over two full days and held in the University Sports Hall at the heart of campus, the fair attracts over 6000 students. This year is set to be bigger and better than ever.

It’s your opportunity to have a face-to-face conversation and really make sure you’re engaging with students.

National Business Prices Stall at the Freshers’ Fair on 19th or 20th September

£1,000 double stall per day £650 single stall per day

Stall at the Freshers’ Fair on 19th & 20th September

£1,500 double stall £1000 single stall

Advert on Wall Planners

£500 (3 max)

On-site stall (outside the Students’ Union Shop)*

£200 per day

Local Business Prices Stall at the Freshers’ Fair on 19th or 20th September

£700 double stall per day £400 single stall per day

Stall at the Freshers’ Fair on 19th & 20th September

£1,000 double stall £700 single stall

Advert on Wall Planners

£500 (3 max)

On-site stall (outside the Students’ Union Shop)*

£200 per day

For more information on pricing for charities and not-for-profit organisations please email *Subject to availability

7

Get in touch for our rates & info | caroline.jones@nus.org.uk

HudLive

Freshers’ Emails

We have exclusive access to students before they even arrive in Huddersfield. Each year we get the opportunity to send a number of targeted emails to new students after their results in August – introducing the Students’ Union, letting them know about Freshers’ Festival tickets and other things like top-tips on what to bring to University.

Our open rates for these emails range from 50 – 70% (the national average is 22.87%*) giving you a unique opportunity to get your offer in front of thousands of potential new customers.

Content must include a student offer/benefit/discount

Market Stalls

(Wed 23 – Fri 25 Sep)

Freshers’ Goody Bags (Mon 19 – Tue 20 Sep)

Students love freebies and our Freshers’ Goodie Bag is the single thing they expect most when they get to Freshers’ Fair. We pack them ourselves, distribute over 7500 from our SU stall, and run loads of competitions: like putting free tickets for events that have sold out in random bags.

Freshers’ Guide

Our annual Freshers’ Guide gives new students all the crucial information about student life in Huddersfield and is available online before they even arrive. We also give out over 7500 hard copies across the course of the week and make it available through our website.

Freshers’ Festival doesn’t stop after Freshers’ Fair. With incredibly high levels of foot traffic all week, we’re offering organisations the chance to book a stall in a more relaxed environment.

Perfect for companies who want to stand out from the noise. We’ll also have the opportunity for a limited number of market stalls outside on the University plaza.

National Business Prices Insert into the 7,500 goody bags

£400 per sample

Freshers’ Guide (in 7,500 goody bags & student halls)

£300 per full page advert £200 per half page advert

Outdoor pitch at Freshers’ Fair

£2,000 both days £1,500 one day

Advert on email to students

£100 per email

£300 per flyer

Local Business Prices Insert into the 7,500 goody bags

£400 per sample £300 per flyer

Freshers’ Guide (in 7,500 goody bags & student halls)

£200 per full page advert £150 per half page advert

Outdoor pitch at Freshers’ Fair

£1,400 both days £1,000 one day

Advert on email to students

£100 per email

For more information on pricing for charities and not-for-profit organisations please email

7500 goodie bags

9

7500

Freshers’ guides

6000+

Freshers’ Fair attendees

Get in touch for our rates & info | caroline.jones@nus.org.uk

Student Central

Annual Opportunities Digital Our year round opportunities are an excellent way to promote your brand to students throughout the academic year. Our rates are all based on partnerships with large commercial enterprises, but as a third sector organisation we have heavily discounted rates available for charities, local businesses and student enterprises. Please contact us for further details to discuss this

Website

Our website www.huddersfield.su attracts 60,000 unique hits a month and is updated daily with all the latest news and information from the Students’ Union. It’s the digital heart of everything that we do, and is used daily by our students.

Email

Our weekly emails are a great way to ensure you broadcast a direct message to all of our members, with content sent out via a modern, professionally branded HTML communication.

By integrating your offer into these you can be certain that your content will look great no matter what device is used by our students.

National Business Prices

Social Media

Our student community are highly active on social media with over 25,000 people following the Students’ Union across Twitter and Facebook

Plasma Screens

We have a number of high definition plasma screens available across the Students’ Union. This is a great way to catch students’ attention as they relax with friends throughout the day. Adverts are displayed on rotation (max 5 adverts at any time).

10,423

1900+ Followers

Followers

80K

14,997 Likes

Unique website hits per month

8000 Average student reads per week

11

Social media (Twitter)

£25 per tweet - max 1 per week £10 per retweet - max 2 per week

Social media (Facebook)

£35 per post / £15 per share (max 1 per week)

Advert on all plasma screens two landscape, three portrait

£250 per month landscape and portrait

Website banner on (www.hudersfield.su)

£200 per month

Local Business Prices Social media (Twitter)

£20 per tweet - max 1 per week £10 per retweet - max 2 per week

Social media (Facebook)

£30 per post / £15 per share (max 1 per week)

Advert on all plasma screens two landscape, three portrait

£250 per month landscape and portrait

Website banner on (www.hudersfield.su)

£150 per month

For more information on pricing for charities and not-for-profit organisations please email

Get in touch for our rates & info | caroline.jones@nus.org.uk

Student Central

Annual Opportunities On Site Promotional Stands

With a high daily footfall, the Students’ Union is the perfect place to interact with students faceto-face. It gives you the opportunity to have a genuine conversation with students in a friendly, relaxed atmosphere.

Refresher’s (January)

Refreshers’ welcomes students back from the Christmas break with a week-long programme of events, including the ever-popular Hudcrawl and Refreshers’ Fair plus many more.

Options include:

National Prices Leaflet drop of 1,000

£100 per drop (max 1 per month)

On-site stall (downstairs outside the Students’ Union shop)

£200 per day

Flyering (downstairs inside the Students’ Union)

£100 per day

Poster sites

£25/£15/£10 per week per A1/A2/A3

Refreshers Fair in January 2017

£300/£200/£100 per national/local/NFP

Please note there are discounts available for multiple bookings.

Corporate Sponsorship

Local Prices

Posters

Refreshers’ Fair Stalls Event Sponsorship

Leaflet drop of 1,000

£100 per drop (max 1 per month)

On-site stall (downstairs inside the Students’ Union)

£200 per day

Flyering (downstairs inside the Students’ Union)

£100 per day

Poster sites

£15/£10/£5 per week per A1/A2/A3

Refreshers Fair in January 2017

£300/£200/£100 per national/local/NFP

Placed across the Students’ Union in highly visible areas, posters are a great way to reinforce your message to the student market. We have numerous poster sites ranging from A4 to A1 throughout the Students’ Union. These include highly effective bathroom sites where a captive audience ensures your campaign gets the exposure it needs.

A sample of organisations that advertise with us

For more information on pricing for charities and not-for-profit organisations please email

13

Get in touch for our rates & info | caroline.jones@nus.org.uk

HudLive

Sponsorship SU Awards (May)

The Students’ Union Awards is a night that we all look forward to at the end of the academic year. We get to look back and recognise the great things students have done for each other throughout the year that essentially make student life better. As always, we have a host of awards to recognise some of this fantastic work done by individuals and groups who have gone the extra mile.

Options include:

• Individual Award Sponsorship • Overall Event Sponsorship

Student Sports Clubs and Societies

The Students’ Union is home to 113 sports clubs and societies made up of more than 2800 individuals. Sponsoring one/many of these groups gets you the opportunity to speak with them directly.

Events

We have an array of one-off sponsorship opportunities available at key events in the student calendar. Being associated with popular events can provide high levels of exposure and build lasting loyalty with our students.

Varsity (March/April)

The first Varsity between Huddersfield and Bradford took place in 1988 and has continued to go from strength to strength ever since. The event itself has evolved over the years to allow for more sports to be included and to accommodate the ever growing interest from spectators. Well over 2000 students are involved.

Other Opportunities • Bonfire Night

• St Patricks’ Day events • Spring Break • HudMovies • HudQuiz • Educating Huddersfield • Summer Jobs Fair • Volunteering Fair

Options include:

• Overall Event Sponsorship • T-shirt Ticket Sponsorship • Programme Advert

Options include:

• Leisure Wear Sponsorship • General Sponsorship

15

Get in touch for our rates & info | caroline.jones@nus.org.uk

Some of the organisations we have worked with

LAWRENCE BATLEY

THEATRE HUDDERSFIELD INSPIRING PERFORMANCE

If you want to get involved with any of the opportunities mentioned in this pack, or you have any other questions, please get in touch with our Media Sales Account Manager:

Caroline Jones 07966 012367 caroline.jones@nus.org.uk