January, 2009
235
Shoppers surfing for festive treats
ONLINE Christmas sales are set to soar by 10% this year as more consumers use the internet for their festive gifts and food, said a survey by business advisory firm Deloitte. Total online spend is estimated to reach £4.7bn this year, up 10% on the figure of £4.2bn in 2007. However, Yorkshire consumers are among the least likely to do their shopping over the internet compared with their counterparts in the north-west, the south-west and Scotland. Nicola Frampton, Leeds-based director of retail at Deloitte, said: “Although our research shows that the overall number of consumers using the internet for Christmas shopping
is stable, these people are using the internet more often and spending more online than ever before. “Consumers who do most of their shopping online are expecting to splash out over 15% more than people who will rely mainly on traditional bricks-and-mortar retail for their Christmas shopping.” The research shows that online consumers are planning to spend an average of £773 overall this Christmas compared with £655 for the total population. Deloitte said the number of retailers offering shopping websites had risen steeply this year to 81% from 71% last year and 51% in 2006.
■ SHOPPING TRIP: Darren Evans, creative director of The Engine Room, with Footprint Bag founders Claire Peto-Cook (left) and Hanny Wadsworth
It’s in the bag! TWO Honley mums are battling waste in Britain’s supermarkets. Claire Peto-Cook and Hanny Wadsworth have set up Footprint Bag to provide a durable shopping bag designed to hang from a supermarket trolley and hold up to eight plastic bags of various sizes. The idea is that shoppers can load their Footprint Bag with reused plastic bags and use them to take their groceries home. When they’ve put away the shopping, they simply keep the plastic bags in the Footprint Bag for their next trip to the shops. The enterprising women set up Footprint Bag after shopkeepers in Hebden Bridge agreed to stop hand-
ing out plastic bags to shoppers last year. Despite being a small company, Footprint Bag has set their sights on supplying larger supermarkets as the scope for their product is increasing day by day. The mums have already received interest from retailers such as Marks & Spencer to stock the product as well as selling it online. Claire and Hanny are being mentored by former Dragon’s Den entrepreneur Rachel Elnaugh in a bid to get their product into the shops. Claire said: “We’re just two mums who came up with this idea, did a lot of talking and decided to go for it.”
Design and branding agency The Engine Room, based at the Media Centre, Northumberland Street, was handed the task of promoting the Footprint Bag. The brief was to create a cool, funky look for the bag, whichis made of tough, tear-proof polyester and folds away to fit into a neat pouch. Darren Evans, creative director at The Engine Room, said: “Although this is an ‘eco-brand’, Footprint Bag is also an iconic statement and has been branded accordingly. By designing the pack as a lifestyle product, it opens up many more possibilities for brand extension and development.”
Worldwide
Worldwide
Can you be more specific than that? Many businesses look to have much in common. But get to know them and you may discover a world of difference between a lucrative one-man operation and an international consulting firm. So why would both choose to bank with us? Is it to do with our respect and support of difference in business? Is it thanks to our broad perspective gained from being a part of a group that works across 83 markets around the world? You be the judge. For a different perspective on your business, talk to one of our commercial managers today. Call Jill Hague, Head of Commercial 08455 848702 Click www.hsbc.co.uk/business
Huddersfield’s own Recruitment Agency
®
CommerCial Banking
Besides engineers, technicians, forklift truck drivers, teachers, industrial operatives and the rest . . . . . . .
We now provide office staff !!!
That extra pair of hands is only a phone call away 93 Wakefield Road, Aspley, Huddersfield HD5 9AB. Tel 01484 351010
www.stafflex.co.uk
Issued by HSBC Bank plc. Lines are open 9am – 5pm Monday to Friday (excluding Public Holidays). Communications may be recorded and monitored for security and service improvement purposes. LMP5297 03/08 aC3960