IN STORE M AT E R I A L S As well as introducing the 5p charge, participating stores were provided with the following:
• In store communications one week before launch to inform customers that the trial was coming.
• In store communications during the trial to promote the 5p charge.
This included a sign to be placed at the bottom of the menu board; ‘strut cards’ to be displayed on the condiment bar and at the till; and a poster to be displayed prominently on the community boards in stores.
• Increased marketing of reusable cups for sale, for example moving them closer to the till.
• A paper cup recycling process was introduced in stores which did not have this already.
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The trial