Starbucks disposable coffee cup charge trial I 2018 Impact report I Hubbub

THE TRIAL This report relates to a three month trial of adding a 5p paper cup charge in 35 selected London stores, to evaluate whether it would encourage customers to move away from single-use paper cups towards reusable cups. During the trial, participating stores added 5p on to the cost of any drink purchased in a single use paper cup, on top of the 25p discount already offered for using a reusable cup.

Turn static files into dynamic content formats.

Create a flipbook

Starbucks disposable coffee cup charge trial I 2018 Impact report I Hubbub

Published on Jul 9, 2018

HUBBUB

In 2018 Starbucks launched a trial of a 5p charge on disposable coffee cups across 35 stores in London. After an encouraging increase in reusable cup use during the initial trial, Starbucks will be launching the 5p charge in all stores across Britain from 26th July 2018. Hubbub has been working with Starbucks on the trial to evaluate the impact of the charge on customer behaviour and this report shows our findings. The percentage of customers bringing in their own cup increased from 2.2% before the trial to 5.8% during the trial. The greatest increase was seen in the mornings, with almost one in 12 people (8%) using a reusable cup. The proceeds from the charge will come to Hubbub and will be used to fund a range of innovative campaigns to reduce plastic pollution across the UK. You can read more about Hubbub's work here: www.hubbub.org.uk.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.