Embargoed for publication until 8.30am, 20 January 2022
Trewin Restorick to step down as Hubbub CEO Environmental behaviour change charity opens applications for new leader Trewin Restorick has today [20 January 2022] announced plans to step down as CEO of the environmental charity Hubbub this Summer. The move comes eight years after Restorick first co-founded the charity in 2014, alongside directors Gavin Ellis and Heather Poore. It follows a stellar run of accolades, with the last two years seeing Hubbub awarded Charity of the Year at the Charity Times Awards, while Restorick was named Leader of the Year at the Global Good Awards and presented with a Lifetime Achievement Award at the BusinessGreen Leaders Awards. Under Restorick’s leadership, the charity has gained a strong reputation for creating playful and eye-catching behaviour change campaigns, which have helped switch UK consumers on to sustainable lifestyle choices. One of its earliest food waste campaigns, Pumpkin Rescue, continues to be marked each Halloween across the UK. Meanwhile, Hubbub’s corporate partnerships have created long-term change at scale, for example:
• a three-year partnership with IKEA created the world’s largest consumer-facing sustainability campaign ‘Live Lagom’;
• an ongoing partnership with Starbucks sees Hubbub using funds raised through charges on single-use coffee cups to improve reuse and recycling; and
• the charity’s partnership with Virgin Media O2 is helping to tackle e-waste by
redistributing phones to those who need them through the Community Calling campaign.
The trailblazing charity has always been keen to trial new approaches to environmental campaigns, openly sharing its findings and building on its successes. These have included community fridges, which Hubbub first piloted in 2016, going on to establish the world’s first Community Fridge Network in 2017 that now boasts 250 members across the UK with plans to double this in partnership with Co-op. Brilliant design has been a tenet of Hubbub’s campaigns from the outset, which has been combined with proven behaviour change techniques to create innovations such as the Ballot Bin and Plastic Fishing boats. This fresh approach has also informed pioneering approaches to recycling on the go, with Hubbub bringing groups of over 25 high street retailers together to make campaigns like the Square Mile Challenge and Leeds By Example a success.