Experiential design connects people through narratives and storytelling.
Content
0.1 The Art Therapy Project x Experiential Design
0.2 PRADA x Experiential Design
Experiential Design . 2022
The Art Therapy Project is a nonprofit mental health organization that offers free group art therapy sessions for adults and youth. Through the art-making process and with the guidance of our art therapists, clients gain the tools to explore their emotions, enhance self-awareness, and navigate life’s challenges.
Aligned with its mission, this exhibition creates a space for individuals to embrace self-acceptance and embark on their healing journey, fostering a mindful and present way of living.
Site visit
Vanderbilt Hall was built in 1913 and provides a spectacular setting for both public and private events. As the main waiting room in Grand Central Terminal, its 6,000-square-foot raw space boasts 5 stunning Beaux-Arts chandeliers and sees 200,000 people pass through daily.
• Target : Employees in New York City (Commuters)
• Secondary : Tourists all around the world
• Tertiary Type : Rechargers Audience
Project goals
• Re-define what mindfulness is and how to do it daily.
• Helping visitors to identify their emotions and embrace who they are.
• Teaching people how mindfulness and self-awareness are essential from the inside out.
• A chance to participate in starting mindfulness and releasing pressure.
Education goals
• Knowing the importance of mindfulness and how to become aware in everyday life.
• Learning how to face uncomfortable emotions and stay in the present moment.
• Visitors will learn how to use mindfulness daily and how it can improve their lives.
Experience goals
• Creating a sensorial experience to connect with the emotions of the visitors and keep them at the moment.
• An opportunity to participate in improving wellness in this society.
• Using powerful content provides an inner space for visitors to release pressure and start better life habits.
• To utilize the creative process for visitors to explore self-expression and find a new way to gain insight.
Emotion Map
Floor plan
Standing : 500 people
Square Feet : 6000 ft
Exhibit space
The graphic look and feel of the ‘The Color in You’ exhibition showcases modern, natural, and soft colors to represent the overall atmosphere in the collection. The organic shape line serves as a pattern to express the different emotions of each person. The background color reflects the art therapy process, using various colors to represent people’s feelings. It conveys that it affects ourselves and our surroundings in everyday life.
Structure plan
Using trusses to construct the exhibit space and soundproofing to reduce the noise from this crowded train station.
Visitor experience
01 Life isn’ t complicated. We are
02 When you change, the world changes with you too
03 Right here, right now
04 We don’ t remember days, we remember moments
05 What will you see when you turn around
06 You are the answer
07 Happiness is a choice.
08 Everything start with you.
Experience route
When visitors scan the QR code, they will see six different lines, each color represents one of the six activities. When people click on a line, there will be audio to guide them on what to experience in each area. 6
Detail drawing
Scale : 3/4”=1’-0”
Experiential Design . 2022
Brand
Location
Year of design
Size
PRADA
New York, New York
2022
According to the space
‘Action in the Year of the Tiger’, launched in December 2021, is an art project that aims to both raise public awareness about the tiger’s serious risk of extinction and celebrate creativity.
Last December, the initiative was open to students aged under 30 from Chinese and international art schools, who were asked to produce their own personal interpretation of this captivating animal, a symbol of power and nobility. The students were given free rein to express themselves however they liked using the languages of painting, design and sculpture.
A special jury, comprising artists Lu Yang, Liu Ye and Goshka Macuga, selected 20 works they found particularly meaningful. The winning designs will be exhibited at a special presentation at Prada Rong Zhai, Shanghai, from 31 August to 18 September.
The Prada Group has also contributed to the conservation of endangered Amur tiger by making a donation to “Walking with Tiger and Leopard” Programme of China Green Foundation.
Design concept
The Tiger symbolizes strength in China, and black and white represent the yin and yang balance of Taoism—the equilibrium between humans and the environment.
These representations of strength and balance are also inspired by elements of Prada’s branding and retail space designs. Half of the image symbolizes Prada’s eyes to observe the status of tigers—shedding light on the habitat crisis that the tiger is currently facing and calling on the public to notice the unseen.
This installation is located in the heart of NYC at the Fashion Institute of Technology. It will bring together people from different neighborhoods and cultures and raise awareness of Prada’s mission for ecological conservation and efforts to restore balance.
Experiential Design . 2022
This interactive experience enables the audience to explore the features of Hotpoint products, fostering curiosity and understanding of Hotpoint’s brand concept in an immersive atmosphere. The brand’s focus and characteristics are revealed in unexpected design details, creating a narrative that seamlessly integrates the brand into the space. Through this experiential journey, the audience can deepen their connection with the brand story and product characteristics.
1940 America style of kitchen Brand color Old poster of Hotpoint
Color palette Material
Visitor Experience
1940 America style kitchen mixed the modern style
Details of the storytelling experience
Strong color palette of brand DNA
Playing the interactive activity
Take a giveaway from Hotpoint postcard
Touch the real products and use it
Through the interactive learn the feature of products
The develop process of brand story
Hotpoint can be tougher than you thought
Store Design . 2020
Ellesse opened its inaugural flagship store in Taiwan, and I played a pivotal role in leading the design process—from conceptualization to space design—to effectively convey the brand’s story.
The inspiration for the space design was drawn directly from the brand’s narrative, incorporating elements such as its rich heritage in activities like skiing, tennis, and gym culture. The success of this inaugural store in Taiwan garnered extensive coverage in numerous news magazines, further highlighting the positive reception and impact it had on the market.
Interior Design . 2023
Style group
Living situation
Long term priority
Life at home activity
Size
Scandinavian modern
Living with children
Living with children
Store & organise, playing, relaxing and dining 185 sq ft
Welcome to the heart of the home for this family of five – a safe space to play, store, socialize, relax and do hobbies!
One big solution near the sofas provides a designated place for all their belongings. Most items are organized behind doors to keep the room clutter-free. The children have their own storage next to the dining table for toys and art supplies. Everything is easily accessible when it is time to play or clean up. Here, they can all be together or together-apart, allowing each member the freedom to be themselves. They can all paint around the dining table, or someone can read, and others play video games or work on puzzles.
Moodboard
Visitor experience
Create a layered gallery wall of children’s drawings by using brackets and hangers to show them off with pride!
Create an organized bookcase by balancing books with storage boxes and decorative objects.
Set up an art studio at the dining table for children to enjoy and unleash their creativity together.
Create a sofa combination that allows the family to be together yet apart –with pieces that combine for movie night or playing video games together.
Use a coffee table that provides storage for loose toys and a footstool that offers extra storage for throws.
Combine an open and closed storage solution to showcase items for daily use and keep the rest organized behind doors.
Elevations
Paint all the walls in Super white.
Wall A – Door paint in blue.
Wall B – After install the BESTA combination, paint the three colors on the wall.
Overall view
