50. ISSUE 239 • JUNE 2022
HUA HIN • CHA-AM • PRANBURI
HIGH VALUE-LOW IMPACT:
HUA HIN’S TOURISM INDUSTRY AND THE FOCUS ON QUALITY, NOT QUANTITY Thailand is aiming to reset its entire tourism industry by pivoting away from mass tourism to one which focuses on quality over quantity. For Hua Hin, it is this new focus which will underpin the ambitious plans to develop the city, along with neighboring Cha Am, into Thailand’s premier destination for health and wellness.
Event Hub Hua Hin Airport: A multi-functional event & lifestyle hub…p.6
Hua Hin - KL flights delayed…p.12
The aim is for Hua Hin to create its own niche in wellness tourism by capturing demand from ‘high quality’ tourists who offer greater spending power. According to a key figure from Thailand’s health and wellness sector, the pandemic has already brought a shift towards wellness tourism.
Cricket sixes returns to Hua Hin…p.22
“This pandemic has immensely affected tourism and traveler behavior. People tend to look for travel experiences that provide safety, hygiene, rich nature and sustainability, particularly from Generation X and Generation Y”, Krod Rojanastien, president of the Thai Spa Association and head of the Hua Hin Recharge scheme told Hua Hin Today. ....p.2
Top 10 restaurants in Hua Hin, according to TripAdvisor…p.26
Majestic Creek Golf Club & Resort is one of the most unique golf courses in Thailand since there is a 27 -hole gem, lying in the beautiful undulating countryside close to the mountains separating Myanmar from Thailand and only 25 minutes outside the Royal town of Hua Hin. There will be a very warm welcome for you here at the Majestic Creek Golf Club and Resort and we look forward to seeing you soon.
MAJESTIC CREEK GOLF CLUB & RESORT 164 Moo 4,Tab Tai, Hua Hin 77110, Thailan Tel: +66 (0) 3251 0672 Mobile: +66 (0) 81 942 3619 Email: bookings@majesticcreekcc.com www.majesticcreekcc.com