Social media companies have the potential and are bound to make a lot of money from the Metaverse. Metaverse in social media will enable them to grow their user base, particularly among the demographic dividend generation, which is defined as anyone born between 1991-2005. This group is digital natives who value having an online presence that matches their physical identity and can invest in new technologies and services to expand online activities. Many social media companies, from video sharing to online dating, are expanding into the Metaverse to meet the new generation’s expectations.
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