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magazine

2017 Membership

MEDIA KIT REVISED JULY 2017


about initiatives Initiatives magazine is one of the primary vehicles through which we address topics of interest to the business and professional communities in the Huntsville Market. Initiatives provides the opportunity to profile key subject matter in greater detail than supplied by other platforms. As a result, the publication is read by the recipient and often passed around the office. These magazines are often found in waiting areas and on side tables of offices of executives, doctors, etc. Business men and women are hungry for news they can use, and Initiatives plays a key role in providing that information.

print magazine 10,000 magazines distributed on even months

2017 ad sizes finished publication size

9” x 12”

full page bleed*

9.25” x 12.25” (.125” bleed)

full page non bleed

8.25” x 11.25”

half page vertical

3.95” x 11.25”

half page horizontal

8.25” x 5.45”

quarter page

3.95” x 5.45”

All ads appear in full color. Please allow a minimum 0.125” from trim for critical artwork. * Back cover ad size: 9” x 9.625” vertical due to postal area. Bleed allowed on sides and bottom of page.

ALL PRINT ADS PURCHASED will also receive the same category of advertisement in Initiatives Online, posted on the following month from the print issue purchased.

2017 ad rates ad size

1x

3x

premium page**

$2,000

$1,800

$1,600 $1,400

full page

$1,450

$1,375

$1,250

$1,175

half page

$750

$675

$600

$525

quarter page

$500

$450

$400

$350

** inside front cover, back cover

6x

12x


about the chamber The mission of the Huntsville/Madison County Chamber is to prepare, develop and promote our community for economic growth. The Huntsville community is the economic hub of the northern Alabama/southern Tennessee region. Huntsville/Madison County’s economy is one of the strongest in the nation, with low unemployment, strong job growth and income levels leading the region. Business growth and investment from U.S. and international companies have made it one of the country’s top “hot spots” for growing a business and raising a family. Our goal is to secure sustainable economic growth for the future of our community.

online magazine distinct digital magazine on odd months

2017 ad specs* full page size

7.75” x 10.25”

half page size (vertical)

3.75” x 10”

half page size (horizontal)

7.75” x 4.88”

quarter page size

3.75” x 4.88”

This online publication continues to share the community’s economic and business developments as well as showcasing member-related highlights. The information will be different from the print magazine. Our statistics from 2016 online issues show the average total impressions was 4,200 monthly, with an average read time of nearly 5.5 minutes.

to advertise, contact:

Tina Blankenship

Tiffany Miller

Eloise Stanley

Kristy Drake

Membership Account Executive

Membership Account Executive

Membership Account Executive

256-535-2007 work

256-535-2051 work

256-535-2019 work

ChamberON & Investor Relations Manager

256-924-4254 cell

256-348-6434 cell

256-924-4155 cell

tblankenship@hsvchamber.org

tmiller@hsvchamber.org

estanley@hsvchamber.org

256-535-2036 work 256-651-5305 cell kdrake@hsvchamber.org

Initiatives magazine and Initiatives Online are publications of the Huntsville/Madison County Chamber.


editorial calendar* February • New Chamber Board Chair Q&A and new Executive Committee and Board of Directors • Best Places to Work® • Small Business Awards Q&A (focus on small biz) • Annual Membership Meeting Ad • Federal Agenda • Valentines Day (holiday businesses)

April • New website launched! Promote sponsor: LogiCore • State Agenda • Quality of Life • ChamberON campaign • Small Business Awards Q&A (focus on small biz)

June • Armed Forces Week recap • HREGI • Small Business Awards Q&A (focus on small biz) • Best Places to Work® Winners listed

August • CRP edition • Small Business Awards (special ad rates available to contenders) • Small Business Awards Q&A (focus on small biz)

October • Small Business Awards Winners • Healthcare

December • Shop Local for the holidays • Holiday Gift Guide (special ad rates available) • Association of University Research Parks recap (AURP) *Disclaimer: Editorial calendar subject to change based on economic development announcements and project news.

2017 ad deadlines Issue

Publication Space Artwork Date Reservation Due

February

Feb. 1

Jan. 6

Jan. 13

April

April 5

Mar. 10

Mar. 17

June

June 7

May 12

May 19

August

Aug. 2

July 7

July 14

October

Oct. 4

Sept. 8

Sept. 15

December

Dec. 6

Nov. 8

Nov. 15

Note: 2018 deadlines will be updated in December 2017.

artwork submissions Please provide a high-resolution, print-ready PDF with all fonts embedded. For the print version, please convert color to CMYK.

Send artwork to Kristi Sherrard: ksherrard@hsvchamber.org Questions? Call 256-535-2054. No ad? We can help for an additional $200. Please provide a rough sketch and high-resolution art (logo, photos, etc.) in CMYK format/minimum of 300 dpi. Maximum of 2 revisions after initial design.

Initiatives Magazine 2017 Rate Card  

Initiatives magazine is one of the primary vehicles through which we address topics of interest to the business and professional communities...

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