Sponsorship Demographics Overview

Page 1

User Age

Affinity Market

4.48% Movie Lovers

4.28% TV Lovers

4.21% Sports Fans/Tennis Enthusiasts 4.19% Sports Fans/Racquetball Enthusiasts

3.85% News Junkies

3.60% Sports Fans/American Football Fans

DEMOGRAPHICS OVERVIEW

WEBSITE HSTENNISCHAMPIONSHIPS.COM [Jan. 1, 2016 – Nov. 24, 2016]

Sessions

Users

12,653

6,284

Pageviews

Pages / Session

43,504

3.44

The most common age of visitors to our webpage is 45‐54 years old. More than 40% of our visitors are in this age group. Our second highest age group is 35‐44.

News Junkies/Entertainment

3.57% & Celebrity News Junkies

3.48% Sports Fans/Basketball Fans 2.92% Political News Junkies 2.77% Travel Buffs

In‐Market Segment

User Gender

6.91% Education/Post-Secondary Education Education/Primary & Secondary Schools

5.77% (K-12)

Avg. Session Duration

4.55% Travel/Hotels & Accommodations

03:45

Real Estate/Residential Properties/

4.10% Residential Properties (For Sale)

2.45% Sports & Fitness/Sporting Goods

Top 5 Markets

1. Atlanta, GA

773 (6.11%)

2. Chattanooga, TN

715 (5.65%)

3. Louisville, KY

681 (5.38%)

4. Nashville, TN

514 (4.06%)

5. Chicago, IL

266 (2.10%)

2.43% Dating Services 2.41% Travel/Air Travel

1.93% Financial Services/Investment Services More than 65% of visitors to our website are males. Men on average spend more time on the site, visit more pages, and have a lower bounce rate than females.

** All Statistics via Google Analytics


Page Likes

Post Likes

258

808

Followers

Tweets

229

152

Tweet Impressions

Profile Visits

102,558

6,532

Mentions

The people who like our Page

103

DEMOGRAPHICS OVERVIEW

SOCIAL MEDIA

Women 44% Your Fans

Views

Watch Time

678

23:51:00

Avg. View Duration

Shares

Men 56% Your Fans

The people who our post served (last 28 days)

2016 DecoTurf High School Tennis Team Championships Program Reads

Impressions

1,468

8,534

Avg. Time Spent

Total Read Time

00:03:24

3.5 days

Publication Shares

9

23

00:02:06

Age

Watch time

Male

Female

13–17 years

13%

74%

26%

18–24 years

18%

100%

0.4%

25–34 years

19%

96%

3.9%

35–44 years

11%

98%

1.6%

45–54 years

23%

48%

52%

55–64 years

8.4%

69%

31%

65+ years

7.8%

78%

22%


WHERE ARE THEY FROM? 2017 Tournament Participants

Our 2017 DecoTurf High School Tennis Team Championships participants will hail from 13 different states with the host state of Tenneessee sending a tournament high 18 participants.


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