Portfolio 2023_Christine Hung

Page 1

Instagram Story Design

Instagram Posts Layout Design

LINE Official Account Posts

LINE Official Account is an official account of LINE for brands and companies. Brands can use it to communicate with customers closely, send out various information and promote marketing activities.

LINE OA fills the gaps in SMS and Email marketing that lack visual content and intimate interaction

Enhance the Connection Points

Previous works of HAMA Boutique

Advertising a brand’s digital presence online to tell people who you are, what’s the value of your service, and who you serve.

Instagram Post Ads

Instagram advertising allows brands to use visual content to attract potential audiences and augment brand image.

Meta Ads

Meta-advertising provides comprehensive results, by analyzing clicks, impressions, and conversions to drive more traffic on the official website.

Google Ads

Google Advertising effectively follows potential audiences’ searching and watching to do remarketing.

Generate Brand Loyalty

Solidifying HAMA Boutique's value proposition as a cultural bridge in luxuary retail.

*Click to play videos

Instagram Reels

Commercial Photography

Website Banner

Kohler Concept- The modern love

Target Audience

White-collar workers who love advanced technology

Objectives

Specify our product to their designer in the showroom

Key Message Tone

This addition can take your bathroom to the next level

Modern, reliable, luxurious and relaxing

ACLU (Non-Profit Organization)

Concept- Use Your Coin To Make Liberty Golden

Apply scratch-off effect on the torch to manifest the concept

Target Audience

People concerned with protecting their Civil Liberties/rights

Objectives

Donate money to ACLU

Key Message

When you speak up for others, you’re also strengthening your rights

Tone

Assertive, encouraging

Duolingo

Concept- Helpless situations in Foreign Countries

Target Audience

Objectives

Adults 18+, Boston metropolitan Check out Duolingo and sign up to try it

Key Message Tone

You’ll feel comfortable and confident quickly in a new language with Duolingo

Fun, encouraging, welcoming, smart

Get Out the Vote

Concept- Investing for your future

Target Audience Objectives

American citizens

Get out to vote

Key Message Tone

Voting gives you the power to shape your future

Interesting, assertive

Heads-Up Helmet

Concept- Find your perfect match

Target Audience Objectives

Extreme sports enthusiasts

Drive traffics to the website

Key Message Tone

Our helmet is the one you need

Confident, wishful

ACLU Concept-

Protecting yourself is self-love

A caring and encouraging creative concept to reach the objective- Join ACLU with 1.7 million members to speak up for civil rights.

Creative Strategy Overview

We care about our partners.

Positioning StudentFlow as a valuable partner in student engagement.

Partnerships App Brand

We care about the Students. Advancing StudentFlow's Platform for Enhanced Engagement that resonates with all students.

Phase 1 New Brand VIS Phase 2

Phase 3

We understand what Engagement journey means.

Solidifying StudentFlow's Image as the Experts in Student Engagement.

New Brand VIS Navengage StudentFlow

Phase 1: Strenthening Client Relations

Client Portal

We care about students: Added client portal on the website with features to address both institutions' and students’ needs.

Phase 3: Brand Image and Reputation Home Page

Now
Brand Identity: Our Value Proposition & New Looks & Chatbot
Refining
New

Phase 3: Brand Image and Reputation Company Page

Augment Brand Credibility: Why for students by students? We build a strong team for them to fill the gap.

Phase 3: Brand Image and Reputation Product Page

Understanding Students: We offer what they are lacking in the student engagement apps

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.