www.hs3marketingsolutions.com
Online Branding: The Ultimate Guide To Developing Yours There are many factors to consider when developing your online brand. If you look closely at the income statement of any multi-national company, you’ll often see an entry called ‘goodwill’. What exactly is that? Well, it’s basically brand value – what operating with a specific name or as a specific entity is worth. Think about it: whenever consumers buy a product, they don’t always go for the one with the most features, or the one that offers the lowest price. People go for brands because brands, in themselves, guarantee certain things. Those things may be style, function, reliability, honesty, simplicity, or even something with a jaunty tangent such as quirkiness, ingenuity, innovation, or a hint of rebellion. And goodwill, sometimes worth billions of dollars, is the value assigned to having customers know and believe that your products or services will always have all of those traits.
The world’s most successful businesses are memorable brands that have a trusted reputation to deliver the various benefits that the company’s target market is looking for. To develop a brand, you must have a very clear idea of what you want your brand to be, what you want as the first thing that pops into people’s minds when they hear your name, and what it is you want to deliver in terms of customer benefits or utility. By developing your personal brand, you will be able to not only develop a deeper relationship with your customers, but also build a wide base of loyal followers – and loyal followers are the types who have your product or service in mind even if they aren’t looking to buy anything at this particular point in time.