Concept and research

Nachinola House, Goa

Understanding Concept Store as a concept

CONCEPT STORE

Aim is primarily not to sell but get different forms of art and design together.

IMPORTANT FACTORS TO BE ADDRESSED WHILE DESIGNING

Clothes, Accessories, Footwear, Books, Food, Homewear

PRODUCT TYPE A

PRODUCT TYPE B

PRODUCT TYPE C

+ Workshops, Concerts, Cultural activities, etc.

Additional element which makes any shop a concept store is the strong STORY/PURPOSE

-Concept curation of store -Attract users -Provide a unique experience along with the unique goods sold

Nachinola House, Goa

Case studies of existing Concept stores in Goa. THEME : MINIMALISM

1. Paper Boat, Goa Concept store INTENT? Curating an ethical, sustainable and handcrafted platform in India.

-Retaining Villa movement and spatial quality experience -Antique, earthy and minimal interior design complimenting the concept store intent.

-Retaining Goan traditional doors, windows, roof, tiles.

100yr old Goan Portuguese Villa converted into a concept store

Nachinola House, Goa

THEME : LUXURY

2. Flame Store, Goa Concept store INTENT? Amalgamating Goan tradition with luxury.

Goan house converted into a concept store but with luxurious interiors.

Goan traditional seating at entrance retained

Nachinola House, Goa

COMMON DESIGN PALETTE FOR MOST CONCEPT STORES IN GOA

Retaining low height two leaf wooden doors

Retaining Goan- Portuguese windows

Using courtyards as space monotony breakage yet keeping it interactive.

Usage of Portuguese tiling/ plain wooden flooring

White/Warm colours with rattan decor

Traditional Goan house entry experience maintained.

Nachinola House, Goa

International Case studies

1. GALERIA MELLISA Store Location : Brazil (Origin) , London , New York Concept : Sale of shoes made from plastic + provide Information of manufacture of the product

Create kinetic, dynamic interactive ( since shoes = kinetic movement) using technology.

Shoes displayed in the form of different art installations

Concept store highlight : Each product is displayed with information of the way it is designed,manufactured and produced.

1 store - 1 installation concept Within 1 store- multiple installations of same concept

Nachinola House, Goa

Intent: Provide experiences similar to an art gallery via art installations - Points of interest- Merging art, design and technology

Interesting store feature : User interactive, playful and attractive entry

Upon entering the space, visitors are greeted with LED display, where sensors will automatically recognise the model of Melissa shoe the wearer has conveniently worn to the Galeria, to launch an interactive digital display in front of the user.

Nachinola House, Goa

International Case studies

2. 10 CORSO SOMO Store Location : Milan (Origin) , Shangai , New York Concept : Living magazine with walk and live experience

-Fashion+Books+Design -Garden, Art gallery, Italian Cafe -Bold and bright interiors designed by a design journalist to recreate a magazine experience with attractive and bold decor

Nachinola House, Goa

3. HUTSPOT Store Location : Netherlands Concept : Bring artists, designers, fashion and entrepreneurs together since they together constitute the Concept store Syrup Factory converted into a concept store- industrial look restored.

INCLUDES: Sale of clothing, accessories, artwork, furniture and plants, and also features a barbershop, flexible workstations and a café.

Nachinola House, Goa

4. MERCI Store Location : Paris Concept : Charity Concept store - world of it own

Art work, Book store, Clothing, Cafe (with organic product sale), Home decor, Barista and Flower shop Furniture

- 6,000 Sq foot concept store - The Fiat 500 is Merci’s Mascot and logo in the form of an installation which keeps changing.

Nachinola House, Goa

Interwoven spaces with different functions, overall making the concept store