C-Store Connect June Edition

C-STORE CONNECT c o n v e n i e n c e

r e t a i l

m a g a z i n e

JUNE 2025

SUMMER TIME! Staying Safe in the Summer Heat Summer Essentials Sales Boost

Hot Weather Cool Profits

Tourism + Temperature = OPPORTUNITY

THE POWER OF COLLEC TIVE

C-STORE CONNET MAGAZINE

CONTENTS 3

LETTER FROM THE EDITOR

10

HOT WEATHER, COOL PROFITS

16

SUMMER AT FIRST SIGHT

22

KEEPING IT COOL: EQUIPMENT READINESS

28

WHAT’S IN YOUR COOLER?

34

TOURISM + TEMPERATURE = OPPORTUNITY

38

MAKE ROOM FOR SUMMER

44

STAYING SAFE IN THE SUMMER HEAT

52

SUMMER ESSENTIALS SALES BOOST

10

HOT WEATHER COOL PROFITS

22

KEEPING IT COOL

TOURISM + TEMPERATURE = OPPORTUNITY

34

44 STAYING SAFE IN

THE SUMMER HEAT

52

SUMMER ESSENTIALS SALES BOOST

FROM OUR EDITOR Dear Readers, Summer’s here—and if you’re in the c-store world, that doesn’t mean things slow down. It means everything speeds up. From the heat outside to the foot traffic inside, June kicks off the kind of energy that can feel overwhelming if you’re not prepared—and incredibly profitable if you are.

That’s where this issue comes in. We built the June edition of C-Store Connect with one goal: to help you make the most of summer. Whether your store is just off the interstate or tucked into a beach town gas-and-grab zone, the opportunities are real, but so are the demands. You need product that moves, equipment that doesn’t quit, and a store that feels like a cool, refreshing stop on someone’s very hot, very busy day.

Inside this issue, we’re giving you real, usable tools to do just that—from stocking smarter and merchandising for impulse, to managing the machines that keep everything cold when it matters most. We’re covering everything from hydration trends in the cold vault to how to rotate out dead weight on your shelves and make room for what customers are actually buying in July. You’ll find insights into regional travel patterns (hello, I-75), bundle ideas that push summer items together in a way that sells, and tips for protecting your team when the temperatures rise and the to-do list doesn’t slow down.

Summer in the Southeast isn’t a season—it’s a full-on retail event. The stores that see the biggest wins are the ones that lean into it with energy, intention, and a little creativity. You don’t have to do everything at once, but if you take a couple of the ideas in this issue and put them into action, we’re confident you’ll see results.

Thanks, as always, for the work you’re doing out there— keeping the doors open, the coolers stocked, and the community moving. We see you. Now let’s get after it.

Warm regards, Editor-in-Chief, C-Store Connect Magazine

THE POWER OF COLLEC TIVE

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HOT WEATHER COOL PROFITS You don’t just react to summer-you build for it!

There’s something about summer in the Southeast that’s both relentless and full of promise. The heat is thick, the sun doesn’t let up, and people are always on the move. For convenience store owners, this isn’t just a seasonal shift—it’s the start of high season. Traffic picks up, drinks fly out of the cooler faster than you can restock them, and if you’re prepared, those long, hot days can be some of the most profitable ones of the year. But preparation is everything. The stores that thrive during this stretch are the ones that don’t just react to summer—they build for it.

10

C-STORE CONNECT MAGAZINE

Last year, that truth became crystal clear. Summer 2024 brought record-breaking in-store sales for many operators, especially those who leaned into the right product mix and layout strategy. Travelers were back on the roads in full force, local tourism rebounded across the Southeast, and a growing number of customers started looking to their local c-store not just for fuel, but for food, hydration, and even a bit of relief from the heat. Operators who capitalized on grab-and-go lunch programs, fresh beverage selections, and reliable air conditioning were able

to capture—and keep—those customers.

Even stores off the beaten path saw upticks when they tapped into local events and tied their merchandising to summer road trip culture.

But this summer isn’t just a repeat of last year—it’s an evolution. According to industry watchers, 2025 is shaping up to be a season defined by wellness-focused refreshment, targeted merchandising, and value-added offerings. Functional beverages, for instance, aren’t a passing trend anymore.

They’ve moved into the mainstream.

Hydration plus benefits is what con-

sumers are asking for—whether that’s electrolytes, energy support, gut health, or plant-based ingredients. And they want options. It’s no longer enough to carry just one or two flavored waters.

Customers want variety. They want newness. They want a reason to walk into your store instead of the next one.

Another major shift this summer is in the role of fresh food. While traditional packaged snacks still have their place—especially at checkout—many customers are upgrading their expectations. More shoppers are making meal decisions on the go, and they’re increasingly looking for c-stores that can deliver fast, clean, and satisfying options. Fresh sandwiches, salads, yogurt parfaits, cut fruit, and wraps are becoming anchors for stores that want to build loyalty, especially among younger consumers. These aren’t just impulse buys—they’re intentional choices from people looking for convenience and nutrition in the same stop. The store that can offer both gets their repeat business.

And let’s not forget the importance of merchandising. Summer is sensory. It’s bright, sweaty, noisy, and fast-paced.

Shoppers don’t want to hunt. They want to walk in, feel cooled off, and be greeted by what they’re craving. That means visibility is key. The cold vault should sparkle. Signage should speak directly to what’s on people’s minds— cool drinks, easy snacks, relief from the heat. Smart operators are updating their exterior signage with seasonal messages, moving high-demand items to the front of the store, and tying in promotions that actually connect with how customers are living their lives this time of year. Bundle deals are especially effective—think bottled water with protein bars, or a cold coffee with a breakfast sandwich. These small touches can drive average ticket value up without seeming pushy or salesy.

iness plays a make-or-break role in summer success. In the Southeast, where humidity and high temps can push cooling systems to their limit, downtime is more than inconvenient— it’s revenue lost. A broken ice machine during a holiday weekend, or a malfunctioning cooler during the afternoon rush, can wipe out customer confidence. That’s why many veteran operators treat May as maintenance month, making sure their refrigeration systems, freezers, and HVAC units are clean, efficient, and fully serviced before the heat hits full force. It’s not glamorous work, but it’s essential.

What’s especially interesting this year is how convenience store customers are continuing to evolve. The pandemic years trained consumers to think more locally, to look for quicker alternatives, and to blend their shopping experiences. That behavior hasn’t reversed—it’s deepened. Many people now consider their neighborhood c-store as more than a pit stop. It’s a place they trust for daily essentials. And in the heat of summer, trust turns into habit. A clean store with dependable offerings, friendly staff, and consistent availability becomes a go-to, not just for drinks or snacks, but for cold relief, quick meals, and impulse items they didn’t know they needed until they saw them.

Sunscreen, sunglasses, car wipes, and

phone chargers all play into this ecosystem of spontaneous convenience.

Looking ahead, the opportunities are substantial—but they’re not automatic. With record-high temperatures forecast for parts of the Southeast and a packed calendar of regional events, from beach festivals to sports tournaments, the conditions are ideal for strong summer performance. But only if store owners take action now.

This isn’t a wait-and-see season. It’s a plan-ahead one. Understanding your customers, knowing what’s trending, and preparing your operations accordingly is what separates a good summer from a great one.

So as the thermometer climbs and the days stretch long into the evening, c-store owners across the region have a choice. They can treat summer like a spike in volume and ride the wave—or they can build their store into the kind of destination that customers come back to all season long. The stores that do the work now—the ones that align their products, staff, layout, and promotions with the rhythm of the summer crowd—are the ones that will find not just heat, but profit, in the months ahead.

Because in this business, the sun always shines on those who are ready.

Behind the scenes, equipment readC-STORE CONNECT MAGAZINE

11

SUMMER IS THE TIME FOR CSD LTOs

$13.1B

CSD DOLLAR SALES IN THE SUMMER SELLING WEEKS1

91%

OF SHOPPERS MORE LIKELY TO VISIT A RETAILER IF IT OFFERS LTOS & NEW ITEMS2

41%

OF CONSUMERS LIKELY TO MAKE AN IMPULSE PURCHASE WHEN A BEVERAGE IS AN LTO3 ’

$146MM

IN DOLLAR SALES DELIVERED BY DEW SUMMER LTOS OVER PAST 3 YEARS1

#1

SUMMER FREEZE WAS THE FASTEST SELLING DEW 12PK FLAVOR WHEN IT WAS IN MARKET2

+3.1PTS +2.2PT BRAND CONSIDERATION

BRAND FAVORABILITY

MOUNTAIN DEW MASTER REBRAND ROLLOUT WILL EXPAND THE DEW FANBASE

Source: 1) Circana MULOC $ Sales 2022, 2023, 2024 YTD W/E 12/8/24 2) Circana Average Weekly Units (Grocery, Walmart, Target) 8wks ending 6/18/23. 3) “The Mountain is Calling” Equity Testing 2024

White Peach The Red Bull Summer Edition with the taste of white peach, a touch of citrus peel and floral notes.

Stay Alert The Red Bull Summer Edition contains caffeine that helps to improve concentration and increase alertness.

Reduce Fatigue The Red Bull Summer Edition contains B-group vitamins (niacin, pantothenic acid, B6, B12), which contribute to the reduction of tiredness and fatigue.

Kickstart Your Day The Red Bull Summer Edition contains real sugar, a fast-absorbing form of carbohydrate involved in a wide range of biological processes and an energy source for the brain and muscles.

Summer at First Site Merchandising Moves That Drive Seasonal Sales Summer doesn’t start with a date on the

ple shop. In the heat-heavy Southeast,

calendar. For most people, it begins with

where walking into a store can feel like

In a landscape where competition is

a feeling—the warmth of the morning sun,

relief, that first impression has weight. It

everywhere and attention spans are

the sound of sandals hitting pavement,

doesn’t just welcome your customer; it

short, visual merchandising is your first

the first ice-cold drink that really hits the

begins selling to them.

and most powerful marketing tool. And in

spot. For c-store customers, that feeling

summer, it becomes even more influen-

often starts the moment they see your

That experience begins outside. Summer

tial. There’s a shift in consumer psychol-

store from the road. Whether they’re

signage should evoke energy, motion,

ogy when the temperature rises. People

locals grabbing supplies for a backyard

and clarity. Avoid clutter. Instead, lead

are more impulsive, more likely to make

BBQ or travelers refueling on the way to

with bold, seasonal messaging—“Ice Cold

unplanned purchases, and more emotion-

the beach, their decision to stop—or drive

Drinks Here,” “Beat the Heat Inside,” or

ally influenced by sensory cues. That’s

on by—is made in seconds. Which is why

“Fuel Up & Cool Down.” Color choices

not just observation—it’s science. Studies

what your store looks like, feels like, and

aren’t just aesthetic; they’re psychologi-

in retail psychology have consistently

signals at first sight matters more than

cal signals. Bright yellows are associated

shown that color, signage, temperature,

ever in the summer season.

with optimism and energy. Blues and

and even lighting influence the way peo-

16

C-STORE CONNECT MAGAZINE

aquas evoke coolness and refreshment.

beach gear, or bulk water—visible and

than label. It should guide, suggest, even

Greens feel fresh and clean, especially

accessible? When your store appears

tempt.

when paired with language that suggests

seasonally in sync, it doesn’t just look

vitality or health. When you pair the right

good—it feels relevant. And that’s the first

This is where style matters. Summer sig-

color with the right words, it creates an

step toward pulling someone through the

nage works best when it combines clean

immediate, almost reflexive response in

door.

design with a conversational tone. “Stay Cool This Way” with a big arrow pointing

the customer. The signage doesn’t need to explain everything. It just needs to

Once they’re inside, the game shifts from

toward the cooler does more than just tell

resonate with a mood.

attraction to direction. Summer shoppers

people where the drinks are—it reassures

tend to move quickly and want imme-

them they’re in the right place. “Snacks

Consistency is also key. If your exterior

diate gratification. They’re hot, thirsty,

for the Sandbar” near the chip display

signage leans into summer, your windows

sometimes sunburned, and usually in a

makes people laugh and picture their

and entrance should echo that tone.

hurry. Visual merchandising should help

destination. It creates emotional short-

That might mean poster clings promoting

them move intuitively through the space.

hand. Typography should be bold and

seasonal beverage combos or cooler

Think of the customer’s journey not as

readable from several feet away. Avoid

wraps that feature limited-time products.

a line, but as a loop—first impressions,

scripts or overly stylized fonts that slow

In high-traffic or tourist-heavy areas, think

first grabs, then add-ons. Your high-turn

the eye down. The goal isn’t just infor-

about how your storefront reads from

summer items need to be front-loaded in

mation—it’s flow. You’re not just showing

a distance. Can drivers or pedestrians

that journey: cold drinks, frozen treats,

people products. You’re curating their

instantly recognize what you offer? Are

grab-and-go meals, and travel necessi-

movement through the store in a way that

your impulse displays—like firewood,

ties. Your signage inside should do more

leads to more purchases.

C-STORE CONNECT MAGAZINE

17

can soften the space and create a more

requires a mindset of empathy, a focus

Of course, product placement itself is

inviting mood. Scent also plays a subtle

on flow, and a commitment to staying

a critical part of the strategy, and that’s

role—freshness, whether from the coffee

current with trends that move quickly.

where a smart planogram makes all the

bar or the grab-and-go fridge, reinforces

Today’s customers expect more from a

difference. But rather than guess at the

quality. And customers, especially repeat

convenience store than they did five or

optimal layout, we recommend that store

ones, pick up on that more than you

ten years ago. They want style, speed,

owners consult directly with their HRA

think.

and a little fun. If your store can deliver

Representative. They can help align

on all three, they’ll remember you—and

product flow with regional trends and

For customers who are new to your

shopper behavior specific to your area.

store—tourists, event-goers, or interstate

Every store is different, but the underlying

travelers—summer is often your only

So before you dive into promotions or

principle remains the same: lead with

chance to make an impression. That one

load the cooler to the brim, take a walk

need, follow with opportunity. If some-

visit needs to feel not just sufficient, but

around your store. Look at it through

one comes in for a drink, show them the

pleasant, even surprising. When a weary,

the eyes of a hot, busy, impulse-ready

perfect salty snack to go with it. If they’re

sunburnt parent walks in with a hot car

shopper. Does your signage guide them?

grabbing sunscreen, put sunglasses

full of kids and walks out with exactly

Do your displays reflect the season? Are

nearby. Make the next best decision easy.

what they needed plus a few things they

your colors and cues doing the heavy

didn’t know they wanted, that’s a win.

lifting of drawing attention and setting

And don’t overlook the ambient cues. The

And it happens when the space has been

mood? If not, summer is your time to fix

overall feeling of the space affects how

carefully built with them in mind.

it. With the right strategy, every glance

long people stay and how much they buy.

they’ll come back.

can become a decision, every impression

Is your air conditioning consistently cool?

It’s easy to treat summer as a season that

Are your floors clean? Does the lighting

“sells itself,” but the truth is, that’s only

make products feel fresh and appealing?

true for stores that put in the work. Visual

That’s the real power of summer at first

A harshly lit store on a sunny day feels

merchandising isn’t just about decora-

sight.

sterile, while warm-toned LED lighting

tion—it’s sales execution in real time. It

18

C-STORE CONNECT MAGAZINE

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KEEPING IT COOL READINESS FOR THE SUMMER RUSH

Why behind-the-scenes prep is the foundation of summer profitability 22

C-STORE CONNECT MAGAZINE

Every summer in the Southeast tells the same story: the temperatures climb, the foot traffic rises, and the cold case becomes the most visited part of the store. The demand for cold beverages, frozen treats, ice, and grab-and-go meals surges, and for the convenience store operator, it’s a golden opportunity. But it’s also a potential minefield. When the refrigeration unit falters on the hottest day of July, or when the ice machine sputters right before a holiday weekend, that’s not just a hiccup—it’s a revenue-crushing setback. Summer success in this industry isn’t built on the front end displays alone.

It’s built on the backend—on systems that are cool, clean, and dependable under pressure.

There’s no glamor in condenser coils or compressor inspections, but there’s power in them. The stores that weather the summer rush most profitably are the ones that treat their equipment like frontline team members. Because they are. Your coolers are selling your drinks. Your ice machines are keeping your high-margin beverages attractive and your customers refreshed. Your HVAC system? That’s the first experience customers have when they walk through your door. If the air

Your A/C and ice machine are as vital to sales as your topshelf drinks”

Georgia, or the Carolinas, equipment isn’t just dealing with high ambient temperatures—it’s battling dense moisture in the air that can clog filters, create condensation buildup, and cause systems to run harder for longer. That extra effort burns energy, raises your utility bill, and shortens the life span of key components.

The reality is that maintenance isn’t optional—it’s strategic. A preventive service call in May is far less expensive than an emergency repair in mid-July when parts are harder to get and HVAC techs are booked out for days. And in an era where parts shortages and service delays are still lingering from pandemic-era supply chain challenges, advance prep is even more crucial. The best operators aren’t just reacting—they’re planning, documenting, and scheduling their maintenance as part of their seasonal calendar, just like a promotion or inventory reset.

To break it down, refrigeration units need regular coil cleanings to ensure airflow, especially if your store is near sand or pollen-heavy areas. Ice machines, notorious for harboring mold or bacteria when neglected, require sanitization and full internal cleanings—something many operators forget to do until there’s a smell or a complaint. For those who need it, manufacturers like Manitowoc and Hoshizaki offer step-by-step cleaning guides, and resources like Easy Ice

74% of c-store operators say cooler outages hurt beverage profit.

Refrigeration downtime costs can average $1,000 per day in missed sales and spoilage.

HVAC systems running over 85°F lose 2030% cooling efficiency.

isn’t cool—or worse, it smells off—that impression sticks, no matter how great your signage looks or how well your grab-andgo section is stocked.

What often goes overlooked is just how hard this equipment works in the Southeast’s climate. The combination of extreme heat, humidity, and around-theclock usage in high-traffic stores pushes refrigeration systems to their limits. In regions like coastal Florida, southern C-STORE CONNECT MAGAZINE

23

(https://www.easyice.com/) publish detailed how-tos. But more importantly, store managers need to build cleaning and inspection into a routine. It’s not enough to wipe down visible parts—technicians should be checking water filters, drain lines, and buildup in hard-to-see areas that compromise hygiene and performance.

Then there’s the air conditioning system— the unsung hero of the summer retail experience. It doesn’t just cool the space. It affects dwell time. If customers walk into your store and instantly feel relief, they’re more likely to browse, more likely to linger, and far more likely to buy more. But if your HVAC is uneven, with hot spots near the beverage wall or sweating vents over the checkout counter, it disrupts that experience. Routine filter changes, airflow assessments, and seasonal inspections

can prevent these issues from building up to the point of failure. And it’s not just the customer experience at stake—your employees feel it, too. A hot store in June is a miserable place to work. When your backroom is 90 degrees and your staff is sweating behind the register, morale dips, and turnover creeps in.

Smart operators are now also thinking beyond just function—they’re thinking efficiency. Energy bills spike in the summer, especially when refrigeration systems are overworked. One overlooked opportunity is door seals. Worn gaskets on cooler doors let cold air leak, forcing the unit to run more frequently. A visual inspection during stocking, paired with a scheduled quarterly check by a tech, can save hundreds of dollars over the course of a season. LED lighting upgrades inside the case can also reduce heat output and en-

ergy use. And more stores are starting to use remote monitoring systems that track cooler temperatures in real-time—alerting managers if a unit dips below or above safe thresholds, long before spoilage occurs.

Beyond the technical side, there’s an operational discipline that separates the best from the rest. Strong teams have checklists. They’re trained not just on what to clean or how to stock, but why these systems matter. When staff understands that a clogged filter could knock out the ice cream freezer on July 4th, they’re more likely to report small problems before they become big ones.

And that culture of proactive maintenance doesn’t just save money—it protects customer trust. Because when your regulars stop in for their daily cold brew or frozen soda and find the machine down, they might not give you a second chance.

What’s important to remember is that summer isn’t just a challenge to survive.

It’s a runway for growth. The months of June, July, and August can make or break your quarterly performance. But they won’t do it based on promotions alone. The flash of a great front-end setup has to be matched by the function of cold, clean, dependable equipment humming behind the scenes. When the back matches the front—when the systems support the experience—your summer doesn’t just stay cool. It stays profitable.

And if you’re not sure where to begin, don’t wait until something fails. Schedule that service. Call your tech. Walk your store and listen for strange hums or buzzing sounds that weren’t there last month. Open cooler doors and check for fogging or sweating. Ask your employees what’s not working quite right. Your customers may not see what goes on behind the beverage case or in the mechanical room—but they’ll absolutely feel it if something’s off.

Because in this business, especially in the dog days of summer, the cool doesn’t just happen. You build it.

24

C-STORE CONNECT MAGAZINE

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What’s In Your Cooler?

Top Beverage Trends Your Customers Are Reaching For This Summer Every summer, the convenience store

looking for refreshment—they’re looking

cooler becomes the beating heart of

for results. And they’re willing to pay

the business. It’s not just another fixture

for it. Celsius, for example, has experi-

tucked along the back wall—it’s the

enced triple-digit growth in the last two

destination. It hums, it glows, it draws

years by marketing clean energy and

people in from the heat like a magnet.

thermogenic benefits to younger, active

And during summer in the Southeast,

consumers. White Claw has carved out

that attraction only intensifies. Custom-

space with its low-calorie spiked seltzer

ers aren’t casually browsing—they’re

format that appeals to socially active

seeking. They want cold, they want now,

but health-conscious adults, especially

and increasingly, they want better. Better

during warmer months. Even traditional

choices, better benefits, better-tasting

hydration brands like Gatorade have

refreshment that keeps up with how they

expanded into performance-enhanced

live.

sublines like Gatorlyte, catering to electrolyte-focused drinkers who want more than the legacy formula.

This year, what’s inside the cooler is undergoing a real transformation. The staples—Coke, Pepsi, Gatorade—aren’t

These aren’t just fad items—they’re part

going anywhere, and they continue

of a bigger lifestyle pattern. Shoppers

to drive volume, especially during

are increasingly walking into c-stores

hot-weather spikes and road trip season.

with specific drink “missions.” Maybe

But in 2025, those products are no

it’s a gym-goer looking for a post-work-

longer standing alone. They’re now part

out recovery option. Maybe it’s a tired

of a broader lineup that reflects a mas-

traveler grabbing a no-crash caffeine hit.

sive consumer shift toward functionality,

Maybe it’s a parent wanting a zero-sugar,

wellness, and lifestyle-driven consump-

kid-friendly water alternative. That diver-

tion. The growth of brands like Celsius,

sity in intent has made the cooler space

Monster Energy Ultra, and Eternal Water

one of the most important—yet competi-

is no accident. Customers are making

tive—zones in the store.

more nuanced decisions about what they grab—and what they put back.

What’s driving this? First, the explosion of functional beverages is reshaping expectations. The cooler used to be all about quenching thirst. Now it’s about delivering performance. Whether it’s a drink that boosts energy without the crash, hydrates better than water, supports gut health, or offers nootropic ingredients for focus, people aren’t just

Customers aren’t just looking for hydration, they’re shopping for how they want to feel.”

And it’s not just about functionality.

Flavors are evolving just as quickly.

Summer 2025 is seeing a surge in demand for bright, tropical, and nostalgic profiles. Watermelon, pineapple, yuzu, blood orange, cucumber mint—these are flavors that evoke the season but also offer something beyond the basics. Consumers are bored with “lemon-lime” and “berry blast.” They want something that sounds like a vacation. Brands that take risks with flavor innovation—especially

28

C-STORE CONNECT MAGAZINE

in the sparkling water and energy drink

taking stock not just of what’s selling,

drink + protein bar) help nudge custom-

categories—are reaping the rewards.

but who is buying it. Are your morning

ers toward high-margin purchases. And

That’s why stocking emerging profiles

rush customers grabbing energy drinks?

let’s not forget pricing clarity—nothing

while keeping bestsellers in full rotation

Are you seeing more young adults

kills an impulse buy faster than ambigui-

is so critical right now. It’s not eitheror

choosing low-sugar hydration waters

ty at the shelf.

—it’s both.

over traditional sodas? Do your weekend sales spike in alcohol-based seltzers

So what should you do with all this?

Retailers are also paying closer atten-

like Cayman Jack or ClawTail? This isn’t

First, take stock—literally. Audit your

tion to pack size and packaging appeal.

about chasing every trend. It’s about

cooler regularly. See what’s selling,

Slim cans suggest lightness and health,

building the cooler set that reflects your

what’s just sitting, and what your custom-

while clear bottles feel fresh and clean.

store’s demographic, your foot traffic

ers are asking for that you don’t yet car-

Single-serve is still dominant, but there’s

rhythms, and your region. The South-

ry. Be willing to test new lines, especially

rising interest in multi-packs for travelers

east, with its mix of tourists, commuters,

those that speak to summer-specific

or family groups. When positioned near

and outdoor enthusiasts, needs options

needs like hydration, hangover recovery,

the grab-and-go meals or snack walls,

that balance refreshment with portability,

or beach-friendly beverages. Keep a

these bundles can increase basket size

lifestyle with indulgence.

close eye on the regional performance of emerging categories, and don’t be afraid

significantly. And yes, impulse is still king—but the nature of the impulse is

And then there’s the role of merchan-

to let slower-moving SKUs rotate out in

evolving. It’s no longer just a cold soda

dising and signage, which matters

favor of faster, more functional formats.

for the drive. It’s a moment of choice

more than many realize. A well-stocked,

And most importantly, listen to your cus-

that reflects how the customer wants to

brightly lit cooler doesn’t just invite pur-

tomers—what they ask for at the register,

feel for the next hour. Alert? Recovered?

chases—it builds trust. Customers make

what they buy in multiples, what disap-

Clean? Socially connected? That’s the

mental notes of stores that always have

pears first on a 95-degree Saturday.

level of consideration happening at the

their go-to drinks cold and in stock. Con-

cooler door.

versely, a messy cooler, poor shelf fac-

Summer moves fast. The weather shifts.

ings, or half-stocked rows can instantly

Trends evolve. And the cooler? It’s your

For convenience store operators, the

create friction. Digital signage, seasonal

most dynamic piece of real estate. Get it

question is no longer whether to offer

flavor callouts, and bundle promotions

right, and your customers won’t just cool

variety—it’s how to curate it. That means

(especially cold drink + snack or energy

off—they’ll come back.

C-STORE CONNECT MAGAZINE

29

Iconic ‘Share a Coke’ is Back for a New Generation In 2011, Coca-Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea - turning Coca-Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names that encouraged fans to connect and make memories with friends and loved ones.

Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca-Cola as a creative way to show their friends, loved ones and community that they see them - a reminder that all it takes to spark a connection is a simple act of sharing.

The 2025 iteration of the ground breaking campaign fuses digital and IRL experiences with

increased shareability and customization. Starting in April, consumers will begin finding Coca-Cola cans or bottles with names on store shelves. The rolling global launch will ultimately include 120+ countries.

The Coca-Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca-Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share with friends - all in the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories.

Other Share a Coke elements include ‘The Magic of Sharing’ film, partnering with influencers to reach Gen Z on relevant social platforms, striking outdoor creative highlighting the energy and excitement of friendship, “Share a Meal” bundles at McDonald’s restaurants in select countries, and more.

Sprite Drops Refreshing Take on Tea with New LTO Sprite continues its string of successful limited-time-only (LTO) innovations this summer with the launch of Sprite + Tea. The category-crossing offering blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing flavor of tea. Regular and zero-sugar varieties of Sprite + Tea hit shelves across the United States and Canada and will remain in market through October.

Sprite + Tea is a uniquely strategic, insights-driven innovation inspired by the viral trend of consumers steeping tea bags in Sprite.

“We’re always listening to our consumers, but this particular phenomenon motivated us to explore how we could offer our own refreshing take on tea,” said Kate Schaufelberger, Brand Director, Sprite North America. “Sprite fans love variety,

not just in flavor but in the ways we bring refreshment to life through unique multisensorial experiences that stay true to the essence of the brand.”

Coca-Cola North America’s R&D team completed several rounds of consumer testing to fine-tune the formula for the amber-colored sparkling beverage, striking a smooth and refreshing balance of the complementary flavors.

Chaney compared the Sprite + Tea origin story to another hybrid offering, Sprite Lymonade, which was driven by fans mixing their beloved brand with lemonade.

Packaging for the LTO fuses the Sprite logo and signature green with gold and amber accents, dynamic splash graphics and a youthful font atypical of ready-to-drink tea brands.

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OPPORTUNITY 34

C-STORE CONNECT MAGAZINE

Every summer, as the mercury rises, so does the movement of people across the Southeastern United States. The region’s highways become arteries of adventure, with families, solo travelers, and road trippers seeking sun-soaked beaches, mountain retreats, and vibrant cityscapes. For convenience store owners, this seasonal surge isn’t just a chance occurrence—it’s a golden opportunity to boost sales, enhance brand visibility, and create lasting customer impressions.

The Southeastern U.S. is a mosaic of travel destinations, and its interstates are the threads that weave them together. Interstate 75, stretching from the Canadian border down to Florida, is a prime example. It channels travelers through key cities like Atlanta, Macon, and Valdosta, serving as a lifeline for those heading to Florida’s beaches or returning northward. Similarly, Interstate 85 connects the Carolinas to Georgia and Alabama, guiding tourists to destinations like Charlotte, Greenville, and Montgomery. Interstate 20 offers a direct route from Texas through Mississippi and Alabama into Georgia, while Interstates 59 and 22 provide vital links between the Deep South and the Midwest.

These highways aren’t just conduits for vehicles—they’re corridors of commerce.

According to the Federal Highway Administration, traffic volumes on these interstates see significant upticks during the summer months, with millions of vehicles traversing these routes weekly. Notably, a substantial portion of this traffic originates from outside the Southeastern region. Travelers from the Northeast, Midwest, and even the West Coast embark on road trips that lead them through the Southeast, seeking the region’s unique blend of hospitality, cuisine, and natural beauty.  Summer holidays play a pivotal role in this travel boom. Memorial Day weekend in late May marks the unofficial start of the summer travel season. Juneteenth on June 19th, now recognized as a federal holiday, offers another opportunity for extended travel. Independence Day on July 4th and Labor Day in early

September bookend the season, each bringing waves of travelers eager to make the most of their time off. These holidays, coupled with school vacations, create a sustained period of increased mobility across the region.

Beyond holidays, the Southeast hosts a plethora of events that draw crowds from near and far. For instance, the “Sand in My Boots” festival in Gulf Shores, Alabama, scheduled for May 16-18, 2025, is expected to attract over 40,000 attendees. Such events not only boost

Every highway exit is a chance to win a customer for today and tomorrow” local economies but also increase traffic on nearby interstates, presenting opportunities for convenience stores situated along these routes. Similarly, cities like Charlotte, North Carolina, and Atlanta, Georgia, host summer festivals, concerts, and sporting events that contribute to regional travel surges.   Given this influx of travelers, how can independently owned convenience stores compete with large chains and truck stops? The answer lies in personalization and local charm. While big-box stores offer uniformity, independent stores can provide unique experiences

that resonate with travelers seeking authenticity. This can be achieved through curated product selections featuring local snacks and beverages, personalized customer service, and clean, welcoming facilities. Highlighting regional specialties or offering travel tips can further enhance the customer experience.

Effective signage is crucial in capturing the attention of passersby. Bright, clear, and strategically placed signs can entice drivers to stop, especially when they highlight unique offerings or promotions.

Utilizing digital platforms to advertise real-time deals or amenities can also attract tech-savvy travelers. Moreover, ensuring that your store is listed on popular navigation apps and travel websites increases visibility to those planning their stops in advance.

Staffing is another critical component during the summer months. With increased foot traffic, it’s essential to have adequate staff to maintain service quality. Consider hiring seasonal workers or adjusting shifts to cover peak hours, typically late mornings and early evenings.

Training staff to handle the unique needs of travelers, such as providing directions or local recommendations, can leave a lasting positive impression.

Inventory management must also adapt to the season. Stocking up on high-demand items like cold beverages, snacks, sunscreen, and travel-sized toiletries ensures that travelers find what they need. Monitoring sales trends and adjusting orders accordingly can prevent stockouts and overstock situations.

Collaborating with suppliers for timely deliveries and promotional deals can further enhance profitability.  In conclusion, the summer season in the Southeast is a dynamic period filled with travel, events, and opportunities for convenience store owners. By understanding regional travel patterns, capitalizing on holidays and events, and providing personalized, high-quality service, independent stores can not only compete with larger chains but also thrive.

Embracing the unique characteristics of your location and clientele can turn the summer surge into sustained success.

C-STORE CONNECT MAGAZINE

35

MAKE ROOM FOR SUMMER Reorganize Your Store Layout for Seasonal Success

As summer heat settles across the Southeast, customers are on the move—and convenience stores quickly become their lifeline.

Whether it’s a quick stop for cold drinks, a snack on the way to the lake, or a last-minute grab for sunscreen before hitting the road, c-stores are more than just pit stops during these months.

They’re a part of the journey. That makes June, July, and August prime selling time for operators who are ready. But here’s the truth: you can’t sell what you don’t have room for. And summer moves fast—so if your store isn’t reorganized to match the season, you’re going to miss opportunities with every footstep that walks past a cooler, display, or shelf that could’ve been better used.

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C-STORE CONNECT MAGAZINE

That doesn’t mean you slash and burn your back stock. Consider relocating slower inventory to back-of-store zones or bundling it into markdown bins. Just don’t let prime eye-level or grab-zone real estate go to waste.

At the core of every smart summer strategy is this simple reality: the sales floor is finite, but demand is not. That’s where rethinking your layout comes into play. It’s not just about stocking more— it’s about stocking smarter. That means knowing what to feature, where to put it, and, maybe most importantly, what to take off the floor to make room for what’s actually going to move.

Start by zooming out and looking at the big picture of summer shopping patterns. The flow of foot traffic changes in the heat. Customers are often coming in with a sense of urgency—they’re hot, they’re in a hurry, they may have a car full of kids or a dripping cup of melted coffee. That means they aren’t in browsing mode. They’re in beeline mode. The faster you can get them to what they came for—and tempt them with what they didn’t know they needed—the more profitable that visit becomes. Layout must serve this movement. In summer, product zones should contract or expand based on real seasonal demand.

If your cough and cold endcap is still hogging three feet near the entrance in July, while your grab-and-go cooler is buried behind greeting cards, it’s time to swap.

flavored water section being picked clean while sports drinks linger? Let your data tell you where to cut. Every slow-moving SKU taking up shelf space in the summer is costing you more than its wholesale price. It’s costing you the chance to sell something better.

Space is money. If it’s not selling, it’s not staying.

Removing under performers isn’t just a logistics decision—it’s a business opportunity. Now’s the time to be honest about what items earned their keep this past quarter. Dusty novelty snacks, outof-season candy, obscure brand-name beverages—anything that hasn’t moved in weeks should be rotated out to make room for higher-performing products.

So what should move in? Warm-weather SKUs, for starters. Think: expanded beverage options with added benefits (Celsius, Gatorade G-Fit, Eternal Water), protein bars with functional ingredients, frozen treats in single-serve packs, and ready-to-eat meal kits for families traveling in groups. These aren’t “niceto-have” extras. They’re demand drivers.

Summer shoppers are looking for quick energy, hydration, and novelty. The faster they find something that fits that mood, the more likely they are to buy more than just fuel.

To make room for these SKUs, more operators are turning to modular and mobile fixtures. Rolling racks, portable coolers, and pop-up displays can be relocated throughout the day depending on traffic, delivery schedules, or even sun exposure on your front windows.

Flexibility is a huge asset in a season where buying behavior can change based on the weather forecast. Consider how a stand-up cooler placed at the entrance—filled with grab-and-go beverages—might outperform the same cooler stuck in the back corner. Or how a modular endcap featuring seasonal combos (like chips + drink bundles, or sunscreen + bottled water) can drive higher impulse purchases than a static stack of discounted paper towels.

One of the best ways to identify where space needs to shift is through sales velocity analysis. By pulling POS data from last summer—and layering in trends from this year so far—you can see which items are already heating up. Are hydration drinks outpacing carbonated sodas? Is your cold brew outselling your legacy coffee brand? Is your 20-ounce C-STORE CONNECT MAGAZINE

39

or overnight shifts to avoid customer disruption.

One final idea that’s catching on with independent store owners is the “seasonal shuffle” strategy. This involves identifying three to five high-impact product zones in the store—snacks, drinks, front counter, and grab-and-go—and committing to a light refresh every 30 days throughout the summer. This keeps the store looking fresh, introduces new product visibility, and gives customers a reason to look twice even if they come in every day. It’s not a full reset—just a thoughtful nudge that says, “Hey, we’ve got something new here.”

Another often-overlooked strategy is vertical merchandising. Many stores default to waist-to-eye-level displays, but smart operators are utilizing floor-toceiling shelving in sections like snacks, beverages, and sundries. This not only expands your display capacity without expanding your footprint, but it also creates clear product zones that are easier for customers to scan quickly.

The top shelf can hold backup stock or seasonal overflow; the middle shelves drive core category sales; and the bottom can be used for value items or trial packs. Think of it as a hierarchy of visibility—with your best summer items always in the sweet spot.

You might also look into space optimization tools or planogram assistance. If you’re an HRA member, now is the time to reach out to your representative to help you re-map your store for summer performance. They can help you analyze sales data, create seasonal layouts, and even assist with vendor partnerships that support better stocking and visibility. Often, a small tweak—like reorganizing an end cap by flavor profile rather than brand—can boost category sales without adding a single new item.

Beyond product placement, don’t underestimate the power of pathway planning. In summer, traffic bottlenecks are a real problem, especially when multiple shoppers are reaching into the same cold case. If your aisles are 40

C-STORE CONNECT MAGAZINE

narrow or your point-of-sale line wraps through key product zones, you risk creating congestion that deters additional purchases. Experiment with shifting bulk displays or secondary stacks slightly away from traffic pinch points. Or introduce smaller “satellite” displays near the entrance and checkout area, giving customers multiple ways to engage with summer products without clogging the main sales floor.

Operationally, prepping your store for summer means getting everyone on board. Your staff can’t stock what’s not there, and they can’t sell what they don’t know about. So loop them in. Show them what’s new, what’s hot, and where it’s going. Give them talking points about functional drinks or bundle promos. Make sure they’re trained to spot when a high-demand item is running low and feel empowered to shift displays or restock on the fly. When your team knows that layout isn’t just “set and forget,” they become part of the strategy, not just the execution.

And while we’re talking team strategy—don’t forget to prep for delivery and restocking flow. Summer inventory turns faster, which means more frequent deliveries and tighter stocking timelines.

If you’re bringing in extra pallets of beverages or frozen items, make sure your backroom is organized enough to support it. And if space is limited, consider scheduling deliveries during off-hours

In the end, summer layout isn’t just about space—it’s about rhythm. The rhythm of your customers, your staff, your deliveries, your product mix. And the stores that get in sync with that rhythm—the ones that stay flexible, informed, and focused—are the ones that maximize every square foot.

So go ahead. Clear the clutter. Shuffle the shelves. Bring the drinks forward, drop the dusty displays, and make room for the kind of summer your customers are actually living. Because the traffic is coming. And if your store feels like it’s ready? They’ll be back tomorrow, too.

Contact our HRA Key Account Manager: Camille Alvarez | calvarez@eternalwater.com

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STAYING SAFE in the SUMMER HEAT

44

C-STORE CONNECT MAGAZINE

Summer in the Southeast doesn’t ease

the operator, it’s your job to ensure that

in gently—it arrives like a wave. One

safety isn’t just an afterthought—it’s built

moment, it’s late spring and pleasant,

into your summer rhythm.

and then suddenly, it’s July. The humidity thickens. The air feels like it weighs

That rhythm needs to begin with aware-

more. And while customers may roll into

ness. One of the biggest mistakes stores

your store craving a cold drink or a blast

make is assuming that just because a

of air conditioning, your team is already

team member has “worked summers

working hard behind the scenes to

before,” they’re prepared to handle the

keep everything moving in the heat. For

current one. But summer heat isn’t a

convenience store owners, the summer

static force—it changes year to year,

season brings more than just increased

and climate trends over the past decade

foot traffic and beverage sales. It also

have shown hotter starts, longer heat

brings serious operational challenges,

waves, and higher humidity spikes

especially when it comes to keeping

across much of the Southeast. The

employees safe and comfortable in pun-

body doesn’t acclimate to extreme heat

ishing conditions.

overnight. It needs time, consistency, and support. And that means owners

most intense workplace heat exposure in the country. The sun doesn’t just bear down on parking lots—it bakes through fuel canopies, reflects off asphalt, and lingers in outdoor storage zones.

For employees restocking outside ice chests, maintaining fuel pumps, hauling inventory from trailers, or doing trash runs in the midday sun, the risks aren’t abstract. They’re real. Dehydration, heat exhaustion, and even heatstroke become legitimate dangers when protective measures aren’t put in place, and as

ty. Several convenience store operators have found success by simply designating a central “hydration station” in the back room during the summer months— nothing elaborate, just a clean, cold place where employees know they can

Running a c-store during a Southeastern summer means dealing with some of the

showing that their health is a real priori-

refill and recharge without being rushed.

Cool stores make for cooler teams-and better service.

Equally important is recognizing the signs of heat stress before they escalate. Dizziness, headaches, fatigue, irritability—these symptoms are often brushed off or attributed to lack of sleep or skipping breakfast. But in the context of high

and managers must go beyond handing

heat, they can be early warnings of more

out water bottles or placing a fan by the

serious conditions. Managers should

register.

be trained to spot these signs, but so should everyone else on the team. When

Hydration, in particular, deserves fo-

coworkers know how to watch out for

cused attention. It’s easy to say “drink

one another, it creates a safety net that’s

more water,” but harder to ensure it

much stronger than policies on paper.

actually happens during a busy shift.

Encouraging open communication—with-

People often don’t feel thirsty until de-

out judgment—about how people are

hydration has already begun, especially

feeling physically can prevent problems

in fast-paced work environments where

before they start. A culture of “checking

there’s little time to pause. Encourag-

in” can go a long way toward keeping

ing staff to hydrate needs to be more

the workplace safe.

than a memo—it should be built into the culture. Offering chilled electrolyte-en-

And then there’s the issue of outdoor

hanced beverages alongside plain water

work. Not all c-store duties happen

can make a big difference, not just in

inside the comfort of air conditioning.

keeping people physically stable, but in

Taking out trash, breaking down boxes, C-STORE CONNECT MAGAZINE

45

there’s no permanent federal OSHA

Safety isn’t a policy, it’s a practice.

standard specifically for heat exposure

restocking propane, dealing with fuel

OSHA has already launched a Nation-

pump issues, sweeping the parking lot—

al Emphasis Program on heat-related

these are all essential tasks that keep

illness and injury prevention, which

the store running and looking good. But

includes targeted inspections of work-

in the peak of summer, they also expose

places during high-risk periods. In plain

employees to extreme conditions that

terms: convenience stores are on their

can shift rapidly from uncomfortable to

radar. That means store owners need to

dangerous. Owners should consider

be proactive, not reactive. Developing a

how these tasks are scheduled, particu-

written heat safety plan—even a simple

larly during the hottest hours of the day.

one—and communicating it clearly to

Can they be moved to early morning or

your staff can demonstrate good faith

evening shifts? Can staff rotate to limit

and help ensure compliance. It also re-

exposure time? Adjusting routines—even

assures your team that their safety isn’t

slightly—can make a massive difference

just lip service.

(yet), the agency has made clear that it considers extreme heat a workplace hazard under the General Duty Clause.

areas, and stocked windshield wash stations all contribute to a better—and safer—experience. More stores are also investing in shade sails or retractable awnings over outdoor seating areas or smoking zones, giving both customers and employees a small but crucial layer of protection. These aren’t just aesthetic upgrades. They’re part of a larger safety strategy that acknowledges the reality of summer conditions and takes action accordingly.

Ultimately, what sets strong convenience store operations apart during the summer isn’t just what’s on the shelf or how many cold drinks you’ve stocked.

It’s how you manage the heat. How you anticipate it, plan for it, and create

in how employees handle sustained heat over a multi-day stretch.

trash enclosures, well-maintained fueling

But what about the customer side of the equation? They might not be working a

Even within the store, the heat can creep

shift in the heat, but they’re still walk-

in. Not every air conditioning system is

ing into your store after being in a hot

built for the high-load conditions that

car, stuck in traffic, maybe wrangling

Southeast summers deliver. Older units

kids on a road trip or rushing between

can struggle to keep the temperature

errands. That moment when they open

consistent, especially near entryways

your door and feel a cool, clean, inviting

where doors open constantly. Refrig-

environment—it matters. You don’t have

eration units, too, generate ambient

to install misting fans or cold towels at

heat and put extra strain on the HVAC

the counter (though some stores do!).

system. That’s why summer maintenance

But you can train your team to offer cold

isn’t optional—it’s mission-critical. Having

drink suggestions, know where to direct

your HVAC professionally inspected

someone looking for a quick refresh, or

and tuned up before the worst heat hits

even keep sunscreen and lip balm near

isn’t just smart—it’s responsible. A cool,

the register in small displays. These

stable store interior doesn’t just make

small touches don’t just boost sales—

customers more comfortable and likely

they build goodwill. Customers remem-

to browse longer—it also protects your

ber stores that feel like an oasis. And

staff from the stress of trying to do their

that’s exactly what your store can be, if

jobs while physically overheating.

it’s prepared.

systems that protect your people. When your employees feel seen, supported, and physically comfortable, they work better. They serve customers more cheerfully. They stay longer. And all of that impacts the bottom line in ways that go far beyond air conditioning costs.

So take a moment, as summer heats up, to walk through your store with fresh eyes. Ask your team what the hottest parts of their shift feel like. Check your equipment before it fails. Look at your shift schedules with flexibility. Build a space that’s designed for the real conditions of a Southeastern summer, not just the ideal ones. Because in the end, safety isn’t just about avoiding risk. It’s about building a store that people want to be in—whether they’re working or shopping—when the temperature outside is climbing toward triple digits.

Heat safety isn’t just a best practice—it’s

Preparedness can also extend to how

increasingly a regulatory focus. While

you manage outdoor areas. Shaded

And when you do that, you’re not just surviving summer. You’re mastering it.

46

C-STORE CONNECT MAGAZINE

BIG INNOVATION ALL SUMMER

Pre-Packed Weekender Shippers Arriving in stores June 15-21: Doritos Red, White & Blue PPW

2

Arriving in stores July 20-26: Cheetos Summer Road Trip PPW

2025 PRE-PACKED HANGERS NEW HANGERS WITH EXPANDED SPACE FOR STICKS WILL GROW MEAT SNACKS IN 2025 AND BEYOND!

IN STORES STARTING 6/1 0.92OZ DORITOS COOL RANCH STICKS UPC: 75788 0.92OZ FRITOS CHILI CHEESE STICKS UPC: 73324 0.92OZ DORITOS BBQ STICKS UPC: 75815 2.65OZ DORITOS SPICY SWEET CHILI JERKY UPC: 71294 2.65OZ DORITOS BBQ JERKY UPC: 75814

IN STORES STARTING 7/13 0.92OZ DORITOS SPICY SWEET CHILI STICKS UPC: 71297 0.92OZ FLAMIN’ HOT STICKS UPC: 71298 2.65OZ FLAMIN’ HOT JERKY UPC: 71296 2.65OZ DORITOS BBQ JERKY UPC: 75814

New Items LAUNCHING JULY 2025 Thriving in foodservice means staying adaptable, innovative, and ahead of the curve. Cutting Edge Solutions (CES) makes this easier by giving you exclusive access to cutting-edge ingredients and game-changing solutions that enhance your menu and streamline operations. With new products launching four times a year, CES designs products to help operators optimize efficiency, empower chefs to express their creativity, and create an extraordinary dining experience to keep guests coming back.

SYSCO CLASSIC

JALAPEÑO CHEDDAR PULLAPART FLATBREAD

Turn up the flavor with jalapeño cheddar pull-apart flatbread—a bold, cheesy, and downright irresistible innovation. This plank-style flatbread is built for sharing (or not!) with nine soft pillowy sticks. Each one is topped with a rich, creamy white cheddar sauce, crispy bacon, spicy jalapeños, then sprinkled with melty mozzarella and sharp yellow cheddar cheese. The pull-apart design makes it easy to serve—whether as a shareable starter, bar snack, or game-day must-have.

SUPC 7354522 • 24/10.25 OZ

7546C

7562C

186C

361C

PROCESS

BLACK

SYSCO CLASSIC

CHICKEN & ANDOUILLE GUMBO

A comforting and complex classic that brings authentic Cajun flavor without the hassle.

Our chicken and Andouille gumbo features tender chicken, smoky sausage, and a medley of fresh vegetables in a deep, rich roux—perfectly balanced with spice and depth. Ready to serve over rice, it brings the soul of New Orleans to your menu in a fraction of the time. No shortcuts—just genuine, restaurant-quality gumbo that chefs can trust.

7546C

7562C

186C

361C

PROCESS

BLACK

SUPC 3352711 • 4/5 LB

SYSCO IMPERIAL

SYSCO IMPERIAL

Enhance your menu with a standout, one-of-a-kind ingredient that’s a sustainable superfood packed with umami-rich flavor. These chef-crafted seaweed kelp chickpea balls feature wild-harvested New England kelp that’s nutrient-dense and brings a distinct ocean-fresh savory flavor. Combined with hearty and rich chickpeas, they are unique, nutritious, and versatile across menu applications or cuisines. Naturally gluten-free, allergen-friendly, and vegetarian, they’re equally ideal for bringing unique twists to classics or creating new dishes that go beyond the expected.

Elevate your dishes with this rich and savory aged cheddar cheese sauce, crafted from naturally aged Tillamook® medium cheddar. Made with unpasteurized milk for deeper complexity, this sauce delivers a smooth, creamy texture and robust flavor, ideal for a wide range of culinary applications. From velvety mac and cheese to indulgent sandwiches and signature sauces, this versatile cheddar sauce brings craveable depth, character, and unmistakable quality to every bite.

SEAWEED KELP CHICKPEA BALLS

SUPC 7358221 • 2/5 LB

AGED CHEDDAR CHEESE SAUCE

SUPC 7362885 • 4/5 LB

O’S BUBBLE

SHELF STABLE TAPIOCA & POPPING BOBA PACKETS

Add eye-catching pizzazz, tantalizing textures, and mouthwatering flavors with these authentic, portion-controlled Taiwanese boba pearls. Available in three bold flavors, they’re packed with personality and ready to serve in seconds. These innovative pearls elevate beverages and desserts while minimizing prep and maximizing profit. Brown sugar tapioca boba packets deliver rich flavor and chewy texture, especially when paired with perfectly sweet brown sugar boba syrup packets for an enhanced marbling effect. Popping boba packets offer juice-filled pearls that deliver a delightful “pop” of mango or strawberry, creating a fun, vibrant, and fruity experience.

Available in multiple varieties and flavors: Brown Sugar Boba Syrup Packet SUPC 7364719 • 120/1.05 OZ Mango Popping Boba Packet SUPC 7364718 • 120/1.76 OZ Brown Sugar Tapioca Boba Packet SUPC 7364683 • 120/1.05 OZ Strawberry Popping Boba Packet SUPC 7364682 • 120/1.76 OZ

SYSCO CLASSIC

FRENCH CHOUXNUTS

Bring something memorable to your menu with French chouxnuts—where classic filled choux pastry meets the beloved familiar format of a doughnut. A crisp exterior with a light, airy cream puff-like interior pairs perfectly with bold, luscious fillings.

The unique texture and eye-catching presentation create an unforgettable taste and visual experience. Bring true French flair to any menu with the chouxnut—a conversation starter that blends traditional technique with a familiar indulgent twist, keeping customers coming back for more.

7546C

7562C

186C

361C

PROCESS

BLACK

Available in three delicious flavors:

Triple Chocolate French Chouxnut SUPC 7356262 • 12/3 OZ Lemon Drizzle French Chouxnut SUPC 7356265 • 12/3 OZ Raspberry & White Chocolate French Chouxnut SUPC 7356260 • 12/3 OZ

EARTH PLUS

COMPOSTABLE AGAVEBASED CUTLERY

Give diners an eco-friendly experience with the world’s first upcycled agave-based cutlery, proudly BPI-Certified Compostable. Made from repurposed agave fiber—an abundant byproduct of tequila production—this durable, sustainable alternative to conventional plastic helps reduce landfill waste while providing a premium, functional solution for foodservice. Unlike paper or wood options, our medium-weight cutlery is strong, resistant to breaking, and offers a smooth, high-quality feel with a natural appearance.

Agave-Based Compostable Cutlery Kit S&P&N SUPC 7311239 • 250 CT Agave-Based Compostable Spoon Bulk SUPC 7311252 • 1000 CT Agave-Based Compostable Fork Bulk SUPC 7311250 • 1000 CT Agave-Based Compostable Knife Bulk SUPC 7311248 • 1000 CT

© 2025 All Rights Reserved. Sysco Corporation. 6509647

FreshPoint is the largest wholly owned and operated produce distributor in North America.

One company with 30+ locations all working in unison to provide the same customer experience nationwide.

• Expertise at every point of the supply chain. Our Team is rooted in every step of the supply chain from field to fork: Procurement, Food Safety/Quality Assurance, Operations, Delivery, Sales, Accounting.

• Customizable delivery options, key drops, recovery options and weekend support. Delivery tracking and notifications available on MyDelivery.

• Dedicated Produce Specialist & in-office customer service.

• Industry leader in local farm partnerships with BIPOC Grower Program.

• Our size and respect within the industry ensures the most consistent and highest quality products. We deliver a comprehensive value that provides control of your produce food cost.

• The industry’s most innovative offerings of Precut, specialty, organics, boutique, and conventional items. All facilities organically certified.

34

distribution centers

1000+ vehicles

6,300+ associates

110,000,000+

cases delivered last year

Scan to find your FreshPoint location’s offerings

FP Atlanta FP BIX (MN) FP Central California FP Central Florida FP Charlotte FP Connecticut FP Dallas FP Denver FP DiTomaso’s (AK) FP Dito’s (AK) FP Kona FP Maui FP Mid-Atlantic FP Mid-Atlantic VA FP Nanaimo FreshPoint Locations FreshCuts Locations FreshPoint Value Added Centers

FP Nashville FP Nashville VA FP O’ahu FP Oklahoma FP Paragon (PA) FP Puerto Rico FP Raleigh FP RFD Chicago FP S. California FP S. Florida FP S. Texas FP San Francisco FP Vancouver FP Vancouver Food Service FP Vancouver FreshCuts FP W. Coast Florida

FOOD SAFETY IS OUR #1 PRIORITY We are Industry Leaders in Food Safety • Largest QA staff in the industry • GFSI & SQF Level 2 Certified • Third Party assessments/GMP & GAP audits • Dedicated Food Safety personnel at each location • HACCP Programs implemented at all locations

Supplier Requirements • HHA (Hold Harmless Agreement) • Certificate of Insurance • Annual Third Party Audit/GAP Program for High Risk & GMP for Packing House/Packaging

FreshPoint works with over

500 LOCAL GROWERS Why buy Local from FreshPoint?

9 One Invoice 9 One Produce Delivery 9 Reporting Capabilities by Farm 9 Available Across the U.S 9 Multi-Farm Access Through Website

SUSTAINABILITY PRACTICES & SOCIAL RESPONSIBILITY

Our signature initiatives: • Hunger Relief • UBU Fruits & Veggies • Recycling • Energy Management • Pest Control

FreshPoint is working to care for people, supply products responsibly, and protect the planet now and for years to come.

freshpoint.com

SUMMER ESSENTIALS Quick wins with hot-weather impulse items and promo ideas.

In the convenience store world, summer doesn’t sneak up on you — it barrels in. The pace gets faster, the temperatures rise, and the front door might as well be on a hinge made of lightning. Every few minutes, someone new is walking in, hot and rushed, looking for one of three things: something to cool them off, something to fuel their trip, or something they forgot to pack. And for c-store owners, that creates an enormous window of opportunity. The question is: what do you have waiting for them?

Summer 2025 is already shaping up to be one of the most active travel seasons in years. According to forecasts from AAA and U.S. Travel Association, interstate traffic and regional road trips are expected to increase again this year, especially across the Southeast. With fuel prices stabilizing and more families opting for affordable getaways over air travel, the car is king — and the stops along the way?

That’s where your store comes in. The smart operators aren’t just stocking sunscreen and drinks. They’re merchandising them strategically, bundling 52

C-STORE CONNECT MAGAZINE

them with thought, and using summer

with them, you’re missing a segment

as a platform to drive serious incre-

of the market that is actively seeking

mental sales.

performance on the go.

It starts with product awareness — and

So how do you take all of this and turn

keeping an eye on what’s hot, both

it into increased sales? You meet the

literally and figuratively. Many of your

moment with strategy. And summer

brand partners are rolling out seasonal

merchandising strategy begins with

items that are perfect for 2025’s shop-

one key principle: you have to put the

per preferences. PepsiCo is leaning

right things in the right place, at the

they persuade. Bold, cheerful language

heavily into convenience-focused, sin-

right time. A sunscreen display hidden

paired with bright colors — orange,

gle-serve packs this summer, especial-

in the back near paper goods doesn’t

aqua, lemon yellow — can create visual

ly through Frito-Lay. New flavor drops

help anyone. A rack of bug spray

attraction that slows a customer down

in the Lay’s and Doritos family include

sitting at ankle height might as well be

just long enough to make a decision.

tropical-inspired varieties and spicy-

invisible. These are products that need

Phrases like “Beat the Heat,” “Road

sweet hybrids that are designed to pop

to be surfaced — literally. Eye-level,

Trip Rescue Kit,” or “Hot Deal, Cold

on an endcap and stand out in a snack

front-of-store, on the counter if neces-

Drink” don’t just describe an item —

aisle crowded with familiarity. Gato-

sary. Customers don’t walk in thinking

they frame the product in a seasonal

rade has extended its Gatorlyte line

they need bug spray or a portable

context. It tells your customer, “This is

with limited summer flavors targeted at

fan. But if they see it right next to the

what people like you buy this time of

high-humidity recovery and function-

bottled water? That’s where impulse

year.” And that message is powerful.

al hydration. Coca-Cola is investing

wins are born.

You don’t have to discount it--just bundle it.

You don’t need a marketing depart-

in frozen equipment placements this year to promote their new Slush line —

Impulse isn’t just a luck game — it’s a

ment to do this well. A laminated sign

Coke, Fanta, and Sprite-based frozen

design choice. During the summer, the

and a Sharpie can still sell product if

beverages that appeal to teens and

front three to five feet of your store be-

it’s well-placed and uses good lan-

families in the hot zones of the South.

come your conversion zone. It’s where

guage. And if you have access to a

people make most of their unplanned

digital signage system, rotate mes-

Monster Energy, Celsius, and other

decisions. That’s why summer “micro

saging frequently and tie it to weather

functional beverage brands are contin-

zones” — compact displays featuring

data. Push hydration bundles on days

uing to grow their cold vault presence,

grouped seasonal items — work so

above 90 degrees. Feature cooling

with new skus focused on low-sugar,

well. Try building small cubes or end-

snacks or cold brew when humidity is

caffeine-plus-energy formulas. Ex-

caps around themes. “Beach Stop,”

high. The more connected your mes-

pect new additions with ingredients

featuring flip-flops, a frozen drink,

saging feels to the customer’s current

like green tea extract, L-theanine, and

and mini sunscreen bottles. “Road

experience, the more successful your

coconut water. These aren’t just drinks

Trip Ready,” with a Monster Energy, a

offers will be.

anymore — they’re lifestyle choices.

protein bar, and a car phone charger.

If you’re not highlighting these in the

“Family Snack Attack,” built around

One strategy that’s seeing increased

cooler or building quick-stop bundles

a share-size chip bag, a pair of soft

traction among independent operators

drinks, and a $1 impulse candy. The

is weather-based bundling. Because

best part? These don’t need to be dis-

hot days don’t just drive beverage

counts. They just need to be grouped

sales — they drive product context. On

and promoted with signage that makes

a brutally sunny afternoon, a three-

it easy to connect the dots.

item “Sun Survival Pack” — sunscreen,

The front 5 feet of your store are where summer sales are made.

a Gatorade, and gum — makes sense.

Speaking of signage, this is one of the

On a mosquito-heavy weekend, a

most underused sales tools in inde-

“Backyard BBQ Kit” — bug spray, a

pendent stores. During the summer

share-size snack, and beer or hard

months, when heat affects mood and

seltzer (where legal) — meets the

attention span, signs don’t just guide —

moment. These bundles can be simple C-STORE CONNECT MAGAZINE

53

or themed. What matters is that they’re

and-go impulse display — that offers

elty or flavor drop that hasn’t moved in

visible, clear, and ready to grab. Don’t

10 to 15 of these small items with

a week, consider relocating it or pro-

wait for the customer to piece it to-

simple pricing and clear signage. It’s a

moting it with a “Hot Day Flash Sale.”

gether. You do the work for them.

great place to offer tiered bundle pric-

If something’s flying off the shelf?

ing, too: “Pick 3 Summer Fixes for $5”

Double down. Get more in. Move it

or “Any 2 Travel Essentials for $3.”

closer to the front. Adjust shelf space.

Let’s talk about snacks, because summer is the season of snacking, and

Great summer stores aren’t built once.

it’s where a lot of margin hides. New

Another area where convenience

releases from Frito-Lay this summer

stores can win this summer is car care.

include limited-time flavors in both

Think about what every road-tripper

In the end, the magic of summer retail

classic and kettle-cooked lines, and

needs but usually forgets: windshield

isn’t in guessing what will sell. It’s in

they’ve invested in cross-promotions

wipes, dashboard towels, travel-size

seeing the customer clearly — hot,

with beverage partners like Pepsi and

tire inflators, paper towels, USB cords,

hurried, spontaneous, hungry, and a

Mountain Dew. Meanwhile, smaller

bottled cleaning spray. These items

little overstimulated — and meeting

snack companies are leaning into

aren’t glamorous, but they’re vital —

them with products that make their life

plant-based, protein-rich formats that

and often bought last-minute. Place

easier, better, cooler. If your store can

appeal to younger and health-con-

a small display near the entrance or

do that in the five minutes they’re with

scious consumers. These aren’t

close to the fuel pump if possible, with

you, you won’t just win the summer.

your traditional “gas station snacks”

a mix of price points. Even better, bun-

You’ll win a customer who comes back

anymore. Think puffed lentil chips,

dle a cleaning item with a beverage or

every time they’re on the road.

low-carb meat sticks, and keto-friendly

snack. “Clean Car, Cold Drink” is more than a tagline — it’s a reminder that you’ve thought through your custom-

Impulse wins are built, not hoped for.

er’s journey.

trail mix in bright, travel-ready packag-

receipt codes, instant-win offers, or

ing. If you’re not already offering a few

QR code activations on summer dis-

“clean label” snack options near the

plays. Something as simple as “Scan

energy drinks or bottled water, now’s

for a Chance to Win Free Gas” when

the time to start.

purchasing a summer bundle can

For c-store owners looking to push into loyalty-building during summer, there’s real opportunity in digital couponing and gamified promos. Partner with a POS provider that offers mobile

increase participation and build repeat And don’t ignore the non-consuma-

visits. Even better: tie it into commu-

bles. These may not be your volume

nity events or holidays. Offer double

leaders, but they matter in the sum-

points on snacks around the Fourth of

mer more than any other time of year.

July. Partner with a local car wash to

Convenience store shoppers on the

co-promote “Clean Car Fridays.” The

road often need just one small thing

more personal the promotion feels, the

to fix a problem — sunscreen, lip balm,

more traction it will gain.

phone chargers, stain wipes, baby wipes, chewing gum, sunglasses, even

And while you’re at it, pay attention to

travel-size deodorants. These are all

what’s selling — and what’s not. Just

impulse items that solve an immedi-

because something is a “summer item”

ate need. But only if people can find

doesn’t mean it’s earning its spot. Use

them. Create a high-visibility zone near

your sales data weekly during peak

checkout — a summer-specific grab-

season. If you brought in a frozen nov-

54

C-STORE CONNECT MAGAZINE

They’re constantly refined.

Top 10 Impulse Items for Summer

Based on industry trend reports and vendor projections.

Electrolyte Drinks Single Serve Chips Frozen Novelty Treats Bottled Water Multipack Bug Spray Sunscreen Cooling Towels Protein Snack Packs Car Air Freshener Travel Hygiene Kits

THE ONLY ICE POPGTUHMAT'S SOFTF,ROZENMi & CONTACT YOUR LOCAL BLUE BUNNY DISTRIBUTOR: Ice Cream Distributors of Florida Florida Bryan Gutierrez 786-357-0812 Ice Cream Warehouse Alabama, Georgia, Tennessee 866-476-6604 Glacier Point Enterprises North & South Carolina Judy Briggs 704-372-2144 Ext. 23

sou swe r & et

TROLLI GUMMI POP SINGLE SERVE ®

Brand Facts: • 92% Brand awareness with Gen Z1 • Top 10 Favorite Gen Z Brand2 • +10.2% 3YR CAGR3

1 Trolli Q4 2023 Ipsos Brand Equity Tracker. 2 Morning Conult, Top Ten Favorite Brands Gen Z 2022, https://morningconsult.com/gen-z-favorite-brands-2022/ 3 IRI, Trolli NCC, Total U..S. MULO, Latest 52Wks Ending 1-28-24. 4 Source: 3rd Party Trolli Gummy Pops CLT, March 2024

TROLLI® is a trademark of Ferrara Candy Company. Used under license. ©2025 Wells Enterprises, Inc. All rights reserved. 2/25

2-inU-R1 SFLOAVORS

CONSULTING STRATEGIES TEAM DEVELOPMENT FRANCHISE SERVICES Company Description: The iFranchise Group is a franchise consulting and development rm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisers.

Value: We’ve successfully worked with hundreds of franchise systems, from emerging to established, as well as licensing and dealership organizations. Initial consultations with our experienced franchise team are always free, and we provide customized strategies designed to maximize your unique strengths.

Franchise Strategy Development: feasibility, competitive coordination with franchise legal counsel.

Quality Control, Documentation and Training: operations manuals, training programs and materials, and best practices.

Franchise Implementation Services: franchise sales training, implementation consulting, acquisition due diligence, expert witness and litigation support, international expansion, and organizational audits.

Existing Franchisor Services: operational audits and implementation, franchisee relations, training program development, and enhanced marketing.

Sysco customers receive a

5% DISCOUNT

and hourly billing rates. https://www.ifranchisegroup.com/sysco/

For more information about how Sysco can support your business please go to www.solutions.sysco.com Questions? Email us at solutions@sysco.com

CLICK HERE TO LEARN MORE

Your Digital Shopping Solution Available for web and mobile, Sysco Shop delivers the flexibility to find quality products and place orders on your schedule — anytime, anywhere.

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Review your orders, track your deliveries, and coordinate the most integral aspects of your business and partnership with Sysco.

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Place new orders, review and reorder past purchases, and build lists of new and unique items to keep your stock fresh, flavorful, and on-trend.

Anytime, Anywhere Online ordering is available 24/7. Shop anytime by visiting shop.sysco.com.

On the go? With Sysco Shop mobile, you can run your business or kitchen when you want and where you want. Download the app today.

© Sysco Corporation, 2025

UNRULY Truly is the #1 Brand Family for Hard Seltzer Innovation

#5 Brand in total Alcohol for household penetration of the 21-34-year-old age group

Truly is #2 HSW brand with 23.1% share of HSW YTD

8% ALC./VOL.

Truly’s brand-new

8% ABV Hard Seltzer

is the #1 new craft brand in the Southeast is the #7 new brand in all beer/seltzer/FMB in the Southeast L13W

*** is the #7 new craft brand in the country L13W, despite availability only in 8 states

generated $446K in the last 13 weeks

For the price of one bar-crafted cocktail, you van get an entire variety pack, 12ClawTails

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FAVORITE FLAVORS NOW JACKED

High ABV is having a resurgence and is the largest sub-segment of Convenience, worth $1.3B and growing +4%.1

High ABV consumers are seeking higher quality, better taste, and flavor adventure-they are searching for broader offerings than basic single flavors or lowquality cocktails.

Cayman Jack Classic Margarita single serve is on fire, at +35% growth³ and Cayman Jack Strawberry Margarita single serve is now growing +58% over its launch last year!4 These exceptional flavors translate well to high ABV.

Field Marketing Promotion: Miller Lite 50th Birthday Display Braves Display – Coors Light & Banquet Twisted Tea Summer Display

Cheers to 50 —Let’s Celebrate in Style!

Set up a display with our limited-edition cans for a chance win 4 tickets to

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Beer is the #1 revenue driver during the summer with 2x more beer shoppers & 20% more beer trips per week compared to other seasons.

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#3 Miller Lite has surpassed Bud Light as the #3 beer.

75% 75% of ML drinkers grill at least once a week (vs 64% for nonML drinkers), making the grilling space ownable to Miller Lite.

Join the push to the postseason with your Atlanta Braves with a chance to win 4 “Above the Chop” tickets to any game this season OF YOUR CHOICE

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SIC EM’ DAWGS! Summer is heating up, and so are the Dawgs. Join us in having a chance of participating with Head Coach Kirby Smart on his All Access Radio Show