C-Store Connect June Edition

C-STORE CONNECT

FROM OUR EDITOR

Dear Readers,

Summer’s here—and if you’re in the c-store world, that doesn’t mean things slow down. It means everything speeds up. From the heat outside to the foot traffic inside, June kicks off the kind of energy that can feel overwhelming if you’re not prepared—and incredibly profitable if you are.

That’s where this issue comes in. We built the June edition of C-Store Connect with one goal: to help you make the most of summer. Whether your store is just off the interstate or tucked into a beach town gas-and-grab zone, the opportunities are real, but so are the demands. You need product that moves, equipment that doesn’t quit, and a store that feels like a cool, refreshing stop on someone’s very hot, very busy day.

Inside this issue, we’re giving you real, usable tools to do just that—from stocking smarter and merchandising for impulse, to managing the machines that keep everything cold when it matters most. We’re covering everything from hydration trends in the cold vault to how to rotate out dead weight on your shelves and make room for what customers are actually buying in July. You’ll find insights into regional travel patterns (hello, I-75), bundle ideas that push summer items together in a way that sells, and tips for protecting your team when the temperatures rise and the to-do list doesn’t slow down.

Summer in the Southeast isn’t a season—it’s a full-on retail event. The stores that see the biggest wins are the ones that lean into it with energy, intention, and a little creativity. You don’t have to do everything at once, but if you take a couple of the ideas in this issue and put them into action, we’re confident you’ll see results.

Thanks, as always, for the work you’re doing out there— keeping the doors open, the coolers stocked, and the community moving. We see you. Now let’s get after it.

Warm regards, Editor-in-Chief, C-Store Connect Magazine

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HOT WEATHER COOL PROFITS

There’s something about summer in the Southeast that’s both relentless and full of promise. The heat is thick, the sun doesn’t let up, and people are always on the move. For convenience store owners, this isn’t just a seasonal shift—it’s the start of high season. Traffic picks up, drinks fly out of the cooler faster than you can restock them, and if you’re prepared, those long, hot days can be some of the most profitable ones of the year. But preparation is everything. The stores that thrive during this stretch are the ones that don’t just react to summer—they build for it.

Last year, that truth became crystal clear. Summer 2024 brought record-breaking in-store sales for many operators, especially those who leaned into the right product mix and layout strategy. Travelers were back on the roads in full force, local tourism rebounded across the Southeast, and a growing number of customers started looking to their local c-store not just for fuel, but for food, hydration, and even a bit of relief from the heat. Operators who capitalized on grab-and-go lunch programs, fresh beverage selections, and reliable air conditioning were able

You don’t just react to summer-you build for it!

to capture—and keep—those customers. Even stores off the beaten path saw upticks when they tapped into local events and tied their merchandising to summer road trip culture.

But this summer isn’t just a repeat of last year—it’s an evolution. According to industry watchers, 2025 is shaping up to be a season defined by wellness-focused refreshment, targeted merchandising, and value-added offerings. Functional beverages, for instance, aren’t a passing trend anymore. They’ve moved into the mainstream. Hydration plus benefits is what con-

sumers are asking for—whether that’s electrolytes, energy support, gut health, or plant-based ingredients. And they want options. It’s no longer enough to carry just one or two flavored waters. Customers want variety. They want newness. They want a reason to walk into your store instead of the next one.

Another major shift this summer is in the role of fresh food. While traditional packaged snacks still have their place—especially at checkout—many customers are upgrading their expectations. More shoppers are making meal decisions on the go, and they’re increasingly looking for c-stores that can deliver fast, clean, and satisfying options. Fresh sandwiches, salads, yogurt parfaits, cut fruit, and wraps are becoming anchors for stores that want to build loyalty, especially among younger consumers. These aren’t just impulse buys—they’re intentional choices from people looking for convenience and nutrition in the same stop. The store that can offer both gets their repeat business.

And let’s not forget the importance of merchandising. Summer is sensory. It’s bright, sweaty, noisy, and fast-paced. Shoppers don’t want to hunt. They want to walk in, feel cooled off, and be greeted by what they’re craving. That means visibility is key. The cold vault should sparkle. Signage should speak directly to what’s on people’s minds— cool drinks, easy snacks, relief from the heat. Smart operators are updating their exterior signage with seasonal messages, moving high-demand items to the front of the store, and tying in promotions that actually connect with how customers are living their lives this time of year. Bundle deals are especially effective—think bottled water with protein bars, or a cold coffee with a breakfast sandwich. These small touches can drive average ticket value up without seeming pushy or salesy.

Behind the scenes, equipment read-

iness plays a make-or-break role in summer success. In the Southeast, where humidity and high temps can push cooling systems to their limit, downtime is more than inconvenient— it’s revenue lost. A broken ice machine during a holiday weekend, or a malfunctioning cooler during the afternoon rush, can wipe out customer confidence. That’s why many veteran operators treat May as maintenance month, making sure their refrigeration systems, freezers, and HVAC units are clean, efficient, and fully serviced before the heat hits full force. It’s not glamorous work, but it’s essential.

What’s especially interesting this year is how convenience store customers are continuing to evolve. The pandemic years trained consumers to think more locally, to look for quicker alternatives, and to blend their shopping experiences. That behavior hasn’t reversed—it’s deepened. Many people now consider their neighborhood c-store as more than a pit stop. It’s a place they trust for daily essentials. And in the heat of summer, trust turns into habit. A clean store with dependable offerings, friendly staff, and consistent availability becomes a go-to, not just for drinks or snacks, but for cold relief, quick meals, and impulse items they didn’t know they needed until they saw them. Sunscreen, sunglasses, car wipes, and

phone chargers all play into this ecosystem of spontaneous convenience.

Looking ahead, the opportunities are substantial—but they’re not automatic. With record-high temperatures forecast for parts of the Southeast and a packed calendar of regional events, from beach festivals to sports tournaments, the conditions are ideal for strong summer performance. But only if store owners take action now. This isn’t a wait-and-see season. It’s a plan-ahead one. Understanding your customers, knowing what’s trending, and preparing your operations accordingly is what separates a good summer from a great one.

So as the thermometer climbs and the days stretch long into the evening, c-store owners across the region have a choice. They can treat summer like a spike in volume and ride the wave—or they can build their store into the kind of destination that customers come back to all season long. The stores that do the work now—the ones that align their products, staff, layout, and promotions with the rhythm of the summer crowd—are the ones that will find not just heat, but profit, in the months ahead.

Because in this business, the sun always shines on those who are ready.

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Summer at First Site Merchandising

Summer doesn’t start with a date on the calendar. For most people, it begins with a feeling—the warmth of the morning sun, the sound of sandals hitting pavement, the first ice-cold drink that really hits the spot. For c-store customers, that feeling often starts the moment they see your store from the road. Whether they’re locals grabbing supplies for a backyard BBQ or travelers refueling on the way to the beach, their decision to stop—or drive on by—is made in seconds. Which is why what your store looks like, feels like, and signals at first sight matters more than ever in the summer season.

Moves That Drive Seasonal Sales

ple shop. In the heat-heavy Southeast, where walking into a store can feel like relief, that first impression has weight. It doesn’t just welcome your customer; it begins selling to them.

That experience begins outside. Summer signage should evoke energy, motion, and clarity. Avoid clutter. Instead, lead with bold, seasonal messaging—“Ice Cold Drinks Here,” “Beat the Heat Inside,” or “Fuel Up & Cool Down.” Color choices aren’t just aesthetic; they’re psychological signals. Bright yellows are associated with optimism and energy. Blues and

In a landscape where competition is everywhere and attention spans are short, visual merchandising is your first and most powerful marketing tool. And in summer, it becomes even more influential. There’s a shift in consumer psychology when the temperature rises. People are more impulsive, more likely to make unplanned purchases, and more emotionally influenced by sensory cues. That’s not just observation—it’s science. Studies in retail psychology have consistently shown that color, signage, temperature, and even lighting influence the way peo-

aquas evoke coolness and refreshment. Greens feel fresh and clean, especially when paired with language that suggests vitality or health. When you pair the right color with the right words, it creates an immediate, almost reflexive response in the customer. The signage doesn’t need to explain everything. It just needs to resonate with a mood.

Consistency is also key. If your exterior signage leans into summer, your windows and entrance should echo that tone.

That might mean poster clings promoting seasonal beverage combos or cooler wraps that feature limited-time products. In high-traffic or tourist-heavy areas, think about how your storefront reads from a distance. Can drivers or pedestrians instantly recognize what you offer? Are your impulse displays—like firewood,

beach gear, or bulk water—visible and accessible? When your store appears seasonally in sync, it doesn’t just look good—it feels relevant. And that’s the first step toward pulling someone through the door.

Once they’re inside, the game shifts from attraction to direction. Summer shoppers tend to move quickly and want immediate gratification. They’re hot, thirsty, sometimes sunburned, and usually in a hurry. Visual merchandising should help them move intuitively through the space. Think of the customer’s journey not as a line, but as a loop—first impressions, first grabs, then add-ons. Your high-turn summer items need to be front-loaded in that journey: cold drinks, frozen treats, grab-and-go meals, and travel necessities. Your signage inside should do more

than label. It should guide, suggest, even tempt.

This is where style matters. Summer signage works best when it combines clean design with a conversational tone. “Stay Cool This Way” with a big arrow pointing toward the cooler does more than just tell people where the drinks are—it reassures them they’re in the right place. “Snacks for the Sandbar” near the chip display makes people laugh and picture their destination. It creates emotional shorthand. Typography should be bold and readable from several feet away. Avoid scripts or overly stylized fonts that slow the eye down. The goal isn’t just information—it’s flow. You’re not just showing people products. You’re curating their movement through the store in a way that leads to more purchases.

Of course, product placement itself is a critical part of the strategy, and that’s where a smart planogram makes all the difference. But rather than guess at the optimal layout, we recommend that store owners consult directly with their HRA Representative. They can help align product flow with regional trends and shopper behavior specific to your area. Every store is different, but the underlying principle remains the same: lead with need, follow with opportunity. If someone comes in for a drink, show them the perfect salty snack to go with it. If they’re grabbing sunscreen, put sunglasses nearby. Make the next best decision easy.

And don’t overlook the ambient cues. The overall feeling of the space affects how long people stay and how much they buy. Is your air conditioning consistently cool? Are your floors clean? Does the lighting make products feel fresh and appealing? A harshly lit store on a sunny day feels sterile, while warm-toned LED lighting

can soften the space and create a more inviting mood. Scent also plays a subtle role—freshness, whether from the coffee bar or the grab-and-go fridge, reinforces quality. And customers, especially repeat ones, pick up on that more than you think.

For customers who are new to your store—tourists, event-goers, or interstate travelers—summer is often your only chance to make an impression. That one visit needs to feel not just sufficient, but pleasant, even surprising. When a weary, sunburnt parent walks in with a hot car full of kids and walks out with exactly what they needed plus a few things they didn’t know they wanted, that’s a win. And it happens when the space has been carefully built with them in mind.

It’s easy to treat summer as a season that “sells itself,” but the truth is, that’s only true for stores that put in the work. Visual merchandising isn’t just about decoration—it’s sales execution in real time. It

requires a mindset of empathy, a focus on flow, and a commitment to staying current with trends that move quickly. Today’s customers expect more from a convenience store than they did five or ten years ago. They want style, speed, and a little fun. If your store can deliver on all three, they’ll remember you—and they’ll come back.

So before you dive into promotions or load the cooler to the brim, take a walk around your store. Look at it through the eyes of a hot, busy, impulse-ready shopper. Does your signage guide them? Do your displays reflect the season? Are your colors and cues doing the heavy lifting of drawing attention and setting mood? If not, summer is your time to fix it. With the right strategy, every glance can become a decision, every impression a sale.

That’s the real power of summer at first sight.

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Why behind-the-scenes prep is the foundation of summer profitability

Every summer in the Southeast tells the same story: the temperatures climb, the foot traffic rises, and the cold case becomes the most visited part of the store. The demand for cold beverages, frozen treats, ice, and grab-and-go meals surges, and for the convenience store operator, it’s a golden opportunity. But it’s also a potential minefield. When the refrigeration unit falters on the hottest day of July, or when the ice machine sputters right before a holiday weekend, that’s not just a hiccup—it’s a revenue-crushing setback. Summer success in this industry isn’t built on the front end displays alone. It’s built on the backend—on systems that are cool, clean, and dependable under pressure.

There’s no glamor in condenser coils or compressor inspections, but there’s power in them. The stores that weather the summer rush most profitably are the ones that treat their equipment like frontline team members. Because they are. Your coolers are selling your drinks. Your ice machines are keeping your high-margin beverages attractive and your customers refreshed. Your HVAC system? That’s the first experience customers have when they walk through your door. If the air

A/C

and ice machine are as vital to sales as your topshelf drinks”

isn’t cool—or worse, it smells off—that impression sticks, no matter how great your signage looks or how well your grab-andgo section is stocked.

What often goes overlooked is just how hard this equipment works in the Southeast’s climate. The combination of extreme heat, humidity, and around-theclock usage in high-traffic stores pushes refrigeration systems to their limits. In regions like coastal Florida, southern

Georgia, or the Carolinas, equipment isn’t just dealing with high ambient temperatures—it’s battling dense moisture in the air that can clog filters, create condensation buildup, and cause systems to run harder for longer. That extra effort burns energy, raises your utility bill, and shortens the life span of key components.

The reality is that maintenance isn’t optional—it’s strategic. A preventive service call in May is far less expensive than an emergency repair in mid-July when parts are harder to get and HVAC techs are booked out for days. And in an era where parts shortages and service delays are still lingering from pandemic-era supply chain challenges, advance prep is even more crucial. The best operators aren’t just reacting—they’re planning, documenting, and scheduling their maintenance as part of their seasonal calendar, just like a promotion or inventory reset.

To break it down, refrigeration units need regular coil cleanings to ensure airflow, especially if your store is near sand or pollen-heavy areas. Ice machines, notorious for harboring mold or bacteria when neglected, require sanitization and full internal cleanings—something many operators forget to do until there’s a smell or a complaint. For those who need it, manufacturers like Manitowoc and Hoshizaki offer step-by-step cleaning guides, and resources like Easy Ice

of c-store operators say cooler outages hurt beverage profit. Refrigeration downtime costs can average $1,000 per day in missed sales and spoilage. HVAC systems running over 85°F lose 2030% cooling efficiency.

(https://www.easyice.com/) publish detailed how-tos. But more importantly, store managers need to build cleaning and inspection into a routine. It’s not enough to wipe down visible parts—technicians should be checking water filters, drain lines, and buildup in hard-to-see areas that compromise hygiene and performance.

Then there’s the air conditioning system— the unsung hero of the summer retail experience. It doesn’t just cool the space. It affects dwell time. If customers walk into your store and instantly feel relief, they’re more likely to browse, more likely to linger, and far more likely to buy more. But if your HVAC is uneven, with hot spots near the beverage wall or sweating vents over the checkout counter, it disrupts that experience. Routine filter changes, airflow assessments, and seasonal inspections

can prevent these issues from building up to the point of failure. And it’s not just the customer experience at stake—your employees feel it, too. A hot store in June is a miserable place to work. When your backroom is 90 degrees and your staff is sweating behind the register, morale dips, and turnover creeps in.

Smart operators are now also thinking beyond just function—they’re thinking efficiency. Energy bills spike in the summer, especially when refrigeration systems are overworked. One overlooked opportunity is door seals. Worn gaskets on cooler doors let cold air leak, forcing the unit to run more frequently. A visual inspection during stocking, paired with a scheduled quarterly check by a tech, can save hundreds of dollars over the course of a season. LED lighting upgrades inside the case can also reduce heat output and en-

ergy use. And more stores are starting to use remote monitoring systems that track cooler temperatures in real-time—alerting managers if a unit dips below or above safe thresholds, long before spoilage occurs.

Beyond the technical side, there’s an operational discipline that separates the best from the rest. Strong teams have checklists. They’re trained not just on what to clean or how to stock, but why these systems matter. When staff understands that a clogged filter could knock out the ice cream freezer on July 4th, they’re more likely to report small problems before they become big ones. And that culture of proactive maintenance doesn’t just save money—it protects customer trust. Because when your regulars stop in for their daily cold brew or frozen soda and find the machine down, they might not give you a second chance.

What’s important to remember is that summer isn’t just a challenge to survive. It’s a runway for growth. The months of June, July, and August can make or break your quarterly performance. But they won’t do it based on promotions alone. The flash of a great front-end setup has to be matched by the function of cold, clean, dependable equipment humming behind the scenes. When the back matches the front—when the systems support the experience—your summer doesn’t just stay cool. It stays profitable.

And if you’re not sure where to begin, don’t wait until something fails. Schedule that service. Call your tech. Walk your store and listen for strange hums or buzzing sounds that weren’t there last month. Open cooler doors and check for fogging or sweating. Ask your employees what’s not working quite right. Your customers may not see what goes on behind the beverage case or in the mechanical room—but they’ll absolutely feel it if something’s off.

Because in this business, especially in the dog days of summer, the cool doesn’t just happen. You build it.

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What’s In Your Cooler?

Top Beverage Trends Your Customers Are Reaching For This Summer

Every summer, the convenience store cooler becomes the beating heart of the business. It’s not just another fixture tucked along the back wall—it’s the destination. It hums, it glows, it draws people in from the heat like a magnet. And during summer in the Southeast, that attraction only intensifies. Customers aren’t casually browsing—they’re seeking. They want cold, they want now, and increasingly, they want better. Better choices, better benefits, better-tasting refreshment that keeps up with how they live.

This year, what’s inside the cooler is undergoing a real transformation. The staples—Coke, Pepsi, Gatorade—aren’t going anywhere, and they continue to drive volume, especially during hot-weather spikes and road trip season. But in 2025, those products are no longer standing alone. They’re now part of a broader lineup that reflects a massive consumer shift toward functionality, wellness, and lifestyle-driven consumption. The growth of brands like Celsius, Monster Energy Ultra, and Eternal Water is no accident. Customers are making more nuanced decisions about what they grab—and what they put back.

What’s driving this? First, the explosion of functional beverages is reshaping expectations. The cooler used to be all about quenching thirst. Now it’s about delivering performance. Whether it’s a drink that boosts energy without the crash, hydrates better than water, supports gut health, or offers nootropic ingredients for focus, people aren’t just

Customers aren’t just looking for hydration, they’re shopping for how they want to feel.”

looking for refreshment—they’re looking for results. And they’re willing to pay for it. Celsius, for example, has experienced triple-digit growth in the last two years by marketing clean energy and thermogenic benefits to younger, active consumers. White Claw has carved out space with its low-calorie spiked seltzer format that appeals to socially active but health-conscious adults, especially during warmer months. Even traditional hydration brands like Gatorade have expanded into performance-enhanced sublines like Gatorlyte, catering to electrolyte-focused drinkers who want more than the legacy formula.

These aren’t just fad items—they’re part of a bigger lifestyle pattern. Shoppers are increasingly walking into c-stores with specific drink “missions.” Maybe it’s a gym-goer looking for a post-workout recovery option. Maybe it’s a tired traveler grabbing a no-crash caffeine hit. Maybe it’s a parent wanting a zero-sugar, kid-friendly water alternative. That diversity in intent has made the cooler space one of the most important—yet competitive—zones in the store.

And it’s not just about functionality. Flavors are evolving just as quickly. Summer 2025 is seeing a surge in demand for bright, tropical, and nostalgic profiles. Watermelon, pineapple, yuzu, blood orange, cucumber mint—these are flavors that evoke the season but also offer something beyond the basics. Consumers are bored with “lemon-lime” and “berry blast.” They want something that sounds like a vacation. Brands that take risks with flavor innovation—especially

in the sparkling water and energy drink categories—are reaping the rewards. That’s why stocking emerging profiles while keeping bestsellers in full rotation is so critical right now. It’s not eitheror —it’s both.

Retailers are also paying closer attention to pack size and packaging appeal. Slim cans suggest lightness and health, while clear bottles feel fresh and clean. Single-serve is still dominant, but there’s rising interest in multi-packs for travelers or family groups. When positioned near the grab-and-go meals or snack walls, these bundles can increase basket size significantly. And yes, impulse is still king—but the nature of the impulse is evolving. It’s no longer just a cold soda for the drive. It’s a moment of choice that reflects how the customer wants to feel for the next hour. Alert? Recovered? Clean? Socially connected? That’s the level of consideration happening at the cooler door.

For convenience store operators, the question is no longer whether to offer variety—it’s how to curate it. That means

taking stock not just of what’s selling, but who is buying it. Are your morning rush customers grabbing energy drinks? Are you seeing more young adults choosing low-sugar hydration waters over traditional sodas? Do your weekend sales spike in alcohol-based seltzers like Cayman Jack or ClawTail? This isn’t about chasing every trend. It’s about building the cooler set that reflects your store’s demographic, your foot traffic rhythms, and your region. The Southeast, with its mix of tourists, commuters, and outdoor enthusiasts, needs options that balance refreshment with portability, lifestyle with indulgence.

And then there’s the role of merchandising and signage, which matters more than many realize. A well-stocked, brightly lit cooler doesn’t just invite purchases—it builds trust. Customers make mental notes of stores that always have their go-to drinks cold and in stock. Conversely, a messy cooler, poor shelf facings, or half-stocked rows can instantly create friction. Digital signage, seasonal flavor callouts, and bundle promotions (especially cold drink + snack or energy

drink + protein bar) help nudge customers toward high-margin purchases. And let’s not forget pricing clarity—nothing kills an impulse buy faster than ambiguity at the shelf.

So what should you do with all this? First, take stock—literally. Audit your cooler regularly. See what’s selling, what’s just sitting, and what your customers are asking for that you don’t yet carry. Be willing to test new lines, especially those that speak to summer-specific needs like hydration, hangover recovery, or beach-friendly beverages. Keep a close eye on the regional performance of emerging categories, and don’t be afraid to let slower-moving SKUs rotate out in favor of faster, more functional formats. And most importantly, listen to your customers—what they ask for at the register, what they buy in multiples, what disappears first on a 95-degree Saturday.

Summer moves fast. The weather shifts. Trends evolve. And the cooler? It’s your most dynamic piece of real estate. Get it right, and your customers won’t just cool off—they’ll come back.

Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca-Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea - turning Coca-Cola bottles and cans into personalized keepsakes by swapping out the logo with popular rst namesthat encouraged fans to connect and make memories with friends and loved ones.

Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca-Cola as a creative way to show their friends, loved ones and community that they see them - a reminder that all it takes to spark a connection is a simple act of sharing.

The 2025 iteration of the ground breaking campaign fuses digital and IRL experiences with

increased shareability and customization. Starting in April, consumers will begin nding Coca-Cola cans or bottles with names on store shelves. The rolling global launch will ultimately include 120+ countries.

The Coca-Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca-Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share with friends - all in the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories.

Other Share a Coke elements include ‘The Magic of Sharing’ lm, partnering with in uencers to reach Gen Z on relevant social platforms, striking outdoor creative highlighting the energy and excitement of friendship, “Share a Meal” bundles at McDonald’s restaurants in select countries, and more.

Sprite Drops Refreshing Take on Tea with New LTO

Sprite continues its string of successful limited-time-only (LTO) innovations this summer with the launch of Sprite + Tea.

The category-crossing o ering blends the crisp, lemon-lime refreshment of Sprite with the classically refreshing avor of tea. Regular and zero-sugar varieties of Sprite + Tea hit shelves across the United States and Canada and will remain in market through October.

Sprite + Tea is a uniquely strategic, insights-driven innovation inspired by the viral trend of consumers steeping tea bags in Sprite.

“We’re always listening to our consumers, but this particular phenomenon motivated us to explore how we could o er our own refreshing take on tea,” said Kate Schaufelberger, Brand Director, Sprite North America. “Sprite fans love variety,

not just in avor but in the ways we bring refreshment to life through unique multisensorial experiences that stay true to the essence of the brand.”

Coca-Cola North America’s R&D team completed several rounds of consumer testing to ne-tune the formula for the amber-colored sparkling beverage, striking a smooth and refreshing balance of the complementary avors.

Chaney compared the Sprite + Tea origin story to another hybrid o ering, Sprite Lymonade, which was driven by fans mixing their beloved brand with lemonade.

Packaging for the LTO fuses the Sprite logo and signature green with gold and amber accents, dynamic splash graphics and a youthful font atypical of ready-to-drink tea brands.

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Tourism + Temperature = OPPORTUNITY

Every summer, as the mercury rises, so does the movement of people across the Southeastern United States. The region’s highways become arteries of adventure, with families, solo travelers, and road trippers seeking sun-soaked beaches, mountain retreats, and vibrant cityscapes. For convenience store owners, this seasonal surge isn’t just a chance occurrence—it’s a golden opportunity to boost sales, enhance brand visibility, and create lasting customer impressions.

The Southeastern U.S. is a mosaic of travel destinations, and its interstates are the threads that weave them together. Interstate 75, stretching from the Canadian border down to Florida, is a prime example. It channels travelers through key cities like Atlanta, Macon, and Valdosta, serving as a lifeline for those heading to Florida’s beaches or returning northward. Similarly, Interstate 85 connects the Carolinas to Georgia and Alabama, guiding tourists to destinations like Charlotte, Greenville, and Montgomery. Interstate 20 offers a direct route from Texas through Mississippi and Alabama into Georgia, while Interstates 59 and 22 provide vital links between the Deep South and the Midwest.

These highways aren’t just conduits for vehicles—they’re corridors of commerce. According to the Federal Highway Administration, traffic volumes on these interstates see significant upticks during the summer months, with millions of vehicles traversing these routes weekly. Notably, a substantial portion of this traffic originates from outside the Southeastern region. Travelers from the Northeast, Midwest, and even the West Coast embark on road trips that lead them through the Southeast, seeking the region’s unique blend of hospitality, cuisine, and natural beauty.

Summer holidays play a pivotal role in this travel boom. Memorial Day weekend in late May marks the unofficial start of the summer travel season. Juneteenth on June 19th, now recognized as a federal holiday, offers another opportunity for extended travel. Independence Day on July 4th and Labor Day in early

September bookend the season, each bringing waves of travelers eager to make the most of their time off. These holidays, coupled with school vacations, create a sustained period of increased mobility across the region.

Beyond holidays, the Southeast hosts a plethora of events that draw crowds from near and far. For instance, the “Sand in My Boots” festival in Gulf Shores, Alabama, scheduled for May 16-18, 2025, is expected to attract over 40,000 attendees. Such events not only boost

Every highway exit is a chance to win a customer for today and tomorrow”

local economies but also increase traffic on nearby interstates, presenting opportunities for convenience stores situated along these routes. Similarly, cities like Charlotte, North Carolina, and Atlanta, Georgia, host summer festivals, concerts, and sporting events that contribute to regional travel surges.

Given this influx of travelers, how can independently owned convenience stores compete with large chains and truck stops? The answer lies in personalization and local charm. While big-box stores offer uniformity, independent stores can provide unique experiences

that resonate with travelers seeking authenticity. This can be achieved through curated product selections featuring local snacks and beverages, personalized customer service, and clean, welcoming facilities. Highlighting regional specialties or offering travel tips can further enhance the customer experience.

Effective signage is crucial in capturing the attention of passersby. Bright, clear, and strategically placed signs can entice drivers to stop, especially when they highlight unique offerings or promotions. Utilizing digital platforms to advertise real-time deals or amenities can also attract tech-savvy travelers. Moreover, ensuring that your store is listed on popular navigation apps and travel websites increases visibility to those planning their stops in advance.

Staffing is another critical component during the summer months. With increased foot traffic, it’s essential to have adequate staff to maintain service quality. Consider hiring seasonal workers or adjusting shifts to cover peak hours, typically late mornings and early evenings. Training staff to handle the unique needs of travelers, such as providing directions or local recommendations, can leave a lasting positive impression.

Inventory management must also adapt to the season. Stocking up on high-demand items like cold beverages, snacks, sunscreen, and travel-sized toiletries ensures that travelers find what they need. Monitoring sales trends and adjusting orders accordingly can prevent stockouts and overstock situations. Collaborating with suppliers for timely deliveries and promotional deals can further enhance profitability.

In conclusion, the summer season in the Southeast is a dynamic period filled with travel, events, and opportunities for convenience store owners. By understanding regional travel patterns, capitalizing on holidays and events, and providing personalized, high-quality service, independent stores can not only compete with larger chains but also thrive. Embracing the unique characteristics of your location and clientele can turn the summer surge into sustained success.

MAKE ROOM FOR SUMMER

Reorganize Your Store Layout for Seasonal Success

As summer heat settles across the Southeast, customers are on the move—and convenience stores quickly become their lifeline. Whether it’s a quick stop for cold drinks, a snack on the way to the lake, or a last-minute grab for sunscreen before hitting the road, c-stores are more than just pit stops during these months. They’re a part of the journey. That makes June, July, and August prime selling time for operators who are ready. But here’s the truth: you can’t sell what you don’t have room for. And summer moves fast—so if your store isn’t reorganized to match the season, you’re going to miss opportunities with every footstep that walks past a cooler, display, or shelf that could’ve been better used.

At the core of every smart summer strategy is this simple reality: the sales floor is finite, but demand is not. That’s where rethinking your layout comes into play. It’s not just about stocking more— it’s about stocking smarter. That means knowing what to feature, where to put it, and, maybe most importantly, what to take off the floor to make room for what’s actually going to move.

Start by zooming out and looking at the big picture of summer shopping patterns. The flow of foot traffic changes in the heat. Customers are often coming in with a sense of urgency—they’re hot, they’re in a hurry, they may have a car full of kids or a dripping cup of melted coffee. That means they aren’t in browsing mode. They’re in beeline mode. The faster you can get them to what they came for—and tempt them with what they didn’t know they needed—the more profitable that visit becomes. Layout must serve this movement. In summer, product zones should contract or expand based on real seasonal demand. If your cough and cold endcap is still hogging three feet near the entrance in July, while your grab-and-go cooler is buried behind greeting cards, it’s time to swap.

One of the best ways to identify where space needs to shift is through sales velocity analysis. By pulling POS data from last summer—and layering in trends from this year so far—you can see which items are already heating up. Are hydration drinks outpacing carbonated sodas? Is your cold brew outselling your legacy coffee brand? Is your 20-ounce

flavored water section being picked clean while sports drinks linger? Let your data tell you where to cut. Every slow-moving SKU taking up shelf space in the summer is costing you more than its wholesale price. It’s costing you the chance to sell something better.

That doesn’t mean you slash and burn your back stock. Consider relocating slower inventory to back-of-store zones or bundling it into markdown bins. Just don’t let prime eye-level or grab-zone real estate go to waste.

So what should move in? Warm-weather SKUs, for starters. Think: expanded beverage options with added benefits (Celsius, Gatorade G-Fit, Eternal Water), protein bars with functional ingredients, frozen treats in single-serve packs, and ready-to-eat meal kits for families traveling in groups. These aren’t “niceto-have” extras. They’re demand drivers. Summer shoppers are looking for quick energy, hydration, and novelty. The faster they find something that fits that mood, the more likely they are to buy more than just fuel.

Space is money. If it’s not selling, it’s not staying.

Removing under performers isn’t just a logistics decision—it’s a business opportunity. Now’s the time to be honest about what items earned their keep this past quarter. Dusty novelty snacks, outof-season candy, obscure brand-name beverages—anything that hasn’t moved in weeks should be rotated out to make room for higher-performing products.

To make room for these SKUs, more operators are turning to modular and mobile fixtures. Rolling racks, portable coolers, and pop-up displays can be relocated throughout the day depending on traffic, delivery schedules, or even sun exposure on your front windows. Flexibility is a huge asset in a season where buying behavior can change based on the weather forecast. Consider how a stand-up cooler placed at the entrance—filled with grab-and-go beverages—might outperform the same cooler stuck in the back corner. Or how a modular endcap featuring seasonal combos (like chips + drink bundles, or sunscreen + bottled water) can drive higher impulse purchases than a static stack of discounted paper towels.

Another often-overlooked strategy is vertical merchandising. Many stores default to waist-to-eye-level displays, but smart operators are utilizing floor-toceiling shelving in sections like snacks, beverages, and sundries. This not only expands your display capacity without expanding your footprint, but it also creates clear product zones that are easier for customers to scan quickly. The top shelf can hold backup stock or seasonal overflow; the middle shelves drive core category sales; and the bottom can be used for value items or trial packs. Think of it as a hierarchy of visibility—with your best summer items always in the sweet spot.

You might also look into space optimization tools or planogram assistance. If you’re an HRA member, now is the time to reach out to your representative to help you re-map your store for summer performance. They can help you analyze sales data, create seasonal layouts, and even assist with vendor partnerships that support better stocking and visibility. Often, a small tweak—like reorganizing an end cap by flavor profile rather than brand—can boost category sales without adding a single new item.

Beyond product placement, don’t underestimate the power of pathway planning. In summer, traffic bottlenecks are a real problem, especially when multiple shoppers are reaching into the same cold case. If your aisles are

narrow or your point-of-sale line wraps through key product zones, you risk creating congestion that deters additional purchases. Experiment with shifting bulk displays or secondary stacks slightly away from traffic pinch points. Or introduce smaller “satellite” displays near the entrance and checkout area, giving customers multiple ways to engage with summer products without clogging the main sales floor.

Operationally, prepping your store for summer means getting everyone on board. Your staff can’t stock what’s not there, and they can’t sell what they don’t know about. So loop them in. Show them what’s new, what’s hot, and where it’s going. Give them talking points about functional drinks or bundle promos. Make sure they’re trained to spot when a high-demand item is running low and feel empowered to shift displays or restock on the fly. When your team knows that layout isn’t just “set and forget,” they become part of the strategy, not just the execution.

And while we’re talking team strategy—don’t forget to prep for delivery and restocking flow. Summer inventory turns faster, which means more frequent deliveries and tighter stocking timelines. If you’re bringing in extra pallets of beverages or frozen items, make sure your backroom is organized enough to support it. And if space is limited, consider scheduling deliveries during off-hours

or overnight shifts to avoid customer disruption.

One final idea that’s catching on with independent store owners is the “seasonal shuffle” strategy. This involves identifying three to five high-impact product zones in the store—snacks, drinks, front counter, and grab-and-go—and committing to a light refresh every 30 days throughout the summer. This keeps the store looking fresh, introduces new product visibility, and gives customers a reason to look twice even if they come in every day. It’s not a full reset—just a thoughtful nudge that says, “Hey, we’ve got something new here.”

In the end, summer layout isn’t just about space—it’s about rhythm. The rhythm of your customers, your staff, your deliveries, your product mix. And the stores that get in sync with that rhythm—the ones that stay flexible, informed, and focused—are the ones that maximize every square foot.

So go ahead. Clear the clutter. Shuffle the shelves. Bring the drinks forward, drop the dusty displays, and make room for the kind of summer your customers are actually living. Because the traffic is coming. And if your store feels like it’s ready? They’ll be back tomorrow, too.

Emerging Brands

Serving up new brands with unique and innovative products to drive more sales for you.

McLane’s Emerging Brands program is a fast, easy way to discover new, local, trending, values-based, and better-for-you brands to differentiate your product assortment, sharpen your competitive edge, and deliver a more personalized shopping experience to the customers and communities your locations serve.

Browse our exclusive online marketplace, choose from hundreds of items, request samples, and test in your stores to find the emerging brands that meet your retail needs and capture the attention of your customers.

Identify, select, sample, and introduce compelling new products quickly and easily with low order minimums

Capitalize on current trends and changing shopping habits to drive incremental revenue

Supplement your planograms and sets without disrupting operational efficiencies

Enjoy the convenience of using your existing ordering processes and payment methods

Increase store traffic and conversion opportunities with new and returning customers

FLAVORFUL VARIETY

From tried-and-true and better-for-you snacks for everyone to share, to trendy treats for adventurous tastebuds, choose from an assortment of local, specialty, and purpose-driven products across popular categories.

INTUITIVE EXPERIENCE

Browse best-selling items, search for specific products, and filter by location, category, diet, or brand values to curate a personalized order guide for your stores with our user-friendly marketplace platform.

STREAMLINED LOGISTICS

Simplify and accelerate retail testing to launch new products and planograms in store fast, leveraging low minimum orders, rapid processing, and warehouse-less drop shipping directly from suppliers.

Industry insights confirm the rising interest in new, innovative, and values-based brands.

71% of consumers discover new products and brands during C-store visits.

– NCSOLUTIONS

5X

Millennials and Gen Z, the largest population segment in the US, are five times more likely than older generations to prefer new brands to established brands.

– MCKINSEY

1 IN 3

Shoppers consciously search for new brands and products to try.

– MCKINSEY

STAYING SAFE in the SUMMER HEAT

Summer in the Southeast doesn’t ease in gently—it arrives like a wave. One moment, it’s late spring and pleasant, and then suddenly, it’s July. The humidity thickens. The air feels like it weighs more. And while customers may roll into your store craving a cold drink or a blast of air conditioning, your team is already working hard behind the scenes to keep everything moving in the heat. For convenience store owners, the summer season brings more than just increased foot traffic and beverage sales. It also brings serious operational challenges, especially when it comes to keeping employees safe and comfortable in punishing conditions.

Running a c-store during a Southeastern summer means dealing with some of the most intense workplace heat exposure in the country. The sun doesn’t just bear down on parking lots—it bakes through fuel canopies, reflects off asphalt, and lingers in outdoor storage zones. For employees restocking outside ice chests, maintaining fuel pumps, hauling inventory from trailers, or doing trash runs in the midday sun, the risks aren’t abstract. They’re real. Dehydration, heat exhaustion, and even heatstroke become legitimate dangers when protective measures aren’t put in place, and as

the operator, it’s your job to ensure that safety isn’t just an afterthought—it’s built into your summer rhythm.

That rhythm needs to begin with awareness. One of the biggest mistakes stores make is assuming that just because a team member has “worked summers before,” they’re prepared to handle the current one. But summer heat isn’t a static force—it changes year to year, and climate trends over the past decade have shown hotter starts, longer heat waves, and higher humidity spikes across much of the Southeast. The body doesn’t acclimate to extreme heat overnight. It needs time, consistency, and support. And that means owners

Cool stores make for cooler teams-and better service.

and managers must go beyond handing out water bottles or placing a fan by the register.

Hydration, in particular, deserves focused attention. It’s easy to say “drink more water,” but harder to ensure it actually happens during a busy shift. People often don’t feel thirsty until dehydration has already begun, especially in fast-paced work environments where there’s little time to pause. Encouraging staff to hydrate needs to be more than a memo—it should be built into the culture. Offering chilled electrolyte-enhanced beverages alongside plain water can make a big difference, not just in keeping people physically stable, but in

showing that their health is a real priority. Several convenience store operators have found success by simply designating a central “hydration station” in the back room during the summer months— nothing elaborate, just a clean, cold place where employees know they can refill and recharge without being rushed.

Equally important is recognizing the signs of heat stress before they escalate. Dizziness, headaches, fatigue, irritability—these symptoms are often brushed off or attributed to lack of sleep or skipping breakfast. But in the context of high heat, they can be early warnings of more serious conditions. Managers should be trained to spot these signs, but so should everyone else on the team. When coworkers know how to watch out for one another, it creates a safety net that’s much stronger than policies on paper. Encouraging open communication—without judgment—about how people are feeling physically can prevent problems before they start. A culture of “checking in” can go a long way toward keeping the workplace safe.

And then there’s the issue of outdoor work. Not all c-store duties happen inside the comfort of air conditioning. Taking out trash, breaking down boxes,

Safety isn’t a policy, it’s a practice.

restocking propane, dealing with fuel pump issues, sweeping the parking lot— these are all essential tasks that keep the store running and looking good. But in the peak of summer, they also expose employees to extreme conditions that can shift rapidly from uncomfortable to dangerous. Owners should consider how these tasks are scheduled, particularly during the hottest hours of the day. Can they be moved to early morning or evening shifts? Can staff rotate to limit exposure time? Adjusting routines—even slightly—can make a massive difference in how employees handle sustained heat over a multi-day stretch.

Even within the store, the heat can creep in. Not every air conditioning system is built for the high-load conditions that Southeast summers deliver. Older units can struggle to keep the temperature consistent, especially near entryways where doors open constantly. Refrigeration units, too, generate ambient heat and put extra strain on the HVAC system. That’s why summer maintenance isn’t optional—it’s mission-critical. Having your HVAC professionally inspected and tuned up before the worst heat hits isn’t just smart—it’s responsible. A cool, stable store interior doesn’t just make customers more comfortable and likely to browse longer—it also protects your staff from the stress of trying to do their jobs while physically overheating.

there’s no permanent federal OSHA standard specifically for heat exposure (yet), the agency has made clear that it considers extreme heat a workplace hazard under the General Duty Clause. OSHA has already launched a National Emphasis Program on heat-related illness and injury prevention, which includes targeted inspections of workplaces during high-risk periods. In plain terms: convenience stores are on their radar. That means store owners need to be proactive, not reactive. Developing a written heat safety plan—even a simple one—and communicating it clearly to your staff can demonstrate good faith and help ensure compliance. It also reassures your team that their safety isn’t just lip service.

But what about the customer side of the equation? They might not be working a shift in the heat, but they’re still walking into your store after being in a hot car, stuck in traffic, maybe wrangling kids on a road trip or rushing between errands. That moment when they open your door and feel a cool, clean, inviting environment—it matters. You don’t have to install misting fans or cold towels at the counter (though some stores do!). But you can train your team to offer cold drink suggestions, know where to direct someone looking for a quick refresh, or even keep sunscreen and lip balm near the register in small displays. These small touches don’t just boost sales— they build goodwill. Customers remember stores that feel like an oasis. And that’s exactly what your store can be, if it’s prepared.

trash enclosures, well-maintained fueling areas, and stocked windshield wash stations all contribute to a better—and safer—experience. More stores are also investing in shade sails or retractable awnings over outdoor seating areas or smoking zones, giving both customers and employees a small but crucial layer of protection. These aren’t just aesthetic upgrades. They’re part of a larger safety strategy that acknowledges the reality of summer conditions and takes action accordingly.

Ultimately, what sets strong convenience store operations apart during the summer isn’t just what’s on the shelf or how many cold drinks you’ve stocked. It’s how you manage the heat. How you anticipate it, plan for it, and create systems that protect your people. When your employees feel seen, supported, and physically comfortable, they work better. They serve customers more cheerfully. They stay longer. And all of that impacts the bottom line in ways that go far beyond air conditioning costs.

So take a moment, as summer heats up, to walk through your store with fresh eyes. Ask your team what the hottest parts of their shift feel like. Check your equipment before it fails. Look at your shift schedules with flexibility. Build a space that’s designed for the real conditions of a Southeastern summer, not just the ideal ones. Because in the end, safety isn’t just about avoiding risk. It’s about building a store that people want to be in—whether they’re working or shopping—when the temperature outside is climbing toward triple digits.

Heat safety isn’t just a best practice—it’s increasingly a regulatory focus. While

Preparedness can also extend to how you manage outdoor areas. Shaded

And when you do that, you’re not just surviving summer. You’re mastering it.

New Items LAUNCHING JULY 2025

Thriving in foodservice means staying adaptable, innovative, and ahead of the curve. Cutting Edge Solutions (CES) makes this easier by giving you exclusive access to cutting-edge ingredients and game-changing solutions that enhance your menu and streamline operations. With new products launching four times a year, CES designs products to help operators optimize efficiency, empower chefs to express their creativity, and create an extraordinary dining experience to keep guests coming back.

SYSCO CLASSIC

CHICKEN & ANDOUILLE GUMBO

SYSCO CLASSIC

JALAPEÑO CHEDDAR PULLAPART FLATBREAD

Turn up the flavor with jalapeño cheddar pull-apart flatbread—a bold, cheesy, and downright irresistible innovation. This plank-style flatbread is built for sharing (or not!) with nine soft pillowy sticks. Each one is topped with a rich, creamy white cheddar sauce, crispy bacon, spicy jalapeños, then sprinkled with melty mozzarella and sharp yellow cheddar cheese. The pull-apart design makes it easy to serve—whether as a shareable starter, bar snack, or game-day must-have.

SUPC 7354522 • 24/10.25 OZ

A comforting and complex classic that brings authentic Cajun flavor without the hassle. Our chicken and Andouille gumbo features tender chicken, smoky sausage, and a medley of fresh vegetables in a deep, rich roux—perfectly balanced with spice and depth. Ready to serve over rice, it brings the soul of New Orleans to your menu in a fraction of the time. No shortcuts—just genuine, restaurant-quality gumbo that chefs can trust.

SUPC 3352711 • 4/5 LB

SYSCO IMPERIAL

SEAWEED KELP CHICKPEA BALLS

Enhance your menu with a standout, one-of-a-kind ingredient that’s a sustainable superfood packed with umami-rich flavor. These chef-crafted seaweed kelp chickpea balls feature wild-harvested New England kelp that’s nutrient-dense and brings a distinct ocean-fresh savory flavor. Combined with hearty and rich chickpeas, they are unique, nutritious, and versatile across menu applications or cuisines. Naturally gluten-free, allergen-friendly, and vegetarian, they’re equally ideal for bringing unique twists to classics or creating new dishes that go beyond the expected.

SUPC 7358221 • 2/5 LB

SYSCO IMPERIAL

AGED CHEDDAR CHEESE SAUCE

Elevate your dishes with this rich and savory aged cheddar cheese sauce, crafted from naturally aged Tillamook® medium cheddar. Made with unpasteurized milk for deeper complexity, this sauce delivers a smooth, creamy texture and robust flavor, ideal for a wide range of culinary applications. From velvety mac and cheese to indulgent sandwiches and signature sauces, this versatile cheddar sauce brings craveable depth, character, and unmistakable quality to every bite.

SUPC 7362885 • 4/5 LB

SYSCO CLASSIC FRENCH CHOUXNUTS

O’S BUBBLE SHELF STABLE TAPIOCA & POPPING

Add eye-catching pizzazz, tantalizing textures, and mouthwatering flavors with these authentic, portion-controlled Taiwanese boba pearls. Available in three bold flavors, they’re packed with personality and ready to serve in seconds. These innovative pearls elevate beverages and desserts while minimizing prep and maximizing profit. Brown sugar tapioca boba packets deliver rich flavor and chewy texture, especially when paired with perfectly sweet brown sugar boba syrup packets for an enhanced marbling effect. Popping boba packets offer juice-filled pearls that deliver a delightful “pop” of mango or strawberry, creating a fun, vibrant, and fruity experience.

Available in multiple varieties and flavors:

Brown Sugar Boba Syrup Packet

SUPC 7364719 • 120/1.05 OZ

Mango Popping Boba Packet

SUPC 7364718 • 120/1.76 OZ

Brown Sugar Tapioca Boba Packet

SUPC 7364683 • 120/1.05 OZ

Strawberry Popping Boba Packet

SUPC 7364682 • 120/1.76 OZ

Bring something memorable to your menu with French chouxnuts—where classic filled choux pastry meets the beloved familiar format of a doughnut. A crisp exterior with a light, airy cream puff-like interior pairs perfectly with bold, luscious fillings. The unique texture and eye-catching presentation create an unforgettable taste and visual experience. Bring true French flair to any menu with the chouxnut—a conversation starter that blends traditional technique with a familiar indulgent twist, keeping customers coming back for more.

Available in three delicious flavors:

Triple Chocolate French Chouxnut SUPC 7356262 • 12/3 OZ

Lemon Drizzle French Chouxnut SUPC 7356265 • 12/3 OZ

Raspberry & White Chocolate French Chouxnut SUPC 7356260 • 12/3 OZ

Give diners an eco-friendly experience with the world’s first upcycled agave-based cutlery, proudly BPI-Certified Compostable. Made from repurposed agave fiber—an abundant byproduct of tequila production—this durable, sustainable alternative to conventional plastic helps reduce landfill waste while providing a premium, functional solution for foodservice. Unlike paper or wood options, our medium-weight cutlery is strong, resistant to breaking, and offers a smooth, high-quality feel with a natural appearance.

Agave-Based Compostable Knife Bulk SUPC 7311248 • 1000 CT EARTH PLUS COMPOSTABLE AGAVEBASED CUTLERY

Agave-Based Compostable Cutlery Kit S&P&N SUPC 7311239 • 250 CT

Agave-Based Compostable Spoon Bulk SUPC 7311252 • 1000 CT

Agave-Based Compostable Fork Bulk SUPC 7311250 • 1000 CT

FreshPoint is the largest wholly owned and operated produce distributor in North America.

One company with 30+ locations all working in unison to provide the same customer experience nationwide.

• Expertise at every point of the supply chain. Our Team is rooted in every step of the supply chain from field to fork: Procurement, Food Safety/Quality Assurance, Operations, Delivery, Sales, Accounting.

• Customizable delivery options, key drops, recovery options and weekend support. Delivery tracking and notifications available on MyDelivery.

• Dedicated Produce Specialist & in-office customer service.

• Industry leader in local farm partnerships with BIPOC Grower Program.

• Our size and respect within the industry ensures the most consistent and highest quality products. We deliver a comprehensive value that provides control of your produce food cost.

• The industry’s most innovative offerings of Precut, specialty, organics, boutique, and conventional items. All facilities organically certified.

110,000,000+

FOOD SAFETY IS OUR #1 PRIORITY

We are Industry Leaders in Food Safety

• Largest QA staff in the industry

• GFSI & SQF Level 2 Certified

• Third Party assessments/GMP & GAP audits

• Dedicated Food Safety personnel at each location

• HACCP Programs implemented at all locations

Supplier Requirements

• HHA (Hold Harmless Agreement)

• Certificate of Insurance

• Annual Third Party Audit/GAP Program for High Risk & GMP for Packing House/Packaging

SUSTAINABILITY PRACTICES & SOCIAL RESPONSIBILITY

FreshPoint is working to care for people, supply products responsibly, and protect the planet now and for years to come.

FreshPoint works with over 500

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Why buy Local from FreshPoint?

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Available Across the U.S

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SUMMER ESSENTIALS

Quick wins with hot-weather impulse items and promo ideas.

In the convenience store world, summer doesn’t sneak up on you — it barrels in. The pace gets faster, the temperatures rise, and the front door might as well be on a hinge made of lightning. Every few minutes, someone new is walking in, hot and rushed, looking for one of three things: something to cool them off, something to fuel their trip, or something they forgot to pack. And for c-store owners, that creates an enormous window of opportunity. The question is: what do you have waiting for them?

Summer 2025 is already shaping up to be one of the most active travel seasons in years. According to forecasts from AAA and U.S. Travel Association, interstate traffic and regional road trips are expected to increase again this year, especially across the Southeast. With fuel prices stabilizing and more families opting for affordable getaways over air travel, the car is king — and the stops along the way? That’s where your store comes in. The smart operators aren’t just stocking sunscreen and drinks. They’re merchandising them strategically, bundling

them with thought, and using summer as a platform to drive serious incremental sales.

It starts with product awareness — and keeping an eye on what’s hot, both literally and figuratively. Many of your brand partners are rolling out seasonal items that are perfect for 2025’s shopper preferences. PepsiCo is leaning heavily into convenience-focused, single-serve packs this summer, especially through Frito-Lay. New flavor drops in the Lay’s and Doritos family include tropical-inspired varieties and spicysweet hybrids that are designed to pop on an endcap and stand out in a snack aisle crowded with familiarity. Gatorade has extended its Gatorlyte line with limited summer flavors targeted at high-humidity recovery and functional hydration. Coca-Cola is investing in frozen equipment placements this year to promote their new Slush line — Coke, Fanta, and Sprite-based frozen beverages that appeal to teens and families in the hot zones of the South.

Monster Energy, Celsius, and other functional beverage brands are continuing to grow their cold vault presence, with new skus focused on low-sugar, caffeine-plus-energy formulas. Expect new additions with ingredients like green tea extract, L-theanine, and coconut water. These aren’t just drinks anymore — they’re lifestyle choices. If you’re not highlighting these in the cooler or building quick-stop bundles

with them, you’re missing a segment of the market that is actively seeking performance on the go.

So how do you take all of this and turn it into increased sales? You meet the moment with strategy. And summer merchandising strategy begins with one key principle: you have to put the right things in the right place, at the right time. A sunscreen display hidden in the back near paper goods doesn’t help anyone. A rack of bug spray sitting at ankle height might as well be invisible. These are products that need to be surfaced — literally. Eye-level, front-of-store, on the counter if necessary. Customers don’t walk in thinking they need bug spray or a portable fan. But if they see it right next to the bottled water? That’s where impulse wins are born.

You don’t have to discount it--just bundle it.

they persuade. Bold, cheerful language paired with bright colors — orange, aqua, lemon yellow — can create visual attraction that slows a customer down just long enough to make a decision. Phrases like “Beat the Heat,” “Road Trip Rescue Kit,” or “Hot Deal, Cold Drink” don’t just describe an item — they frame the product in a seasonal context. It tells your customer, “This is what people like you buy this time of year.” And that message is powerful.

The front 5 feet of your store are where summer sales are made.

Impulse isn’t just a luck game — it’s a design choice. During the summer, the front three to five feet of your store become your conversion zone. It’s where people make most of their unplanned decisions. That’s why summer “micro zones” — compact displays featuring grouped seasonal items — work so well. Try building small cubes or endcaps around themes. “Beach Stop,” featuring flip-flops, a frozen drink, and mini sunscreen bottles. “Road Trip Ready,” with a Monster Energy, a protein bar, and a car phone charger. “Family Snack Attack,” built around a share-size chip bag, a pair of soft drinks, and a $1 impulse candy. The best part? These don’t need to be discounts. They just need to be grouped and promoted with signage that makes it easy to connect the dots.

Speaking of signage, this is one of the most underused sales tools in independent stores. During the summer months, when heat affects mood and attention span, signs don’t just guide —

You don’t need a marketing department to do this well. A laminated sign and a Sharpie can still sell product if it’s well-placed and uses good language. And if you have access to a digital signage system, rotate messaging frequently and tie it to weather data. Push hydration bundles on days above 90 degrees. Feature cooling snacks or cold brew when humidity is high. The more connected your messaging feels to the customer’s current experience, the more successful your offers will be.

One strategy that’s seeing increased traction among independent operators is weather-based bundling. Because hot days don’t just drive beverage sales — they drive product context. On a brutally sunny afternoon, a threeitem “Sun Survival Pack” — sunscreen, a Gatorade, and gum — makes sense. On a mosquito-heavy weekend, a “Backyard BBQ Kit” — bug spray, a share-size snack, and beer or hard seltzer (where legal) — meets the moment. These bundles can be simple

or themed. What matters is that they’re visible, clear, and ready to grab. Don’t wait for the customer to piece it together. You do the work for them.

Let’s talk about snacks, because summer is the season of snacking, and it’s where a lot of margin hides. New releases from Frito-Lay this summer include limited-time flavors in both classic and kettle-cooked lines, and they’ve invested in cross-promotions with beverage partners like Pepsi and Mountain Dew. Meanwhile, smaller snack companies are leaning into plant-based, protein-rich formats that appeal to younger and health-conscious consumers. These aren’t your traditional “gas station snacks” anymore. Think puffed lentil chips, low-carb meat sticks, and keto-friendly

Impulse wins are built, not hoped for.

trail mix in bright, travel-ready packaging. If you’re not already offering a few “clean label” snack options near the energy drinks or bottled water, now’s the time to start.

And don’t ignore the non-consumables. These may not be your volume leaders, but they matter in the summer more than any other time of year. Convenience store shoppers on the road often need just one small thing to fix a problem — sunscreen, lip balm, phone chargers, stain wipes, baby wipes, chewing gum, sunglasses, even travel-size deodorants. These are all impulse items that solve an immediate need. But only if people can find them. Create a high-visibility zone near checkout — a summer-specific grab-

and-go impulse display — that offers 10 to 15 of these small items with simple pricing and clear signage. It’s a great place to offer tiered bundle pricing, too: “Pick 3 Summer Fixes for $5” or “Any 2 Travel Essentials for $3.”

Another area where convenience stores can win this summer is car care. Think about what every road-tripper needs but usually forgets: windshield wipes, dashboard towels, travel-size tire inflators, paper towels, USB cords, bottled cleaning spray. These items aren’t glamorous, but they’re vital — and often bought last-minute. Place a small display near the entrance or close to the fuel pump if possible, with a mix of price points. Even better, bundle a cleaning item with a beverage or snack. “Clean Car, Cold Drink” is more than a tagline — it’s a reminder that you’ve thought through your customer’s journey.

For c-store owners looking to push into loyalty-building during summer, there’s real opportunity in digital couponing and gamified promos. Partner with a POS provider that offers mobile receipt codes, instant-win offers, or QR code activations on summer displays. Something as simple as “Scan for a Chance to Win Free Gas” when purchasing a summer bundle can increase participation and build repeat visits. Even better: tie it into community events or holidays. Offer double points on snacks around the Fourth of July. Partner with a local car wash to co-promote “Clean Car Fridays.” The more personal the promotion feels, the more traction it will gain.

And while you’re at it, pay attention to what’s selling — and what’s not. Just because something is a “summer item” doesn’t mean it’s earning its spot. Use your sales data weekly during peak season. If you brought in a frozen nov -

elty or flavor drop that hasn’t moved in a week, consider relocating it or promoting it with a “Hot Day Flash Sale.” If something’s flying off the shelf? Double down. Get more in. Move it closer to the front. Adjust shelf space. Great summer stores aren’t built once. They’re constantly refined.

In the end, the magic of summer retail isn’t in guessing what will sell. It’s in seeing the customer clearly — hot, hurried, spontaneous, hungry, and a little overstimulated — and meeting them with products that make their life easier, better, cooler. If your store can do that in the five minutes they’re with you, you won’t just win the summer. You’ll win a customer who comes back every time they’re on the road.

Top 10 Impulse Items for Summer

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