HP ARABIA | VOLUME 13 | MAY 2022

HP MAGAZINE ARABIA

VOLUME 13 | MAY 2022

NEW SECTION THE DROP YOUR CULTURAL PLAYLIST SORTED

SHOES YOU CAN'T LOSE THE BEST OF THE SEASON

THE FASHION ICON OF AZERBAIJAN

RUHI ALIYEVA "My mind is my greatest asset!"

HP

HP

VIANN MANSUR

High Jewelry Signature Collection Lion Gabrielle Chanel was born under the sign of Leo, her birthdate August 19, 1883. Like the lion, Mademoiselle was majestic, instinctive, radiant, powerful and fiercely protective of the things that were hers.

LION BROOCH A profusion of white diamonds creates a handsome frontal lion, while carefully calculated volumes ensure the most flattering portrait. Handcrafted in 18K white gold*, this High Jewelry brooch represents Leo, Mademoiselle’s zodiac sign. *White gold plated with thin layer of Rhodium for color.

HP In 1919, Gabrielle Chanel fled Paris to Venice, the city of the lion, devastated by the loss of her great love, Boy Capel. While there, under the watchful eye of the Lion of Venice, Coco found new inspiration and the courage to go on.

LION RING The ring's majestic pavé-diamond lion, handcrafted in 18K white gold*, stands boldly upon the summit of an internally flawless, custom 5.28-carat Marquise-cut diamond of radiant and staggering beauty. *White gold plated with thin layer of Rhodium for color.

“I’M A LEO AND LIKE HIM, I SHOW MY CLAWS TO PROTECT MYSELF, BUT, BELIEVE ME, I SUFFER MORE BY CLAWING THAN BEING CLAWED.”

Throughout her life, Mademoiselle always kept figures of lions, the emblem that would be engraved upon the buttons of tweed suits.

Forever protecting Mademoiselle, the lion is the spirit of CHANEL High Jewelry.

LION NECKLACE A transformable lion necklace begins with a river of diamonds encircling the neck, creating a classic style when worn on its own.

The detachable lion is added for a longer, bolder necklace, the Leo sign emblazoned with diamonds, amidst a constellation of pear­cut, oval­cut and cushion­cut diamonds and handcrafted in 18K white gold*. *White gold plated with thin layer of Rhodium for color.

HP

HP ARABIA VOLUME 13 | MAY 2022

Fashion

JENNYPACKHAM FALL 2022 READY-TO-WEAR

Beauty

Chanel’s latest N°5 collection

12. INTERVIEW 26. LOOKBOOK 32. TONY WARD 36. ESTEE LAUDER 46. ELFEN

viannkmansur.com.mx

𝙑𝙄𝘼𝙉𝙉𝙆𝙈𝘼𝙉𝙎𝙐𝙍

CLOTHES

2022 MEDIA KIT

HP

A DAY WITH RUHI ALIYEVA

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INTERVIEW

Hi, could you start by telling us a bit about yourself? Tell us about your journey so far?

I, like everyone else, am a simple person. But, as a lady, I have always wanted to be able to stand on my own feet. As a businesswoman, I believe I have accomplished much. But it is my humanity and compassion that define me.

Tell us about your journey so far?

I have traveled to many different countries around the world. But, of course, my home country - Azerbaijan is the most beautiful.

How would you describe your style?

A stylish Azerbaijani lady What was your dream as a business lady?

Going in the right direction, achieving goals is about to stick to your principles. I am thought to have accomplished the goals I set for myself.

What is your greatest professional accomplishment to date?

I have worked on a number of large projects. Thank God, we have had a lot of success. But I believe my greatest accomplishment has been gaining people's love. I consider myself extremely fortunate in this regard.

Have you ever failed in your initiatives? What have you learnt from your failures?

Of course, I had failures, just like everyone else. In retrospect, I regret doing so. This is completely normal. The important thing is to take lesson from your mistakes and avoid making them again. But, in order to succeed, you must first fail.

What is the best decision you've ever made?

TO BE A MOTHER How do you define success? What is your take on the ways to achieve long-term success?

I listen to my gut. I begin working when my heart is calm and I have faith.

Otherwise, my heart's voice does not deceive me.

Who has been your greatest inspiration?

My father and my husband

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INTERVIEW

Do you think your personal life is affected by your professional life?

How? No! My personal life, on the other hand, has only benefited my work. I believe that human life is divided into two parts. Work and family life.

Fortunately, both sides were able to complement one another. My family and husband have always been there for me.

What do you think is the biggest challenge to female leadership?

Radiance (laughs) For a beautiful woman, there is envy everywhere.

Tell me about your experience as a model.

My first job as a businesswoman was with Emerald LLC, a jewelry boutique.

Fortunately, we were successful and this name has become a brand.

2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

During the post-pandemic period, I have come to the conclusion that the most important thing is health. I would like to take this opportunity to wish your readers always to be in a good health. It is the most delicious blessing in the world.

Who have been some of your favorite collaborators so far in the industry?

I would not go so far as to say I did not enjoy it. There were those who did not achieve enough success. Many people came and went by me. I have always chosen to believe people. Everything in life is an adventure. I had employees I was mistaken about nevertheless they also taught me something.

What first piqued your interest in fashion and modeling?

I have always been interested in high-quality bags and shoes. These two items are essential in women's clothing.

What is your greatest strength?

My mind is my greatest asset!

What are your goals as a business lady?

I have always wanted to open a shelter. What a wonderful thing it would be if lonely people could find a safe haven. One day, I will be able to fulfill this dream. I am going to build a large shelter

HP

HP

HP

HP

JENNYPACKHAM FALL 2022 READY-TO-WEAR

HP

HP

HP

HP

HP

HP

HP

Nele De Groodt

HP

HP

TONY WARD

Beautiful your way.

Double Wear Makeup 24-hour wear. No touch ups.

With Double Wear, what makes you different is beautiful. The shade more than matches, it flatters you. Enhances your skin for 24 hours and stays colour true. Won’t look grey on deeper skintones. Transfer-resistant.

Waterproof. Natural matte finish.

REVITALIZING SUPREME+ MINI

ESTEE LAUDER

Chanel’s latest N°5 collection

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BEAUTY

We’ve all heard the story: Marilyn Monroe is asked what she wears to bed, and she responds, fabulous and coy as ever, “Chanel N°5 .” With Chanel’s latest N°5-inspired collection, launched just in time for gifting season, it’s easier than ever to imagine how a single scent could fulfil your every need, no matter the occasion – bed, or otherwise.

First developed in 1921 by Gabrielle “Coco” Chanel and Russian-French perfumer Ernest Beaux, Chanel N°5 is a cultural touchstone as well as a fragrance, notable for its celebrity fans as well as its ardent imitators. It continues to represent the epitome of femininity and allure, 100 years on.

Now, the N°5 -inspired collection pays tribute to the fragrance's centenary of influence, by transposing its allure onto a series of products, from jewellery to beauty essentials.

In the N°5 Holiday Makeup Collection, the golden tones of the fragrance's recognisable bottle are translated into shimmering dustings for eyes and cheeks, bringing out a natural glow. The Les 4 Ombres eyeshadow palette is reinvented with the N°5 aesthetic, with tiny bottles stamped onto the tonal hues. In classic form, new Rouge Allure lip colours are red, but are given dimension with cool blue undertones, or fiery orange tints.

But deciding between all the options can be difficult: thankfully, Chanel’s advent calendar will whisk any decisions straight out of your hands. Shaped like a bottle of N°5, the calendar comprises 27 gifts numbered from five to 31: five for the perfume, and 31 for Coco Chanel’s Paris address on Rue Cambon. It also includes many of the new pieces from the N°5 holiday collection, including new shades in the Rouge Allure lipstick and Le Vernis nail polish, as well as trinkets like a snow globe, a bracelet, and a set of accessories created in homage to the iconic fragrance.

But if it’s a purist’s view you’re taking, look no further. In partnership with Baccarat, Chanel has also created a monumental bottle of the perfume, containing exactly 2021mls of the precious liquid. There’s a mathematical beauty to everything: not only does 2021 refer to the year in which Chanel celebrates its centenary, but the digits in the year also add up to five.

The auspiciously numbered bottle is paired with a Baccarat crystal wand, for precise application to the olfactory pulse points: the earlobe, the neckline, the wrist. A fragrance of this stature only deserves the best, after all.

Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood.

The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials.

We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.

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ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion.

It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch?

One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.

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We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously.

TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail.

The link in the certificate will take you your tree with its details.

ELFEN

HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada.

In fact We have already started shipping to USA and UK.

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