HP MAGAZINE | VOLUME 69 | OCTOBER 2021

HP MAGAZINE ARABIA

VOLUME 69 | OCTOBER 2021

THE BEST WAY TO GET THICK SHINY HAIR

RIMMA BADUN MISS TOURISM UNIVERSE 2021

ZUHAIR MURAD NEW COLLECTION

ZUHAIR MURAD

Lift Your Beauty

Highly smoothing and firming LE LIFT skincare brings together performance and nature.

The key active ingredient in their formulas, botanical alfalfa concentrate, is as efficient as retinol** and gentle on the skin.

Composed of up to 96% naturally derived ingredients, LE LIFT works in a targeted way to produce visible results. Skin is smoothed, firmed, and luminous.

HP

CHANEL BEAUTY

HP MAGAZINE

VOLUME 69 | OCTOBER 2021

Fashion

HERMES NEW COLLECTION 2022

Architecture

Plans for $400-billion new city in the American desert unveiled

Marie Vida Santorini Flying Dress

Beauty

Glow factor: Vida Glow’s

15. INTERVIEW 28. LOOKBOOK 38. CHANEL BEAUTY 60. ZUHAIR MURAD 68. ARMANI BEAUTY

www.marciano.com

Marciano

CLOTHES · BAGS · SHOES · COSMETICS · LIFESTYLE

2021 MEDIA KIT

AN INTERVIEW WITH RIMMA BADUN

BY HARSHIT PATEL

We are humans. Humans have a light side and a dark side, and it’s up to us choose which way we are going to live our lives.

Also in every life situation there is a white and a black side, there is a positive side and a negative one, depending on what angle you look from. When you Change the angle from which you look and change your attitude to the situation, you change reality.

PAGE 16

HP MAGAZINE

Hi, could you start by telling us a bit about yourself?

Hello, my name is Rimma Badun.

I’m an international model from Ukraine.

I graduated from medical university 4 years ago, and now I am developing in cosmetology and aesthetic medicine. For the last 4 years, I dedicated myself to the modeling business, worked with international beauty contests, took part in fashion weeks and photo shootings, international beauty events.

I also do oil painting and design silk scarves.

Tell us about your journey so far?

Speaking about my last achievements - I won the international beauty contest Miss Tourism Universe 2021, and I also became one of the topwinners of Miss Economic World 2021 I successfully represented my country at 13 international

INTERVIEW

beauty contests, I also took part in fashion weeks, Mercedes fashion week in Istanbul and Kyiv, in China.

Again, we see that you truly have a lot of experience in beauty pageants and that you've traveled all around the world. Can you tell us a bit about your previous experiences in competitions?

To tell you the truth beauty pageants are my passion!

My titles and crowns are: In this year : WINNER MISS TOURISM UNIVERSE 2021 Top-finalist Miss Economic World 2021 In previous years: 2nd Queen of Eurasia 2018 Miss Best Body Europe World 2019; Miss World Next Top Model 2019 r-up; Miss Tourism International rup 2019; Supermodel World Noble Queen 2019;

PAGE 17

HP MAGAZINE

Miss Superglobe 2018 top finalist; Face of beauty international Ukraine 2013; *Miss Talent Eurasia 2019; Miss Cosmo World Ukraine 2019; Miss Planet Ukraine 2020; Miss Globe Ukraine 2020; Photomodel universe 2016 top-5.

What are your hobbies? What do you like to do in your free time?

I like to go to the gym and since childhood I have been doing gymnastics, now it is mainly yoga and fitness. Also for the last three years l have been doing horse riding and this year I started playing tennis. I love active sports, everything related to speed and adrenaline.

Also, my hobby is oil painting.

Tell us about your experience at the Miss Tourism Universe, was it easy for you to win?

INTERVIEW

You know, I have a lot of experience in international beauty contests, but this is the first contest in which I did not worry as much as always. if I want something very badly, I make every effort, I give not 100%, but 200% of my energy, time and etc to achieve a result.

But to be honest, I was very surprised and shocked when I realized that Ukraine won, I was very happy at that moment. I am infinitely grateful to all team of Miss Tourism Universe.

I’m proud that I’m Ukrainian and successfully represented my country in Lebanon.

Each of the participants wanted to get the main crown. The atmosphere was heating up in the last days before the final, but all girls were friendly. l have a lot of experience in international beauty competitions. That's why I didn't pay attention to the contestants

PAGE 18

HP MAGAZINE

too much, I enjoyed every moment of my stay in Lebanon.

Together with the organizers, we visited many beautiful tourist places.

Thanks to the Miss Tourism Universe beauty contest for this.

My favourite places which I highly recommended to visit our Harissa (Lady of Lebanon), this is the statue of Saint Mary where people come to pray, Saint Maron-Annaya monastery - the monastery of Saint Charbel, oldest city Byblos.

Lebanon is a country of karst areas rich with mountains that offer spectacular scenery and scenic view and the mountainous caves are spread in different regions. In one of these regions in the valley of Nahr El-Kalb at 18 km North of Beirut, is found Jeïta Grotto, one of the most marvelous natural wonders in the Middle-East, in spacious greenery. 2 limestones crystallized grottoes characterized by extraordinary

INTERVIEW

concretions of stalactites and stalagmites sculpted naturally in different forms, sizes, and colours.

The road leading to the caverns is carved in the mountains and surrounded by trees. The allaround nature is perfectly in tune with the site.

I also really liked the city of Zahle and the nature around and the ruins of many successive civilizations which were found at Byblos, one of the oldest Phoenician cities. Inhabited since Neolithic times, it has been closely linked to the legends and history of the Mediterranean region for thousands of years. Byblos is also directly associated with the history and diffusion of the Phoenician alphabet.

Lebanon is also interesting because it combines two main religions, Islam and Christianity, in Beirut Downtown you can see a large Mohammad Al-Amin

PAGE 19

HP MAGAZINE

Mosque and Saint George Maronite Cathedrals, which confirm that God is one and that God is great.

The final event take place on September 15th on the large magnificent stage of the Casino du Liban, we had a fashion show in national costumes, in branded clothes Miss Tourism Universe, and in designer evening gowns.

The competition was attended by 30 countries.

How would you describe your style?

I have no restrictions on the style of clothing, but I prefer elegant clothes, it depends on my mood and inner state and of course on the event and the place where I go.

I like simple elegant dresses.

You are the winner of the international beauty pageant, what is beauty for you?

Firstly, no beauty shines brighter than that of a good heart. But

INTERVIEW

true beauty is the harmony of an inner state of peace, kindness, compassion, and an outwardly healthy look with a healthy body.

HERMES NEW COLLECTI ON 2022

There is a lingering presence of optimism at fashion week this season, and from the few fashion shows I had the fortuitous opportunity to attend during London Fashion Week this year, it’s clear that everyone is raring to settle back into old ways. It is human nature after all—we adapt, quickly yet cautiously, to new settings and possibilities.

At such a time, Hermès’ spring/summer 2022 show in Paris on October 2nd, centred around travel (quite literally in an airport hangar at Le Bourget airport), provided a dose of dopamine and hopefulness that could be summoned by a caramel-coloured dress. Louche and light to touch, leather dresses in chiffon and dusty pink, cargo pants in lilac, and dresses with pockets dominated the literal runway in the suburbs of Paris. The overall messaging: it’s time to take flight again.

Much like travel, artistic director of Hermès womenswear RTW, Nadège Vanhee-Cybulski created a holistic sensory experience to inspire, console and recalibrate. From the show notes that recalled a poem about a woman getting ready for take-off (Tonight her clothes – a trenchcoat, shorts, or high-waisted drawstring trousers – will defy the universal force of attraction / Upon her person shapes will dance…

Leather and skin are almost weightless / Pearls dance, and console / They whisper: It’s summertime. The sky is yours), to the foot-tapping playlist (Across The Universe by The Beatles), and art collaboration with painter Flora Moscovici, it was a sensory overload, exaggerated only by head-to-toe monotone dressing in easy pieces that whisper (not scream) luxury in the way only Hermès can conjure.

On tapping the watercolour genius of Flora Moscovici, VanheeCybulski said, “There are two spaces: the airport terminal, plus an imaginary space instigated by the collection. Flora’s approach to colour and light creates a new ecosystem that ends up transforming a space. Here however another important element was in play: the colours of the collection. Flora’s work reinterprets those colours while transforming the Le Bourget airport terminal. It’s a dual challenge.”

With that, bursts of sunset colours ombre-d into magical sunsets in the backdrop as clothes of the most buttery leather appeared. Could Nadège Vanhee-Cybulski be recreating the view from the wings of an aircraft?

HP

HP

Santorini Flying Dress Travel and Fashion are my two biggest passions in life.

Like all great travellers, I have seen more than I remember and remember more than I have seen. Being the Saturnalis travel company owner and having visited 54 countries over the past 10 years, I started seeing myself wanting to return to the same places that have landed a love story deep in my heart…..

I keep coming back to Greek islands as I simply can’t resist the beauty, heritage and the unique vibe. So, Mykonos or Santorini? I love both, but I am afraid that Santorini is still the winner for me.

Santorini is the supermodel of the Greek islands, a head-turner whose face is instantly recognisable around the world.

Out-of-this-world sunsets? Tick.

Stunning sea views? Tick. Pretty whitewashed towns? Tick. Filled with chic bars, swanky restaurants and swish fashion boutiques, photogenic Santorini will sweep you straight off your feet. I would also call it the Island of fashion, as many celebrities, top models and luxury business owners love this island no less than I do. You can see many famous faces walking around you all the time, they clearly feel “at home” there.

There are two different sides to this superb island. Over to the west, iconic villages like Oia, Fira and Imerovigli overlook an enchanting caldera and the twinkling Aegean. While in the east, in resorts like Kamari and Perissa, it’s all about volcanic shores with beautiful black-sand beaches. I have been coming here 7 years in a row, 2-3 times a year for modelling work and leisure.

Each time was different and created unforgettable memories.

Looking back at some photos from this fairy-tale island frequently makes you feel almost surreal about the whole experience. The company I worked for this time is called Flying Dress- Instagram @flyingdress.photo. Its professionals are fully equipped with the requisite insight on how to create and embed your most beautiful memories.

They are a team of ten great artists: photographers, videographer and various assistants, who can help anyone to bring their ultimate “Santorini dream” to life. Many of my own partnering designers and fellow international models choose the Flying Dress team for their own location photoshoots as they always deliver what they promise.

Anything you desire, starting from weddings, engagements and special events to high fashion photography, this team of creative wizards is able to deliver to the highest standards.

You don’t even need to bring your own dress; they will provide you with a range of beautiful and colourful options.

As a model, I’ve worked with many photographers in my life and, understandably, I have extremely high standards when it comes to my own photo and video content. In my view, quality photography is a real skill that should not be underestimated, as it creates beautiful timeless memories that last forever.

Cover Page credits: Fashion Model @vi_marie777 Photography @flyingdress.photo Haute Couture White Dress @genievecouture Luxury jewellery @collectionbynadia

Article credits: Fashion Model and Journalist @vi_marie777 Photography and flying dress @flyingdress.photo MUA @santorinisluxurybeautybar VIP Travel Company@saturnalis7

HP

HP

HP

HP

MOSSMAN

HOUSE OF GARRARD

"FOR ME JEWELRY IS A WAY OF KEEPING MEMORIES ALIVE."

HP

HP

MESSIKA PARIS

Plans for $400-billion new city in the American desert unveiled

PAGE 47

HP MAGAZINE

ARCHITECTURE

The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-millionperson "new city in America" and appointed a world-famous architect to design it. Now, he just needs somewhere to build it -- and $400 billion in funding.

The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises ecofriendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called "15-minute city design" will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes.

Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project's official website. The announcement was accompanied by a series of digital renderings by Bjarke Ingels Group (BIG), the architecture firm hired to bring Lore's utopian dream to life. The images show residential buildings covered with greenery and imagined residents enjoying abundant open space. With fossil-fuel-powered vehicles banned in the city, autonomous vehicles are pictured traveling down sun-lit streets alongside scooters and pedestrians.

Another image depicts a proposed skyscraper, dubbed Equitism Tower, which is described as "a beacon for the city." The building features elevated water storage, aeroponic farms and an energy-producing photovoltaic roof that allow it to "share and distribute all it produces."

The first phase of construction, which would accommodate 50,000 residents across 1,500 acres, comes with an estimated cost of $25 billion.

The whole project would be expected to exceed $400 billion, with the city reaching its target population of 5 million within 40 years.

PAGE 48

HP MAGAZINE

ARCHITECTURE

Funding will come from "various sources," project organizers said, including private investors, philanthropists, federal and state grants, and economic development subsidies. Planners hope to approach state officials "very soon," with a view to welcoming the first residents by 2030.

In addition to innovative urban design, the project also promises transparent governance and what it calls a "new model for society." Taking its name from the ancient Greek word "telos" (a term used by the philosopher Aristotle to describe an inherent or higher purpose), the city would allow residents to "participate in the decision-making and budgeting process." A community endowment will meanwhile offer residents shared ownership of the land.

In a promotional video, Lore described his proposal as the "most open, most fair and most inclusive city in the world." Lore founded jet.com before selling it to Walmart and joining the retail giant as head of US e-commerce in 2016. He left the company earlier this year, saying that his retirement plans included working on a reality TV show, advising startups and building a "city of the future."

BIG's founder, Danish architect Bjarke Ingels, is meanwhile quoted as saying that Telosa "embodies the social and environmental care of Scandinavian culture, and the freedom and opportunity of a more American culture."

It is not the first new city being planned by Ingels' firm, which famously installed a ski slope on top of a Copenhagen power plant and has codesigned Google's new headquarters in London and California. In January 2020, Japanese carmaker Toyota revealed that it had commissioned BIG to create a master plan for a new 2,000-person city in the foothills of Mount Fuji. Although significantly smaller than Telosa, the project, dubbed Woven City, promises autonomous vehicle testing, smart technology and robotassisted living.

KATE RAUSKI

My name is Ekaterina. I’m from Russia living in Dubai, UAE I started Photography 3 years ago and this is become my biggest hobby.

In my page you can see professional and non professional models, bloggers, singers, dancers, artists, actresses and actors, moms, wifes, and etc.

My style is fashion, but I do it classy, soft and elegant, that’s why for me it doesn’t matter if you don’t have experience in modeling, I’ll help and create magical pictures.

Beautiful your way.

Double Wear Makeup 24-hour wear. No touch ups.

With Double Wear, what makes you different is beautiful. The shade more than matches, it flatters you. Enhances your skin for 24 hours and stays colour true. Won’t look grey on deeper skintones. Transfer-resistant.

Waterproof. Natural matte finish.

ESTEE LAUDER

HP

HP

VERA WANG

Glow factor: Vida Glow’s

PAGE 61

HP MAGAZINE

BEAUTY

It sounds almost too good to be true. What if better skin was as simple as swallowing a small capsule each morning? And what if that daily ritual could relieve a specific skin concern—say breakouts or redness—with the same amount of effort it takes to down a gulp of water.

Those are the questions Anna Lahey, founder of homegrown beauty supplement company Vida Glow, set out to answer. “We identify a concern, like uneven skin tone, and then we start asking: ‘What are the actives that can help the body with these concerns? How can they work from an ingestible perspective?’” says Lahey, who reverse-engineered the brand’s newest launch, Radiance Advanced Repair – a daily dietary supplement to help reduce free radical damage and support hydration and elasticity—after clocking changes in her own complexion.

Lahey isn’t alone. Facialists agree that uneven skin tone and an overall lack of glow are among the most common skin concerns, as well as some of the most challenging to shift. There are a number of contributing factors, many of which are unavoidable.

“Environmental aggressors are the key trigger of changes in the skin with stress, hormones, lack of sleep, artificial lights, sun exposure, heat and UV damage having a direct impact on our skin health,” she says. With this external bombardment, how can a daily capsule respond internally? In a nutshell, Vida Glow’s Radiance capsules aim to dial up glow via a potent blend of antioxidants: the good stuff we need to neutralise free radicals from the outside world.

This targeted approach to skin concerns marks a game-changing development in the ingestibles space. In the same way that a serum may address redness or fine lines, Lahey believes ingestible beauty supplements can follow suit. “Radiance will change the way people think about consuming ingestibles, because they will begin to look at them from a functional beauty perspective, similar to how people choose topical skincare for specific needs.”

Of course, the most reliable way to nix any problem zone is two-fold. For Lahey, daily sunscreen application and a well-rounded topical regimen are nonnegotiables to her skincare routine. Ditto consistency: like all of Vida Glow’s elixirs, Radiance capsules need to be consumed daily to notice genuine changes in the skin’s overall clarity and tone. “There’s simply no such thing as a quick fix,” affirms Lahey. “If you take Radiance once daily for two months, you’ll see great results.”

HP

BALMAIN

SMOOTHER AND REFINED SKIN TEXTURE IN 4 WEEKS

AFTER 1 MONTH OF USAGE*: 100% Would keep using the serum 97% Say skin is improved 94% Would recommend it to a friend 89% Found their skin looked younger

HP

HP

ARMANI BEAUTY

Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood.

The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials.

We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.

HP MAGAZINE

69

ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion.

It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch?

One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.

HP MAGAZINE

70

We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously.

TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail.

The link in the certificate will take you your tree with its details.

ELFEN

HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada.

In fact We have already started shipping to USA and UK.

HP MAGAZINE