HP MAGAZINE | VOLUME 71 | OCTOBER 2021

HP MAGAZINE

VOLUME 71 | OCTOBER 2021

THE BEST BEAUTY BUYS OF ALL TIME!

OSCAR DE IL RENTA DREAM COLLECTION

MAYADA BAGHDADY You never know how strong you are, until being strong is your only choice

OSCAR DE IL RENTA

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VOLUME 71 | OCTOBER 2021

Fashion

HERMES NEW COLLECTION 2022

Architecture

Plans for $400-billion new city in the American desert unveiled

Fashion

Paris fashion week by storm with the unique Haute Couture collection "Sumakh"

Beauty

7 big beauty trends Lakmé Fashion Week 2021

14. INTERVIEW 28. LOOKBOOK 56. VERA WANG 66. ARMANI BEAUTY 68. ELFEN

www.marciano.com

Marciano

CLOTHES · BAGS · SHOES · COSMETICS · LIFESTYLE

2021 MEDIA KIT

AN INTERVIEW WITH MAYADA BAGHDADY BY HARSHIT PATEL

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Hi, could you start by telling us a bit about yourself?

I’m Head of Human Resources Department in one of the leading Companies in UAE, Aspiring TV presenter, Fashion Model and a Fitness Dance Instructor.

Came from a mixed-race family, born and raised in Alexandria before I decide to move to UAE.

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for me since I was a teenager, being nervous in any other audition is possible, but I was more excited in Miss Egypt 2021 Auditions.

It was one of the important highlights in 2021 that happened to me eventhough I wasn’t able to continue.

Tell us about your journey so far?

I have always been encouraged by my late father – who was my biggest supporter- to follow my dreams, do whatever I feel or see right, learn from my mistakes, and to be free independent person.

And this is what I have been doing throughout my journey. My Every day is so busy, but I really love it and enjoy it.

Have you ever encountered pushback because you were a woman? If so, how did you overcome it?

Never, I live in a country which really respect the feminine force which is (United Arab Emirates), UAE allows women to play influential part in each aspect and sector in the country. and I’m really proud to live on this land and be part of this power.

Tell us a little about your audition. Were you nervous?

My Audition at Miss Egypt 2021; Well, I can say I was more excited than nervous, excited to go back to Egypt and participate in such beauty pageant and represent my home country internationally, As this has been always a dream

Do you have any advice for women who want to become an anchor/TV presenter?

Follow your Passion, do whatever makes you feel Alive. Dare to be brave, be bold and take risks.

Never wait or seek help from others, Never think that you will be there quickly, work on yourself,

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invest in yourself. Always have enough money to pay your bills and have an income to start this journey. Read, Learn and Practice as much time as you need, Never say its too late or too early. Your hard work will definitely pay off.

What kind of role you want to do the most?

I like to be a person who leaves remarkable positive fingerprints in everything she contributes in and in peoples ‘lives as well; I like to be influential to others who can learn and be inspired by me in many aspects. An Effective proclaimer who communicates truth, positive thoughts and pure love.

Who is your role model or ideal in the acting industry?

My Ideal in the acting industry, Many names actually, whom inspires me not only by their art but also by their skills, being smart or even their personal life and how they worked hard on themselves and overcome difficulties and life challenges; For example I love Sherihan,

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INTERVIEW

Ahmed Zaki and Amr Diab from the middle east icons.

And I’m also inspired by Steve Harvey and Oprah Winfrey.

How will you handle your popularity?

Popularity or Fame is not only about glamour, wealth, adulation, and luxurious lifestyles. Yes, you can Handle Fame, but it is not an easy job. Being famous is overwhelming, stressful and at times annoying too. With fame, comes higher expectations, requirements, and responsibilities.

You have to carefully manage it.

You have to be more conscious about what you do, say, and act.

The healthiest path is leveraging your status to improve the wellbeing, productivity, and health of those around you; Within reason.

2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

Unexpectedly, For me 2020 it was the busiest year ever, being an HR I had to be there all-time

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ensuring safety and security of the employees. However, I also had enough time to explore new opportunities in business and was lucky to have been introduced to new connections and people whom I’ve learned from, I had time to do some home exercise to stay in shape after the closure of GYMs, create quality and luxury time at home with my friends.

The most important lesson I have learned is to never take anything for granted in life and to enjoy the freedom and health and be grateful to everything beautiful you have.

Tell me about your experience as a model.

Well, you will be surprised!, See However, I’m not those who started it as a career, But my very first experience was that; I modelled for my father who was one of the leaders in Jeans Manufacturing industry during the 90’s back in Egypt, I was his baby model for the kids’ lines from the age 3 till 5 or 6 years old I remember, and since then I didn’t do any modelling as I got other

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interests. And now I’m back on track! And I really find it a very interesting experience so far, as you get to know and be introduced to amazing people throughout the way.

What first piqued your interest in fashion and modeling?

What I love most about modeling is the sense of freedom. The fact I can be myself in front of the camera without any limitations keeps me loving and coming back for more.

What are your goals as a model?

I always aim to Model for unique niche content that makes me stand out among all, in other words to have my own signature, and definitely would love to model for brands like Versace as they are my favorite. One of my goals also would be modelling my own brand.

What are your greatest accomplishments so far?

I’m a person who loves challenges, love to learn new different things,love to get out from my

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zone and do whatever unexpected. Every year I must have remarkable and important highlights whether in my career path, knowledge, lifestyle, health, shape. No year is greater then the other or even less in the value of my accomplishments. But I can say the greatest accomplishment is yet to come and happen.

What’s your diet like?

Well, I have never gone on Diet, I’m a person who can’t handle stressful diet and I really enjoy good food. My lifestyle is always Healthy, I do eat everything I desire, but most importantly to be cooked in a healthy way, within logical portions and within reasonable timing of the day, i.e no late heavy meals and no sugar cravings. And do EXERCISE A LOT. I’ll share a tip, The most important meal for me is breakfast, I always care to have a healthy full breakfast as this will abide me from late night cravings.

What is your advice to anyone who wants to gain weight and build muscles?

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INTERVIEW

Even gaining weight requires a good diet, it’s not only to keep eating and eating, this is absolutely not healthy.

You have to follow a particular diet between 5 to 6 meals per day with pure carbohydrates and protein diet must be in excess of calorie above your BMI, and at same time you have to do weight lifting as well with minimum three days per week (each other day) frequency , some severe cases can rely on taking supplements like mass gainer, but this case is only of you doing really effort like weight lifting as I don’t recommend taking sports supplements without exercising.

HERMES NEW COLLECTI ON 2022

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FASHION

There is a lingering presence of optimism at fashion week this season, and from the few fashion shows I had the fortuitous opportunity to attend during London Fashion Week this year, it’s clear that everyone is raring to settle back into old ways. It is human nature after all—we adapt, quickly yet cautiously, to new settings and possibilities.

At such a time, Hermès’ spring/summer 2022 show in Paris on October 2nd, centred around travel (quite literally in an airport hangar at Le Bourget airport), provided a dose of dopamine and hopefulness that could be summoned by a caramel-coloured dress. Louche and light to touch, leather dresses in chiffon and dusty pink, cargo pants in lilac, and dresses with pockets dominated the literal runway in the suburbs of Paris. The overall messaging: it’s time to take flight again.

Much like travel, artistic director of Hermès womenswear RTW, Nadège Vanhee-Cybulski created a holistic sensory experience to inspire, console and recalibrate. From the show notes that recalled a poem about a woman getting ready for take-off (Tonight her clothes – a trenchcoat, shorts, or high-waisted drawstring trousers – will defy the universal force of attraction / Upon her person shapes will dance…

Leather and skin are almost weightless / Pearls dance, and console / They whisper: It’s summertime. The sky is yours), to the foot-tapping playlist (Across The Universe by The Beatles), and art collaboration with painter Flora Moscovici, it was a sensory overload, exaggerated only by head-to-toe monotone dressing in easy pieces that whisper (not scream) luxury in the way only Hermès can conjure.

On tapping the watercolour genius of Flora Moscovici, VanheeCybulski said, “There are two spaces: the airport terminal, plus an imaginary space instigated by the collection. Flora’s approach to colour and light creates a new ecosystem that ends up transforming a space. Here however another important element was in play: the colours of the collection. Flora’s work reinterprets those colours while transforming the Le Bourget airport terminal. It’s a dual challenge.”

With that, bursts of sunset colours ombre-d into magical sunsets in the backdrop as clothes of the most buttery leather appeared. Could Nadège Vanhee-Cybulski be recreating the view from the wings of an aircraft?

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PARIS FASHION WEEK BY STORM WITH THE UNIQUE HAUTE COUTURE COLLECTION "SUMAKH"

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FASHION

Top celebrity Designer hit Paris fashion week by storm with the unique Haute Couture collection "Sumakh" The "Sumakh by AFFFAIR" Haute Couture collection is an ode to the ancient Azerbaijani carpets, the ode to the brave Azerbaijani people and their great history, the ode to the long-awaited Karabakh Victory.

These patterns are reflected in the unique fabrics created specifically for the "Su- makh" Haute Couture collection.

More than 80% of these unique fabrics are handicrafts decorated with semi-precious stones, muline threads, ancient techniques of rococo, "kurchuk" and "sarma" techniques. And each outfit is a stunning piece of art.

Azerbaijan is a country of ancient history, a unique example of culture and art. The famous Azerbaijani carpet holds an important place in this rich heritage.

Azerbaijan was an ancient centre of carpet weaving in the IV-III millennium BC. MR Rufat Ismayil has also chose dresses in his other collections for top superstar Beyonce, Jennifer Lopez, Ashanti, Lil Kim, Paula Abdul and many more.

DESINGER @RUFAT_ISMAYIL @AFFFAIR.FFF PHOTOGRAPHER @MICHAELIVORYPHOTOGRAPHY PR @IMOSSI_PUBLICATIONS AGENCY @IMOSSI_MANAGEMENT

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MERITA

HOUSE OF GARRARD

"FOR ME JEWELRY IS A WAY OF KEEPING MEMORIES ALIVE."

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MESSIKA PARIS

Plans for $400-billion new city in the American desert unveiled

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ARCHITECTURE

The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-millionperson "new city in America" and appointed a world-famous architect to design it. Now, he just needs somewhere to build it -- and $400 billion in funding.

The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises ecofriendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called "15-minute city design" will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes.

Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project's official website. The announcement was accompanied by a series of digital renderings by Bjarke Ingels Group (BIG), the architecture firm hired to bring Lore's utopian dream to life. The images show residential buildings covered with greenery and imagined residents enjoying abundant open space. With fossil-fuel-powered vehicles banned in the city, autonomous vehicles are pictured traveling down sun-lit streets alongside scooters and pedestrians.

Another image depicts a proposed skyscraper, dubbed Equitism Tower, which is described as "a beacon for the city." The building features elevated water storage, aeroponic farms and an energy-producing photovoltaic roof that allow it to "share and distribute all it produces."

The first phase of construction, which would accommodate 50,000 residents across 1,500 acres, comes with an estimated cost of $25 billion.

The whole project would be expected to exceed $400 billion, with the city reaching its target population of 5 million within 40 years.

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ARCHITECTURE

Funding will come from "various sources," project organizers said, including private investors, philanthropists, federal and state grants, and economic development subsidies. Planners hope to approach state officials "very soon," with a view to welcoming the first residents by 2030.

In addition to innovative urban design, the project also promises transparent governance and what it calls a "new model for society." Taking its name from the ancient Greek word "telos" (a term used by the philosopher Aristotle to describe an inherent or higher purpose), the city would allow residents to "participate in the decision-making and budgeting process." A community endowment will meanwhile offer residents shared ownership of the land.

In a promotional video, Lore described his proposal as the "most open, most fair and most inclusive city in the world." Lore founded jet.com before selling it to Walmart and joining the retail giant as head of US e-commerce in 2016. He left the company earlier this year, saying that his retirement plans included working on a reality TV show, advising startups and building a "city of the future."

BIG's founder, Danish architect Bjarke Ingels, is meanwhile quoted as saying that Telosa "embodies the social and environmental care of Scandinavian culture, and the freedom and opportunity of a more American culture."

It is not the first new city being planned by Ingels' firm, which famously installed a ski slope on top of a Copenhagen power plant and has codesigned Google's new headquarters in London and California. In January 2020, Japanese carmaker Toyota revealed that it had commissioned BIG to create a master plan for a new 2,000-person city in the foothills of Mount Fuji. Although significantly smaller than Telosa, the project, dubbed Woven City, promises autonomous vehicle testing, smart technology and robotassisted living.

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VERA WANG

7 big beauty trends Lakmé Fashion Week 2021

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SMOOTHER AND REFINED SKIN TEXTURE IN 4 WEEKS

AFTER 1 MONTH OF USAGE*: 100% Would keep using the serum 97% Say skin is improved 94% Would recommend it to a friend 89% Found their skin looked younger

ARMANI BEAUTY

Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood.

The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials.

We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.

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ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion.

It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch?

One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.

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We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously.

TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail.

The link in the certificate will take you your tree with its details.

ELFEN

HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada.

In fact We have already started shipping to USA and UK.

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