HP MAGAZINE | VOLUME 73 | NOVEMBER 2021

MAKO DREAM COLLECTION

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HP MAGAZINE

VOLUME 73 | NOVEMBER 2021

Fashion

Take Shoe Comfort To New Heights With 2021’s Most Comfortable Heels

Beauty

7 big beauty trends Lakmé Fashion Week 2021

12. INTERVIEW MARINA KOVALENKO 18. AN INTERVIEW WITH ELWA SALEH 26. ATELIER ZUHRA 32. ESTEE LAUDER 42. ELFEN

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2021 MEDIA KIT

AN INTERVIEW WITH MARINA KOVALENKO

BY HARSHIT PATEL

HP MAGAZINE

14

INTERVIEW

Hi, could you start by telling us a bit about yourself?

Good afternoon, my name is Marina Kovalenko. I am from Ukraine but have been living and working in Dubai for three years.

Tell us about your journey so far?

I am obsessed with Dubai as this climate suits me and culture is inspiring me. Even my first collection named “Love Dubai” as I love this city for the warm and beautiful atmosphere and people.

How would you describe your style?

I would describe my style as wild and unique collection as it made by me due to complicated shopping experience in mass market. So I created mine. And people liked it.

So it was a beginning of a huge journey.

Tell me about your experience as a model.

I showed my clothes first tome in Dubai Fashion Week 1,2,3 June. The brightest emotions I got from audiences reaction. It was inspiring me even more. It is colossal experience for me and made me happy.

2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

Lockdown changed my life and gave me the opportunity to understand what I want the most and how important to be independent from different life changes. At this moment I realized that I wanna sell my clothes online.

What are your hopes for the future of the fashion industry?

I do have a lot of ambitions and I believe my brand goons be well known all over the world.

I wish to show my creation in London, New York and Paris. My goal is to make life better.

Few days ago I got a comment under my post that I am making Dubai more beautiful. And it is my honor.

Who have been some of your favorite collaborators so far in the industry?

My dream is a collaboration with Donatella Versace and I believe oneday I will get it.

What first piqued your interest in fashion and modeling?

I wanted to be other from everyone from childhood. I started to paint the jackets and it began my first brand. I would say that I knew my role always.

What is the biggest highlight of your career so far?

Would like to open my shop in the Middle of Dubai Mall.

How has your style changed over the years?

I am not following trends and not run for this everyday changings. But I have my taste with rich classic prints. I am not betraying my intuition. I can count on it.

What are your goals as a model?

Predictable - to make my brand a history! Make it well know and huge.

Open the hundred of my shops around the world.

Do you have a favorite designer or high street brand?

Versace was always number one for me.

What is your greatest strength?

Love is power! Always.

Love to the nature, to the city, to all people around.

While I am creating the beauty - I am making people happy and this is important. So… LOVE.

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Take Shoe Comfort To New Heights With 2021’s Most Comfortable Heels

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18

FASHION

A good pair of heels will, quite literally, elevate your outfit but they don’t look quite as stylish when you’re hobbling around in pain after a few hours. So if you’re planning on wearing your heels for a longer period of time, you need to make sure they’re comfortable.

You could wear minimalist sneakers or just remember to throw a pair of fail-safe flats or walking shoes into your bag… or you could sidestep the issue entirely by choosing the most comfortable heels in the first place.

Fortunately, the designers of today are one step ahead of the game, with comfortable pumps to match any occasion available in almost any style and colour under the sun.

Whether you prefer a high heel, kitten heel, block heel, pointy toe, a classic nude, needle-thin stiletto or a timeless mule, we’ve tried and tested the most comfortable heels of 2021 to suit your every need.

The heels below are made for wearing during all your favourite activities: strolling, exploring, shopping and dancing the night away.

The 17 most comfortable heels M.Gemi The Esatto Christian Louboutin DreamPairs M.Gemi The Lustro Tod’s Gianvito Rossi Clarks Nina Genay Porte & Paire Jimmy Choo Aquazzura Naturalizer Castañer Stuart Weitzman Cole Haan Vionic Roger Vivier

AN INTERVIEW WITH ELWA SALEH

BY HARSHIT PATEL

HP MAGAZINE

20

INTERVIEW

Hi, could you start by telling us a bit about yourself?

Hi! Thank you for this interview.

To begin, I am a big advocate of self love and enjoy encouraging others. It is important for me to live an authentic life, and I truly believe lasting happiness means staying true to my values. I have a progressive mentality and am always looking to gain a new perspective on my life, career, and the world as a whole. I love to learn and it is important that I share that knowledge with other people. My constant crave to learn has led me to achieve a Bachelor’s degree in Business communications and a Masters degree in Business Administration (M.B.A). In a way my education has helped me develop an agile mind and I am so thankful for having the opportunity to go to school and graduate with an M.B.A degree. I also hold a Cosmetologist degree in which I owned a small hairdressing business for 5 years, and developed an affinity for the beauty industry. Thanks to my passion for the beauty industry, I have been able to work with top brands like Wella, Toofaced cosmetics, and Fenty beauty (to name a few) as a beauty blogger.

Could you talk to us a bit about yourself besides being a beauty blogger?

Blogging has opened many doors for me. Whether it is in social media or modeling I am blessed to work with the best. I hope to expand my career and make the most of what comes my way. Although I am passionate about beauty blogging, I have this pull towards acting. All thanks to being highly observant in life, my emotions and human behaviour. I realized that I love to channel them through characters. There is a sense of release through expressing what I feel and it allows me to leave my inhibitions behind. It is very therapeutic.

Tell us about the research you had to do to carry out your roles and as a blogger?

In all honesty my research is my life’s experiences. I always fall back on my experiences and express them into my roles. As a beauty blogger, I fall back on my expertise as a hairdresser and self-taught makeup skills. It is very fulfilling to be able to share my experiences in roles; and to teach people what I know through beauty tutorials.

At the beginning of my social media career, I researched on the type of equipment and editing softwares successful bloggers used. The research never stops though. There is always improvement and I enjoy it as it gives me the constant change I crave for.

Your first big break in your career?

My first big break would be hitting 100k IG followers as it established me as a beauty blogger and was able to take my blog full-time. Ever since then there was no looking back.

As my page continued to increase, new doors opened for me like landing acting agents, working in music videos and connecting with top brands and artists. If you were to tell me 5

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INTERVIEW

years ago that this would come together the way it did for me I would laugh. It all has been a blessing and I am forever grateful for every brand, artist, and everyone who believes in me. There aren't enough words to describe my appreciation for it all. The universe always has our back! I promise.

Something about you that stands out?

I should answer this question by saying that I am a determined and conscious individual. But I can’t help but say I love to take care of plants! I have so many plants at home. For me plants teach me so much about being human. Planting seeds, watering them, and patiently waiting for them to blossom teaches me about my inner workings. This process has taught me to set the right intentions in my life, act upon them, and patiently wait for the fruits of my labor. So coming in full circle, I am determined to grow wherever I am in my life.

Projects you currently are working on?

I am currently working on various social media projects. There are so many upcoming beauty launches that I am itching to share with my audience. It’s always exciting to be part of them and share what is new in the industry.

What are your hopes for the future of the fashion industry?

Because humans tend to translate information more visually, fashion is a strong nonverbal way to send important messages to the world. I hope to see more fashion brands incorporating messages of unity, sustainability, and advocating human rights. It is time for us to progress and move on to the next era. Although it is not easy to do as there is alot of learning and unlearning to do, I have faith in the fashion industry.

Who have been some of your favorite collaborators so far in the industry?

There are so many! I love all the beauty brands that I have worked with. On the music video forefront, Diljit Dosanjh is my favorite. Him and his team have opened my world in so many ways and I am honored to have worked with them.

What first piqued your interest in fashion and modeling?

Ever since I was little, I have wanted to be a model. As an 8 year old, modeling piqued my interest because it was a job about being “beautiful”. Most girls my age at the time loved to look at magazines of models and play with barbies. We were instilled with the idea that being beautiful would make us feel enough. The older I got the more I realized life is more than just about being a beautiful model. Today what piques my interest as a model is that I have the ability to express and channel my artistic side. After all, art is what inspires and moves humans. This is my recent newfound love for modeling.

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INTERVIEW

What is fun and rewarding about modeling? And what is not?

There was a brief moment in my life where I stopped modeling. I was very dedicated to my blog and finishing my education that didn't have time for it. After I finished school, I started to accept modeling projects from brands and fell in love with it again. This time I was older with a new perspective on art. The most rewarding part about it is being able to work along with other creative individuals. I always have fun planning and connecting with everyone involved. For me, it is about creating a good atmosphere filled with laughter and positivity. Almost always the finished product of our collective efforts turns into something we all love.

The part I don’t like about modeling would be wardrobe malfunctions. I love a good challenge but sometimes implementing crisis control can be time consuming on set. Almost always we work it out and continue to laugh it off. ;) Where there is a will there's way.

What is the biggest highlight of your career so far?

The biggest highlight of my career so far is knowing that I have increased my organizational skills. I can be really focused and forge solutions through my creativity and apply them effectively. To me this makes me feel confident to tackle any challenge that surfaces.

Everything I have learned up until this point, I know can effectively apply and produce tangible results.

Do you have a favorite designer or high street brand?

My favorite designer would be Elie Saab. I am in awe of every design and it inspires my style. I love how feminine yet sophisticated each piece is. I love how each piece can bring out different aspects of a woman -- strength, courage, and even delicacy all at the same time.

How has your style changed over the years?

My style depends on my mood. Sometimes I like to feel sophisticated and other times edgy or daring. But for the most part I would say it has become more feminine and incorporates 1 or 2 colors/textures at a time.

What is your greatest strength My greatest strength is knowing that whatever happens in life I have me. Knowing that I am responsible for my own happiness pushes me to create the life I want. Side note: this came from my 101 plant lessons on life. =P

What are your goals in your career?

My goal is to one day be able to make a difference in the world.

Whether it is through modeling, my blog or acting, I hope to achieve heights and use the status to make a difference in the world.

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ATELIER ZUHRA

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ESTEE LAUDER

7 big beauty trends Lakmé Fashion Week 2021

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