HP MAGAZINE | VOLUME 36 | MARCH 2021

HP MAGAZINE ARABIA

VOLUME 36 | MARCH 2021

WONDER WOMEN IN THE BOARDROOM 10 WAYS TO FEEL HEALTHIER INSTANTLY

KELLY MARIE HODGKIN Queen of the hustle

BUSINESS WOMAN

LOOK GREAT IN LESS TIME BEST FASTTRACK BEAUTY HACKS

LENA BERISHA

ALBINA DYLA

HP MAGAZINE VOLUME 36 | MARCH 2021

Fashion

Madelaine Petsch debuts second Fabletics collaboration

Design

Nissan's 'office pod' imagines a new kind of remote working

Architecture

Amazon unveils plans for eye-catching 'Helix' tower at new $2.5B headquarters

Luxury

British design brand Tom Dixon Studio opens latest hub in Shanghai as part of Asia expansion

Beauty

5 ways to hydrate dry, breaking hair

Beauty

Have you noticed that your makeup is now skincare?

15. INTERVIEW 20. ALESSANDRO MARRO 30. LOOKBOOK 54. ZUHAIR MURAD 64. CHANEL BEAUTY

www.marciano.com

Marciano

CLOTHES · BAGS · SHOES · COSMETICS · LIFESTYLE

2021 MEDIA KIT

AN INTERVIEW WITH KELLY MARIE HODGKIN

BY HARSHIT PATEL

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INTERVIEW

Hi, could you start by telling us a bit about yourself?

I am a business women, wife and mother and a fitness junkie.

Tell us about your journey so far?

I was brought up in the uk, lived in Scotland for 8 years before moving my life to Dubai.

How would you describe your style?

Sassy and stylish.

Tell me about your experience as a model.

Its a lot of fun and you get too meet some amazing people along the way.

2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

2020 was actually an amazing year for me and my husband business wise as we have a lot of online businesses so we worked super hard and really well together at home continuing to grow our empire.

What are your hopes for the future of the fashion industry?

That they bring back 1920’s glam.

Who have been some of your favorite collaborators so far in the industry?

Gucci What first piqued your interest in fashion and modeling?

I kind of fell into it in Scotland and then started my own modeling agency here in dubai.

What is fun and rewarding about modeling? And what is not?

The people!! On both accounts What is the biggest highlight of your career so far?

Managing a shoot for LV Do you have a favorite designer or high street brand?

Elizabetta Franchi How has your style changed over the years?

More stylish

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INTERVIEW

What is your greatest strength Balancing work & family life What are your goals as a model?

Make it fun How do you imagine a typical day in work?

Its chaoctic What are your greatest accomplishments so far?

My 3 boys What sorts of settings/clothes/brands do you prefer to shoot for or wear?

Bright colors We are huge fans of your Instagram. Do you have any tips or tricks for achieving an aesthetically awesome Instagram page?

Engage with your followers and keep it fun What’s the one habit you have that changed your life for the better?

Don’t over think things What’s something people would be surprised to learn about you?

I was adopted at the age of 3

Madelaine Petsch debuts second Fabletics collaboration

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FASHION

Riverdale star Madelaine Petsch has launched her second activewear collection in partnership with Fabletics. The second collection is seen as an extension of the first collection, with a continued focus on utilitarian-inspired pieces and matching sets for an active lifestyle.

“My second collection with Fabletics gets you ready for anything! It’s full of striking silhouettes made for layering, like body-hugging tops and statement jackets,” Petsch said in a statement. “We fused high-fashion details with the softest, shape-defining fabrics, so you’ll look more stylish AND feel comfy!”

The second collection showcases Petsch’s spin on some of Fabletic’s best known pieces including the PowerHold, Motion365, and PureLuxe fabrics. Highlights include hoodies, jackets, and bras for every impact level with lingerie-inspired details such as corset-style waists and curve-contouring seams. The collection approaches functionality offering hints of reflectivity, alluring mesh panels to optimize breathability, and adjustable drawcords to create customized silhouettes. Every piece is designed for layering with a variety of bold outerwear options.

The limited-edition Madelaine Petsch x Fabletics collection is now available on fabletics.com and Fabletics retail locations across the U.S. Price points for the collection start at 29 dollars and 95 cents.

Everything you need to know about the autumn/winter 2021 shows

New York Fashion Week: 2 February to 15 April London Fashion Week: 19 to 23 February Milan Fashion Week: 23 February to 1 March Paris Fashion Week: 1 to 9 March

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FASHION

What’s next for fashion weeks in 2021? Ready-to-wear, of course. After impressive displays of innovative filmmaking and set design, as well as star-studded casting at couture (Demi Moore and Kate and Lila Grace Moss’s Fendi moment springs to mind), the next run of presentations are sure to continue to entertain and inspire. And with the world still enduring an ongoing pandemic, this too will have to be enjoyed virtually in the comfort of one’s own home.

As Milan and Paris already showed menswear in January, their collections presented in February will be womenswear. London, as per its SS21 format, has opted to showcase gender-neutral again. In a letter to its membership, chairman of the CFDA Tom Ford announced that the New York Fashion Week schedule is being renamed as ‘The American Collections Calendar’. “Wherever or however American designers choose to show their collections, it is our job as the CFDA to honour our original mission statement and to help promote and support American fashion,” says Ford. So kick back and take your FROW position on the sofa. Here is Vogue’s guide to everything you need to know about the AW21 shows in New York, London, Milan and Paris.

Along with their rebrand as The American Collections Calendar, New York labels have been given wriggle-room over when they can show, starting as early as 2 February (Sally Lapointe) up to 15 April (Jonathan Cohen).New York Men’s Day gets a moment on 15 February, with A. Potts, Ka Wa Key and Timo Weiland among those taking part.

Notably absent again this season is Marc Jacobs.

Despite only a provisional schedule at the moment, the British Fashion Council (BFC) has announced that it will host 95 designers: 34 women’s, 22 men’s, 29 mix gendered and 10 accessories brands. Through their virtual platform Official LFW Digital Hub, collections will predominantly be presented in virtual format.

The Milan schedule is jam-packed this season: 61 shows, 57 presentations and presentations by appointment (15 of which are physical and 42 digital), plus six events — totalling a whopping 124 events.

What the Paris Fashion Week schedule will look like is yet to be revealed, but be sure to expect luxury giants such as Chanel, Dior and Louis Vuitton putting on jawdropping spectacles. But considering the Covid-19 restrictions currently in place in France, and the effects of the pandemic on small businesses, will independent designers have the capacity to do the same? Consider it TBC for now.

BREITLING

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DESIGN

Nissan's 'office pod' imagines a new kind of remote working

Forget working from home -- this camper van is for those who want to "work from anywhere. "Inspired by the new realities of the Covid-19 era, Nissan's concept vehicle features a retractable office for remote workers and digital nomads. Dubbed Office Pod Concept, the mobile workspace comes with a modified Cosm chair by US furniture-maker Herman Miller, and desk space big enough for a large computer monitor.

Those seeking privacy can set up inside the pod with the doors closed. Ambient lighting gives the office a futuristic feel, while electric shades help deter prying eyes.

But, with the tap of an app, the pod extends out the back in a matter of seconds (as shown in a promotional video), and the trunk door becomes a cover for your al-fresco office. The vehicle's rooftop also doubles up as a space to relax under a parasol.

The concept vehicle is a modified version of Nissan's NV350 Caravan, which hit the market in 2012 and currently retails in Japan from 2.3 million to 4 million yen ($22,000 to $38,000).

It was created for this year's Tokyo Auto Salon, though -- with Japan's capital currently in a state of emergency amid surging Covid-19 cases -- the unveiling was staged virtually.

Other features include a glove box fitted with a "UV antibacterial lamp," which Nissan said can disinfect personal items like wallets and phones. Elsewhere, a floor made from transparent polycarbonate allows you to see what is happening beneath the vehicle. "For the past year, (the) coronavirus pandemic has significantly accelerated the work-from-home trend and many office workers are now having a variety of issues working home," Nissan explained in press materials shared with CNN. "Nissan wants to solve these issues by giving those workers more choice of where and how they work."

While Nissan has no plans to sell the design on the mass market, the carmaker said it is considering making some of the individual modified parts available to customers.

For now, outdoor enthusiasts may have settle for the NV350 "Multi Bed," a simpler version of the Nissan camper that comes with a foldable table and retractable tarpaulin that extends out from the trunk to create a small covered outdoor area.

GIANVITO ROSSI

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ARCHITECTURE

Amazon unveils plans for eyecatching 'Helix' tower at new $2.5B headquarters

An outdoor amphitheater, public plazas for farmers' markets and a 350-foot-tall tower inspired by a double helix, are among the latest design proposals for Amazon's new headquarters.

The plans, made public and submitted to authorities for approval on Tuesday, will form the second phase of the tech giant's $2.5 billion HQ2 project in Arlington County, Virginia.

More than three years after Amazon announced that it was expanding beyond its current Seattle headquarters, construction at the Virginia site -- located across the Potomac River from Washington, D.C. -- is now well underway. Dubbed PenPlace, the newly unveiled proposal for the project's second phase will provide a further 2.8 million square feet of office space across three 22-story buildings.

The site's focal point will be The Helix, a tree-covered glass structure where a series of "alternative work environments" will be set amid indoor gardens and greenery from the nearby area, tended to by a team of horticulturalists. According to the architecture firm behind the project, NBBJ, a spiral "hill climb" will meanwhile allow employees and visitors to ascend the outside of the structure.

"We're doing a lot on the site to connect people to nature," said lead architect and NBBJ principal Dale Alberda in a video interview, adding that the design aims to symbolize both nature and science. "But with the Helix we really take that to the extreme," he said in a video interview. "We're building a series of indoor atriums and gardens that are not a conservatory or a place you just visit, but a place you can actually go and work."

Public offerings While the Helix itself will only open to the public occasionally ("at least two weekends" per month, Amazon confirmed to CNN), other parts of the site are intended for use by the community. The new proposal includes 2.5 acres of public space, offering art installations, communal grassy areas and a 250-seat amphitheater. Outdoor plazas will host mobile food vendors and farmers' markets, while retail space will see shops and restaurants move in at ground level.

"If we do this right, you won't necessarily even know that you're on an Amazon headquarters property," said Alberda, adding that the "vast majority" of the site will be accessible to the public, including office buildings' lobbies. "People talk about (tech) 'campuses' all the time, and that comes with (the impression of) a place that is fenced off ... but we are moving away from the campus to what we like to refer to as a neighborhood."

Elsewhere, the proposed design features a network of walkways and pedestrianized spaces, and can accommodate over 950 bicycles. Car parking and docking will be pushed below ground, keeping the immediate area free of service and delivery vehicles.

Employees will be able to reach downtown Washington, D.C. -- where Amazon boss Jeff Bezos bought a mansion for a reported $23 million in 2016 -- within 15 minutes by subway.

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ARCHITECTURE

The entire headquarters is expected to run on renewable energy generated at a solar farm approximately 200 miles away in southern Virigina. Other sustainable design features include a system that recycles rainwater and the use of natural ventilation, while the buildings are designed to maximize the amount of sunlight that can enter, thus reduce the amount artificial lighting needed, Alberda said.

Long-term plans When Amazon first announced plans to build a second headquarters in 2017, it received over 230 proposals from cities and states around the US. In late 2018, the firm announced that northern Virginia and New York City had both been selected to split the duty as its second headquarters. But a proposal for the latter -- initially set for Long Island City in Queens -- was scrapped months later amid backlash from the local community. At the time, Amazon said that "a number of state and local politicians" in New York had "made it clear that they oppose our presence."

Virginia on the other hand, has offered generous tax breaks and cash incentives to lure Amazon to the state. The company predicts that its Arlington County headquarters will eventually host 25,000 employees, while it plans to create a further 5,000 jobs at a smaller facility in Nashville, Tennessee.

NBBJ, which is also headquartered in Seattle, has previously designed corporate headquarters for the likes of Samsung and Microsoft. In June last year, the group unveiled plans for a largely car-free "city of the future," equivalent in size to Monaco, for tech giant Tencent in Shenzhen, China. If Amazon's PenPlace proposal is approved, the project's second phase would break ground in 2022, with construction projected to complete by 2025.

5 ways to hydrate dry, breaking hair

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BEAUTY

Between sizzling heat tools, chemical treatments, hair dye and tight ponytails, you put your hair through the wringer every day. Stick to the same routine for too long, and your hair can take on a straw-like appearance. You'll find your cuticle layer of the hair becoming rough, and your hair just can't be tamed. Sounds all too familiar? We spoke to the pros on how to treat it.

What is brittle hair?

“Brittle hair is a combination of dull, frizzy and dry hair. If you have split ends and if your hair gets tangled easily when wet, it's a sign that your strands are damaged,” says Loic Chapoix, creative art director, Dessange Mumbai. It is important to note that the causes can be twofold: nutritional deficiencies and hormonal imbalances can lead to brittleness, but heat and bleach treatments can make it worse. Brittle hair doesn't mean your hair is actually thinning: "Brittle hair generally tends to break from the middle of the hair strand, whereas in thinning of hair, it comes off from the root,” Mumbai-based dermatologist Dr Anju Methil.

1) Use a heat protector (every time) Using a heat protectant is very important, especially if you blow-dry, straighten or curl your strands often, says Chapoix. These products help by forming a barrier between the heat tool and the hair fibre surface, which allows the device to slip through your hair without snagging. Heat protectants also reduce the conduction of heat and slow oxidation of the hair protein. Look for these ingredients to really protect your hair: PVP acrylates copolymer, hydrolysed wheat protein or dimethicone.

2) Avoid drying hair products While your hair might look less shiny than you want, spritzing on shine sprays, setting sprays and texturisers may leave hair feel drier and more damaged thanks to the salt, sugar or alcohol content in the product.

3) Switch up your go-to hairstyles Tight hairstyles like ponytails and braids pull on your hair more, causing breakage. “Tight hairdos cause stress on the hair follicles so if you regularly wear a tight hairstyle or a weave, consider changing your hairstyle occasionally,” says Dr Methil.

4) Look for the right shampoo and conditioner “For hair that is brittle use a strengthening shampoo and conditioner if you have a lot of split ends. If it’s very frizzy and gets tangled a lot, use pro-keratin products that will help deeply moisturise your hair, make them more flexible and tame them,” says Chapoix.

5) Try reaching for hyaluronic acid and fatty alcohols The deeper, dermal layer of your the scalp is composed of connective tissue that has a gel-like fluid that is comprised of hyaluronic acid. When you lose the bounciness of that layer, dryness of the scalp can cause hair to be brittle and dull too. Shampoos, serums and conditioners that contain the ingredient can help it hold water better, leaving strands hydrated and healthy. Glycerin and fatty alcohols help reinforce dehydrated hair too.

DIMA

British design brand Tom Dixon Studio opens latest hub in Shanghai as part of Asia expansion

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LUXURY

British design brand Tom Dixon Studio officially opened its latest hub in Shanghai as part of its expansion into Asia. The new hub is in Xintiandi, a cosmopolitan luxury design, fashion and hospitality destination in the centre of Shanghai.

The brand’s Shanghai flagship hub sits within a traditional Chinese building and is surrounded by Shikumen architecture. Shikumen, which translates to ‘stone gate’, is a Shanghainese architectural style which blends traditional Chinese architecture and social behaviour with elements of Western design.

Tom Dixon Studio’s CEO, Hans Hoegstedt says: ‘China is one of our most important markets. We searched for 2 years for this location with the intention to support China’s design community. Our Shanghai hub is designed to be a place where our customers can fully experience Tom’s extraordinary products.’

For the hub’s design concept, Tom Dixon Studio referenced the 100-year history of the Shikumen buildings in the surrounding neighbourhood. Elements such as a prominent main entrance gate made of double wooden doors, geometric wooden patterning on the windows and a central courtyard are blended with the studio’s distinct style and an emphasis on materiality and the human senses is incorporated into the design.

Whilst the design of the exterior has been retained as a nod to the building’s history, the interior has been significantly updated to represent a minimalist, clean and industrial aesthetic. Located on the ground floor, the layout of the hub is open plan.

Referencing the Shikumen organisation of spaces, the rooms are arranged around a Central Hall and Courtyard. The Living Room, Library, Bathroom, and Office are defined by changing typologies and products rather than walls interrupting the space.

Materials that are intrinsic to the brand’s identity such as stone, metal and glass also distinguish the areas. Several massive blocks of quarried solid stone are on display in the centre of the new hub, acting as a podium for accessories.

The hero products, which feature in the Shanghai hub include FAT, SPRING and WINGBACK, as well as pendant systems displaying multiple combinations of MELT, MIRROR BALL and BEAT. For the first time in China, Tom Dixon’s veteran Bird Chaise will be available at the new Shanghai hub. To celebrate the opening, Tom Dixon Studio has partnered with a local gin brand, Peddler, who have a pop-up gin bar in the store for three months. The Shanghai flagship is the brand’s third retail space to open in China, following the opening of the Hangzhou store in December 2019 and the Beijing Sanlitun Bottle Concept store, which opened in September 2020.

ZUHAIR MURAD

Have you noticed that your makeup is now skincare?

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BEAUTY

The rise of skincare in makeup 2020 may have been a year unlike any other, but the beauty industry is known to think quickly on its feet. With reduced foot traffic at retail outposts to contend with, production processes were quickly overhauled to adapt to the new normal. “Makeup is no longer typecast in the role of enhancing cosmetic features, but is now touted as a multitasker,” declares Reena Chhabra, CEO of Nykaa Brands. She adds, “While 2021 might have seen an uptick in skincare-infused makeup, we launched Kay Beauty in 2019 as one of the first few skincare-infused beauty brands, so this trend has been in the making for a while.” She believes that several factors have contributed to the spike in demand, with the pandemic-induced lockdown playing a pivotal role in redefining our relationship with our makeup kits. “Amid widespread quarantines, lockdowns, limits on in-person services, social distancing and mandatory masks, beauty customers are changing their consumption habits and gravitating towards products that offer multiple benefits and uses. The pandemic has made consumers more conscious of their choices, and they now look for products that can help achieve maximum results with minimal effort,” she explains.

The era of ingredient-savvy consumers The modern skincare savant of today knows her ascorbic acid from her azelaic acid, and can rattle off hydroxy acids with ease—both alpha and beta. It comes as little surprise then that the same diligence is now being expected of her makeup kit, and experts believe that the pandemic has played its part in extending the skincare memo to the cosmetic industry as well. “During the lockdown, people were more than happy sitting at home with a blob of anti-acne serum on their face,” observes Siddharth Somaiya, founder of Organic Riot. As the restrictions began to ease and the world gradually opened up again, people started re-examining what they were asking from their makeup kits. “In the new normal, people will still use their face as a canvas and makeup as the tool to constantly redefine themselves. But now what people want is the perfect canvas, ie their skin, so the makeup is just a form of expression rather than a tool to conceal,” he adds.

Baisakhia agrees, and adds, “While the new reality is challenging, it's also an exciting time to be alive in the beauty industry because brands can leverage this temporary pause to reinvent themselves.” After all, the pandemic has proved that brands may not be bulletproof, but those that have an ear to the ground will be able to thrive in the new normal.

DIOR

CHANEL BEAUTY

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