HP ARABIA | SPECIAL EDITION | DECEMBER 2021

HP MAGAZINE ARABIA

SPECIAL EDITION | DECEMBER 2021

JESSICA AURICCHIO ITALIAN MODEL

HAPPY CHRISTMAS AND HAPPY NEW YEAR THE MODEL WEARS LORMAR UNDERWEAR

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VIANN MANSUR

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CHANEL BEAUTY

HP MAGAZINE ARABIA

SPECIAL EDITION | DECEMBER 2021

Fashion

Take Shoe Comfort To New Heights With 2021’s Most Comfortable Heels

Beauty

Chanel’s latest N°5 collection

12. INTERVIEW 26. AN INTERVIEW WITH ELWA SALEH 29. TONY WARD 32. ESTEE LAUDER 42. ELFEN

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2021 MEDIA KIT

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AN INTERVIEW WITH JESSICA AURICCHIO BY HARSHIT PATEL

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FASHION

Hi, could you start by telling us a bit about yourself?

Hi dear readers, I’m Jessica , from Italy and I work as a model . Born in 1994, I am 1.80 tall, copper-brown hair, brown eyes, a sign of Taurus. I am a woman full of energy, I put my soul into everything I do, I am sweet but also strong and ironic, resourceful in dealing with everyday life.

How did you decide to be a professional model? Who or what inspired you?

I remember as a child I often said I wanted to become a model, that world had always fascinated me. Then one day I meet a photographer, we take a couple of photos, a simple thing and at the end of the shooting, he tells me “Jessica, your face breaks the video, you could be a working model.” I started working at 15 years old.

When did you sign with an agency?

At 16 years old, I sent my photos to what is still the agency that represents me. After signing up with them, I started working a lot.

What was your first job? How did it feel?

My first job of my career was when I walked for the first time for Michela Elite high fashion bride , I was 16 years old. Before the show I was a bundle of nerves, but as soon as I set foot on the catwalk, everything changed. I learned a lot about the fashion industry and I love this job.

What is your dream modeling job?

A shooting with Tim Walker and Steven Meisel What magazine would you like to be on the cover of?

I've always been attracted to all those glossy covers of those fashion magazines and the wonderful photographic images that the great masters of photography took. Surely the magazine I'd like to be on the cover is VOGUE. What do you enjoy most of the modeling?

The aspect I like the most is the fact that fashion continues to expand, and this allows us to represent all ethnic groups. Compared to some time ago, the fashion industry is certainly much more inclusive. Fashion is for everyone, which is why it should represent everyone.

2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries?

As a woman, the lockdown gave me space to think, reflect, write. And understand what person I want to be

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and what values I intend to pursue in life. Without compromise, without trying to be perfect or to have everyone's consent: perfection does not belong to us humans and that's okay.

What are your hobbies?

I love to dance tango. The dance is the mirror of the soul. It does not allow you to hide Favorite photographers?

Steven Meisel , Mario Testino, Patrick Demarchelier , Ines e Vinoodh, Mario Sorrenti e molti altri What is your greatest strength When I get the most out of doing the things I enjoy most. When I can be creative and work with people closest to me. When I can accomplish something bigger than me.

What advice would you give someone starting out?

My advice is to remain yourself. Beauty standards are changing a lot and staying authentic is a precious value. Accept your height, weight, freckles, frizzy hair and any other characteristics that you think are imperfections because there is truth and beauty in who you are.

Take Shoe Comfort To New Heights With 2021’s Most Comfortable Heels

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FASHION

A good pair of heels will, quite literally, elevate your outfit but they don’t look quite as stylish when you’re hobbling around in pain after a few hours. So if you’re planning on wearing your heels for a longer period of time, you need to make sure they’re comfortable.

You could wear minimalist sneakers or just remember to throw a pair of fail-safe flats or walking shoes into your bag… or you could sidestep the issue entirely by choosing the most comfortable heels in the first place.

Fortunately, the designers of today are one step ahead of the game, with comfortable pumps to match any occasion available in almost any style and colour under the sun.

Whether you prefer a high heel, kitten heel, block heel, pointy toe, a classic nude, needle-thin stiletto or a timeless mule, we’ve tried and tested the most comfortable heels of 2021 to suit your every need.

The heels below are made for wearing during all your favourite activities: strolling, exploring, shopping and dancing the night away.

The 17 most comfortable heels M.Gemi The Esatto Christian Louboutin DreamPairs M.Gemi The Lustro Tod’s Gianvito Rossi Clarks Nina Genay Porte & Paire Jimmy Choo Aquazzura Naturalizer Castañer Stuart Weitzman Cole Haan Vionic Roger Vivier

AN INTERVIEW WITH ELWA SALEH

BY HARSHIT PATEL

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INTERVIEW

Hi, could you start by telling us a bit about yourself?

Hi! Thank you for this interview.

To begin, I am a big advocate of self love and enjoy encouraging others. It is important for me to live an authentic life, and I truly believe lasting happiness means staying true to my values. I have a progressive mentality and am always looking to gain a new perspective on my life, career, and the world as a whole. I love to learn and it is important that I share that knowledge with other people. My constant crave to learn has led me to achieve a Bachelor’s degree in Business communications and a Masters degree in Business Administration (M.B.A). In a way my education has helped me develop an agile mind and I am so thankful for having the opportunity to go to school and graduate with an M.B.A degree. I also hold a Cosmetologist degree in which I owned a small hairdressing business for 5 years, and developed an affinity for the beauty industry. Thanks to my passion for the beauty industry, I have been able to work with top brands like Wella, Toofaced cosmetics, and Fenty beauty (to name a few) as a beauty blogger.

Could you talk to us a bit about yourself besides being a beauty blogger?

Blogging has opened many doors for me. Whether it is in social media or modeling I am blessed to work with the best. I hope to expand my career and make the most of what comes my way. Although I am passionate about beauty blogging, I have this pull towards acting. All thanks to being highly observant in life, my emotions and human behaviour. I realized that I love to channel them through characters. There is a sense of release through expressing what I feel and it allows me to leave my inhibitions behind. It is very therapeutic.

Tell us about the research you had to do to carry out your roles and as a blogger?

In all honesty my research is my life’s experiences. I always fall back on my experiences and express them into my roles. As a beauty blogger, I fall back on my expertise as a hairdresser and self-taught makeup skills. It is very fulfilling to be able to share my experiences in roles; and to teach people what I know through beauty tutorials.

At the beginning of my social media career, I researched on the type of equipment and editing softwares successful bloggers used. The research never stops though. There is always improvement and I enjoy it as it gives me the constant change I crave for.

Your first big break in your career?

My first big break would be hitting 100k IG followers as it established me as a beauty blogger and was able to take my blog full-time. Ever since then there was no looking back.

As my page continued to increase, new doors opened for me like landing acting agents, working in music videos and connecting with top brands and artists. If you were to tell me 5

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years ago that this would come together the way it did for me I would laugh. It all has been a blessing and I am forever grateful for every brand, artist, and everyone who believes in me. There aren't enough words to describe my appreciation for it all. The universe always has our back! I promise.

Something about you that stands out?

I should answer this question by saying that I am a determined and conscious individual. But I can’t help but say I love to take care of plants! I have so many plants at home. For me plants teach me so much about being human. Planting seeds, watering them, and patiently waiting for them to blossom teaches me about my inner workings. This process has taught me to set the right intentions in my life, act upon them, and patiently wait for the fruits of my labor. So coming in full circle, I am determined to grow wherever I am in my life.

Projects you currently are working on?

I am currently working on various social media projects. There are so many upcoming beauty launches that I am itching to share with my audience. It’s always exciting to be part of them and share what is new in the industry.

What are your hopes for the future of the fashion industry?

Because humans tend to translate information more visually, fashion is a strong nonverbal way to send important messages to the world. I hope to see more fashion brands incorporating messages of unity, sustainability, and advocating human rights. It is time for us to progress and move on to the next era. Although it is not easy to do as there is alot of learning and unlearning to do, I have faith in the fashion industry.

Who have been some of your favorite collaborators so far in the industry?

There are so many! I love all the beauty brands that I have worked with. On the music video forefront, Diljit Dosanjh is my favorite. Him and his team have opened my world in so many ways and I am honored to have worked with them.

What first piqued your interest in fashion and modeling?

Ever since I was little, I have wanted to be a model. As an 8 year old, modeling piqued my interest because it was a job about being “beautiful”. Most girls my age at the time loved to look at magazines of models and play with barbies. We were instilled with the idea that being beautiful would make us feel enough. The older I got the more I realized life is more than just about being a beautiful model. Today what piques my interest as a model is that I have the ability to express and channel my artistic side. After all, art is what inspires and moves humans. This is my recent newfound love for modeling.

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INTERVIEW

What is fun and rewarding about modeling? And what is not?

There was a brief moment in my life where I stopped modeling. I was very dedicated to my blog and finishing my education that didn't have time for it. After I finished school, I started to accept modeling projects from brands and fell in love with it again. This time I was older with a new perspective on art. The most rewarding part about it is being able to work along with other creative individuals. I always have fun planning and connecting with everyone involved. For me, it is about creating a good atmosphere filled with laughter and positivity. Almost always the finished product of our collective efforts turns into something we all love.

The part I don’t like about modeling would be wardrobe malfunctions. I love a good challenge but sometimes implementing crisis control can be time consuming on set. Almost always we work it out and continue to laugh it off. ;) Where there is a will there's way.

What is the biggest highlight of your career so far?

The biggest highlight of my career so far is knowing that I have increased my organizational skills. I can be really focused and forge solutions through my creativity and apply them effectively. To me this makes me feel confident to tackle any challenge that surfaces.

Everything I have learned up until this point, I know can effectively apply and produce tangible results.

Do you have a favorite designer or high street brand?

My favorite designer would be Elie Saab. I am in awe of every design and it inspires my style. I love how feminine yet sophisticated each piece is. I love how each piece can bring out different aspects of a woman -- strength, courage, and even delicacy all at the same time.

How has your style changed over the years?

My style depends on my mood. Sometimes I like to feel sophisticated and other times edgy or daring. But for the most part I would say it has become more feminine and incorporates 1 or 2 colors/textures at a time.

What is your greatest strength My greatest strength is knowing that whatever happens in life I have me. Knowing that I am responsible for my own happiness pushes me to create the life I want. Side note: this came from my 101 plant lessons on life. =P

What are your goals in your career?

My goal is to one day be able to make a difference in the world.

Whether it is through modeling, my blog or acting, I hope to achieve heights and use the status to make a difference in the world.

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TONY WARD

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Chanel’s latest N°5 collection

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BEAUTY

We’ve all heard the story: Marilyn Monroe is asked what she wears to bed, and she responds, fabulous and coy as ever, “Chanel N°5 .” With Chanel’s latest N°5-inspired collection, launched just in time for gifting season, it’s easier than ever to imagine how a single scent could fulfil your every need, no matter the occasion – bed, or otherwise.

First developed in 1921 by Gabrielle “Coco” Chanel and Russian-French perfumer Ernest Beaux, Chanel N°5 is a cultural touchstone as well as a fragrance, notable for its celebrity fans as well as its ardent imitators. It continues to represent the epitome of femininity and allure, 100 years on.

Now, the N°5 -inspired collection pays tribute to the fragrance's centenary of influence, by transposing its allure onto a series of products, from jewellery to beauty essentials.

In the N°5 Holiday Makeup Collection, the golden tones of the fragrance's recognisable bottle are translated into shimmering dustings for eyes and cheeks, bringing out a natural glow. The Les 4 Ombres eyeshadow palette is reinvented with the N°5 aesthetic, with tiny bottles stamped onto the tonal hues. In classic form, new Rouge Allure lip colours are red, but are given dimension with cool blue undertones, or fiery orange tints.

But deciding between all the options can be difficult: thankfully, Chanel’s advent calendar will whisk any decisions straight out of your hands. Shaped like a bottle of N°5, the calendar comprises 27 gifts numbered from five to 31: five for the perfume, and 31 for Coco Chanel’s Paris address on Rue Cambon. It also includes many of the new pieces from the N°5 holiday collection, including new shades in the Rouge Allure lipstick and Le Vernis nail polish, as well as trinkets like a snow globe, a bracelet, and a set of accessories created in homage to the iconic fragrance.

But if it’s a purist’s view you’re taking, look no further. In partnership with Baccarat, Chanel has also created a monumental bottle of the perfume, containing exactly 2021mls of the precious liquid. There’s a mathematical beauty to everything: not only does 2021 refer to the year in which Chanel celebrates its centenary, but the digits in the year also add up to five.

The auspiciously numbered bottle is paired with a Baccarat crystal wand, for precise application to the olfactory pulse points: the earlobe, the neckline, the wrist. A fragrance of this stature only deserves the best, after all.

Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood.

The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials.

We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.

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ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion.

It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch?

One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.

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We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously.

TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail.

The link in the certificate will take you your tree with its details.

ELFEN

HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada.

In fact We have already started shipping to USA and UK.

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