HP ARABIA | VOLUME 10 | MARCH 2022

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HP MAGAZINE ARABIA

VOLUME 10 | MARCH 2022

SKIN-CARE MAKEOVERS SMALL TWEAKS, BIG RESULTS TOP TIPS FOR EVERY SKIN TYPE

BEAUTY COMES OF AGE THE CASE FOR MODELS SPORTY & SEXY FRESH BEAUTY LOOKS FOR FALL

JANKA JADRONOVA IN A WORLD WHERE YOU CAN BE ANYTHING, BE KIND.


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VIANN MANSUR


High Jewelry Signature Collection Lion Gabrielle Chanel was born under the sign of Leo, her birthdate August 19, 1883. Like the lion, Mademoiselle was majestic, instinctive, radiant, powerful and fiercely protective of the things that were hers.

LION BROOCH A profusion of white diamonds creates a handsome frontal lion, while carefully calculated volumes ensure the most flattering portrait. Handcrafted in 18K white gold*, this High Jewelry brooch represents Leo, Mademoiselle’s zodiac sign. *White gold plated with thin layer of Rhodium for color.


HP In 1919, Gabrielle Chanel fled Paris to Venice, the city of the lion, devastated by the loss of her great love, Boy Capel. While there, under the watchful eye of the Lion of Venice, Coco found new inspiration and the courage to go on.

LION RING The ring's majestic pavé-diamond lion, handcrafted in 18K white gold*, stands boldly upon the summit of an internally flawless, custom 5.28-carat Marquise-cut diamond of radiant and staggering beauty. *White gold plated with thin layer of Rhodium for color.


“I’M A LEO AND LIKE HIM, I SHOW MY CLAWS TO PROTECT MYSELF, BUT, BELIEVE ME, I SUFFER MORE BY CLAWING THAN BEING CLAWED.”

Throughout her life, Mademoiselle always kept figures of lions, the emblem that would be engraved upon the buttons of tweed suits. Forever protecting Mademoiselle, the lion is the spirit of CHANEL High Jewelry.

LION NECKLACE A transformable lion necklace begins with a river of diamonds encircling the neck, creating a classic style when worn on its own. The detachable lion is added for a longer, bolder necklace, the Leo sign emblazoned with diamonds, amidst a constellation of pear­cut, oval­cut and cushion­cut diamonds and handcrafted in 18K white gold*. *White gold plated with thin layer of Rhodium for color.

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HP MAGAZINE ARABIA

VOLUME 10 | MARCH 2022

Fashion

VERSACE PREFALL 2022

Beauty

Chanel’s latest N°5 collection

12. INTERVIEW 26. MAKO 29. TONY WARD 32. ESTEE LAUDER 42. ELFEN


viannkmansur.com.mx

𝙑𝙄𝘼𝙉𝙉𝙆𝙈𝘼𝙉𝙎𝙐𝙍

CLOTHES

2022 MEDIA KIT


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A DAY WITH JANKA JADRONOVA


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INTERVIEW

Hi, could you start by telling us a bit about yourself? My name is Janka Jadronova, I am a model and at the moment I'm also working as a real estate agent for a successful company called JKV REAL located in Slovakia. Tell us about your journey so far? I was born and raised in one of the small cities in Slovakia called Bojnice. It's worth visiting this place. We have one of the most beautiful castles in the whole of Europe. Even though I really love my city, I have enjoyed travelling ever since I traveled for the first time. When I was 15 I got scouted by an agent and soon after that I made my first trip to Milan. This is why Milan is always going to have a very special place in my heart. I love everything about Italy. The fashion you can see everywhere. I used to love sitting in the small cafes in Duomo watching people passing by. Of course I love pasta. I guess everyone does, don't they ? Unfortunately, I ate better pasta in every country except in Italy. Maybe in the south it's different, but according to my experiences it's not that positive. And because i'm a foodie person I've always missed eating well. Since then I have traveled the world. Still missing lots of places to visit but hopefully I'll make it one day. I definitely wanna go to Australia and New Zealand. I like their accent, find it very cute. One of the places I fell in love with is Cape town. The positive energy, everyone smiling, and being very friendly that's what I find very important. I worked there as a volunteer in a place called Velokhaya in Khayelitsha. This place is located in a township in Western Cape on the Cape Flats in the city of Cape town. How would you describe your style? My style ? Well I would say more girly and classy even though I enjoy comfy gym clothes especially for travelling or when I'm driving to my parents on the weekends. My favorite colors are definitely black and white almost nothing in between. Sometimes I'll try to change it, but anyway I find myself feeling the most comfortable in one of those two colors. Tell me about your experience as a model. Modeling definitely gave me a lot. I got to see places, meet lots of people and learn english. Also the confidence, I can't say at age of 15 I would be a confident person so in this way It helped me a lot. And to accept myself the way I am. I'm forever thankful for this opportunity even though it has not always been so pinky. There's a lot of tough times I had to go through. Also the loneliness, you get to spend lots of time by yourself which is not always easy and to depend on yourself since you are in a foreigner country all by yourself. But I wouldn't change anything.


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INTERVIEW

How has your life changed since then? As I mentioned before I'm very thankful for the opportunity my life gave me. I think because of all my experiences I went through I'm more humble, I appreciate more and definitely I'm more empathetic to people. If there's a person in need I always try to help because as a young girl that wasn't speaking proper english many times I got lost or needed some kind of help there was lots of strangers that would helped me at that time and even though I don't know those people not having any touch with them I will never forget that and I do appreciate it till this day and always will. A lot of your influence comes from social media. That’s great, because it allows you to control your image. But is it also limiting, because it’s so one-sided? Social media is great because it feels like the whole world meets there and you feel so connected to people, but on the other hand it affects people not always in a positive way. It has been said many times before and I must say it again. Social media is not real life and people shouldn't compare themself into perfect pictures full of filters and retouch. How would you describe your talents to someone who doesn’t get it? I don't know If i would call it a talent, but I love sport. I'm a very active person. I enjoy playing tennis, swimming and love spending time at the gym or just doing some stretching at home. This is what makes me feel great, relaxed. Obviously enjoying photoshoots especially when I can get creative. 2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries? The covid times were definitely very stressful especially because you didn't know when it was gonna end. I spent it with my family in my hometown. The moment all the places start to reopen at least for me you start to appreciate all the things we used to take for granted. Of course after a while it comes to normal and you stop thinking about it. What is the biggest highlight of your career so far? My favorite collaboration was with Roberto Cavalli and Blumarine. Do you have a favorite designer or high street brand? I love designer handbags. To me the nicest one is from Chanel. I just love how classy it is. Unfortunately the handbags cost a fortune, but so far I was able to colect two pieces. I believe soon there's gonna be some more joining my "babies".


What is your greatest strength? I find my greatest strength is trying to always be positive, polite and empathetic no matter what. There's not enough nice people in the world and if you can be anything in life be nice. You can never go wrong with being kind and nice to others. What are your goals as a model? I've been in the modeling industry for quite some time now. I will always enjoy any opportunities that come my way, but can't say I'm fully focused. I'm really looking forward to starting a family soon so that's the direction I'm planning to go.

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PACO RABANNE FALL 2022 READY-TO-WEAR


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Mako


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TONY WARD


Beautiful your way. Double Wear Makeup 24-hour wear. No touch ups. With Double Wear, what makes you different is beautiful. The shade more than matches, it flatters you. Enhances your skin for 24 hours and stays colour true. Won’t look grey on deeper skintones. Transfer-resistant. Waterproof. Natural matte finish.



REVITALIZING SUPREME+ MINI


ESTEE LAUDER


Chanel’s latest N°5 collection


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BEAUTY

We’ve all heard the story: Marilyn Monroe is asked what she wears to bed, and she responds, fabulous and coy as ever, “Chanel N°5 .” With Chanel’s latest N°5-inspired collection, launched just in time for gifting season, it’s easier than ever to imagine how a single scent could fulfil your every need, no matter the occasion – bed, or otherwise. First developed in 1921 by Gabrielle “Coco” Chanel and Russian-French perfumer Ernest Beaux, Chanel N°5 is a cultural touchstone as well as a fragrance, notable for its celebrity fans as well as its ardent imitators. It continues to represent the epitome of femininity and allure, 100 years on. Now, the N°5 -inspired collection pays tribute to the fragrance's centenary of influence, by transposing its allure onto a series of products, from jewellery to beauty essentials. In the N°5 Holiday Makeup Collection, the golden tones of the fragrance's recognisable bottle are translated into shimmering dustings for eyes and cheeks, bringing out a natural glow. The Les 4 Ombres eyeshadow palette is reinvented with the N°5 aesthetic, with tiny bottles stamped onto the tonal hues. In classic form, new Rouge Allure lip colours are red, but are given dimension with cool blue undertones, or fiery orange tints. But deciding between all the options can be difficult: thankfully, Chanel’s advent calendar will whisk any decisions straight out of your hands. Shaped like a bottle of N°5, the calendar comprises 27 gifts numbered from five to 31: five for the perfume, and 31 for Coco Chanel’s Paris address on Rue Cambon. It also includes many of the new pieces from the N°5 holiday collection, including new shades in the Rouge Allure lipstick and Le Vernis nail polish, as well as trinkets like a snow globe, a bracelet, and a set of accessories created in homage to the iconic fragrance. But if it’s a purist’s view you’re taking, look no further. In partnership with Baccarat, Chanel has also created a monumental bottle of the perfume, containing exactly 2021mls of the precious liquid. There’s a mathematical beauty to everything: not only does 2021 refer to the year in which Chanel celebrates its centenary, but the digits in the year also add up to five. The auspiciously numbered bottle is paired with a Baccarat crystal wand, for precise application to the olfactory pulse points: the earlobe, the neckline, the wrist. A fragrance of this stature only deserves the best, after all.






Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood. The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials. We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.


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ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion. It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch? One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.


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We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously. TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail. The link in the certificate will take you your tree with its details.

ELFEN


HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada. In fact We have already started shipping to USA and UK.


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